MPU222

PUBLIC SPEAKING

USING LANGUAGE AND ANALYZING THE AUDIENCE

MUBARAK REDWAN BIN TUAH

DIA15072021

MOHD RAPINI BIN ZAINAL

DIA15072020

LECTURER

MISS ROSEVIA FRANCIS

DATE

20th JANUARY 2016

 USING LANGUAGE AND ANALYZING THE AUDIENCE REPORT

Language is so powerful, it contrary to popular belief. Language does not simply of

mirror reality. It helps to create our sense of reality by giving meaning to events. Language
and words is different. Words are vital to thinking itself. Words are the tools of speaker’s to
craft. Words meaning can be divide by two meanings. Denotative and Connotative, for
denotative meaning is literal or dictionary of word or phrase. Connotative is meaning by
suggested association or emotion triggered by word or phrase. Choosing words skilfully for
their denotative and connotative meanings is a crucial part of the speaker’s art.

We must use language clearly. In fact, we cannot assume what’s clear to us is clear
to the audience. A speaker’s meaning must be immediately understand what the audience
want it. You can Use a familiar words. Unless, you have an audience that specialize in your
topic, you will make a clear communication effort using ordinary language. Ordinary
language does not mean you cannot be descriptive and vivid. But, audiences today expect
public speakers to use inclusive language that is respectful of the different groups that make
up American society. The effective speaker’s are use imagery to express their ideas by using
concrete words, simile and metaphor. Sometime clutter happens when you use more words
than necessary to express an idea. That why you have to eliminated the clutter. Clutter is
unnecessary language which can confuse the reader. Spekers use rhythm to enchance the
vividness of their language.

We must use inclusive language. Inclusive language is the use of language which is
respectful of the different diverse groups that make up Americans society. There are four
principles for inclusive language that have become so widespread that no aspiring speaker
can afford to ignore them. The first principle is to avoid the generic “he”. Avoid using “man”
when reffering to both men and women. Avoid stereotyping jobs and social roles by gender.
And use names that groups use to identify themselves.

DEMOGRAPHIC AUDIENCE ANALYSIS

Demographic Audience analysis is the process of examining information about your

listeners. That analysis helps you to adapt your message so that your listeners will respond
as you wish. Demographic involves age, gender, religion, sexual orientation, racial ethnic,
cultural background, and group membership.

There are certain things you can learn about an audience based on age. For instance,
if your audience members are first-year college students, you can assume that they have
grown up in the post-9/11 era and have limited memory of what life was like before the
“war on terror.” If your audience includes people in their forties and fifties, it is likely they
remember a time when people feared they would contract the AIDS virus from shaking
hands or using a public restroom. People who are in their sixties today came of age during
the 1960s, the era of the Vietnam War and a time of social confrontation and
experimentation. They also have frames of reference that contribute to the way they think,
but it may not be easy to predict which side of the issues they support.

Gender is another characteristic. It is important to find out the ratio of men to

women in the class. Also, make sure that you do not use any sexist language, stereotypes or
make jokes about gender. If you were to insult men in front of a class of 12 men, then in
most cases these 12 men are not going to listen to you for the rest of your speech. You may
have also lost your credibility.

Culture is the shared knowledge, behavior, attitudes, beliefs, values, and norms of a
group. It is very important to be sensitive to students of other culture's feelings. You may
do or say something that may offend them. Ethnicity is a person's national or religious
heritage. There may be a student from China Town in Chicago, or a student from Little
Italy in New York. A person's race is a person's biological heritage. It is important to learn
as much as possible about these students before your speech, so you are sure not to
offend them or anger them.

Another touchy subject is religion. Be very careful when you speak about different
religions because people feel very strongly about their beliefs.

In conclusion, we have very careful to use our language and to make the audience
understand what we are wanted to present. And to make audience comfortable try use a
wise language.