ASSIGNMENT 1 FRONT SHEET

Qualification BTEC Level 4 HND Diploma in Business

Unit number and title Unit 1: Business and Business Environment
Submission date 12th Oct 2020 Date Received 1st submission
Re-submission Date Date Received 2nd submission
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 Assignment Brief 1 (RQF)

Higher National Certificate/Diploma in Business

Student Name/ID Number: Lê Trần Uyên Thảo GBS200505

Unit Number and Title: Unit 1: Business and Business Environment (485)
Academic Year: 2020
Unit Assessor: Nguyen Ngoc Danh
Assignment Title: ASSIGNMENT 1- Internal environment of business
Issue Date:
Submission Date: Oct 12th 2020

Internal Verifier Name:

Date:

Submission Format:

Format:

● This assignment is an Individual report and specifically.

● You must use font Calibri size 12, set number of the pages and use multiple line spacing at 1.5.
Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1 cm.
● You should use in text references and a list of all cited sources at the end of the essay by applying
Harvard referencing style.
● The recommended word limit is 2000-2500 words (+/-10%), excluding the tables, graphs,
diagrams, appendixes and references. You will not be penalized for exceeding the total word
limit.
● The cover page of the report has to be the Assignment front sheet 1 (to be attached with this
assignment brief).
Submission

● Students are compulsory to submit the assignment in due date and in a way requested by the
Tutor.
● The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
● Remember to convert the word file into PDF file before the submission on CMS.

Note:

● The individual Assignment must be your own work, and not copied by or from another student.
● If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you
must reference your sources, using the Harvard style.
● Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply
this requirement will result in a failed assignment.
Unit Learning Outcomes:

LO1 Explain the different types, size and scope of organisations

LO2 Demonstrate the interrelationship of the various functions within an organisation and how
they link to organisational structure
Assignment Brief and Guidance:

* This assignment guidance can be customized by the tutor to meet specific needs

Assignment scenario

You are working as a business analyst at Wells Fargo, a US multinational financial services
company. Your direct supervisor asks you to find some models and company scope and sizes in a
chosen country for the research to invest in 2020-2025.

Refer to the chosen country’s websites for differences of company models allowed to be
established there. In addition, you need to research some common organizational types within
the country to report to your superior how local companies operate.

Structure of the Report

1. Introduction about the purposes and structure of the report from the perspective specified in the
scenario.

2. Type and Purposes explanation of the chosen company

Type of the chosen company, you must clear down to extent of non-profit of profit organization;
public or unpublicized company; private -owned enterprise or state-owned enterprise; and give
evidences to justify your statements.

Purpose of the chosen company, you must identify the vision, mission, corporate values and
objectives; and identify some specific activities of the company to prove the company is following
its set purposes.

3. An explanation of size and scope of the chosen company

For the size of the chosen company, you must demonstrate the capital with number of total
assets, owner equity and the total liabilities and the number of employees with the latest
information.

For the scope of the chosen company, you must present the geographic locations/ markets and
the target customers.

In addition to identifying the size and scope of the chosen company, you should analyse whether
the size and the scope are compatible with the matter of achieving the set objectives and
products or services of the chosen company.

4. An explanation of the functions of the chosen company (using the chosen company’s structure
chart) to show the relationship between these functions and how these functions link to the
chosen company’s structure and objectives.

To be detailed:

- Firstly, you will present the organizational structure chart of the chosen company.
- Secondly, you will explain the main functions of various key departments in this chart and the
relationships between these departments as well.

- Lastly, you will demonstrate the structure (functional structure; divisional structure; matrix
structure or project-based structure, and multinational or transnational structure) and explain
whether the structure serves for achieving the set objectives.

Additionally, you should analyse the advantages and disadvantages of the chosen company’s
specific structure. This analysis should be accompanied by credible evidences.

Learning Outcomes
Furthermore, and
with theAssessment Criteriastudent
chosen company, (Assignment
should1):
find out: which department in the
Learning Outcome Pass Merit Distinction
structure works effectively and explains the reasons; and which department in the structure
LO1 Explain the P1 Explain different M1 Analyse how the LO1 & 2
works badly and explains the reasons.
different types, size types and purposes of structure, size and D1 Provide a critical
5.andAscope of
conclusion organisations;
to summarize public,
all the key findingsscope of different
and analysis analysis ofPlus,
must be presented. the it should
orgorganisations private company
address whether the chosen and voluntary organisations
is a suitable linkchoice.
investment to complexities of
sectors and legal the business objectives different types of
structures. and product and business structures
services offered by the and the
organisation. interrelationships of
P2 Explain the size and
LO1 the different
scope of a range of
organisational
different types of
functions.
organisations.

