Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like

humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind
such as learning and problem-solving.

UNDERSTANDING THE 4 TYPES OF ARTIFICIAL INTELLIGENCE (AI)

1. Reactive AI

The most basic type of artificial intelligence is reactive AI, which is programmed to provide a predictable output based on the
input it receives. Reactive machines always respond to identical situations in the exact same way every time, and they are not able
to learn actions or conceive of past or future.

Examples of reactive AI include:

● Deep Blue, the chess-playing IBM supercomputer that bested world champion Garry Kasparov

● Spam filters for our email that keep promotions and phishing attempts out of our inboxes

● The Netflix recommendation engine

Reactive AI was an enormous step forward in the history of artificial intelligence development, but these types of AIs can’t
function beyond the tasks they were initially designed for. That makes them inherently limited and ripe for improvement.
Scientists developed the next type of AI from this foundation.

2. Limited Memory AI

Limited memory AI learns from the past and builds experiential knowledge by observing actions or data. This type of AI uses
historical, observational data in combination with pre-programmed information to make predictions and perform complex
classification tasks. It is the most widely-used kind of AI today.

For example, autonomous vehicles use limited memory AI to observe other cars’ speed and direction, helping them “read the
road” and adjust as needed. This process for understanding and interpreting incoming data makes them safer on the roads.

However, limited memory AI – as its name suggests – is still limited. The information that autonomous vehicles work with is
fleeting, and it is not saved in the car’s long-term memory.

3. Theory of Mind AI

Want to hold a meaningful conversation with an emotionally intelligent robot that looks and sounds like a real human being?
That’s on the horizon with theory of mind AI. With this type of AI, machines will acquire true decision-making capabilities that
are similar to humans. Machines with theory of mind AI will be able to understand and remember emotions, then adjust behavior
based on those emotions as they interact with people.

There are still a number of hurdles to achieving theory of mind AI, because the process of shifting behavior based on rapidly
shifting emotions is so fluid in human communication. It is difficult to mimic as we try to create more and more emotionally
intelligent machines. That said, we are making progress. The Kismet robot head, developed by Professor Cynthia Breazeal, could
recognize emotional signals on human faces and replicate those emotions on its own face. Humanoid robot Sophia, developed by
Hanson Robotics in Hong Kong, can recognize faces and respond to interactions with her own facial expressions.

4. Self-aware AI

The most advanced type of artificial intelligence is self-aware AI. When machines can be aware of their own emotions, as well as
the emotions of others around them, they will have a level of consciousness and intelligence similar to human beings. This type of
AI will have desires, needs, and emotions as well.

Machines with this type of AI will be self-aware of their internal emotions and mental states. They will be able to make inferences
(such as “I’m feeling angry because someone cut me off in traffic”) that are not possible with other types of AI.

We haven’t developed this type of sophisticated AI yet and don’t have the hardware or algorithms to support it.
Advantages and Disadvantages of AI

Advantages of artificial intelligence Disadvantages of artificial intelligence

1. It defines a more powerful and more useful

computers 1. The implementation cost of AI is very high.

2. The difficulties with software development for AI implementation are

that the development of software is slow and expensive. Few efficient
2. It introduces a new and improved interface for programmers are available to develop software to implement artificial
human interaction. intelligence.

3. It introduces a new technique to solve new 3. A robot is one of the implementations of Artificial intelligence with
problems. them replacing jobs and lead to serve unemployment.

4. Machines can easily lead to destruction if the implementation of

machine put in the wrong hands the results are hazardous for human
4. It handles the information better than humans. beings.

5. It is very helpful for the conversion of information

into knowledge.

6. It improves work efficiency so reduce the duration

of time to accomplish a task in comparison to humans.

THE APPLICATIONS OF ARTIFICIAL INTELLIGENCE

Here is the list of the top 14 application of AI (Artificial Intelligence):

1. AI Application in E-Commerce
a) Personalized Shopping: Artificial Intelligence technology is used to create recommendation engines through which you can
engage better with your customers. These recommendations are made in accordance with their browsing history, preference,
and interests. It helps in improving your relationship with your customers and their loyalty towards your brand.
b) AI-powered Assistants: Virtual shopping assistants and chatbots help improve the user experience while shopping
online. Natural Language Processing is used to make the conversation sound as human and personal as possible. Moreover,
these assistants can have real-time engagement with your customers. Did you know that on amazon.com, soon, customer
service could be handled by chatbots?
c) Fraud Prevention: Credit card frauds and fake reviews are two of the most significant issues that E-Commerce companies
deal with. By considering the usage patterns, AI can help reduce the possibility of credit card frauds taking place. Many
customers prefer to buy a product or service based on customer reviews. AI can help identify and handle fake reviews.

