(1) NAFED stands for___ National Agricultural Cooperative Marketing Federation of

India
(2) CWC stands for __ Central Warehousing Corporation
(3) First state warehousing corporation was set up in_________ on 1956 –
a) Jhansi b) Patna c) Nagpur d) Ahmadabad
(4) MSP stands for __ Minimum Support Price
(5) Food Corporation of India (FCI) was established in the year –
a) 1955 b) 1965 c) 1972 d) 1975
(6) Which of the following is correct about CACP?
a) CACP recommends a minimum support price in Kharif only.
b) CACP recommends minimum support price in rabi only.
c) CACP recommends minimum support price in Kharif and rabbi.
d) CACP does not recommend a minimum support price for food grains.
(7) Full form of NABARD_ National Bank for Agriculture and Rural Development
(8) Agricultural Prices Commission established in which year --January 1965
(9) Write full form of NCDC__ National Cooperative Development Corporation
(10) Ownership ownership warehouse is______________
a) Private
b) General
c) Only a
d) Both a & b
(1) Marketing margins are usually high in cooperative marketing (True/False)
(2) Service provide by marketing channels to their customer in a collective way is classified
as –
a) Functional Integration c) Product Integration
b) Channel Integration d) Location Integration
(3) The system in which a company creates a partnership with a different channel to deliver
their market offering is classified as -
a) Functional Network c) Predatory Network
b) Hybrid Network d) Value Network
(4) Which kind of middleman is specialized in risk-taking –
a) Wholesaler c) Speculative middleman
b) Retailer d) None of these
(5) First “Apni Mandi” was established in –
a) A.P. b) M.P. c) Punjab/Chandigarh d) Haryana
(6) A flour mill opening its retail outlet is an example for
a) Horizontal integration
b) Forward integration
c) Conglomeration
d) Backward integration
(7) Pepsico company engaging in tomato procurement directly from farmers is
a) Horizontal integration
b) Vertical integration
c) Conglomeration
d) Forward integration
 (8) Calculating marketing margin and cost in fresh fruits marketing is meaningful when one
follows
a) Lot method
b) The sum of average gross margins method
c) Comparison of prices at successive levels of marketing
d) Both b and c
(9) Vertical integration enhances specialization in a particular trade. (True/False)
(10) Pricing efficiency is beneficial to both traders and consumers. (True/False)
(1) The primary function of marketing includes
a) Procurement
b) Transport
c) Storage
d) Banking
(2) A secondary function of marketing includes
a) Assembling
b) Grading
c) Insurance
d) Banking
(3) The tertiary function of marketing includes
a) Assembling
b) Transport
c) Storage
d) Insurance
(4) The physical function of marketing includes
a) Grading
b) Buying
c) Selling
d) Financing
(5) The exchange function of marketing includes
a) Processing
b) Transport
c) Selling
d) Standardization
(6) The facilitative function of marketing refers to
a) Processing
b) Grading
c) Buying
d) Financing
(7) The physical movement function of marketing refers to
a) Storage
b) Creating demand
c) Financing
d) None of these
(8) Ownership movement function of marketing refers to
a) Packaging
b) Distribution
c) Negotiation of price
d) Supervision
(9) Wholesalers perform the following functions except
a) Assembling
 b) Sorting
c) Advancing loans
d) None of these
(10) Risk taking is a function of
a) Agent middlemen
b) Merchant middlemen
c) Speculator
d) Facilitative middlemen
(1) In which of the following stages of PLC a company reduces sales promotion to take
advantage of heavy consumer demand-
a) Introduction b) Growth c) Maturity d) Decline

(2) The strategy to ensure the purchase of a new product of higher quality product by the
customer is called-
a) Core sales b) Upgrading c) Full line sales d) Product line sales
(3) Is the strategy of using a successful brand name to launch a new or modified product in a
new category –
a) Duo-branding b) Line extension
c) Brand extension d) Multi branding

(4) Marketing strategy is a ___________ type of strategy-

a) Business level b) Growth strategy
c) Corporate strategy d) Functional Strategy
(5) Which one of the following is not a part of the marketing plan structure-?
a) Set marketing objectives b) Determine re-evaluation requirements
c) Describe the target market d) Formulate marketing strategies
6) How many stages of PLC_______
a). 06 b) 04
c) 07 d) 05
(7) The first stage of PLC is________________
a) Pioneering b) Introduction c) Only a d) Both a & b
(8) Competition is almost, prices are relatively high, and markets are limited under which stages
exist_________
a) Growth b) Introduction c) Only b d) Both a & b
(9) Converting groundnut into oil creates
a) Place utility
b) Form utility
c) Time utility
d) Possession utility
(10) Storing milk creates
a) Place utility
b) Form utility
c) Time utility
d) Possession utility.
(1) The market structure we refer to is the size and shape of the market
a) True
b) False
 (2) How many types of dimensions of the market_________?
a) 13
b) 11
c) 12
d) All of these
(3) Where is the word market derived from? ___________
a) Greek
b) French
c) Latin
d) None of these
(4) The word marcatus is related to ____________
a) Trade
b) Market
c) Only b
d) Both a & b
(5) Local or Village markets are______________
a) Mostly for perishable commodities
b) Small lots
c) Both a & b
d) None of these
(6) The goods are exchanged for money immediately after the sale is called__________
a) Spot markets
b) Cash markets
c) Only a
d) Both a & b
(7) Supply indicates a relationship between the__price_____and___supply____of a commodity.
(8) Secondary Wholesale Markets are located generally at__________
a) Town level
b) National level
c) District level
d) Village level
(9) The markets which are held only for a day or few hours are called__specific of the day________
(10) Components of markets are___________________
a) The concentration of market power
b) The flow of market information
c) None of these
d) Both a & b