LO2 Demonstrate the P3 Explain the M2 Analyse the

interrelationship of the relationship between advantages and
various functions different disadvantages of
within an organisation organisational interrelationships
and how they link to functions and how between
organisational they link to organisational
structure organisational functions and the
objectives and impact that can have
structure. upon organisational
structure.
 TABLE OF CONTENT
A. INTRODUCTION...................................................................................10
B. BODY...................................................................................................11
I. Different types of organizations..........................................................................11
1. For - Profit Organization....................................................................................................11
2. Non - Profit Organization (NPO)........................................................................................12
3. Non - Government Organization (NGO).............................................................................13
II. Legal structure....................................................................................................15
1. Sole trader........................................................................................................................15
2. Partnerships.....................................................................................................................16
3. Limited Company..............................................................................................................17
III. Private and state own enterprise.......................................................................20
1. Private Enterprise.............................................................................................................20
2. State-own enterprise........................................................................................................20
IV. Mission, vision and core value............................................................................21
1. Mission.............................................................................................................................21
2. Vision and core value........................................................................................................21
V. Organization size and scope...............................................................................22
1. Organization size..............................................................................................................22
2. Scope of Nestlé.................................................................................................................24
VI. Level of Activity..................................................................................................26
1. Primary Sector..................................................................................................................26
2. Secondary sector..............................................................................................................26
3. Tertiary sector..................................................................................................................26
VII. Market forces and economic operations............................................................27
1. Demand............................................................................................................................27
2. Supply...............................................................................................................................27
VIII. Market structure................................................................................................29
1. Perfect Competition..........................................................................................................29
2. Monopolistic Competition................................................................................................29
3. Oligopoly..........................................................................................................................29
4. Monopoly.........................................................................................................................29
IX. Internal and External Stakeholders.......................................................................31
1. Internal Stakeholders........................................................................................................31
2. External Stakeholders.......................................................................................................31
X. Corporation and Responsibilities............................................................................32
1. Economic Responsibility...................................................................................................32
2. Legal Responsibility..........................................................................................................32
3. Ethical Responsibility........................................................................................................32
4. Discretionary Responsibility..............................................................................................32
XI. Public relation and Corporate image.....................................................................33
1. Public relation...................................................................................................................33
2. Corporate image...............................................................................................................34
XII. The relationship between different organizational functions...............................37
1. Marketing Functions.........................................................................................................37
2. Finance Functions.............................................................................................................37
3. Human Resource Management (HRM)..............................................................................37
4. Accounting department....................................................................................................37
5. Production and Operations Management.........................................................................38
XIII. Organization Structures.......................................................................................39
1. Functional structure..........................................................................................................39
2. Divisional structure...........................................................................................................39
3. Matrix structure................................................................................................................40
4. Team – Based structure....................................................................................................40
5. NESTLÉ ORGANIZATION STRUCTURE.................................................................................41
C. CONCLUSION........................................................................................43
D. REFERENCES........................................................................................43
 A. INTRODUCTION:
Nestlé is a Swiss global food and drink handling aggregate partnership settled in Switzerland. It is the biggest
food organization on the planet, estimated by incomes and others measurements, since 2014. It also has a
considerable influence to the local and global industry.

NESTLÉ’S INFORMATION
Corporation name Nestlé
Business name Nestlé S.A
State full legal name
Société des Produits Nestlé S.A.
of the company
CORPORATE OFFICE:
Address Switzerland Nestlé Suisse S.A. Rue Entre – deux - Villes 10 1814 La Tour-de-
Peilz Switzerland
Found year 1866
Founder Henri Nestlé
Tel No. +41 21 924 51 11
Fax No. +41 21 944 30 19
Email presse@ch.nestle.com
Website https://www.nestle.ch/de
Company Type Multinational Company
Total Capital 137,000,000,000 CHF (Switzerland Franc)
Includes a wide range of brands from food and beverages to health care
Operating sectors
nutrition and pet - care.
Baby foods, Bottled water, Cereals, Chocolate & confectionery, Coffee, Culinary,
Products chilled & frozen food, Dairy, Drinks, Food service, Healthcare, nutrition, Ice
cream, Pet care, Recipes
Structure of
Private Enterprise
Ownerships
Source: Wiki

B. BODY:
I. Different types of organizations:
1. For - Profit Organization:
A business or other association whose prime objective is create profit, rather than a non - benefit association
which centers an objective in order to put more in its activity, to deliver profits to its investors, to make more
prominent riches for themselves and financial specialists.
 For example: Global Vision International, PepsiCo, ENVIRON International Corporation etc.
Figure 1:

Source: https://blogs.bard.edu/cepportal/?p=5655
Advantages:
- Create salary from a wide cluster of business exercises, including the offer of numerous sorts of items or
administrations.
- Have more authority over the business and speculation choices they make for their organizations while
attempting to bring in cash.
Disadvantages:
- Pay taxes on its profits.
This is the reason numerous organizations are persevering in attempting to use all accessible business
annual assessment allowances.
- Nestle on extreme choices, for example, regardless of whether to reinvest profit in additional development
or to disperse it to investors through profit installments.
- Need to manage increased 21st century desires that they offset benefits with social and environmental
responsibility.

