ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 2 Marketing Essentials

Submission date 6 August 2020 Date Received 1st submission

Re-submission Date Date Received 2nd submission

Student Name HO THI ANH NGUYET Student ID

Class GBD0804A Assessor name Alelie C. Zaragoza

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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

Student’s signature Anh Nguyet

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 Assignment Brief (RQF)
Higher National Certificate/Diploma in Business
Student Name/ID Number: HO THI ANH NGUYET/ GBD19995

Unit Number and Title: Unit 2 Marketing Essentials

Academic Year:

Unit Assessor: Alelie Zaragoza

Assignment Title: Assignment 1 – The Roles and Responsibilites of Marketing

Issue Date:

Submission Date:

Internal Verifier Name:

Date:

Submission Format:

The submission is in the form of an individual written report. This should be written in a course, formal
business style using 1.5 lines spacing and font size 12. You are required to make use of headings,
paragraphs and subsections as appropriate, and all work must be supported with research and referenced
using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing
system. Any suspicions regarding plagiarism will lead to failure in results of the assignment. The
recommended word limit is 2,000 words, although you will not be penalized for exceeding the total word limit.

Unit Learning Outcomes:

LO1. Explain the role of marketing and how it interrelates with other functional units of an organization.

Assignment Brief and Guidance:

You are the Head of Marketing Department of Diamond Hotel. Your company is in a downturn situation and
facing many difficulties. In view of the situation, the Board of Directors is planning to cut down the costs as
much as they can. One of their decision is to cut down the expenses, as well as the hurman resource for the
Marketing Department as they think it’s not as important as the other departments in their business. A
meeting will be held next week to finalize this decision. As the Head of the Marketing Department, you have
to prepare a report, which will clarify the important role of the marketing department and its relationships with
other department of the company in order to persuade the BOD to change their decision.
In this report, you should be able to address the following subjects:

1. The definition and basic concepts about marketing.

2. The key roles and responsibilities of the marketing function in organizational context and in the context
of current marketing environment.
3. The interrelationship between marketing function and other functional units of a business.
4. You should also provide evidences (e.g. theories, data, examples) to support your ideas.

Learning Outcomes and Assessment Criteria:

Learning Outcome Pass Merit Distinction

LO1 Explain the role of P1 Explain the key roles M1 Analyze the roles D1 Critically analyze and
marketing and how it and responsibilities of and responsibilities of evaluate the key elements
interrelates with other the marketing function. marketing in the context of the marketing function
functional units of an of the marketing and how they interrelate
organization environment. with other functional units of
an organization.

P2 Explain how roles M2 Analyze the

and responsibilities of significance of
marketing relate to the interrelationships
wider organizational between marketing and
context. other functional units of
an organization.
 MARKETING ESSENTIALS

Assignment 1: “The Roles and Responsibilites of Marketing .”

Alelie Zaragoza

4114
 TABLE OF CONTENTS

I. Introductions ...................................................................................................................................... 1
II. Methodology ...................................................................................................................................... 1
III. Findings And Discussion ..................................................................................................................... 1
1. The definition and basic concepts about marketing. ....................................................................... 1
1.1 What is marketing? .................................................................................................................. 1
1.2 Functions and importance of marketing................................................................................... 2
2. Organizational Structure of the Marketing Department – its functions and their inter
relationships with the other departments .............................................................................................. 4
3. The key roles and responsibilities of the marketing function in organizational context and in the
context of current marketing environment. ........................................................................................... 7
3.1 The Marketing Environment and its inter relationships ............................................................ 8
a. Macro Environment of Marketing ............................................................................................ 8
b. Micro Marketing environment ............................................................................................... 10
3.2 Consumer behavior.................................................................................................................... 12
a. What is consumer behavior?.................................................................................................. 14
b. Why Is Consumer Behavior Important to Business? ............................................................... 14
3.2 The different roles of marketing within both a B2C and B2B context ..................................... 15
3.3 Market Segmentation ............................................................................................................ 15
IV. Conclusion ........................................................................................................................................ 16
V. Recommendation ............................................................................................................................. 17
VI. Reference ......................................................................................................................................... 18
I. Introductions
This is the first report of the researcher on the topic of Business Essentials. It is analyzing the
internal The Marketing Environment
As the marketing manager of company. The company is in a downturn and is facing many
difficulties. Facing this situation, the Board of Directors is planning to cut costs as much as
possible. One of their decisions was to cut costs, as well as the resources that made it
difficult for the Marketing Department because they thought it was not as important as
other parts of their business. A meeting will be held next week to finalize this decision. As
the Marketing Manager, a report must be prepared, which will clarify the important role of
the marketing department and its relationship with other parts of the company to persuade
the Board to change. their decision.
II. Methodology
To collect data about Diamond Hotel, as a researcher, we used the internet and gathered
other information in articles and from various sources to gain public knowledge about general
public. ty. The researcher is also using some Diamond Hotel services for some data based on
the researcher's experience and interviews with other customers who are also using some
Diamond Hotel services for a The data are based on the researcher's experience and
interviews with other customers.
III. Findings And Discussion
1. The definition and basic concepts about marketing.
1.1 What is marketing?
Marketing is a business process that creates
relationships and pleases customers. Customer
focus, one of the leading components of
business management
Marketing is basically a management process
through which products and services move from
idea to customer.
It includes: Figure 1: Marketing illustrations

