MSME IDEA HACKATHON 3.

O (WOMEN)
Proforma for final submission of idea of Incubatee
1. Details of Incubatee:
1.1* Details of the Host Institute (HI) Default (Not Editable)
1.2 * Name of the Business Incubator (BI) Default (Not Editable)
1.3* Category of the Incubatee- MSME/ Student/ Student
Others
1. Aadhaar Number/ Virtual Id
* Aadhaar Number or Virtual Id 63511002673
Enter Aadhaar Number/ Virtual Id
* Name In Aadhaar
1.4*Incubatee Name Endukuru Alekhya
1.5 *State Andhra Pradesh
1.6* District Chittoor
1.7 *Email Id alekhya116@gmail.com
1.8*Mobile Number 8374423380
1.9*Category Student
1.10*Gender FEMALE
1.11*Address MADANAPALLE INSTITUTE OF TECHNOLOGY AND SCIENCE
Post Box No: 14, Kadiri Road
Angallu (Village), Madanapalle-517325
Chittoor District, Andhra Pradesh, INDIA
2. Details of Idea:
2.1* Title of proposed idea/innovation WATER-INFUSED DETOX
2.2* Whether the idea involves use of existing No
intellectual property or not, give brief detail there of
(Maximum 1500 characters allowed.)

2.3*Briefly explain newness/uniqueness of the
innovation (Maximum 1500 characters allowed.)
The uniqueness of the innovation lies in several aspects:
Variety of Water-Infused Detox Juices: The project
offers five different water-infused detox juices, each with
its own unique combination of fruits, vegetables, and
herbs. This variety allows consumers to choose from
various flavours and health benefits, catering to different
preferences and needs.
Natural and Nutrient-Rich Ingredients: The innovation
focuses on using natural ingredients in the detox juices,
such as fresh fruits, vegetables, and herbs. These
ingredients are rich in essential nutrients, vitamins, and
minerals that contribute to the body's detoxification and
overall health.
Emphasis on Detoxification and Health Benefits: While
various flavoured water and beverage options are
available in the market, the project's unique selling point
is its emphasis on detoxification and health benefits. The
water-infused detox juices are specifically designed to
cleanse the body of toxins, improve digestion, and

2.4*Concept & Objective
(Maximum 1500 characters allowed.)
2.5*Specify the potential areas of application in
industry/market in brief
(Maximum 1500 characters allowed.)
strengthen the immune system, promoting overall well-
being.
Refreshing and Hydrating Alternative: The innovation
provides a refreshing and hydrating alternative to
carbonated and sugary drinks. By infusing water with
natural ingredients, the detox juices offer a flavourful
and nutritious option that quenches thirst and supports
optimal hydration.
Focus on Consumer Health and Wellness: The project
aligns with the increasing consumer demand for
healthier beverage choices. By promoting the
consumption of water-infused detox juices, the
innovation aims to contribute to consumer health and
wellness by offering a healthier alternative to
conventional sugary drinks.
Concept: The concept revolves around producing five
different water-infused detox juices as a healthier
alternative to carbonated and sugary beverages. These
detox juices will be made with natural ingredients, such
as fruits, vegetables, and herbs, and aim to cleanse the
body of toxins, improve digestion, strengthen the
immune system, and promote overall well-being.
Objective: The project aims to meet the growing
demand for healthier beverage options and provide
consumers with a refreshing and beneficial alternative to
traditional sugary drinks. The project aims to address the
negative health effects of carbonated and sweetened
beverages by offering water-infused detox juices that
promote detoxification, hydration, and better overall
health. By focusing on the market for detox drinks, the
objective is to capture a market share, establish a strong
brand presence, and contribute to the well-being of
individuals by encouraging healthier beverage choices.
The water-infused detox juice industry/market has potential
applications in various areas. Here are a few potential areas
of application:
 Retail and Consumer Market: The retail market is
a primary application area for water-infused
detox juices. These products can be sold through
various retail channels such as supermarkets,
health food stores, online platforms, and
specialty beverage stores. Targeting health-
conscious consumers seeking natural and
refreshing alternatives to sugary drinks can help
capture a significant market share.
 Health and Wellness Industry: The health and
wellness industry presents opportunities for
collaboration and partnership. Water-infused
detox juices can be positioned as complementary
products for wellness centers, spas, yoga studios,
and fitness centers. Collaborating with wellness
professionals and influencers can help promote