2. Non - Profit Organization (NPO):

A legitimate or social substances made to deliver products and ventures whose status doesn't allow them to
be a wellspring of salary, benefit or other monetary profit for the units that build up, control or fund them.
They might be made for humanitarian or government assistance motivations to give products or
administrations to different people including the poor, homeless people, etc. Furthermore, those people who
have difficult circumstances can be exempted from taxes.
 For example: Feeding America, Red Cross, United Way, YMCA
Figure 2

Source: https://publicinterestfoundation.com/10-largest-non-profit-organizations-of-the-world/
Advantages:
- Commonly in activity to give financing or administrations not normally accessible from different sources to
the individuals they serve.
- As they are not aiming to gain a benefit, philanthropies normally have noteworthy assessment favorable
circumstances over revenue driven creation organizations.
- Chances to get award financing and lower costs on such things as postal help charges are additionally
preferences.
Disadvantages:
- Raising assets is a progressing challenge that is particularly intense when the economy is poor.
- In general, the legislature like to see most assets go to administrations and not managerial costs.
- Nonprofits regularly have a harder advertising fight as they should propel individuals to give or volunteer
when they probably receive no unmistakable advantages consequently.
Source: https://bizfluent.com/info-8560192-advantages-disadvantages-profit-nonprofit-organizations.html

3. Non - Government Organization (NGO):

NGOs are a subgroup of associations established by residents, which incorporate clubs and affiliations which
offer types of assistance to its individuals and others. They are typically nonprofit associations. Numerous
NGOs are dynamic in philanthropy or the sociologies, their principle purposes can be advancement help,
philanthropic guide, not for benefit or any different purposes.
 For example: Cure Violence, PATH, International Rescue Committee, Bill & Melinda Gates Foundation,
etc.
Figure 3

Source: https://www.peoplebrowsr.com/blog/the-top-10-influential-ngos
Advantages:
- They can try uninhibitedly with inventive methodologies and, if important, to face challenges.
- They are adaptable in adjusting to nearby circumstances and reacting to neighborhood needs and
accordingly ready to create coordinated ventures, just as sectoral ventures.
- They can recruit both professionals and dynamic employees with less restrictions than the government.
- They have the ability to communicate at all levels, from the neighborhood to the highest levels of
government.
Disadvantages:
- Restricted/constrained ways of approach to a problem or area.
- Decreased replicability of a thought, due to non-representativeness of the task or chose territory,
moderately little undertaking inclusion, reliance on outside budgetary assets.
- "Territorial possessiveness" of a zone or venture lessens collaboration between organizations, seen as
compromising or serious.
(Abstracted from - Cousins William, "Non-Governmental Initiatives" in ADB, The Urban Poor and Basic Infrastructure Services
in Asia and the Pacific". Asian Development Bank, Manila, 1991)
  Nestlé belongs to For - Profit Organization.
Table 1:

* 2018 figures have been adjusted to reflect reallocation of some marketing and administration expenses from Unallocated items into
the Operating segments. This was done to better reflect the use of central overheads by each Zone and Globally Managed Business.
Source: https://www.nestle.com/media/pressreleases/allpressreleases/full-year-results-2019
As you can see from the chart, all product categories saw positive organic growth.
– Organic growth expanded to 3.5%, with 2.9% of real internal growth (RIG) and evaluating of 0.6%.
Increased organic growth was upheld by acceptable force in Nestlé's biggest market, the US, and Purina Pet
Care. Advancement was critical to the quickened development.
– Absolute announced deals expanded by 1.2% to CHF 92.6 billion (2018: CHF 91.4 billion). Net divestments
had a negative effect of 0.8% and unfamiliar trade diminished deals by 1.5%.
– Underlying trading operating profit (UTOP) edge expanded by 60 premise focuses in constant currency and
on a detailed premise to 17.6%.
– Underlying earnings per share growth increased by 11.1% in constant currency and by 9.8% on a reported
basis to CHF 4.41.

 Nestlé is a profitable company.