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-Define a product
-Define needs
-Decide on its price
-And choose a distribution channel
It also includes developing and implementing an advertising strategy.
And to put it simply, marketing is not just about promoting and selling, it also refers to all the
activities of a business related to the purchase and sale of products or services. It involves
finding out what consumers want and determining whether they can produce it at the right
price. The company then makes and sells it.
"Marketing is all about customer research, creating value, reaching out and providing that
value to customers." Diamond Hotel is a hotel service that provides accommodation and hotel
needs to guests. It fulfills desirable consumer needs and at a reasonable price to bring both
profits and desires for both.

1.2 Functions and importance of marketing

Marketing function
There are many functions in Marketing but here
are some key functions. These functions all play a
decisive role in the company's market sales.
- Collecting and analyzing market information
Marketers are tasked with gathering potential Figure 2: Marketing illustrations
market, researching products that attract consumers. From there will set out a pricing and
distribution strategy
Consistent with that market demand. In addition, they propose ways to promote the product
so that consumers can catch up with the company's product information and promotions.
This is an indispensable function of the marketing department.
- Create a marketing plan
The company wants to run ads for its products, the marketing department is an indispensable
function

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They will devise advertising strategies and demonstrate the company's vision to market
consumers. After market research, there will be advertising plans designed to fit market
customers as possible.
- Bring products to customers
Providing products to consumers is very important. Marketing department will play the role
Making a good first impression to customers about the product. It can be said that this step
is Indispensable product promotion. This helps the company's products become part of
customers' lives and whenever they need it, they will remember the company's product first.
- Branding
Marketing department not only manages transactions but also plays a decisive role in creating
the brand. By devising strategies to promote products and create a product brand in the
market, gaining consumers' trust. Marketers also have a role in creating brands, bringing
products closer to customers. That is the premise to build a successful brand of a company.
- Product design and development
The marketing department will design the product based on the needs and markets of known
customers. In a competitive environment between companies, this will be an advantage.
Companies that own outstanding products will dominate consumers. And more importantly,
constantly changing and developing new products.
- Customer support service
Because transactions between the company and customers are made by marketing
Department, can say that this function is to help connect the company with customers and
maintain a close connection Typically, the marketing department will accompany customer
care to be able to improve the service and show the company's interest in consumers.
Marketing is the main tool for the company to communicate with customers and vice versa
Customer evaluation criteria for products in particular and the company, in general, are
placed in the marketing department. This is also a factor that directly affects the revenue of
the company. Without a marketing department in the company, it would be impossible to
connect the company and the customer, and no branding department could be in charge of

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branding. It is also difficult to advertise a company's products to reach customers. For a
company, no marketing department is completely Impossible.
2. Organizational Structure of the Marketing Department – its functions and their inter
relationships with the other departments

Figure 3: Organizational Structure of a Hotel

General Manager is the General Manager position in the business, responsible for making
decisions, planning plans, assigning tasks to the departments; comprehensively manage
revenue - profit - loss issues and supervise daily activities of enterprises. General Manager
include Room Division Manager, F&B Manager, Sale Manager, Controller, Human Recources
Manager

Room Division Manager is a term that refers to the position of the Director of a department
of lodging or the director of a hotel guest room department - responsible for managing the
lobby and room division - as the superior of FOM and HKM - the manager. General
management of the staff of both departments to ensure the supply and service of customers

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 with the most perfect service quality, affirming the hotel brand. Room Division Manager
include Front Office Manager, Reservations Manager, Housekeeping Manager.

