Professional Documents
Culture Documents
AND MODERNITY
ABSTRACT
Indonesia is one of developing countries that well-known as a country with a lot of diversity such as
cultural diversity, ethnicity, language, and local food and beverage of each region. Those diversity,
which will be discussed specifically in this study is diversity of local beverage of Indonesia. One
example of popular local beverage in Indonesia is jamu which known as herbal medicine that has
undergone some inovations due to changing times. In ancient time, jamu used to be sold only by jamu
vendor but now, jamu has been packaged well by industries. Jamu believed as herbal medicine due to
its medicinal properties for body and rich in nutrients. Actually jamu is not the only one local
beverage of Indonesia. There are many more example such as uwuh tea (teh uwuh), pletok beer (bir
pletok), young coconut ice (degan), bandrek (bandrek), etc. These local beverages have either the
interesting historical story or the functional value that can be able to be business opportunity.
Although some local beverages have undergone modernization, but still many other local beverages
that not known by public. If this continues, this kind of thing will result in the loss of diversity and
local knowledge that could be used as a business opportunity. Therefore, in this study we will discuss
about forgotten local beverage of Indonesia in order to reminding public that the local beverages has
an interesting historical stories, functional aspects, and modernization aspects that can be used as a
business opportunity
1. INTRODUCTION
Indonesia is one of developing countries at stimulate antioxidant activity, to lowering
south east Asia, and has its own diversity, blood sugar in diabetics, to lowering blood
especially on food and beverage. That can pressure, immunomodulatory, anti-
be happened because on each area of inflammatory, etc (Astawan, -).
Indonesia has their own herb potention
such as to be ingredient for traditional One famous example of functional
beverage. At the beginning, traditional beverage is jamu. Jamu was a mixture of
beverage just trated as local knowlegde for natural ingredients and sometimes known
health. But nowadays it has been approved as herbal medicine originated from
that traditional beverage has a lot of active Indonesia. In fact, jamu was only
compound inside with its own function consumed to prevent disease not to heal
and benefits for human body. Several disease (Anonim_a, 2012). Jamu is a
function of herb-based beverage were to beverage with bitter taste. To overcome
this, jamu often consumed together with 2. TEA-LIKE LOCAL BEVERAGE
sugar solution. Furthermore, jamu (UWUH TEA)
nowadays produced with high technology Uwuh tea is a refresher beverage from
and hygienically packaged in industry with Bantul, South Jogjakarta. Uwuh tea is one
several form such as liquid, powder, tablet, example from many histories of traditional
capsule, etc. These new revolutions have medicine. Uwuh tea was made from
facilitate consumers to consume it. They creativity (Handita, 2009). In javanese
didn’t need to taste the bitterness of jamu word, uwuh tea has the similar meaning
but the functionality still the same. with wedang uwuh. “Uwuh” means
Eventhough, some other people still rubbish and “wedang” is like a hot drink.
choose to consume jamu in traditional way But uwuh tea is not the real rubbish like
by jamu vendor. They still believed that waste paper or waste vegetables. It’s only
jamu made by jamu vendor was much name which represent that uwuh tea was
fresher due to directly and daily made. made from many kind of herbs such as
clove, lime, leave, secang, nutmeg, and
In fact, jamu was not only kind of local cinnamon. All put in a glass look like a
and functional beverage in Indonesia. rubbish bin.
There were many other examples such as
uwuh tea, pletok beer, coconut water, etc.
Those kind of beverages have a lot of
benefits but being forgotten due to
modernization. Each local beverages in
Indonesia have its own history and
Picture 1.Ingredients of Uwuh Tea
functionality that actually can be used
further in order to increasing human
Uwuh tea made by local people from a
wealth. Therefore, the objectives of this
local area named Imogiri, south Jogjakarta
paper is to to reminding public that the
city. It's kind a unique and traditional drink
local beverages has an interesting
from the ancient time. There are no
historical stories, functional aspects, and
sources which explained about the creator
modernization aspects that can be used as
of the herbs. It's just like another popular
a business opportunity
drinks like 'wedang ronde' (drink made by
roasted peanut), wedang jahe (drink made
by ginger) and many others. They believe
the uwuh tea was good for their health and stomachache, cold, accelerating blood
able for healing some diseases, like cough circulation, and healing grastritis problems
and fever. (Handita, 2009). Another important
component is secang (Caesalpina sappan),
According to research, uwuh tea like a knew as ingredient for curious many
doctor for some diseases. The biggest two diseases like blood cough and syphilis.
