believe that the resources required for
MISCONCEPTIONS AND
Sustainability in
EMBRACE A GREENER TOMORROW
STORY AND DESIGN BY OLIVIA ELLIOTT
S ustainability is a word that’s been gaining
popularity in modern culture lately, especially
in the context of environmental sciences
and global discussions. However, its origins
go back to a time when it was scarcely used;
and when it was used, its focus was largely
on managing forests. Some experts think it’s
closely tied to the forestry sector… where it
may have originated from. In other languages,
sustainable development is often called
“durable development” in French, and has
similar translations in German, Spanish, and
Portuguese.
“more than 80%, see
sustainability as a
significant matter.”
The question you may have now is, what is the
real definition of sustainable development?
Depending on one’s personal perspective, it
can have varying interpretations:
One definition defines sustainable
development as, “utilizing natural resources
in a considerate way over an extended
period of time to safeguard them for future
generations.” Another goes, “an approach to
development that nurtures economic and
societal advancement, while also considering
environmental preservation.”
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sustainability initiatives do not justify the
Further, “a form of development that
maintains values that are socially just,
ethically acceptable, morally fair, and
economically sound.” Lastly,
“development where
environmental indicators
are equally as important as
economic indicators.”
Clearly, sustainable development
encompasses a wide variety of aspects,
making it a complex concept to define in
just one way.
Evidenced by multiple
discussions with numerous
individuals, it is clear that
there is a predominant
consensus on the importance
of sustainability. The
overwhelming majority, more than 80%, see
sustainability as a significant matter.
Nevertheless, there are voices of opposition,
with a small group considering it a
momentary trend, overly abstract, or difficult
to put into action. On a positive note,
multiple organizations are actively advancing
sustainability through tangible measures. A
few have gone as far as creating dedicated
positions and doctoral programs to further
its efforts.
benefits. In actuality, savings can be seen
BARRIERS
through measures like energy efficiency
because of sustainable measures, leading to
Sustainability is too abstract: Some see
financial benefits.
sustainability as an abstract concept, distant
from reality. Yet, sustainability can be
Lack of scientific basis: Some still question
directly applied to various aspects of
the scientific foundation of sustainability.
university life, such as teaching,
Truthfully, sustainability is a top research
research, and purchasing.
priority in many countries and has substantial
Sustainability is too broad:
opportunities for funding.
The perceived broadness
In order to start our journey towards promoting
of sustainability as a
sustainability, let’s focus on connecting theory
concept is another typical
with practice. This important task requires us
misunderstanding. It is
crucial to understand that
to adopt a variety of key strategies that will
help us navigate and achieve our goal; making
sustainability principles can
sustainable living a reality.
be contextualized and applied
to specific areas.
Showcasing sustainability through real-
life examples, such as case studies and
“Insufficient “staffing”: Some people
community projects and initiatives can help
have the perception that only those
illustrate its practicality and make it more
with formal qualifications are capable
relatable. Additionally, having specific focus
of handling sustainability-related tasks.
areas can lead to better results when it comes
However, it is important to note that anyone
to sustainability. Instead of just sticking to
knowledgeable in sustainable development
theoretical discussions, exploring topics
principles can make valuable contributions.
such as energy use or sustainable water
consumption can lead to more concrete and
Resources are not justified: Some institutions
practical outcomes.
Pillars Of
Sustainability
Environmental
Economic
Social
Green Ink | 26
 PROMOTE A SUSTAINABLE
COMMUNITY
Promoting sustainability
in your local community
is an essential step
towards building a more
environmentally friendly
and socially responsible
society. Here’s a guide
to help you make a
positive impact on your
local environment and
community:

Switch to
renewable
resources
Maintain supply and

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demand chain

Farmer’s Market

Practice fair
trade

The implimentation
of sustainability
creates jobs
Protect
natural
habitats

Minimize
Waste

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