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A Simple Guide To The Confidence Interval Formula - QuestionPro
A Simple Guide To The Confidence Interval Formula - QuestionPro
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The most common con dence level is 95%, but other levels such as 90% and 99% can also Assessments
be used. If you use 95%, for example, you think that 95 out of 100 times, the estimate will
fall within the parameters of the con dence interval.
The formula for the con dence interval looks like this:
The con dence level is set by the alpha value used in the experiment and represents the
number of times (out of 100) you think the expected result will be reproduced. If the alpha
was .1, then the con dence level will be 1-.1=.9, or 90%.
The overall con dence interval represents the average of your estimate plus or minus the
variation within the estimate. This is the expected range of values, with a certain amount of
con dence, your values to fall into.
The con dence interval formula is also helpful for establishing con dence in a given
audience. When conducting surveys and outreach with your customers, it can be useful to
understand what they think and how they respond. The con dence interval allows you to
use this information to accurately predict how they should respond to future experiments
and will tell you if something changes in the audience.
Our sample for shots made is 75, 80, 75, 80, 90, 75, 85, 75, 90, 80. Adding these up and
dividing by the total shooters (10) gives us 80.5. This means that across all shooters, the
average score was 80.5. The con dence interval will calculate the certainty that the next
experiment will score the same average amount of shots.
For our example data set, this looks like: (75 – 80.5)² + (80 – 80.5)² + (75 – 80.5)² + (80 – 80.5)²
+ (90 – 80.5)² + (75 – 80.5)² + (85 – 80.5)² + (75 – 80.5)² + (90 – 80.5)² + (80 – 80.5)² = 30.25 +
0.25 + 30.25 + 0.25 + 90.25 + 30.25 + 20.25 + 30.25 + 90.25 + 0.25 = 322.5 ÷ 10 total shooters =
32.25.
You can now use the sample mean and standard deviation to calculate the standard error
of your study. This number will represent how closely the sample represents the total
population. In our example of free throws, you calculator the standard error by dividing the
standard deviation by the size of the study: 32.25 / 10 = 3.225.
After guring out the standard error, you can easily calculate the margin of error. This tells
you how con dent you can be when conducting the same experiment for the total
population. A larger margin of error will mean less con dence in reproducing the results. To
nd this, multiply the standard error by two. For our data, this looks like: 3.225 x 2 = 6.45.
Once you have your numbers, you can plug them into the formula and calculate your
con dence interval. We will assume that the Z-value is 95% and, therefore, 0.95.
Con dence interval (CI) = ‾X ± Z(S ÷ √n) = 80.5 ± 0.95(32.25 ÷ √10) = 80.5 ± 0.95(32.25 ÷ 3.16) =
80.5 ± 0.95(10.21) = 80.5 ± 9.70 = 90.2, 70.8.
Our con dence interval for people shooting free throws was between 90.2 and 70.8 free
throws made. This means the average amount of shots made should fall between these two
values (with 95% con dence) for the whole population.
Conclusion
With the con dence interval formula, you can accurately predict where people will land
based on previous results and your estimated con dence. This can help predict many
things, from future data to population changes, and hopefully, this guide helped uncover
some important insights for your next experiment.
In QuestionPro, our reports make analysis simple. From real-time shareable dashboards to
our complete suite of analytics, we help you turn data into decisions in a ash. Start today!
Paul VanZandt
View all posts by Paul VanZandt
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