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    Divya Acharya
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    WOW Skin Science and Country Delight have similar content on Facebook and Instagram with more followers on Instagram. Instagram posts are mostly daily with videos and pictures while Facebook posts are a mix of daily and weekly posts containing more pictures than videos. Instagram generally has higher engagement per post compared to Facebook based on likes and comments on recent posts. Most posts are about offers, awareness, and events using hashtags like #skincare and #fooddelivery. Both companies appear to regularly monitor and respond to comments and queries on their social media pages.

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    Social_Media_Strategy_Analysis

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    WOW Skin Science and Country Delight have similar content on Facebook and Instagram with more followers on Instagram. Instagram posts are mostly daily with videos and pictures while Facebook posts are a mix of daily and weekly posts containing more pictures than videos. Instagram generally has higher engagement per post compared to Facebook based on likes and comments on recent posts. Most posts are about offers, awareness, and events using hashtags like #skincare and #fooddelivery. Both companies appear to regularly monitor and respond to comments and queries on their social media pages.

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    5 views2 pages

    Social Media Strategy Analysis

    Uploaded by

    Divya Acharya
    WOW Skin Science and Country Delight have similar content on Facebook and Instagram with more followers on Instagram. Instagram posts are mostly daily with videos and pictures while Facebook posts are a mix of daily and weekly posts containing more pictures than videos. Instagram generally has higher engagement per post compared to Facebook based on likes and comments on recent posts. Most posts are about offers, awareness, and events using hashtags like #skincare and #fooddelivery. Both companies appear to regularly monitor and respond to comments and queries on their social media pages.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    Exercise: Business Social Media Strategy Analysis

    Case: Visit Instagram and FB Page of WOW Skin Science or Country Delight and
    analyse following:

    1. Do they share similar content on Facebook and Instagram, How many follow-
    ers do they have on each platform. If there is anything special you have
    found on their profiles kindly mention.

    2. What is the frequency of posting on:


    Instagram: Daily - , Weekly-
    Facebook: Daily - , Weekly-

    3. How many of first 10 Posts do you see on

    Instagram are:
    Videos/ Reels-
    Pictures

    Facebook are:
    Videos:
    Pictures:
    Any Other:

    4. Whether FB or Instagram has more engagement per post ? ( Pic first 10 Posts
    to analyse)

    Fb: Avg. Like Per Post - Avg. Comment Per Post -

    Instagram: Avg. Like Per Post - Avg. Comment Per Post -

    5. What are the majority of the posts about (Offers, Awareness, Event,Cam-
    paign) and what are there popular hashtags used? Kindly describe in 3-4 Lines.
    6. Are the comments and user queries on page regularly monitored and an-
    swered ?

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