2. Applications of Artificial Intelligence in Education

Although the education sector is the one most influenced by humans, Artificial Intelligence has slowly begun to seep its roots in
the education sector as well. Even in the education sector, this slow transition of Artificial Intelligence has helped increase
productivity among faculties and helped them concentrate more on students than office or administration work.
Some of these applications in this sector include:
a) Administrative Tasks Automated to Aid Educators: Artificial Intelligence can help educators with non-educational tasks
like task-related duties like facilitating and automating personalized messages to students, back-office tasks like grading
paperwork, arranging and facilitating parent and guardian interactions, routine issue feedback facilitating, managing
enrollment, courses, and HR-related topics.
b) Creating Smart Content: Digitization of content like video lectures, conferences, and text book guides can be made using
Artificial Intelligence. We can apply different interfaces like animations and learning content through customization for
students from different grades.
c) Artificial Intelligence helps create a rich learning experience by generating and providing audio and video summaries and
integral lesson plans.
d) Voice Assistants: Without even the direct involvement of the lecturer or the teacher, a student can access extra learning
material or assistance through Voice Assistants. Through this, printing costs of temporary handbooks and also provide
answers to very common questions easily.
e) Personalized Learning
f) Using AI technology, hyper-personalization techniques can be used to monitor students’ data thoroughly, and habits, lesson
plans, reminders, study guides, flash notes, frequency or revision, etc., can be easily generated.

3. Applications of Artificial Intelligence in Lifestyle

Artificial Intelligence has a lot of influence on our lifestyle. Let us discuss a few of them.
a) Autonomous Vehicles: Automobile manufacturing companies like Toyota, Audi, Volvo, and Tesla use machine learning to
train computers to think and evolve like humans when it comes to driving in any environment and object detection to avoid
accidents.
b) Spam Filters: The email that we use in our day-to-day lives has AI that filters out spam emails sending them to spam or trash
folders, letting us see the filtered content only. The popular email provider, Gmail, has managed to reach a filtration capacity
of approximately 99.9%.
c) Facial Recognition: Our favorite devices like our phones, laptops, and PCs use facial recognition techniques by using face
filters to detect and identify in order to provide secure access. Apart from personal usage, facial recognition is a widely used
Artificial Intelligence application even in high security-related areas in several industries.
d) Recommendation System: Various platforms that we use in our daily lives like e-commerce, entertainment websites, social
media, video sharing platforms, like youtube, etc., all use the recommendation system to get user data and provide customized
recommendations to users to increase engagement. This is a very widely used Artificial Intelligence application in almost all
industries.

4. Applications of Artificial intelligence in Navigation

Based on research from MIT, GPS technology can provide users with accurate, timely, and detailed information to improve safety.
The technology uses a combination of Convolutional Neural Network and Graph Neural Network, which makes lives easier for
users by automatically detecting the number of lanes and road types behind obstructions on the roads. AI is heavily used by Uber
and many logistics companies to improve operational efficiency, analyze road traffic, and optimize routes.
5. Applications of Artificial Intelligence in Robotics
Robotics is another field where artificial intelligence applications are commonly used. Robots powered by AI use real-time
updates to sense obstacles in its path and pre-plan its journey instantly.
It can be used for -
 Carrying goods in hospitals, factories, and warehouses
 Cleaning offices and large equipment
 Inventory management
6. Applications of Artificial Intelligence in Human Resource
Did you know that companies use intelligent software to ease the hiring process?
Artificial Intelligence helps with blind hiring. Using machine learning software, you can examine applications based on specific
parameters. AI drive systems can scan job candidates' profiles, and resumes to provide recruiters an understanding of the talent
pool they must choose from.

7. Applications of Artificial Intelligence in Healthcare

Artificial Intelligence finds diverse applications in the healthcare sector. AI applications are used in healthcare to build
sophisticated machines that can detect diseases and identify cancer cells. Artificial Intelligence can help analyze chronic
conditions with lab and other medical data to ensure early diagnosis. AI uses the combination of historical data and medical
intelligence for the discovery of new drugs.