II. Legal structure:
1. Sole trader:
A sole ownership is a legitimate set up where the business is possessed and constrained by a solitary
individual. The business owner is not legally separate from the business and therefore, is personally liable for
all aspects of the business, including finances.
For example:

Figure 4
Advantages:
- Keep all profits.
- Easy to set-up and low start-up costs.
- Easy to change business structure.
Disadvantages:
- Unlimited personal liability for the debts of the business.
- Tax may not be efficient (A sole trader will have a tax exempt individual stipend of £12,500 (2020/21) and
then they will have to pay tax on any further incomes as follows)
- Difficult to secure funding.
Source: https://www.companybug.com/advantages-and-disadvantages-of-a-sole-trader/
2. Partnerships:
Partnerships are business enterprises owned by two or more people. To own and manage a business together,
each contributing capital, skills and time – similar to way in which a single person can operate a business as
a sole trader.
For example: Louis Vuitton & BMW, Spotify & Uber
Figure 5

Source: https://www.upcounsel.com/partnership-business-examples

Advantages:
- Less formal with less legitimate commitments.
- Can sharing difficulties with your partners.
- Better at making decisions.
- Proprietorship and control are consolidated.
- Easy to access o profits.
Disadvantages:
- The business has no autonomous legitimate status.
- Boundless risk.
- Potential for contrasts and strife.
- Profits must be shared.
- Taxation.
 Source: https://www.informdirect.co.uk/business-management/partnership-business-advantages-and-disadvantages/

3. Limited Company:
Limited Company are joined which implies they are isolated legitimate substances and have their own lawful
status; henceforth they are particular from their proprietors; By the same token, the personal assets of its
members (the shareholders) do not normally belong to the business. (Ian Worthington and Chris
Britton,2006).
Example:

Figure 6 (professionalinforme.blogspot.com)
 Private Limited Company:
Private limited companies are often small privately held business entities whose liability is limited by shares.
Because the business is small and privately held, the business is limited to having a small number of
shareholders (for e.g. 50 shareholders in the UK). 
 Limited Liability: means that investors can only lose money they have invested
à Encourages people to finance company
Example:
 Figure 7 (https://alessiobresciani.com/)

 Public Limited Company:

Public limited companies (PLC) are limited liability companies that can sell and trade their shares freely on
the stock exchange. Unlike private limited companies, PLCs are subject to a minimum capital requirement.
Benefits:
- Accessibility of fund, particularly if business needs to extend.
- Easier to fund-raise through different wellsprings of money for example from banks.
- Improve esteem, notoriety and increase market esteem.
Drawbacks:
- Higher levels of transparency required.
- Certain budgetary data must be made accessible for everybody, contenders and clients included.
- Losing control  Expanded danger of takeover.
*IPO: An initial public offering (IPO) refers to the process of offering shares of a private corporation to the
public in a new stock issuance.
Figure 8
 Source: https://www.investopedia.com/terms/i/ipo.asp

Table 2

Source: https://www.cnbc.com/2019/12/29/saudi-aramco-alibaba-among-biggest-ipos-of-2019.html
Table 3

 Nestlé is a Public Limited Company.

 Source: https://www.tradingview.com/chart/B5uv3eKU/

III. Private and state own enterprise:

1. Private Enterprise:
Private Enterprise is a substance that works under the possession and the executives of people that
uninhibitedly chose to build up a given business thought. Its opportunity from government intercession is the
thing that makes it not quite the same as an administration organization.

2. State-own enterprise:
A state-owned enterprise (SOE) or government-owned enterprise (GOE) is a business enterprise where the
government or state has significant control through full, majority, or significant minority ownership.
(Source: Wikipedia)
Figure 9

Private and State-owned Enterprise

 More information at: https://www.adb.org/sites/default/files/publication/503476/adbi-wp950.pdf
Figure 10

Source: https://money.cnn.com/quote/shareholders/shareholders.html?symb=NSRGY&subView=institutional

 Nestlé is a Private Enterprise.

IV. Mission, vision and core value:

1. Mission:
Nestlé is the world's leading nutrition, health and wellness company. Our mission of "Good Food, Good Life" is
to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage
categories and eating occasions, from morning to night. (www.nestle-esar.com)
Figure 11 (Annual Report 2019)

2. Vision and core value:

To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value
by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.
(www.nestle-esar.com)
V. Organization’s size and scope:
1. Organization size:
Sales and assets
Organization’s size Types of industry Employees Capital
value
Commerce and service,
manufacturing, ≤$250,000 per
Micro Business ≤10 people ≤$50,000
transportation and year
construction etc.

