Higher Nationals

STUDENT ASSESSMENT SUBMISSION AND DECLARATION

When submitting evidence for assessment, each student must sign a declaration confirming that
the work is their own.

Student name: Pham Ha Chi Assessor name:

PhD. Nguyen Thi Mai Anh

Issue date: Submission date: Submitted on:

19th September 2023 23rd October 2023 30th October 2023

Programme:

Pearson BTEC Level 5 Higher National Diploma in Business (Accounting and Finance),
(Management), (Marketing)

Unit 2: Marketing Processes and Planning

Assignment number and title:

MPP1: The Marking Concept and Process Benchmarking (1 of 2)

Plagiarism
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students
who break the rules, however innocently, may be penalised. It is your responsibility to ensure
that you understand correct referencing practices. As a university level student, you are
expected to use appropriate references throughout and keep carefully detailed notes of all your
sources of materials for material you have used in your work, including any material
downloaded from the Internet. Please consult the relevant unit lecturer or your course tutor if
you need any further advice.

Student Declaration
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the
consequences of plagiarism. I understand that making a false declaration is a form of
malpractice.

Student signature: Chi Date: 30/10/2023

BTEC HN Student Submission and Declaration Form

Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0
Higher Nationals

Introduction

Today I will be acting as a Junior Marketing Analyst at Coopmart. My task

in this assignment is to figure out the role of marketing and how it
interrelates with other business units of an organization; moreover, I also
have to compare ways in which organizations use elements of the
marketing mix to achieve overall business objectives. As for the marketing
mix, I also had to follow the same steps as Coopmart's marketing strategy
to compare Coopmart and Winmart.

Thank you very much

Table of content

I. Intro …………………………………………..1
1. Product Selection……………………………………………………2
2. Objective of the presentation…………………………………2
3. Research Methodology…………………………………………..2
4. Presentation contents…………………………………………..3

II. Role of marketing and how it interrelates with other business

units of an organization…………………………………………..2

1. The concept and role of the marketing in 21st

century…………………………………………3
1.1 Marketing concept…………………………………………..3
1.2 Marketing management concepts…………………………3
1.3 Role of marketing in 21st century …………………………………3

2. Role and responsibilities in marketing, and the competencies

required to succeed…………………………………………..4

2.1. Explain the role of Marketing………………………………………4

2.2Responsibility of Marketing………………………………………….5
2.3Explain the Marketing competencies to succeed in the
marketplace…………………………………………..5
3. The interrelationships of business units …………………………………6

BTEC HN Student Submission and Declaration Form

Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0
Higher Nationals
3.1. Explain how Marketing Department works together with other
departments…………………………………………..6
4. Reflection
III. Compare ways in which organizations use elements of the
marketing mix to achieve overall business
objectives…………………………………………..7
1. Introduction of these two products…………………………………………7
2. Target market…………………………………………..8
3. 4Ps between products in 2
supermarkets…………………………………………..9
4. 3Ps between 2 supermarkets…………………………………………..11
5. Assess strengths and weaknesses of 7Ps,
recommendation…………………………………………..14
6. Overall goals…………………………………………..15
IV. Conclusion…………………………………………..16

BTEC HN Student Submission and Declaration Form

Issue Date: June 2021 Owner: HN QD
DCL1 Public (Unclassified) Version 1.0