Brand Revamp Activity – AUDI

Group – 7
Introduction:
Audi is a renowned German automobile manufacturer known for its premium luxury
vehicles, innovative technology, and exceptional
performance. With a rich history dating back to 1899, Audi
has established itself as a leading brand in the automotive
industry, consistently pushing the boundaries of design,
engineering, and performance.
Audi's commitment to sustainability is another hallmark of
the brand. The company is actively investing in electric
vehicle development, aiming to become a leader in sustainable mobility. The Audi e-tron, a
fully electric SUV, marks a significant step towards this goal, showcasing the brand's ability to
blend performance and environmental responsibility.

Unique Selling Proposition of Audi:

Luxury

Design
Safety
Language

Advanced
Performance
Technology
  Luxury and Premium Brand Image: Audi cars are luxurious and stylish, with premium
materials and finishes. The Audi A8, for example, is a luxury sedan that features a
spacious interior and a long list of standard luxury features. Audi, as a part of the
Volkswagen Group, has a strong brand reputation associated with quality, reliability,
and performance. The brand is often perceived as a symbol of prestige and
sophistication.
 Advanced and Innovative Technology: Audi
is known for its cutting-edge technology, such
as its virtual cockpit and infotainment system,
as well as its driver-assistance features, such
as adaptive cruise control and lane departure
warning. Audi is often associated with
cutting-edge technology and engineering
advancements. Features such as Quattro all-
wheel drive, advanced driver-assistance
systems, and innovative design elements
contribute to this reputation.
 Safety reasons: Audi cars are very safe, with a long list of standard safety features,
such as airbags, anti-lock brakes, and electronic stability control. Traffic Sign
Recognition feature can recognize and display traffic sign information, including
speed limits, helping drivers stay informed about current road conditions.
 High Performance: Audi cars are known for their powerful engines and sporty
handling. Many Audi models are known for their performance capabilities and
precise handling.
 Distinctive Design Language: Audi has a distinctive and recognizable design language
that emphasizes clean lines, a bold front grille, and a focus on aerodynamics. This
design philosophy contributes to the brand's visual identity.

Three Changes Audi would bring to LIBA:

 Audi's renowned expertise in cutting-edge automotive technology would be a
valuable addition to LIBA, fostering a specialized concentration in Automotive
Technology and Advanced Technology. Additionally, Audi's high-calibre laboratory
facilities would provide students with hands-on experience, enhancing their practical
knowledge and skills.
 Leveraging its reputation for exceptional design and interior design, Audi would be
establishing the Audi Designing club, a dedicated platform to foster creativity and
innovation among students. This initiative aims to cultivate fresh perspectives and
generate groundbreaking ideas for Audi's future car models.
 By integrating internship opportunities and live project into the curriculum, Audi can
establish a direct pipeline for identifying and recruiting top talent from LIBA. This
mutually beneficial partnership would provide LIBA students with valuable hands-on
experience and career advancement opportunities, while Audi gains access to a pool
of highly skilled and well-prepared individuals.