Assignment Brief (RQF)

Assignment Brief (RQF)

Higher National Certificate/Diploma in Business
Student Name/ID
Number:
Unit Number and Title: Unit 2 - Marketing Essentials
Academic Year: 2020-2021
Unit Assessor: Dang Son Tung
Assignment Title: Assignment 1 – The role and responsibilites of Marketing
Issue Date:
Submission Date:
Internal Verifier Name:
Date:

Submission Format:
The submission is in the form of an individual written report. This should be written
in a course, formal business style using Arial, 1.5 lines spacing and font size 12 with
Justify Text to enhance the legibility for markers. You are required to make use of
headings, paragraphs and subsections as appropriate, and all work must be
supported with research and referenced using the Harvard referencing system.
Please also provide a bibliography using the Harvard referencing system. Any
suspicions regarding plagiarism will lead to failure in results of the assignment. The
recommended word limit is 2,500 words, although you will not be penalized for
exceeding the total word limit.
Unit Learning Outcomes:
LO1. Explain the role of marketing and how it interrelates with other functional units of
an organisation.

Assignment Brief and Guidance:

You are a new Marketing Executive of Company X (Choose a company which
operates in Vietnam to apply). The company has not had a Marketing Team since it
was established as the Board of Director did not think Marketing department is
important for the business development. However, you need to build a strong
Marketing team in order to achieve their business objective. A meeting is held next
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Version 2.0 – September 2020
DCL 1 – Public (Unclassified)
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 Assignment Brief (RQF)

week to finalise this decision, your task is to prepare an individual report, which
clarifies the important role of the Marketing function and its relationships with other
functions of the company, in order to persuade the BOD to establish a Marketing
department.

Essentially, the report will contain the following matters: (1) Definitions and the
marketing concept; (2) The role of marketing; and (3) The interrelationships of
functional units.

Structure of the Report:

1. General introduction of the company and the report.

2. An explanation of Marketing and the role of Marketing in an organisation.

Specifically, you need to explain the definition of Marketing and the key functions of
Marketing, as well as Marketing management orientations. Moreover, you should
clarify how the Marketing environment (Micro and Macro Environment) influences the
roles and responsibilities of Marketing in a B2B company.

3. Explain the different roles of marketing in B2C and B2B context.

4. Demonstrate the interrelationships of Marketing with other functional units.

Determine how Marketing department supports other departments and what are the
potential conflicts between Marketing department and other departments of the
organisation. Also, critically analyse and evaluate the importance of the marketing
function and sort them base on the level of importance. Good examples, statistics or
data should be provided to justify the analysis.

5. A conclusion to summarize all the key findings and analysis must be presented.

Learning Outcomes and Assessment Criteria:

Learning Outcome Pass Merit Distinction
LO1 Explain the P1 Explain the key M1 Analyse the D1 Critically analyse
role of marketing roles roles and and evaluate the
and how it and responsibilities responsibilities of key elements of the
interrelates with of the marketing marketing in the marketing function
other functional function. context of the and how they
units of an marketing interrelate with other
organisation environment. functional units of
an organisation.
Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 2.0 – September 2020
DCL 1 – Public (Unclassified)
2
 Assignment Brief (RQF)

P2 Explain how M2 Analyse the

roles and significance of
responsibilities of interrelationships
marketing relate to between marketing
the wider and other functional
organisational units of an
context. organisation.

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 2.0 – September 2020
DCL 1 – Public (Unclassified)
3