COOL

Escape room
Business plan
 table of contents
01 02 03
BUSINESS OVERVIEW MARKET ANALYSIS MARKETING PLAN
 MISSION STATEMENT
“At Phobia Escape we’re on a mission to
craft unforgettable escape room
experiences that inspire teamwork and
creativity. Committed to delivering
immersive adventures, we aim to be the
top choice for those seeking thrilling and
memorable moments.”
 BUSINESS
01 OVERVIEW
 What are escape rooms
Escape rooms are interactive, live-action adventure games where players
must cooperate to find solutions to a number of riddles and obstacles in a
predetermined amount of time. Usually, the objective is to “escape” from a
themed room by deciphering clues, applying critical thinking, and working
as a team to solve the mystery and unravel the plot. These immersive
activities are well-liked for social events, family vacations, and team-
building because they provide a special fusion of entertainment and
problem-solving.
 ʻ ʻ

“Business excellence is not a destination

but a continuous journey, fueled by
purpose, precision, and a commitment to
pushing the boundaries of what’s
possible.”
Capital investment breakdown

Area rent - 500,000 Aed

Yearly operational
cost -1000000 Aed

Escape Room making - 200,000 Aed

COST

Staff salary and visa - 150,000 Aed

Furniture and petty

100,000 Aed
expenses -
 PROBLEM VS. SOLUTION

PROBLEM SOLUTION
Rotate themes regularly,
Problem faced by escape
gather feedback, and
room businesses is
integrate innovative
maintaining the novelty of
elements to keep the
their rooms to keep repeat
escape room experience
customers engaged.
fresh and engaging for
Regularly updating themes
repeat customers.
or puzzles can be crucial
for customer retention.
 Some of the biggest COMPETITORS

Brain games

Puzzle peak Escape hunt

These are the biggest escape room business in UAE . There are some
Other small ones in total there not more then 9 competitors present
In market
 THEM VS. US
THEM
All of these Escape rooms are mainly
horror themed and jail break themed
which are not fit for kids .

US
We not only offer standard horror and jail
break themed escape room . But we will
also offer scientific and history based
storyline escape rooms for kids aged
between 7 years to 11 years
 02
MARKET ANALYSIS
AND COMPETITION

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 TARGET
GENDER
Aed 1000 /year
Average spend per customer note
60% 80% this is average

AGE
15-25
25-35
35-45
 SALES AND
03 MARKETING PLAN
 OUR PLANS

200 Aed 800 Aed 1500 Aed

Singular person Group of 5 Group of 10

 ADVERTISING AND PROMOTION

PR
To promote our business
there would be prizes for
people escaping the room
ADVERTISING first ONLINE
We will have our own
Slots could be booked
Instagram page name
online or by calling our toll
phobia escape to promote
free number
our business
THANKS!
Do you have any questions?

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