 Front Office Manager is the Head of Front Desk or Lobby Manager, Lobby Manager; Mainly
responsible for administering, distributing and monitoring all activities taking place in the
lobby area, ensuring to provide guests with the best quality service at the hotel. It can be said
that FOM is the desirable position of many individuals when they are passionate about and
decided to pursue a hotel career.
 Reservations Manager means a reservation or reservation. Applying to the hotel business,
Reservation is understood as the reservation department, receiving booking information
from guests and coordinating with related departments to arrange and arrange rooms
according to guests' requirements. This is a very important part to bring revenue to the hotel.
 Housekeeping Manager or the head of a hotel room division is the person in charge of
managing and operating the entire room division in the hotel. Housekeeping Manager is the
person who directly gives the job description, the daily work that room staff will perform.

F&B manager is considered to be the manager of Food and Beverage, who are the main
contributors in the development of policies and regulations of this department. Since then to
meet the goals of the hotel, the resort has set and will be responsible for direct management
and highest in the F&B department in all aspects. F&B Manager include Restaurant Manager
and Catering Manager

 Restaurant Manager are the people with the overall responsibility to lead and manage the
restaurants. They must cover the restaurant's operations such as: marketing strategy,
recruitment, training of restaurant staff, food quality monitoring, menu development as well
as greeting and serving restaurant customers.
 Catering Manager is a form of providing party services at the request of customers of
restaurants - hotels. It can be a wedding party, seminar party, event party, team - building
party ... Catering service is not merely serving dishes but sometimes performing decoration,
menu consulting, table setting. eat or choreograph sound and light ...

Sales manager is design the business planning department, the strategy to expand the
company's customer base.

 Recruit and train new employees, improve the development of old sales force. Set goals and
monitor performance of sales rep.
 Building and promoting sustainable customer relationships. Search for potential customers.
 Report actual revenue, expenses and forecasts to management.

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 Identify emerging markets, market changes and full awareness of new products as well as
competitor status.
 Decide on an appropriate distribution channel.
 Perform other duties assigned by management.

The controller is responsible for performing tasks related to input processing provided to
the application and sending requests to the Model or View for further processing.

The HR Manager is the head of the human resources department, responsible for
developing and implementing personnel strategies in accordance with the overall business
strategy, helping to resolve requests and complaints. or other issues related to Human
Resources. The HM Manager include Data loss prevention.

 DLP ensures users in your business do not send sensitive information and content outside
your business. For every business, data is the most important and valuable asset, so the
protection of data is always at the forefront.

Figure 4: Structure of Marketing Department

The basic structure diagram of Marketing has the following essential components: marketing
president, secretary, product manager, marketing strategy director, advertising director,
public relations director, director Market research, promotion director, service creation.

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Each department has different functions and roles, but works together to create the best
advertising strategy and attract more customers to the company.
The marketing president is the head and head of the marketing department, responsible for
all marketing strategies created and executed.
The clerk is in charge of the entire marketing department under the marketing director. The
secretary is involved in planning and creating marketing strategies for the company, its
products or services. The secretary is also the liaison between the marketing department and
the marketing director and superiors. The secretary and marketing director assist each other in
implementing the marketing strategy including creating messages or advertising for marketing,
choosing means to display the messages, which may include print media. , television, banners,
websites and social media marketing.
Product managers oversee the development of new products and promote marketing
strategies, branding, adjusted profit targets and market positioning across the entire product
line. ty.
The marketing strategy manager evaluates and develops a company's product-based
marketing strategy. After the business has a product to sell and a good marketing strategy, the
advertising manager is responsible for promoting the company's products and brands to
customers. The advertising department is also responsible for running product ads through
Google ads, Facebook ads, websites and account optimization to save costs and increase
efficiency for the company.
The director of public relations is responsible for the reputation, goodwill and reputation of
the company. The public relations team creates and builds good relationships with the
company's public through favorable publicity. The director of public relations is a spokesman
for corporate communications at events.
The market research director is responsible for the research and analysis that promotes the
marketing department and guides marketing strategies by getting to know the target customers
and helping to identify strengths and weaknesses as well as competitors. enterprise. Market
researchers use marketing tools such as surveys or research to discover information that may
be useful for marketing.
The promotion manager reviews the market and makes decisions about the product
promotion strategy for customers, appropriate and at the right time, creating many strategies to
take care of old customers and potential customers.
The creative department helps the advertising department create advertising campaigns,
events, as well as promotional materials. Advertising manager is a graphic designer, website
designer, bringing the company's image and brand to the public.

