MINOR PROJECT ON

STUDY OF CONSUMER BEHAVIOUR TOWARDS YOUTUBE

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

AWARD OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

SUBMITTED BY UNDER THE SUPERVISION OF

AMAN ALAM MS. BHARTI
ENROLLMENT NUMBER: 02419301722 MS. RITU

BATCH (2022-2025)
KASTURI RAM COLLEGE OF HIGHER EDUCATION,
NARELA, DELHI-110040
(Affiliated to Guru Gobind Singh Indraprastha University, Delhi)
ACKNOWLEDGEMENT

Getting a project ready requires the work and effort of many people. I would like to pay my
sincere gratitude and thanks to those people, who directed me at every step in this project
work. The present report is based on "STUDY OF CONSUMER BEHAVIOUR TOWARDS
YOUTUBE".

I extended my sincere thanks and gratitude to Bharti Mam and Ritu Mam, internal faculties,
for his help and valuable support throughout the term of the project. It was a learning
experience to work under his guidance.

I am also very thankful to my parents and friends and other sources who gave me their much-
needed support and inspiration in preparing this project report.

Aman Alam
CERTIFICATE

This is to certify that 'Mr. Aman Alam' accomplished the project title "Study of consumer
behaviour towards YouTube" under the guidance and supervision.

He has submitted her project report in the partial fulfilment of requirement for revival of the
degree of Bachelor of Business Administration (GENERAL) from Guru Gobind Singh
Indraprastha University.

This work has not been submitted anywhere else for award of degree. All sources of
information have been duly mentioned.

PROJECT GUIDE
MS BHARTI AND MS RITU
LECTURER, DEPT. OFBBA
LECTURE REVIEW

YouTube impact and usage by college students is the subject of the research. The simplified
definition is explained of what YouTube is all about. The extent of its impact and how students are
getting influenced By the You Tubers. The popular channels which are frequently browsed by the
students. The duration and reason behind their usage. As this is an era of smartphones at a very
early age students tend to get involved in different kinds of applications, they are too curious to
know about things happening. They have an urge to learn things from different tutorials. The
changes in the pattern of their behaviour is one of the part of this study, Different kinds of closed
ended questions are framed in the questionnaire. This descriptive research portrays the current
scenario of our society where YouTube plays an active role among students.