SEO

1. To increase the quality and quantity of traffic to your websites

2. Targeted audience – niche customers
3. Why SEO – long time reach. Not short term as advertisements
4. We are not approaching the customers directly because customer will be directly viewing our advertisement
based on the customer’s search
5. By doing this , leads will be highly qualified and interested
6. We can expect warm and hot leads but not cold leads that we expect in advertisements
7. By doing the SEO continuously , we become very selective on our content , website speed , website’s user
experience which ends up positively in credibility and authority in our own industry which also helps in building
a brand
8. It is very easy to measure the result by viewing into the search console wherein we will get to know from where
we are getting traffic , what kind of search terms used and which one is working out for us
9. We can compare the result and growth with our competitors

SOCIAL MEDIA MARKETING

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CONTENT MARKETING

Must be unique and engaging , eg-thumbnail is the best example of content marketing

1. Choose the medium – blog , podcast , youtube

2. Choose the audience – eg., fashion , travel , education
3. Research – keywords , competitor analysis

4. Using the keywords and title properly -

5. Optimize your content according to SEO
6. Promote your content

EMAIL MARKETING

1. Direct approach is a plus unlike other social media marketing

2. formula – a)build relationship b)brand awareness c) promote your content d) generate lead
 3. customize the email and send it individually
4. know the audience
5. avoid sending mails on weekends and Monday. Send on Tuesday to Thursday

GOOGLE ADS

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