Agriculture, forestry, ≤$1 million per

Small Business industry, good, service – ≤50 people ≤$750,000
producing etc. year

Commerce and service,

manufacturing, ≤$ 25 million per
Medium Business transportation and ≤250 people ≤$ 50 million
year
construction etc.
Commerce and service, ≤$ 50 million per
manufacturing,
Large Enterprise transportation and ≥1000 people ≥$ 1 billion year
construction etc.

Figure 12 (Annual Report 2019)

 Nestlé is a Large Enterprise.

 Table 4 (Nestle Finance Report 2019)
 Consolidated Financial Statements comprise those of Nestle S.A and of its subsidiaries.
As you can see from the chart, the income in all types of business in 2019 are higher than those in 2018. This
prove that Nestlé’s Finance and Income had a significant rise.
2. Scope of Nestlé:

Figure 13 (Annual Report 2019)

 Over the globe, we give sound, flavorful, helpful items for modern, time-obliged lifestyles. Our portfolio
remembers items for alluring and developing classes, offering answers for all phases of life, at every moment
of the day.
 Figure 14 (Annual Report 2019)
 Business advantages and positive cultural effect must be commonly fortifying. This is the center of our
Making Shared Worth way to deal with business. Our organization must be fruitful in the long haul in the
event that we make an incentive for all partners.
VI. Level of Activity:
1. Primary Sector:
Primary Sector incorporates each one of those exercises the end reason for which comprises in misusing
regular assets: agribusiness, fishing, ranger service, mining, stores. (insee.fr)

2. Secondary sector:
Secondary sector is a business which produce a completed, usable item or are engaged with development.
(Wikipedia)

3. Tertiary sector:
The tertiary sector covers a wide scope of exercises from trade to organization, transport, monetary and land
exercises, business and individual administrations, training, wellbeing and social work. (insee.fr)
 NESTLÉ establishment belongs to the Secondary Sector because it creates finished
goods suitable for use by other businesses, for export, or for sale to
domestic consumers.
 Figure 15 (insee.fr)

VII. Market forces and economic operations:

1. Demand:
Demand is a monetary rule alluding to a shopper's craving to buy merchandise and enterprises and ability to
take care of a particular decent or administration. (investopedia.com)

Figure 16 (the balance)

2. Supply:
Supply is a central financial idea that depicts the aggregate sum of a particular decent or administration that is
accessible to customers. (investopedia.com)
 Figure 17 (investopedia.com)
Supply and Demand, in financial matters, connection between the amount of a ware that makers wish to sell
at different costs and the amount that customers wish to purchase. It is the fundamental model of value
assurance utilized in monetary hypothesis. The cost of a product is dictated by the cooperation of flexibly and
request in a market. The subsequent cost is alluded to as the balance cost and speaks to an understanding
among makers and shoppers of the great.
 Figure 18 (2013 Encyclpedia Britannica,Inc.)

As the cost rises, the amount offered typically increments, and the eagerness of customers to purchase a
decent regularly decays, however those progressions are not really relative. The proportion of the
responsiveness of gracefully and request to changes in cost is known as the value versatility of flexibly or
request, determined as the proportion of the rate change in amount provided or requested to the rate
change in cost.

VIII. Market Structure:

1. Perfect Competition:
This is the lowest level of competition among businesses. Perfect competition describes a market structure
where competition is at its greatest possible level. (investopedia.com)

2. Monopolistic Competition:
Monopolistic competition characterizes an industry in which many firms offer products or services that are
similar, but not perfect substitutes. (investopedia.com)

3. Oligopoly:
Results of a similar class however with numerous brands. (Ian Worthington và Chris Britton,2006).

4. Monopoly:
This is the highest degree of competition. The wholly-owned, there are the only seller and no substitutes. (Ian
Worthington and Chris Britton,2006).

 Nestlé is a Monopolistic Competition on the grounds that there are so numerous dairy
organizations in the market for purchasers to pick, so it is additionally a worry for Nestlé.

Figure 19 (https://www.zmescience.com/science/nestle-company-pollution-children/)
 Table 5 (statista.com)

 According to the chart above, Nestlé has been successful in promoting products as well as sales in 2019.