points why we should try uwuh tea are the Secang have similar ability like two
fact that uwuh tea can lower the value of components above. And the last one is
cholesterol and very rich of antioxidant sugar cube. Sugar cube gives sweet taste
compound. First ingredient, ginger is good but it's not reduced unique taste and aroma
for blood circulation. Ginger can stop from another component of uwuh tea
problem like frozen blood (anti-coagulant) (Anonym_b, 2012). Research done by
and it's better than onion and garlic do. Pharmacy Faculty of Gadjahmada
Ginger is able to reduce cholesterol university said that secang have ability to
absorbed in blood and heart. A research accelerate blood circulation, to ease
done by Japanese scientist showing the breathing, antioxidant and anti-cancer
ginger can reduce blood pressure also. The (Handita, 2009)
second ingredient is cinnamon. Cinnamon
has good antioxidant activity and makes it 3. COCONUT-BASED LOCAL
taste well. The combination between BEVERAGE
ginger and cinnamon are able to moving Coconut water is the juice in the interior or
up human immune because cinnamon has endosperm of young coconut. Its water is
greater antioxidant (Handita, 2009). one of the nature’s most refreshing drinks,
consumed worldwide for its nutritious and
Dr. Michael from Herbacure said that health benefiting properties. Coconut
many compounds contained inside uwuh water is trusted as Fat-free, cholesterol-
tea has a lot of function if described one by free, low-calorie, super-hydrating,
one. The main advantages is this beverage naturally rich in electrolytes. Coconut
can increase body immune and accelerate water contains a lot of unique chemicals
blood circulation well. The combination of such as sugars, vitamins, minerals,
cinnamon and clove makes body warm and electrolytes, enzymes, amino acids,
have an unique taste. Nutmeg leaves that cytokine, and phyto-hormones. In general,
rich in saponin, polifenol, and flavonid young and slightly immature coconuts
plays important roles in reducing pain, harvested when they are about 5-7 months
of age for the drink. In ancient time, our
people believed that consuming coconut
water will give great advantages to body.
Nowadays, that belief has been proved by
many scientist that coconut water is very
rich in many nutritional compounds.
Table 2.Vitamin and Mineral Contained in every 100gr Fresh Coconut Milk
Vitamins Value of Vitamins Minerals Value of Minerals
Vitamin C 2.8 mg Potassium 260 mg
Niacin (Vitamin B3) 0.76 mg Phosphorou 100 mg
s
Folate (total) 16 mcg Magnesium 37 mg
Pantothenic acid (Vitamin B5) 0.183 mg Calcium 16 mg
Vitamin B6 0.033 mg Sodium 15 mg
Thiamine (Vitamin B1) 0.026 mg Selenium 6.2 mcg
Vitamin E 0.15 mg Iron 1.64 mg
Source : McClements (1999).
ice makes it suitable to drink in hot
One products from Indonesia which is weather, delicious and also refreshing. The
popular as one of fifty top delicious drinks dessert's basic ingredients consist of
of the worlds is cendol. Ice Cendol or "Es coconut milk, a worm-like jelly made from
Cendol" is is a traditional dessert rice flour with green food coloring (usually
originating from South East Asia which is derived from the pandan leaf), shaved ice
popular in Indonesia, Malaysia, Singapore, and palm sugar. Next to these basic recipe,
Vietnam, Philippines, and Southern other ingredients such as red beans,
Thailand. The blend of sweet palm sugar, glutinous rice, grass jelly, creamed corn,
fresh jackfruit, soft cendol and cold shaved might also included (Anonym_c, 2010).
Based on survey, there are some coconut based beverages from Indonesia which is famous
among the world that will be shown on table below.
Table 3.Top 50 delicious drinks of the world
1. Water, Global 26. Irish car bomb, United States
2. Coca-cola, United States 27. Thai iced tea, Thailand
3. Coffee, Ethiopia 28. Chocolate milkshake, United States
4. Beer, Global 29. Caipirinha, Brazil
5. Tea, Global 30. Sparkling water, Global
6. Air Mata Kucing, Malaysia 31. Tequila, Mexico
7. Orange Juice, United States 32. Baileys Original Irish Cream, Ireland
8. Red Wine, Global 33. Carrot juice, Global
9. Gin and Tonic, England 34. Champagne, France
10. Hot Chocolate with marshmallow, United States 35. Yerba Mate, South America
11. Sangria, Spanish 36. Martini, United States
12. Watermelon cucumber punch, global 37. Cider, England
13. Kool Aid, United States 38. Mojito, Cuba
14. Pastis, France 39. Scotch whisky, Scotland
15. Sake, Japan 40. Coconut water, Global
16. Anything from a hotel mini bar, global 41. Raksi, Nepal
17. Lemonade, Egypt 42. Shikuwasa juice, Japan
18. White Wine, Global 43. Fanta, Germany
19. Es Kelapa Muda, Indonesia 44. Sujeonggwa, Korea
20. Sex on The Beach, United States 45. Cendol, Indonesia
21. Eggnog, England 46. Pina Colada, Puerto Rico
22. Gatorade, United States 47. Guinness, Ireland
23. Milk, Global 48. Yakult, Japan
24. Raki, Turkey 49. Red Bull, Austria
25. Bubble tea, Taiwan 50. Mango Lassi, India
Source : CNN (2011)
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