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NASDAQ  Consumer Discretionary  Consumer Electronics

REGULAR TRADING
Intraday  0.08% 5 days  0.77% 1 month  1.04% 3 months  15.51%
$195.99 +0.16  0.08%
updated just now 6 months  35.83% 1 year  20.60% 5 years  312.00% All time 150,661.54%

Market cap $1.97T Volume 23.185M / 53.191M Range $195.26 – $196.49


Overview Real-time 
Enterprise value $3.07T Relative vol. 0.44 × 52 weeks $124.17 – $198.23

Revenue $385.095B EPS 5.91 SMA 50 $190 +3.09% 1M 3M 6M YTD 1Y 3Y 5Y ALL


EBITDA $123.788B EPS Q/Q 4.03% SMA 200 $167 +14.63%

Income $94.321B Est. EPS Q/Q -5.71% 1 year target $125 -36.27% W

Revenue Q/Q -2.51% ProKt margin 25.31% Mean Recomm. 1.95

Revenue Y/Y -0.24% Oper. margin 29.16% Insider ownership 0.07%


P/E 33.14 Gross margin 43.31% Inst. ownership 59.56% $180

Forward P/E 32.17 EBIT margin 29.92% Shares outst. 15.729B


EV/Sales 7.98 EBITDA margin 32.14% Shares Soat 0.000 0.00%

OHLC
EV/EBITDA 24.82 Ret. on assets 27.58% Short % of Soat 0.68% $160

EV/EBIT 26.67 Ret. on equity 165.72% Short ratio 1.11

PEG 2.75 ROIC 34.68% Dividend $1.10


Price/Sales 5.12 ROCE 54.32% Dividend yield 0.56% $140

Volume RSI
P/FCF 20.24 Debt/Equity 5.96 Payout ratio 18.56%

Price/Book 38.93 Net debt/EBITDA 2.07 Payment date N/A 0


5.03 0.94 N/A $Overbought
FWP 8-K 8-K 8-K 10-K $8-K $ 8-K 10-Q$ 8-K 8-K 10-Q FWP
$ 8-K
Book/Share Current ratio Ex-dividend date Oversold
$120
0
Cash/Share 4.80 Quick ratio 0.88 Earnings date 3 Aug 2023
Sep '22 Nov '22 Jan '23 Mar '23 May '23 Jul '23
FCF yield 4.94% Volatility 1.54% IPO year 1980
Employees 147,000 Beta 1.29 Country United States SMA (20) SMA (50) SMA (200) Dividends Splits
Events Trades
RPE $2.620M RSI 65.43 Compare with other stocks

Recent Apple Inc news Filter Notable SEC Klings of Apple Inc All Plings Last yearly Pling Filter

Monday, 31 July 2023  0.08% Search any keyword or phrase Search

8-K
wsj Read This Before You Pick Your Favorite ArtiWcial Intelligence Stocks Other Events; Financial Statements and Exhibits 
10 May 2023
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FWP
Free Writing Prospectus 
barrons Why Wall Street Has a Lot Riding on Apple Earnings 9 May 2023

Apple Is Grappling With a Weak Smartphone Market. These Analysts Say to 10-Q
barrons Quarterly report 
Buy the Stock Anyway. 5 May 2023
barrons It’s Halftime for Big Tech Earnings. Here’s Apple and Amazon Are Up Next.
8-K Results of Operations and Financial Condition; Financial Statements

fool 1 Warren Buffett Stock to Buy Hand Over Fist Right Now 4 May 2023 and Exhibits
fool 55% of Warren Buffett's $382 Billion Portfolio Is Invested in These 2 Stocks 8-K
Submission of Matters to a Vote of Security Holders 
kiplinger The VR Race is O`cially On: Kiplinger Economic Forecasts 10 Mar 2023

Apple Grapples With Weak Smartphone Market. This Analyst Says Buy the 10-Q
barrons Quarterly report 
Stock Anyway. 3 Feb 2023
barrons Market and Fed Finally Agree on the Economy. What If They’re Both Wrong?
8-K Results of Operations and Financial Condition; Financial Statements

wsj Apple, Amazon, Starbucks to Report in Packed Earnings Week 2 Feb 2023 and Exhibits
GLOBAL MARKETS-Asia shares up as China talks stimulus; Japanese yields
nasdaq 8-K
a risk Regulation FD Disclosure; Financial Statements and Exhibits 
7 Nov 2022