That is evidenced by the above data. Products have been sold to the market and delivered to customers

completely. Up to now, despite nearly 150 years of establishment, Nestle has always been a famous food

corporation in the world and known by many people around the world. With the total number of products

sold is nearly CHF 100 million including Powdered and liquid beverages, Nutrition and Health Science, Milk

products and ice cream, Pet Care, Prepared dishes & cooking aids, Confectionery and Water.
IX. Internal and External Stakeholders:
1. Internal Stakeholders:
Internal Stakeholders are elements inside a business (e.g., workers, administrators, the top managerial staff,
financial specialists). (courses.lumenlearning.com)

2. External Stakeholders:
External Stakeholders are substances not inside a business itself but rather who care about or are influenced
by its exhibition (e.g., customers, controllers, speculators, providers). (courses.lumenlearning.com)

Figur
e 21 (https://www.activecampaign.com/blog/types-of-stakeholders)
 Table 6 (Annual Report 2019)
In 2019, we returned CHF 16.9 billion to investors through profits and offer repurchases. Offer buybacks
measured to CHF 9.7 billion, as a major aspect of our buyback program began in July 2017. Throughout the
most recent fifteen years, Nestlé has returned CHF 153.6 billion to investors, of which CHF 67 billion has been
as offer repurchases.
On December 30, 2019, Nestlé reported to disseminate a further measure of up to CHF 20 billion to investors
over the period 2020 to 2022. We expect to keep up the organization's longstanding supportable profit
practice. The new appropriation mirrors Nestlé's proceeded with solid money age just as critical money
inflows from removals. We keep up an inclination for esteem making interests in our food, refreshment and
healthful items organizations. We will hold the adaptability to change the sum dispersed through offer
buybacks, should any sizable acquisitions occur. (Annual Report 2019)
X. Corporation and Responsibilities:
1. Economic Responsibility:
The business itself is a Economic Responsibility. Its primary capacity is to acquire benefits. To win benefits
intends to comprehend the requirements and requests of buyers whether it be with respect to the nature of
the item or its cost. (toppr.com)

2. Legal Responsibility:
Legal responsibilities are not just at risk to the people in the general public yet in addition to the
organizations in the general public. (toppr.com)

3. Ethical Responsibility:
Ethical responsibilities incorporate the conduct of the firm that is normal by the general public yet not
classified in law. The variables of moral duty incorporate that the business must be ecologically amicable.
(toppr.com)

4. Discretionary Responsibility:
Discretionary Responsibility (also called philanthropic responsibility) of the business to help various
gatherings of the general public. It ought to likewise pursue giving free instruction by opening instructive
foundations and preparing establishments or helping individuals influenced by characteristic cataclysms, for
example, floods and quakes. (toppr.com)

 Nestle has donated a lot of products, equipment, food and water to people in difficult circumstances,
disaster-hit countries and helped many children around the world:
1. Nestlé donates 88,000 medical face masks to Ministry of Health in the Covid – 19. (vietnamnews.vn).
2. Nestlé donates Personal Protective Equipment (PPE) worth ETB 346 thousand to the Ministry of Health to
aid health workers in the fight against COVID – 19 (nestle-esar.com).
3. Nestlé Supports 100,000 families & 50,000 Health Professionals, Donates 10 Million Food & Beverage
Servings, 620,000 Water Liters in Middle East & North Africa Mobilization. (nestle-mena.com).
4. Nestlé donates 650,000 bowls of cereal to FareShare. (fareshare.org.uk).
5. Nestle Water donates bottled water to Vernon schools for school year 2020. (chipleypaper.com).
XI. Public relation and Corporate image:
1. Public relation:
Public relation is a cycle and practice of people and brands building associations with columnists, bloggers
and digital broadcasts and spreading their message/data to general society by getting press inclusion.
(blog.justreachout.io)

Figure 22 (https://www.pinterest.com/pin/395402042261252764/)

 Picture above shown 10 steps to Success a Public Relation Strategy.

2. Corporate image:
Corporate image is the impression of a company held by the public dependent on how it is depicted through
marking, advertising endeavors, news media, partners, representatives, worker's guilds and customer
promotion associations. (investorwords.com)

Figure 23 (vietnambiz.vn)

 Nestlé needs to be known as a wellbeing and health organization, and is searching for a promoting office
to get that going. The world's biggest food organization by income has sent a solicitation for
recommendations (RFP) to promotion offices for a U.S.- just mission to rebrand the company. According to
the RFP, Nestlé needs shoppers to move past considering it a chocolate organization, and rather consider it a
confided in supplier of "food and beverage, nutrition, health, and wellness company." (fooddive.com)
 * The effect of responsibilities to company’s image:
Lately, corporate social duty has increased a lot of consideration of specialist and experts. Various
investigations have been directed to decide the effect of corporate social duty on various components of
associations that incorporates venture, corporate picture, deals and corporate marking. (researchgate.net).