2.6*Briefly provide the market data for the potential
idea/ innovation
(Maximum 1500 characters allowed.)
the products and enhance brand visibility within
the industry.
 Hospitality and Food Service: Water-infused
detox juices can be incorporated into the menus
of hotels, resorts, cafes, and restaurants. Offering
these beverages as healthy and refreshing
options can attract health-conscious customers
and contribute to a positive brand image.
 Corporate Wellness Programs: Many companies
increasingly invest in employee wellness
programs. Water-infused detox juices can be
included in such programs as part of initiatives to
promote healthy habits, encourage hydration,
and support overall well-being in the workplace.
 Events and Catering: Water-infused detox juices
can find application in events such as health
expos, wellness retreats, conferences, and social
gatherings. Offering these beverages as part of
catering services can cater to the preferences of
health-conscious attendees.
Juice concentrates, water-infused products, smoothies,
tea and coffee, and other products are among the
market segments broken down based on type. As
individuals have become more conscious of their eating
and shopping habits in recent years, there has been a
tremendous increase in the popularity of health and
wellness trends. The most popular detoxifying beverages
on the market are juice concentrates such as fruit,
vegetable, and mixed juices, which are widely available.
The following chart shows the market trend for detox
drinks. Slowly water infused detox drinks are evolving in
the market.
According to a report by Grand View Research, the global
detox drinks market was valued at approximately $18.7
billion in 2021. The market has been driven by factors
such as growing awareness about health and wellness,
rising disposable incomes, and increasing demand for
 natural and organic products.
North America and Europe have been the leading
markets for detox drinks, with a strong consumer base
interested in health and wellness products. However, the
market is also expanding in developing regions such as
Asia-Pacific, Latin America, and the Middle East as
consumers become more health-conscious.
2.7*Name and details of Mentors Dr. K. Lokeshwaran
(Maximum 500 characters allowed.)
Assistant Professor,
Department of Computer Science and Engineering (Data
Science)
2.8*Experience and Qualification of Mentors 16 years of teaching experience
Qualification: B.E., M.tech., Ph.D.,
2.9*Contact Details of Mentors Dr.K.Lokeshwaran
Assistant Professor
Department of Data Science
MADANAPALLE INSTITUTE OF TECHNOLOGY AND SCIENCE
Post Box No: 14, Kadiri Road
Angallu (Village), Madanapalle-517325
Chittoor District, Andhra Pradesh, INDIA.
Mobile: +91 8098054844
2.10* Current Development Status of innovation We have identified 5 detox juices for manufacturing based
(Maximum 500 characters allowed.)
on our objective, which is listed below. We have prepared
samples and tested the output. It is quite good.
 Ginger and Beetroot Juice
 Carrot and Ginger Juice
 Dill Juice
 Apple, Beetroot and Carrot Juice
 Ginger, Cucumber and Apple Juice
2.11*Expected time of completion of idea 12 months
(Maximum 500 characters allowed.)
2.12*Idea Theme Beverages
2.13*Idea Sector SECTOR 5
3.Financial requirements:
3.1*Please give activity-wise break-up as mentioned
below
Particular/Item Total idea project cost Amount GOI assistance (Rs. In Incubatee share (Rs. In lakh)
(Rs. In lakh) lakh)
Technology related 9 lakh 9 lakh 0
Expenditure towards
machine usage charges
etc., Electricity charges,
Procurement of raw
material , testing/Calibration
charges, other charges
essential for development of
idea
Max (10.00) lakh.
Charges for 2 lakh 2 lakh 0
mentor/handholding
supporting team
Max (3.00) lakh.