3. The key roles and responsibilities of the marketing function in organizational context
and in the context of current marketing environment.

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 3.1 The Marketing Environment and its inter relationships

Figure 5: This Chart Shows The Micro (internal) and Macro (external) Elements of the
Marketing Environment.

a. Macro Environment of Marketing

Figure 6: Macro Environment Of Marketing

Demographic Environment

Demography is the study of human populations in terms of size, destiny, location, age,
gender, race, occupation, and other statistics. This is the very important factors that help
the marketer to divide the population into different market segments and target markets.
Demographic data also helps in preparing geographical marketing plans, age, and sex-wise
plans.

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Economic Environment

Economic Environment is those macro factors that affect consumer buying power and
spending patterns. It includes the level of income, policies, and nature of an economy,
economic resources, trade cycles, distribution of income and wealth. When the income of a
family or country (per capote income) changes it also changes the buying behavior and
spending pattern of the family or country.

Natural Environment

Natural environment involves the natural resources that are needed as inputs by marketers
or they are affected by marketing activities. So marketers should be aware of several trends
in the natural environment.

Technological Environment

Technological forces are perhaps the most dramatic forces which are changing rapidly. These
macro-environmental forces create a new product, new markets and marketing opportunities
for marketers.

Political Environment

It includes government actions, government legislation, public policies, and acts which affect
the operations of a company or business. These forces may affect an organization on a local,
regional, national or international level. So marketers and business management pay close
attention to the political forces to judge how government actions which will affect their
company.

Cultural Environment

Cultural factors in heritage, living styles, religion, etc. also affect a company’s marketing
strategy. Social responsibility also becomes part of marketing and slowly emerged in
marketing literature. Socially responsible marketing is that business firms should take the lead
in eliminating socially harmful products.

For Example: 2020 is probably the year when the whole world including Vietnam was
seriously affected by the COVID-19 pandemic, the industries of all countries were seriously
affected in which tourism and hotel industry of Vietnam was affected. most serious effects.

The outbreak of the COVID-19 pandemic, during the period of social isolation, the industry
froze, after a period of isolation, because people lost income in the epidemic resulting in low
demand for tourism. In addition, due to the impact of the pandemic, all tours for international
tourists, especially China and South Korea, have plummeted, resulting in significant revenue

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 losses for the tourism and hospitality industry. , tourism companies are at risk of bankruptcy
if the disease continues. As a hotel company facing the risk of loss, there must be a change in
marketing, shift to thrive on social media, maintain the advertising image of its hotel services
with Desiring to attract tourists after the pandemic.

b. Micro Marketing environment

Figure 7: Micro Marketing environment

The micro environment refers to the forces close to the company and affects its ability to
serve its customers. It directly affects the organization. It includes the company itself,
suppliers, marketing intermediaries, customer markets, competitors and the public.

Company: When designing a marketing campaign, marketing managers must consider the
company's divisions such as senior management, finance, R&D, purchasing, manufacturing
and accounting.

Suppliers provide the resources needed for the company to produce its goods and services.
Marketing managers must monitor supply shortages or delay supply, strikes and other events
that can be costly in the short term and compromise customer satisfaction in the short term.
long time. Marketing managers also keep track of the price trends of their key inputs.

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 Marketing intermediaries help the company promote and distribute its products to end
buyers. Marketers recognize the importance of working with their intermediaries as partners,
not simply the channels in which they sell their products. Types of marketing intermediaries:
Agents, physical distribution companies, marketing service agents, financial intermediaries.

A customer is an individual or a business that purchases goods or services from another

company. The company can target any or all of these five customer markets:

o Agency market: buy goods and services for resale with profit.
o Government market: includes government agencies that buy goods and
services for the production of public services.
o Consumer market: individuals and households buy goods and services for
consumption for themselves and their families.
o Business market: buy goods and services to continue processing or use in their
manufacturing process.
o International market: buyers in other countries, including consumers,
manufacturers, agents and governments.

A competitor is a company in the same business or similar industry that provides a similar
product or service. Competitors not only create similar products but also sell them at similar
prices. Businesses or companies must gain a strategic advantage by positioning their services
before the competitors offer in the minds of consumers. Each company should consider its
own size and industry position relative to competitors.