*Nestlé Environmental sustainability:

Environmental sustainability means ensuring the future by settling on the correct decisions, in this present
reality where water is progressively scant, regular assets are obliged and biodiversity is declining, and where
environmental change may compound these difficulties. Our objective is that Nestlé's items are not
exclusively to be more delicious and more advantageous yet in addition better for the climate along their
worth chain. Natural maintainability additionally implies enchanting shoppers – giving them another
motivation to confide in Nestlé and make the most of our items, and satisfying representatives' and outer
partners' assumptions regarding our ecological obligation and practices. (nestle.com.vn)
1. For Individuals and Families:
As indicated by WHO, an expected 149 million youngsters under 5 hindered and 49 million squandered, and a
further 40 million overweight. Nestlé is persistently creating item portfolios to offer shoppers more
moderate, nutritious and common alternatives and administrations to help a more advantageous, more
reasonable way of life and an improved personal satisfaction. (thecsrarena.com)

2. For Communities:
Nestle is focused on making sure about long haul gracefully chain to shield the eventual fate of her business
and her neighborhood networks. In doing this, Nestle work with ranchers and providers over the world to
create flourishing, versatile networks and economical rural strategies. (thecsrarena.com)

3. For the Planet:

As a component of the Corporate Social Duty of guaranteeing that society lives inside planetary limits, Nestlé
is focused on ensuring biodiversity and characteristic assets while urging others to act capably all together
diminish natural effect in business activities. (thecsrarena.com)
XII. The relationship between different organizational functions:
1. Marketing Functions:
Marketing Functions is a job which causes an organization to recognize and source possibly fruitful items for
the commercial center they work on and afterward advance them by separating them from comparative
items. It is an indispensable aspect of any organization. (mbaskool.com)

2. Finance Functions:
The Finance Function is a part of financial management. Financial Management is the activity concerned with
the control and planning of financial resources. (managementstudyhq.com)

3. Human Resource Management (HRM):

Human Resource Management is the way toward enrolling, choosing, enlisting workers, giving direction,
giving preparing and advancement, evaluating the presentation of representatives, choosing remuneration
and giving advantages, propelling workers, keeping up appropriate relations with representatives and their
worker's organizations. (whatishumanresource.com)

Figure 24 (whatishumanresource.com)

4. Accounting department:
Part of an's organization that is answerable for setting up the budget reports, keeping up the overall record,
covering tabs, charging clients, finance, cost bookkeeping, money related examination, and then some.
(accountingcoach.com).
5. Production and Operations Management:
Production and Operations Management is characterized as the cycle which changes the information
sources/assets of an association into conclusive products (or administrations) through a lot of characterized,
controlled and repeatable strategies. (mbacrystalball.com)
 The relationship of departments:
- The part of an organization that manages its money. The business functions of a finance
department typically include planning, organizing, auditing, accounting for and controlling its company's
finances. 
(businessdictionary.com)

- An Human Resources department is entrusted with boosting worker profitability and shielding the
organization from any issues that may emerge inside the workforce. HR responsibilities incorporate pay and
advantages, enrollment, terminating, and staying up with the latest with any laws that may influence the
organization and its representatives. (investopedia.com)

- An accounting department provides accounting services and manages the finances of a

company. (smallbusiness.chron.com)

- Production department is a department that is directly involved in manufacturing products. Examples are
the machining, finishing, and assembling departments. (accountingcoach.com)

- Correlation is another technique for deals anticipating. Connection takes a gander at the quality of a
connection between two variables. For showcasing, it may be helpful to realize that there is an anticipated
connection among deals and factors, for example, promoting, climate, purchaser salary and so on.
(tutor2u.net)
XIII. Organization Structures:
1. Functional structure:
The functional structure is the most common type of organizational structure that businesses use, grouping
employees by specialty, skill or related roles. It is based on levels of hierarchy that include different
departments, under the direction of designated leaders. (indeed.com)
Advantages:
- Increased productivity
- Skill development
- Clarity
- Minimized cost of operation
Disadvantages:
- Hindered decision-making
- Competition between departments
- Narrow scope

2. Divisional structure:
The divisional structure is a type of organizational structure that groups each organizational function into a
division. Each division contains all the necessary resources and functions within it to support that product
line or geography (for example, its own finance, IT, and marketing departments).
(courses.lumenlearning.com)

Advantages:

- Work best for organizations with wide fluctuation in item contributions or locales of geographic activity.

- Can be useful  it bears the organization more noteworthy operational adaptability.

Disadvantages:

- It bears the association more critical operational versatility.

- Increased accounting and tax implications.
3. Matrix structure:
The matrix structure is a kind of authoritative structure where people are assembled at the same time by two
diverse operational viewpoints. (courses.lumenlearning.com)
Advantages:
- Permits colleagues to share data all the more promptly across task limits.
- Take into account specialization that can both increment profundity of information and relegate people as
indicated by venture needs.
Disadvantages:
- Expanded unpredictability in the hierarchy of leadership when representatives are alloted to both useful
and task directors.
- Higher supervisor to-specialist proportion
- increment expenses or lead to clashing representative loyalties.
- Make a gridlock in dynamic if a supervisor toward one side of the lattice can't help contradicting another
director.
- Elicited dexterity in dynamic and compromise.