Sunday, 30 July 2023 10-K


Yearly report 
28 Oct 2022

insidermon… 15 Biggest Green Tech Companies in the World 8-K Results of Operations and Financial Condition; Financial Statements

27 Oct 2022 and Exhibits
npr GLOBAL MARKETS-Asia shares extend gains; wary eye on Japan yields
8-K Departure of Directors or Certain O`cers; Election of Directors;
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19 Aug 2022 Appointment of Certain O`cers: Compens...
ft Week Ahead: UK rates set to hit 15-year high
If You'd Invested $1,000 in Apple in 2000, This Is How Much You'd Have
fool
Today Recent insiders trading at Apple Inc Filter
1 Supercharged Growth Stock That's a Shoo-in to Rejoin Apple, Microsoft,
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Alphabet, Amazon, and Nvidia in the $1 Trillion Club
Insider Transaction Price per share Total value

Saturday, 29 July 2023 Chris Kondo Sale


$173.26 $708,980
Principal Accounting O`cer 8 May 2023
insidermon… 10 Stocks That Will Go Up 1000 Percent
Chris Kondo Option
$165.21 $1,782,946
investopedia Twitter Is Now 'X': How Other Rebrands Have Succeeded Principal Accounting O`cer 15 Apr 2023

fool Got $5,000? 1 Tech Stock to Buy and Hold for the Long Term Luca Maestri Sale
$165.25 $11,566,839
Senior Vice President and CFO 13 Apr 2023
wsj Apple’s Parental Controls Are Broken
Luca Maestri Sale
$164.92 $32,984
Friday, 28 July 2023  0.60% Senior Vice President and CFO 6 Apr 2023

Jeffrey E Williams Option


$164.90 $24,682,892
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barrons Offshore Wind Power’s True Costs Deirdre O'brien Option


$164.90 $14,943,238
Senior Vice President 1 Apr 2023
investors Stock Market Action Plan: Apple, Amazon And An Upturn In Optimism
Dow Jones Futures: Market Rally Powers Higher; Apple, Tesla Lead 10 Luca Maestri Option
investors $164.90 $24,682,892
Stocks To Watch Senior Vice President and CFO 1 Apr 2023
barrons Big Tech Earnings Give Reason for Hope. Now It’s Up to Apple and Amazon. Timothy D Cook Option
$164.90 $18,358,152
fool The Best Stocks to Invest $50,000 In Right Now Chief Executive O`cer 1 Apr 2023

investors Apple Stock DeWes Weak Sales, Anemic Earnings To Surge 49% In 2023 Katherine L. Adams Option
$164.90 $24,682,892
SVP, GC, and Secretary 1 Apr 2023
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$159.76 $29,991,745
COO 22 Mar 2023
Mark Zuckerberg Says AI Is First Priority, but Metaverse Still Long-Term Goal
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-- Is Meta Stock a Buy? Susan Wagner Option
$145.43 $245,050
fool 2 Top Tech Stocks to Buy Right Now Director 1 Feb 2023
A Bull Market Is Coming: Warren Buffett's Investing Advice Could Help You
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Make Money
fool Got $1,000? 2 Warren Buffett Stocks to Buy Hand Over Fist Recent call transcripts of Apple Inc
fool Qualcomm and Meta Team Up on AI -- 1 of These Is an AI Sleeper Stock
Q3 2022
Q3 2022 Earnings Call Transcript 
barrons The Disney Magic Will Return. It’s Time to Buy the Stock. 28 July 2022

Q2 2022
Q2 2022 Earnings Call Transcript 
Thursday, 27 July 2023  1.43% 29 April 2022

Q1 2022
Q1 2022 Earnings Call Transcript 
insidermon… 50 Most Valuable Companies in the World by Market Cap 28 January 2022

reuters Epic Games asks US Supreme Court let App Store order take effect Q4 2021
Q4 2021 Earnings Call Transcript 
29 October 2021
Why Elizabeth Warren and Lindsey Graham want a new US agency to police
cnn
Big Tech Q3 2021
Q3 2021 Earnings Call Transcript 
Wish You'd Bought Apple Stock in 2009? Top Analyst Dan Ives Says Do This 28 July 2021
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Right Now.
Q2 2021
Q2 2021 Earnings Call Transcript 
29 April 2021
Wednesday, 26 July 2023  0.43%
Q1 2021
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28 January 2021
thedailyupsi… Big Tech Allies Map Out a Challenge to Google and Apple
Q4 2020
Q4 2020 Earnings Call Transcript 
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insidermon… Top15 VR Games to Download and Play in 2023 Q3 2020