For example: at the present time the COVID-19 pandemic, tourism industry in Vietnam
because "freezing" can’t operate, must suspend all domestic and foreign tours. Hotels are
also unlikely to have as many bookings as they used to because most tourists do not have
tourists, sales plummet, and the marketing intermediary segment pauses, so the company's
marketing department The company has turned to building an appropriate advertising
strategy, promoting digital marketing. This shows that the micro environment greatly affects
the operation of the company.

3.2 Consumer behavior

a. What is consumer behavior?

Consumer behavior definition - the decision process, influences, and actions that a consumer
performs when purchasing a product.

Analyze and identify the consumer decision-making process - conduct a consumer behavior
analysis - and you’ll be able to target your marketing effectively.

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 Figure 8: Model of consumer behavior.

b. Why Is Consumer Behavior Important to Business?

According to a Salesforce report, 76% of consumers expect companies to understand their needs and
expectations. This means that if you don't understand what a consumer wants before they can tell
you, they're probably taking their business elsewhere.

Role of Consumer Behavior in Marketing Statistic

Successful organizations build their marketing strategies with consumer behavior insights as the
foundation. They're not generating products and marketing plans based on their ideas alone; they are
bringing external information into the fold to find out what customers want and how they want it,
then interacting with them accordingly. This is the essence of creating a positive customer experience
(CX), and CX means everything to fostering a loyal customer-base. Consider this stat from Qualtrics:

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Importance of Consumer Behavior Statistic
"Organizations that lead in customer experience outperformed laggards on the S&P 500 index by
nearly 80%."
3.2 The different roles of marketing within both a B2C and B2B context
B2B
Definition Stands for business-to-business. It
describes businesses whose customers
are also businesses. In other words, it is
commercial transactions that take place
between two or more business
organizations like the supplier and
manufacturer, manufacturer and
wholesaler, wholesaler, and retailer.
Pros Huge market potential
Bigger Order Values
Bigger Sales
B2B businesses have transformed
supply chain management with the use
of advanced software so that processes
are streamlined and efficient.
Cons Limited number of customers since the
market structure is a niche market .
B2C
Stands for business-to-consumer. In
this form of commercial transactions,
goods, and services are marketed to
individual consumers. B2C
businesses sell products directly to
the final consumers. The commercial
transaction here is shorter than that in
the B2B one.
Reach a large number of customers
worldwide.
Easy to convert visitors into
customers.
Easily set up online store using
leading E-Commerce platforms.
Small and medium enterprises can
grow rapidly through this model.
The website needs to be capable of
handling multiple orders at once.
A lot of struggle to survive and thrive
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 High competition, the company needs to
discount and find special ways to attract
the attention of customers to succeed in
the market.
The roles Because B2B customers are businesses,
of they research a lot about product
marketing information, so the company pays great
attention to the features and logic of
the product. Therefore, the marketing
department plays a very important role
in delivering the message and
advertising the product. The marketing
department works with other
departments to maximize aspects of the
product, answering questions like how
the product helps the company operate
and save? What are the benefits to the
company? To meet the highest needs
and the trust of business customers. In
addition, the marketing department
must identify the right target customers,
research and develop appropriate
advertising strategies to best reach
customers' businesses. B2B marketing
strategy is to focus on domestic and
foreign marketing to create and develop
valuable information content, narrow
down the target customer file, the main
communication method of B2B
marketing is to use the website. and
retargeting.
Example To provide products to supermarkets
like Coop-mart or Big C. Aquafina has
built its brand to affirm its brand in the
market. So we can see that they are
most popular at supermarkets, grocery
stores and hotel.
The low value of orders keeps the
margin lower than the B2B website.
It is difficult to get repetitive
customers and need to invest more in
online marketing.
B2C customers are the final
consumers, the benefits of the
products are the things that interest
them most, the marketing department
plays a role in identifying the
behaviors and tastes of each customer
group to help the company orient its
products on the market.B2C has
targeted a large audience to optimize
the number of orders possible because
the company's profit is based on the
number of customers. In addition, the
marketing department must be
creative and have an advertising
strategy to convey a short and
memorable message to customers.
Especially, for the B2C model, focus
on developing digital marketing,
social media, creating much
entertainment-style advertising
content by using applications such as
TikTok, Facebook, Twitter,
Instagram, LinkedIn, YouTube, this is
the best approach to customers in the
digital era.
In order to build and develop oppo
mobile phone brand, the marketing
department has developed and ran
media advertising campaigns
continuously to make customers
remember the brand, trust and use
the product, with brand activities. As
a result, the marketing department
developed and launched the project
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 through famous singers such as Son
Tung MT-P in order to make the
brand more popular. This is an
effective way of marketing the oppo
phone brand to consumers.