8. Applications of Artificial Intelligence in Agriculture

Artificial Intelligence is used to identify defects and nutrient deficiencies in the soil. This is done using computer vision, robotics,
and machine learning applications, AI can analyze where weeds are growing. AI bots can help to harvest crops at a higher volume
and faster pace than human laborers.

9. Applications of Artificial Intelligence in Gaming

Another sector where Artificial Intelligence applications have found prominence is the gaming sector. AI can be used to create
smart, human-like NPCs to interact with the players.
It can also be used to predict human behavior using which game design and testing can be improved. The Alien Isolation games
released in 2014 uses AI to stalk the player throughout the game. The game uses two Artificial Intelligence systems - ‘Director
AI’ that frequently knows your location and the ‘Alien AI,’ driven by sensors and behaviors that continuously hunt the player.

10. Applications of Artificial Intelligence in Automobiles

Artificial Intelligence is used to build self-driving vehicles. AI can be used along with the vehicle’s camera, radar, cloud services,
GPS, and control signals to operate the vehicle. AI can improve the in-vehicle experience and provide additional systems like
emergency braking, blind-spot monitoring, and driver-assist steering.

11. Applications of Artificial Intelligence in Social Media

a) Instagram: On Instagram, AI considers your likes and the accounts you follow to determine what posts you are shown on
your explore tab.
b) Facebook: Artificial Intelligence is also used along with a tool called DeepText. With this tool, Facebook can understand
conversations better. It can be used to translate posts from different languages automatically.
c) Twitter: AI is used by Twitter for fraud detection, removing propaganda, and hateful content. Twitter also uses AI to
recommend tweets that users might enjoy, based on what type of tweets they engage with.

12. Applications of Artificial Intelligence in Marketing

Artificial intelligence (AI) applications are popular in the marketing domain as well.
 Using AI, marketers can deliver highly targeted and personalized ads with the help of behavioral analysis, pattern recognition,
etc. It also helps with retargeting audiences at the right time to ensure better results and reduced feelings of distrust and
annoyance.
 AI can help with content marketing in a way that matches the brand's style and voice. It can be used to handle routine tasks
like performance, campaign reports, and much more.
 Chatbots powered by AI, Natural Language Processing, Natural Language Generation, and Natural Language Understanding
can analyze the user's language and respond in the ways humans do.
 AI can provide users with real-time personalizations based on their behavior and can be used to edit and optimize marketing
campaigns to fit a local market's needs.

13. Applications of Artificial Intelligence in Chatbots

AI chatbots can comprehend natural language and respond to people online who use the "live chat" feature that many
organizations provide for customer service. AI chatbots are effective with the use of machine learning, and can be integrated in an
array of websites and applications. AI chatbots can eventually build a database of answers, in addition to pulling information from
an established selection of integrated answers. As AI continues to improve, these chatbots can effectively resolve customer issues,
respond to simple inquiries, improve customer service, and provide 24/7 support. All in all, these AI chatbots can help to improve
customer satisfaction.

14. Applications of of Artificial Intelligence in Finance

It has been reported that 80 percent of banks recognize the benefits that AI can provide. Whether it’s personal finance, corporate
finance, or consumer finance, the highly evolved technology that is offered through AI can help to significantly improve a wide
range of financial services. For example, customers looking for help regarding wealth management solutions can easily get the
information they need through SMS text messaging or online chat, all AI-powered. Artificial intelligence can also detect changes
in transaction patterns and other potential red flags that can signify fraud, which humans can easily miss, and thus saving
businesses and individuals from significant loss. Aside from fraud detection and task automation, AI can also better predict and
assess loan risks.
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AI IN RETAIL
 AI is enabling retail systems to work together to optimize customer experiences, forecasting, inventory management, and more.
 AI technologies like computer vision bring near-real-time intelligence to brick-and-mortar stores. That same data, when analyzed in
the cloud, can provide additional business insights.
 Intel® technologies enable a wide range of AI capabilities, including intelligent display ads, smart shelves, endless aisle kiosks,
enhanced inventory control, and smart self-checkout.

Intel® technologies enable a number of exciting and emerging use cases for analytics and AI in retail:

 Intelligent display ads use AI inferencing to understand customer engagement and interest. Content can be adapted to the
audience in real time.
 Smart shelves instantly check product availability so that items can be quickly replenished.
 Endless aisle kiosks let customers see more products available at other locations. They also offer cross-selling and
upselling opportunities.
 Smart self-checkout systems accept loyalty cards, coupons, and transactions via mobile phone. Integrated video analytics
identify products when a barcode is missing or unreadable.
 A new class of retail solutions, like touchless kiosks that recognize speech and gestures and service robots that interact
with customers, help shoppers minimize contact with people and objects.