Travelling Expenses or any Rs 50,000 Rs 50,000 0
other item not coverd as
above may be allowed as
per need for development of
the idea
Max ( 2.00) lakh.
*Total idea/project cost (Rs in lakh): Rs 11,50,00
 *Total GOI Assistance required (Rs in lakh):
*Total Incubatee share (Rs in lakh):
4.Please give name of other students/Entrepreneurs
associated with this project/idea, if any (in the
periodical order):
Note:- Please fill above information and click Add
button.You can repeat adding for multiple
students/Entrepreneurs associated with this project/idea.
Name
Aadhar No/Udhyog Aadhar No//Udyam Registration
* Ref. No.
* 5. Summary of the idea. This is the section
reviewers read to understand the technical solution.
Please state the solution clearly. Reviewers may ask:
What is the actual technical advancement or
improvement provided by this solution?
(Maximum 750 characters allowed.)
* 6 (a) Is it a new concept? Yes/No
* (b) Prior art on the concept, if any
(Maximum 300 characters allowed.)
* 7. Main Problem Being Addressed in the Project
(Every solution targets a certain problem. Please use
this section to highlight the specific problem the
solution addresses. This section can be as short or
as long as needed to describe the precise problem
the solution addresses)
(Maximum 500 characters allowed.)
8. Background for getting the idea?
* a. Who is it for?
(Maximum 300 characters allowed.)
* b. What will it do?
(Maximum 300 characters allowed.)
* c. Any unique features? Explain?
(Maximum 500 characters allowed.)
Rs 11,50,00
0
Bhavitha. M (II B.Tech DS)
Bindu Madhavi. Y (II B.Tech DS)
INC23CAP022678
The idea is to produce five different water-infused detox
juices that address the negative health effects of consuming
carbonated and sweetened drinks. These detox juices aim to
cleanse the body of toxins, improve digestion, strengthen
the immune system, and promote overall well-being. The
project acknowledges the growing trend of individuals
seeking healthier options and focuses on capturing the
market for detox drinks. By offering a variety of infused
water detox juices enriched with essential nutrients, the goal
is to provide a refreshing and beneficial alternative to
traditional sugary beverages.
No
No
The problem being addressed in the project is the negative
health effects and habit-forming nature of consuming
carbonated and sweetened drinks, particularly during the
summer season. These beverages can lead to increased
toxins in the body, causing sluggishness and a reliance on
caffeine and sugary drinks. The project aims to offer a
solution by producing five different water-infused detox
juices that cleanse the body of toxins and provide various
health benefits. By promoting the consumption of these
detox juices, the project seeks to help individuals break out
of the harmful cycle of consuming unhealthy beverages and
improve their overall well-being.
The concept of water-infused detox has its roots in a
combination of cultural practices, culinary arts, and health
and wellness trends. It's important to note that while water-
infused detox is often promoted as a way to support health
and well-being, scientific evidence for its specific detoxifying
effects can be limited.
Those who are all conscious about their health.
The detox juices aim to cleanse the body of toxins and
impurities. They are formulated with ingredients known for
their detoxifying properties, helping to eliminate harmful
substances and support the body's natural detoxification
processes.
Each detox juice in the lineup features a unique combination
of fruits, vegetables, and herbs, carefully selected to provide
 specific health benefits and flavours. The customized recipes
offer diverse options, catering to different tastes and
wellness goals.