3.3 Market Segmentation

a. Target Market – Local and International Tourists

Demographic segmentation is one of the most

popular and commonly used types of market
segmentation. It refers to statistical data
about a group of people.
Age: all
Gender: both gender (all)
Families: normal (all)
Annual Income: >100 Milions
Education: not important
Psychographic segmentation categorizes
audiences and customers by factors that relate
to their personalities and characteristics.
Personality traits: normal
Valu: normal
Attitude: normal
Interests: normal
While demographic and psychographic
segmentation focus on who a customer
is, behavioral segmentation focuses on how
the customer acts.
Buying habits: Buy and learn about products
Spending habits: Normal
User mood: Happy purchase
Brand interaction: brand knowledge or learn
about brands
Geographic segmentation is the simplest type
of market segmentation. It categorizes
customers based on geographic borders.
ZIP code: everywhere
City: everywhere
Country: everywhere
Urban or rural: everywhere

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 b. External Environment-Porterirs Five Forrces
 Competitive Rivalry The hotel business in DaNang have many competitors such as
Novotel hotel, Grand Tourane Hotel, Muong Thanh luxury Hotel and so on.
 Threat of Neww Entrants The emerging hotels in Danang are trying every day to
create the best services for customers such as Sun River Hotel, FIvitel Hotel, Minh
Toan Galaxy Hotel.
 Bargaining Power of Buyes Customers always prioritize hotels with good affordable

Internal Strengths Weaknesses

 DaNang has a  Hight taxes
increasing number of  English speaking
local and international ability of staff needs
tourists. improvenment.
 DaNang has clean and a  Lacks high end
lot of beautiful to visit. products like
 Prices are low and Gucci,Hermes, Dior
cheap.
 People are friendly and
helpful.
 Good wiffi and internet
connections.
External Opportunities Threats
 Increasing  Pandemics (COVID
collaborations with 19)
other companies or  Pollution.
corporation.
 Increasing interest in
travelling.
 Techonological
advantage.
services so Diamond Hotel must create a reasonable price to compete by other
hotels.
 Bargaining Power of Suppliers Providers of hotel equipment and facilities that
offer high rates lead to hotels that have to raise service prices
 Threat of Substitute Products such as home stay, villa, resort.
IV. Conclusion
This task clarifies the role and function of marketing in the marketing environment and the
marketing department links with other parts of the company by deciding the influence of the
external environment on marketing and providing a Overview of marketing processes.
Besides, it also addresses the division differences of commercial units and the interaction

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between marketing and useful units. In general, this task completed the critical analysis and
evaluation of the relevant elements of functional marketing and how they relate to other
functional units.

V. Recommendation
In the structure and operation of an organization or a company, it is essential to have a
marketing department. It not only operates individually but also coordinates and supports
other parts of the company's organization. Even in a difficult time like this, the company
should not cut costs as well as human resources in the marketing department. Removing this
will create a big hole in the company, the company's products will not be widely introduced
to customers. On the contrary, keeping the marketing department will be the main factor
supporting businesses to overcome difficult times and operate more successfully in this time.

For example: If Diamond Hotel cut its marketing department during this Covid-19 outbreak,
the company would lose a factor that made an impact on customers. Without a marketing
department, the hotel would not be promoted with many marketing campaigns to customers
and unaware guests and would lose a great source of income.

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VI. References
2020. [online] Available at: < https://blog.tomorrowmarketers.org/marketing-b2b-va-marketing-
b2c-co-gi-khac-nhau/ > [Accessed 6 August 2020].

American Marketing Association. 2020. What Is Marketing? — The Definition Of Marketing —

AMA. [online] Available at: < https://www.ama.org/the-definition-of-marketing-what-is-marketing/
> [Accessed 6 August 2020].

Alexa Blog. 2020. 4 Types Of Market Segmentation With Examples - Alexa Blog. [online] Available
at: < https://blog.alexa.com/types-of-market-segmentation /> [Accessed 6 August 2020].

Images.app.goo.gl. 2020. Image: Marketing Organizational Chart Examples - Trinity. [online]

Available at: < https://images.app.goo.gl/2FV3XYFEWPKgPpxz8 > [Accessed 6 August 2020].

iEduNote.com. 2020. Marketing Environment: Macro And Micro Marketing Environment. [online]
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