Intel® Technologies and Resources Power Artificial Intelligence in Retail

Edge Insights for Retail Accelerate containerized deployments of computer vision and data-centric applications. By
improving data accessibility and interoperability, you can create the in-store environment
needed to deliver relevant customer experiences and better operational results. Find our
latest offering of reference implementations for retail.

Intel® Movidius™ Intel hardware and software bring computer vision to automated checkout systems, smart
VPUs and Intel® shelves, inventory robots, and more. Intel® Movidius™ VPUs provide low-power
acceleration for computer vision at the edge. The Intel® Distribution of OpenVINO™
Distribution of
toolkit streamlines the development of vision applications on Intel platforms, including
OpenVINO™ Toolkit VPUs and CPUs.1

Intel® RealSense™ Intel® RealSense™ technology enables vision-based solutions designed to help you
Technology understand the retail environment in 3D.

Intel® Intel® processors come in a range of options to give you the right level of performance
Core™ Processors and Inte where you need it. Ideal for retail solutions at the edge, including digital signage, robotics,
POS systems, and interactive kiosks.
l Atom® Processors

Intel vPro® Platform The Intel vPro® platform delivers performance, built-in security features, and remote
management capabilities to help ensure uptime for your critical retail devices.

Intel® Xeon® Scalable Intel® Xeon® Scalable processors deliver high performance for machine learning and deep
Processors learning in the cloud with built-in features to accelerate AI. This gives you a strong
foundation for demand forecasting, predictive analytics, product recommendations, and
more.
 Intel® Technologies and Resources Power Artificial Intelligence in Retail

Intel® Optane™ Persistent Intel® Optane™ persistent memory and solid state drives (SSDs) support large in-memory
Memory and SSDs applications, ideal for retail AI workloads.

AI Software Tools For developers, Intel offers software libraries and optimizations for popular
frameworks like TensorFlow and Caffe to boost performance on Intel® architecture.1

AI INITIATIVES FROM THE INDIAN GOVERNMENT:

The Government of India’s Defence Research & Development Organization has already created the roadmap for AI in India.

1. The Centre for Artificial Intelligence and Robotics was established for AI research and development and Digital India.
2. In 2020, the Indian government increased $477 million to boost AI, IoT, big data, cybersecurity, ML and robotics
for digital India.
3. India’s flagship digital initiative aims to make the internet more accessible, promoting e-governance, e-banking, e-
education and e-health.
4. In the 2019 Union Budget, the government would offer industry-relevant skill training for 10 million youth in India in
technologies like AI, ML, Big Data, Data intelligence, robotics, etc.
5. The Centre for Artificial Intelligence and Robotics was established to shoots for the development of mission-critical
products for battlefield communication and management systems.
6. The Indo-US Science and Technology Forum launched the US-India Artificial Intelligence Initiative flagship program to
foster AI innovation by sharing ideas and experiences, identifying new opportunities in research and development, and
bilateral collaboration.
7. The Telangana government collaborated with Intel India, International Institute of Information Technology, Hyderabad
and Public Health Foundation of India to launch Intel AI, an applied AI research centre in Hyderabad, it will focus on
problems in India’s healthcare and smart mobility segment.
8. The National Artificial Intelligence Mission will include creating Centres of Excellence. There will be a National Centre
for Transformation AI and this will have a mandate of application-based research.
9. The Ministry of Corporate Affairs launched its portal, MCA 21, version 3.0. it aims to promote ease of doing business
and compliance monitoring. It will leverage the use of the latest technologies like data analytics, Artificial intelligence,
and Machine learning, to simplify regulatory filings for companies. It not only improves the existing services and
modules but also creates e-adjudication, compliance management system, advanced helpdesk, feedback services, user
dashboards, self-reporting tools, revamped master data services, etc.
10. To empower youth in AI, the government established the National e-Governance Division of MeitY and NASSCOM.
MeitY aims to help the students develop a new-age tech mindset and relevant skill-sets. NASSCOM is an AI portal, this
portal will act as a one-stop-shop for all AI-related developments and initiatives in India.
11. Under the National Education Policy 2020, The National Council of Educational Research & Training has initiated the
process for preparing, AI will now be a part of the Indian school curriculum. This will also aim at introducing a basic
course on AI at the secondary level.
12. Under NFP,2020 The Government of India constituted the National Research Foundation. It is an autonomous body. It
was established to boost research across segments, including AI. Fifty thousand crore rupees have been allocated for this.
This will strengthen the governance structure of the research related institutions and will improve linkages between
R&D, academia and industry.