Q3 2020 Earnings Call Transcript 
31 July 2020
fool Better ArtiWcial Intelligence Stock: Apple vs. Amazon
Q2 2020
fool 3 No-Brainer Warren Buffett Stocks to Buy Right Now Q2 2020 Earnings Call Transcript 
30 April 2020
Samsung unveils new foldable phones to challenge Apple's premium
reuters Q1 2020
dominance Q1 2020 Earnings Call Transcript 
28 January 2020
androidcent… Samsung’s foldables are ready for the mainstream. Are consumers?

fool Mark Zuckerberg Just Gave These Stocks a Boost

fool 1 Green Flag for Microsoft in 2023, and 1 Red Flag 698,981 people own Apple Inc on Robinhood 

reuters UPDATE 1-LG Display posts 5th consecutive quarterly loss


AAPL Robinhood holders

Tuesday, 25 July 2023  0.15% 800k

ft France hits out at Apple over data use for advertising


600k
aap.thestreet Here's Where We Are With the Smartphone Market

barrons Worried About China Risk? Apple Stock Might Have Just as Much as Alibaba.
400k
reuters NXP forecast hints Apple might keep bucking China smartphone slump
UPDATE 1-French antitrust watchdog issues statement of objection over
reuters
Apple app tracking 200k
Apple supplier Corning Q3 revenue forecast hit by consumer electronics
reuters
slump
bloomberg Apple hit by £800m British lawsuit over ‘excessive’ App Store fees 0
Jul '18 Jan '19 Jul '19 Jan '20 Jul '20
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fool 1 Green Flag for Apple in 2023, and 1 Red Flag

Overall analyst rating Comparable companies


Compare more metrics Compare with other companies

1.95
Company Market cap P/E P/S P/B Change

Buy Overweight Hold Underweight Sell AAPL $1.97T 33.14 5.12 38.93 +1.35%

MSFT $1.87T 34.81 8.82 9.06 +2.31%

GOOG $1.23T 2.68 4.37 6.15 +2.42%


Price target
NFLX $128.64B 44.63 4.00 6.19 +3.05%

AMZN $44.86B 322.46 0.09 0.31 +3.09%


Average $124.81
HPQ $27.85B 12.09 0.50 -9.55 -0.79%

Low $74 High $150


Current $195.83 Apple Inc
apple.com/

apple revolutionized personal technology with the introduction of the macintosh in 1984.
Apple Inc executives today, apple leads the world in innovation with iphone, ipad, the mac and apple watch.
apple’s three software platforms — ios, os x and watchos — provide seamless experiences
Insider Compensation across all apple devices and empower people with breakthrough services including the app
store, apple music, apple pay and icloud. apple’s 100,000 employees are dedicated to
Katherine Adams (55)
$25,231,800 making the best products on earth, and to leaving the world better than we found it. apple
Senior Vice President, General Counsel, and Secretary since 2017
is an equal employment opportunity employer that is committed to inclusion and diversity.
Luca Maestri (56) we also take a`rmative action to offer employment and advancement opportunities to all
$25,209,600
Chief Financial O`cer and Senior Vice President since 2014 applicants, including minorities, women, protected veterans, and individuals with
disabilities.
Jeffrey Williams (56)
$25,207,900
Chief Operating O`cer since 2018
 Consumer Discretionary > Consumer Electronics
Johny Srouji (54)
$24,162,400
Senior Vice President - Hardware Technologies since 2015  Apple Inc, One Apple Park Way, Cupertino 95014, United States

Daniel Riccio (55)


 408 996 1010
$24,146,000
Senior Vice President - Hardware Engineering since 2012  Investor relations
Eddy Cue (56)
$22,807,500
Senior Vice President - Internet Software and Services since 2011