* 9. How simple or complex will the idea’s execution
or implementation be? What are the risk factors
involved in executing the idea?
(Maximum 500 characters allowed.)
The simplicity or complexity of executing or implementing
the idea of producing five different water-infused detox
juices will depend on various factors, including production
scale, recipe development, sourcing ingredients,
manufacturing processes, packaging, and distribution.
Ensuring consistent quality and taste across batches,
sourcing high-quality and organic ingredients, maintaining
food safety standards, and adhering to regulatory
requirements can add complexity to the production process.

Some potential risks include:

 Market competition
 Changing consumer preferences
 Quality control and safety
 Ingredient availability and sourcing
 Consumer perception and acceptance

* 10. How soon could the idea be put into operation? For a larger-scale implementation, such as in a commercial
(TRL of prototype)
(Maximum 200 characters allowed.) setting, it might take a few weeks to coordinate all the
necessary aspects, including equipment, supplies, and
marketing.
* 11. How much investment would you need for Rs. 50,000
prototyping of the Idea?
(Maximum 200 characters allowed.)
* 12. (a) How do you intend to protect your idea (i.e. Not Applicable
your intellectual property or IP)? Status of IPR (If any)
(Maximum 300 characters allowed.)
* (b) Related Background. This section is used to Not Applicable
highlight information that can be used by the
reviewers or patent attorney to help put the solution
in proper context. You can think of this section as
something similar to the introduction section of an
academic publication. This section is specifically
reserved for other people’s work (please include
competitive work) as well as your past work that you
believe will aid the reviewers in understanding the
technical landscape. Data related to or supporting
your solution should not be in this section, it should
be in Section III: “How is this Solution Made and
Used.”
(Maximum 500 characters allowed.)
* 13.How is this project made and used: Please Conceptualization and Planning: Define your goals and
describe in as much detail as possible how the
innovation is implemented. This includes details on objectives for introducing water-infused detox. Are you
how you actually make, assemble, synthesize, or aiming to promote it in a personal setting, like your home, or
build the solution and details on how the solution is
used once it is made. Reviewers will ask: How does
are you considering a larger-scale implementation in a café,
the technical innovation actually work – or – what is restaurant, or wellness event? Clarify your target audience
the detailed process to achieve the technical and the specific outcomes you hope to achieve.
innovation? Please help convince the reviewers with
supporting statements using as much of the following
that is available: your thoughts, logic, supporting Recipe Selection: Decide on the types of infused water
literature, and/or experiments.
(Maximum 500 characters allowed.) recipes you want to offer. Research and experiment with
different combinations of fruits, herbs, and other ingredients
to create appealing flavors. Consider both taste and the
potential health benefits of the ingredients you choose.

* Upload Block diagram/ flow chart/ Circuit
Diagram/Pictures
[Upload only pdf,File size should not exceed 5 MB]
* Upload Minutes of the Selection Committee
The minutes of meeting of the selection committee
should be as per format
[Upload only pdf,File size should not exceed 5 MB]
Declaration
I declare that:
Ingredient Procurement: Depending on the scale of your
implementation, you will need to source fresh and high-
quality ingredients. This might involve purchasing fruits,
herbs, and other items from local markets or suppliers.
Equipment and Supplies: If you're planning a commercial
implementation, you'll need appropriate containers,
pitchers, and dispensers for the infused water. For personal
use, you can use glass or BPA-free plastic pitchers or bottles.
Preparation: Prepare the ingredients by washing and cutting
them as needed. Ensure that everything is clean and ready to
be added to the water.
Assembling: Add the chosen ingredients to water and allow
the flavors to infuse. The time required for infusion can vary
based on the ingredients and desired intensity of flavor.
Generally, a few hours of infusion time is sufficient.
Presentation: If you're operating in a public setting, present
the infused water in an appealing and hygienic manner. Use
transparent containers to showcase the colorful ingredients.
Communication: Provide information about the infused
water, including its ingredients and any potential benefits, if
you choose to promote it this way. Be transparent about the
intended purpose of the water, avoiding exaggerated health
claims.
Launch: Introduce the infused water to your target audience.
If you're implementing it at home, you can start immediately.
For larger-scale operations, you might need to coordinate
with staff and marketing efforts for a successful launch.
Feedback and Iteration: Gather feedback from those who try
the infused water. This can help you refine your recipes,
presentation, and approach over time.
NOT APPLICABLE
1. I have read the entire scheme guidelines and shall abide by all the
requirements stipulated therein for seeking financial assistance.
2. I hereby declare that information given above is true to the best of my
Knowledge and that I have not withheld/distorted any material fact.
3. Any information/ documents that may be required to be verified shall be
provided immediately before the concerned authority.
4. I hereby declare that I have not availed any financial assistance for this
purpose from any other scheme from any Central/ State govt. agency.
5. In case the Idea is approved, Host Institute would undertake to make
facilities available to carry out the development arrange for the
submission of periodic progress reports and other information that may
be required by the Ministry.
6. I certify that the accounts of the funds received and spent will be kept and
made available on demand, as per scheme guidelines
 7. I certify that the funds will be used only for Idea development as per
activities defined in Scheme Guidelines & no funds out of this grant will
be utilized for any other activity/production purposes.
*Verification Code

No details as filled above can be

change once the application is finally
submitted.

Final Submit