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6 VOICE AI TECH ADOPTION INITIATIVES IN RURAL MARKETING

1. Fastcard ki Paathshaala
‘Fastcard ki Paathshaala’ – a voice-based education IVR – In certain parts of rural India people struggle on a daily basis to fulfill
basic needs such as food, electricity and water. Due to such conditions, children end up working alongside their parents to
provide them a helping hand. Thus, the literacy rate in rural areas are significantly lower than urban areas. Godrej Good Knight,
a repellent brand, felt it can play an important role in a child’s education, by offering protection from mosquitoes, which
distracted them during their studies. With this insight, Good Knight Fastcard decided to conceptualize ‘Fastcard ki Paathshaala’ –
a voice-based education IVR – which could penetrate in rural markets and be an enabler of education. And, effectively bringing a
school into their homes though a mobile phone. Increasingly, sophisticated natural language processing and natural language
understanding AIs are being put to use on these interactive phone lines. And, in the financial sector particularly, using voice as a
biometric pass key can become an important tool in the fight against fraud. Rural areas with little access to the internet are
often also poorly served by amenities like bank branches, so telephone banking is heavily relied upon. User ID numbers are
easily copied or stolen, so voice prints bring added security. One of the many USPs of voice.

2. Alexa GURU
Alexa GURU – Here’s another interesting story about voice technology which came across in one of the Voxcon events, example
of a small school 170 km. from Nagpur where Alexa has turned into a teacher for kids. An Alexa fitted into a mannequin is
dressed as a teacher is changing the way students are learning in Marathi medium schools.

3. Pocket Dentist
Pocket Dentist – Voice based platforms – In rural India, it is rare to find or get access to a professional dentist. In fact, most
people go their entire lifetimes without ever getting to visit one. Since most households have access to a mobile phone, Colgate
decided to use mobile voice technology to provide India’s rural population with basic oral care as it avoids data dependency and
doesn’t limit access. Colgate created the “Pocket Dentist,” which used voice recognition technology to answer questions about
common oral health problems for individuals lacking access to dentists. Callers can dial the service and then hang up. Pocket
Dentist returns the call, free to the caller, and answers common oral health questions. For less common queries, callers are
connected to an actual professional dentist.

4. Colgate Audio Lectures with BYJUS

Colgate Audio Lectures With BYJUS – Colgate partnered with BYJU’s, the education app, to give children access to free BYJU’s
lessons. Each pack offered a free one-month video tutorial subscription of BYJU’s. We also converted the BYJU’s video content
library available for consumers into audio format accessible to users who had to just dial a number from their phone. This
enabled the audience without a data plan or not having a smartphone to get education through their phone in an easy and
convenient manner.

5. Add data to the mix

Add data to the mix, one of our most powerful campaigns in recent times, allowing brands to serve up useful, relevant
information. Last year Mindshare took home a Silver Media Lion and Bronze Creative Data Lion at Cannes with the Infection
Alert System for Lifebuoy soap. The project takes live government data from rural community health centers. When infection
reached a certain number in a local area, it triggered an automated voice calling system alerting nearby people in their local
language, reminding them to take precautions, including hand-washing

6. mSamvaad
India’s largest Audio-Conferencing Bridge Solution ‘mSamvaad’ helps connect and engage leading brands to its audience in media-dark areas. A
Voice based solution that uses the power of telecom as the key channel to engage, educate and create awareness through SMS, chat rooms
and voice calls for one-on-ones as well as conference connections. It also enables a two-way communication on a selected basis. The key
differentiator of the platform is that it operates on any phone and enables massive outreach in the most cost-effective way. With this platform
roll feature phones are also giving those cut off from the internet a taste of social media. The first project on this platform was for GSK brand
Horlicks, where callers could listen to and submit questions to actor and politician Ravi Kishan. A similar system was also used during last year’s
general election campaign, allowing thousands of village heads to dial into a giant ‘town halls’.

We are certain that these two technologies ~ Voice and AI, India’s goal of digitization will witness massive adoption in rural India in the future.
This will attract India’s youth and entrepreneurs towards creating customized and value-driven companies for rural India.