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  • Marketing Plan Template Revised 2020

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    Thùy Lê Phương
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    This marketing plan template outlines how to analyze the current market situation for a tourist destination, including identifying problems and solutions. It provides guidance on conducting a SWOT analysis to understand strengths, weaknesses, opportunities, and threats. The template then guides developing a marketing strategy by defining the target market, product or service details, unique value proposition, cost structure and pricing, and promotional plans. An action plan with timescale is also included to prepare and operate a tour based on the analysis and strategy.

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    This marketing plan template outlines how to analyze the current market situation for a tourist destination, including identifying problems and solutions. It provides guidance on conducting a SWOT analysis to understand strengths, weaknesses, opportunities, and threats. The template then guides developing a marketing strategy by defining the target market, product or service details, unique value proposition, cost structure and pricing, and promotional plans. An action plan with timescale is also included to prepare and operate a tour based on the analysis and strategy.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views1 page

    Marketing Plan Template Revised 2020

    Uploaded by

    Thùy Lê Phương
    This marketing plan template outlines how to analyze the current market situation for a tourist destination, including identifying problems and solutions. It provides guidance on conducting a SWOT analysis to understand strengths, weaknesses, opportunities, and threats. The template then guides developing a marketing strategy by defining the target market, product or service details, unique value proposition, cost structure and pricing, and promotional plans. An action plan with timescale is also included to prepare and operate a tour based on the analysis and strategy.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Marketing plan template (Revised 2020)

    Introduction ............................................................................................................................
    Development ............................................................................................................................
    1. Current market situation ..................................................................................................
    1.1. The chosen tourist destination (Identified problems & proposed solutions) ..........................
    1.2. Market situation (competition, competitors in the market,...)..............................................
    2. SWOT analysis .................................................................................................................
    2.1 Strengths ......................................................................................................................
    2.2 Weaknesses ..................................................................................................................
    2.3 Opportunities................................................................................................................
    2.4 Threats ........................................................................................................................
    3. Marketing strategy ...........................................................................................................
    3.1. Target market (customer segments) ................................................................................
    3.2. Product/Service (detailed itinerary, key activities)............................................................
    3.3. Unique Value Proposition .............................................................................................
    3.4. Cost-Price-Revenue (cost structure, proposed tour price, streams of revenue) ....................
    3.5. Promotion (Distribution channels, marketing strategies)...................................................
    4. Action plans (timescale for preparing and operating the tour) ............................................
    Conclusion

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