4. Team – Based structure:

Team – Based structure in huge associations is a fresher kind of hierarchical structure. A group ought to be a
gathering of laborers, with correlative aptitudes and synergistic endeavors, all pursuing a shared objective.
(smallbusiness.chron.com)
Advantages:
- Better Correspondence
- Groups Settle Issues Speedier
- Adaptable and Engaged Workforce
Disadvantages:
- Potential for Struggle
- A few People are not Cooperative individuals
- Failing to meet expectations
5. NESTLÉ ORGANIZATION STRUCTURE

Source: (extraessay.top)
Nestlé Company is a decentralized association that is sorted out as indicated by the matrix structure. Nestlé
as a decentralized association licenses to subordinate branches to appreciate a proportionately significant
level of autonomy. In spite of the fact that it actually settles on significant technique choices at the settle
level, every day tasks are surrendered to subordinate branches to infer and perform. The duty regarding
working choices is push down to nearby units (Broeckx and Hooijberg 2008).
Top Level of Management:
It incorporates the top managerial staff, CEO. Top administration is the individual who has the ability to
choose and deal with the objectives and strategies for a feeling.
Top administration's job can be summed up as follows:
 Top administration sets out the organization's general approach and defines objectives.
 They give the guidelines expected to get ready region methods, plans, financial plans, and so on.
 They get ready key arrangements and plans for the activity.
 They select the CEO for the center level, for instance the division chief.
Middle management level:
The branch chiefs and division chiefs are the center level. They are responsible to top administration for the
exhibition of their specialty. They invest more energy on directional and authoritative capacities. Their job
can be set apart as:
 They execute the association's arrangements as per top administration approaches and mandates.
 They plan for the association's subunits. They partake in preparing and enrolling subordinates.
 They comprehend and decipher the strategies from top administration to bring down level.
 They are additionally answerable for motivating lower-level administrators towards better execution.
Lower management level:
The lower level is otherwise called the leader/administrative level. It incorporates bosses, chiefs, officials, and
so on. Their exercises include:

 Dole out positions and obligations to various specialists. They teach and guide laborers in day by day
exercises. They are answerable for the quality just as the amount created.
 They are additionally doled out the obligation of keeping up a relationship inside the association.
  They convey worker issues, suggestions and proposals to the elevated level.
 They help settle laborers' protests.

C. CONCLUSION
To be sum up, it can be seen that Nestlé is one of the quickest developing organizations with the longest
history in the field: milk, food and drink in Vietnam and had the right to be the organization that has the right
to be put resources into growing activities in the period 2020-2025. Despite the fact that there are numerous
Food and refreshment organizations are presently contending in the market, and Nestlé has picked up the
trust of numerous clients around the globe with the objective of "good food, good life". In this way, in the
coming time, Nestlé Organization will proceed become more grounded on the world market.

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2948477
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%20macroeconomics%2C%20the%20secondary%20sector,or%20are%20involved%20in%20construction.
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terms/10696marketingfunction.html#:~:text=Marketing%20function%20is%20a%20role,vital%20part%20of
%20any%20company
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30. Accounting Department: https://www.accountingcoach.com/terms/A/accounting-
department#:~:text=Part%20of%20a%20company's%20administration,%2C%20financial%20analysis%2C
%20and%20more.
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%20the%20final%20output.
32. Finance Department: http://www.businessdictionary.com/definition/finance-
department.html#:~:text=The%20part%20of%20an%20organization,RELATED%20TERMS
33. Human Resources: https://www.investopedia.com/terms/h/humanresources.asp#:~:text=An%20HR
%20department%20is%20tasked,the%20company%20and%20its%20employees.
34. Production Department: https://www.accountingcoach.com/terms/P/production-department#:~:text=A
%20department%20that%20is%20directly,%2C%20finishing%2C%20and%20assembling%20departments.
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%20another%20method%20of,%2C%20weather%2C%20consumer%20income%20etc
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structure#:~:text=The%20functional%20structure%20is%20the,the%20direction%20of%20designated
%20leaders.
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organizations-25370.html

38. Common Organizational Structure: https://courses.lumenlearning.com/boundless-

management/chapter/common-organizational-structures/#:~:text=The%20divisional%20structure%20is
%20a,organizational%20function%20into%20a%20division.&text=Each%20division%20contains%20all
%20the,IT%2C%20and%20marketing%20departments
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organization-structure.php

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