Deirdre O'Brien (53) Dividends


$19,159,800
Senior Vice President - Retail + People since 2019

Timothy D. Cook (60) Ex-dividend Annual $1.10


$14,769,259 N/A Frequency Quarterly
CEO and Director date dividend +24.47%

Philip Schiller (58) Dividend Growth


$11,677,200 Next dividend N/A 0.56% 1 year
Senior Vice President - Worldwide Marketing since 2002 yield period
Timothy Cook (59)
$11,555,500 Last dividend 12 May Yield 3 Growth 3
Chief Executive O`cer and Director since 2011 0.63% -29.25%
date 2023 years years
Deirdre O'Brien (54)
$4,614,684
Sr. VP of People and Retail Yield 5 Growth 5
Last dividend $0.24 1.60% -15.23%
years years
Luca Maestri (57)
$4,595,583
CFO and Sr. VP

Jeffrey E. Williams (57)


$4,594,137 Apple Inc dividend history
Chief Operating O`cer

Katherine L. Adams (57)


$4,591,310
Sr. VP, Gen. Counsel, and Sec. $4.00
Arthur Levinson (70)
$557,922
Independent Chairman of the Board since 2011 $3.00
Annual dividend

Ronald Sugar (71)


$400,878
Independent Director since 2010 $2.00

Andrea Jung (61)


$385,388 $1.00
Independent Director since 2008

Albert Gore (71)


$360,264 $0.00
Independent Director since 2003 1987 1989 1991 1993 1995 2013 2015 2017 2019 2021 2023
James Bell (71)
$355,837
Independent Director since 2015

Sue Wagner (57)


$354,923
Independent Director since 2014

John Giannandrea

Craig Federighi (48)


Senior Vice President - Software Engineering since 2012

Stella Low

Greg Joswiak

Nancy Paxton

Mary Demby

James Wilson

Chris Kondo

Quarterly EPS estimates ProKt margin Quarterly Annual

4.40 150B 100%


4.00 135B 90%
3.60 120B 80%
3.20
2.80 105B 70%
2.40 90B 60%
2.00 75B 50%
1.60 60B 40%
1.20 45B 30%
0.80
30B 20%
0.40
0.00 15B 10%
0 0%
Q1

Q3

Q1

Q3

Q1

Q3

Q1

Q3

Q1

Q3

Q1

Q3

EPS $ 30 Jun 2022 30 Sep 2022 31 Dec 2022 31 Mar 2023


17

17

18

18

19

19

20

20

21

21

22

22
20

20

20

20

20

20

20

20

20

20

20

20

Estimated EPS Actual EPS Revenue Net Income ProKt margin

Debt to assets Quarterly Annual Cash Sow Quarterly Annual

400B 100% 40B


360B 90% 32B
320B 80% 24B
280B 70% 16B
240B 60% 8B
200B 50% 0
160B 40% -8B
120B 30% -16B
80B 20% -24B
40B 10% -32B
0 0% -40B
$ 30 Jun 2022 30 Sep 2022 31 Dec 2022 31 Mar 2023 $ 30 Jun 2022 30 Sep 2022 31 Dec 2022 31 Mar 2023

