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7 Features of The New World
7 Features of The New World
Professor Liesch says: “New markets are being created all the time – in fact, a lot
of entrepreneurial activity is about creating markets that didn’t exist. For example,
Amazon created a global market for book deliveries while Facebook and other sites
created a market for social media that was not there before.
“At the same time, obstacles to business are being removed. Improved
communications and transportation, the internet, new global payment systems, and the
dismantling of trade barriers make engaging in international business easier. The world
is becoming more interconnected.”
6. Culture is no constraint
- Companies don't have to conduct business in the same manner or speak the
same language, according to Professor Liesch. Although cultural variations
provide a bigger challenge for consumer businesses than for businesses to
businesses, any company can nonetheless overcome them. While they
shouldn't be culturally oblivious, managers should also avoid becoming
culturally constrained.