Healthy Eating, Nutrition, & Weight Loss Market by

Subsector, 2017, 2019, 2020

Market Size Average Annual
(US$ billions) Growth Rate

2017* 2019 2020 2017-2019 2019-2020

Healthy-Labeled Foods &

$614.1 $655.1 $680.1 3.3% 3.8%
Beverages

Vitamins & Supplements $120.7 $131.8 $137.3 4.5% 4.1%

Weight Loss Products &

$123.3 $125.4 $128.2 0.9% 2.2%
Services

TOTAL $858.1 $912.3 $945.5 3.1% 3.6%

* 2017 figures for this sector have been revised since GWI released the previous version of the Wellness Economy Monitor, for
two reasons: 1) data revisions and updates made by key underlying data sources such as Euromonitor and IBISWorld; and 2)
GWI has expanded the definition of this sector to include additional data categories (e.g., foods/beverages free from gluten,
dairy, lactose, and meat, as well as foods/beverages targeting weight management).
Note: Figures may not sum to total due to rounding.
Source: Global Wellness Institute, based on data from Euromonitor, IBISWorld, and other sources.