Assets Liabilities Debt to assets Operating Investing Financing

Balance sheet Quarterly Annual XSLX

(in millions USD) 31 Mar 2023 31 Dec 2022 30 Sep 2022 30 Jun 2022

Current assets

Cash $24,687 $20,535 $23,646 $27,502

Short term investments $31,185 $30,820 $24,658 $20,729

Net receivables $35,899 $54,180 $60,932 $42,242

Inventory $7,482 $6,820 $4,946 $5,433

Total current assets $112,913 $128,777 $135,405 $112,292

Long term investments $110,461 $114,095 $120,805 $131,077

Property, plant & equipment $43,398 $42,951 $42,117 $40,335

Goodwill & intangible assets

Total noncurrent assets $219,247 $217,970 $217,350 $224,017

Total investments $141,646 $144,915 $145,463 $151,806

Total assets $332,160 $346,747 $352,755 $336,309

Current liabilities

Accounts payable $42,945 $57,918 $64,115 $48,343

Deferred revenue $8,131 $7,992 $7,912 $7,728

Short long term debt $12,574 $11,483 $21,110 $24,991

Total current liabilities $120,075 $137,286 $153,982 $129,873

Long term debt $97,041 $99,627 $98,959 $94,700

Total noncurrent liabilities $149,927 $152,734 $148,101 $148,329

Total debt $109,615 $111,110 $120,069 $119,691

Total liabilities $270,002 $290,020 $302,083 $278,202

Stockholders' equity

Retained earnings $4,336 $3,240 -$3,068 $5,289

Other stockholder equity -$11,746 -$12,912 -$11,109 -$9,297

Total stockholder equity $62,158 $56,727 $50,672 $58,107

Income statement Quarterly Annual XSLX

(in millions USD) 31 Mar 2023 31 Dec 2022 30 Sep 2022 30 Jun 2022

Revenue

Total revenue $94,836 $117,154 $90,146 $82,959

Cost of revenue $52,860 $66,822 $52,051 $47,074

Gross proPt $41,976 $50,332 $38,095 $35,885

Operating activities

Research & development $7,457 $7,709 $6,761 $6,797

Selling, general & administrative $6,201 $6,607 $6,440 $6,012

Total operating expenses $13,658 $14,316 $13,201 $12,809

Operating income $28,318 $36,016 $24,894 $23,076

Income from continuing operations

EBIT $29,312 $36,626 $25,484 $23,785

Income tax expense $4,222 $5,625 $3,936 $3,624

Interest expense $930 $1,003 $827 $719

Net income

Net income $24,160 $29,998 $20,721 $19,442

Income (for common shares) $24,160 $29,998 $20,721 $19,442

Cash Sows Quarterly Annual XSLX

(in millions USD) 31 Mar 2023 31 Dec 2022 30 Sep 2022 30 Jun 2022

Net income $24,160 $29,998 $20,721 $19,442

Operating activities

Depreciation $2,898 $2,916 $2,865 $2,805

Business acquisitions & disposals -$137 -$2

Stock-based compensation $2,686 $2,905 $2,278 $2,243

Total cash eows from operations $28,560 $34,005 $24,127 $22,892

Investing activities

Capital expenditures -$2,916 -$3,787 -$3,289 -$2,102

Investments $5,341 $2,483 $2,806 $6,953

Total cash eows from investing $2,319 -$1,445 -$1,217 $4,234

Financing activities

Dividends paid -$3,650 -$3,768 -$3,703 -$3,811

Sale and purchase of stock -$19,594 -$19,475 -$24,428 -$21,865

Net borrowings -$1,996 -$9,615 $1,657 $971

Total cash eows from Pnancing -$25,724 -$35,563 -$26,794 -$27,445

Effect of exchange rate

Change in cash and equivalents $5,155 -$3,003 -$3,884 -$319

Institutional shareholders Recent institutional transactions

Value
Shareholder Stake Shares owned (in thousands USD) Quarter Shareholder Change Shares owned (in thousan

Vanguard Group Inc 8.33% 1,309,878,888 $256,762,460 2023 Q2 Strs Ohio Opened 6,700,130 $1,29

Blackrock 6.58% 1,035,008,939 $202,882,452 2023 Q2 Sumitomo Mitsui Trust -13.05% 40,094,583 $7,777,14

Berkshire Hathaway Inc 5.82% 915,560,382 $179,468,146 2023 Q2 Janney Montgomery Scott Opened 4,893,269 $94

State Street Corp 3.66% 576,281,774 $112,962,753 2023 Q2 Australiansuper PTY Ltd -45.65% 2,833,228 $549,56

Fmr 1.98% 311,437,576 $61,047,994 2023 Q2 Robeco Institutional Asset Management B.v -19.38% 9,261,995 $1,796,54

Geode Capital Management 1.80% 282,749,817 $55,424,619 2023 Q2 Altshuler Shaham Ltd +544.87% 2,505,222 $485,93

Price T Rowe Associates Inc md/ 1.44% 226,281,368 $44,355,674 2023 Q2 Amf Tjanstepension Ab +848.17% 2,216,172 $429,89

Morgan Stanley 1.28% 200,615,893 $39,324,727 2023 Q2 Kbc Nv -23.18% 6,236,076 $1,20

Northern Trust Corp 1.10% 173,130,542 $33,937,049 2023 Q2 Assenagon Asset Management S.A. +30.15% 7,068,824 $1,371,13

Bank Of America Corp de/ 0.90% 141,923,140 $27,819,774 2023 Q2 Parnassus Investments +23.96% 8,387,516 $1,626,92

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