Sample Business Plan

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Table of Contents
1.0 Executive Summary.....................................................................................................................1

Chart: Highlights...........................................................................................................................1
1.1 Objectives....................................................................................................................................1
1.2 Mission...........................................................................................................................................2
1.3 Keys to Success.........................................................................................................................2
2.0 Company Summary......................................................................................................................2
2.1 Company Ownership................................................................................................................3
2.2 Start-up Summary....................................................................................................................3
Chart: Start-up..............................................................................................................................3
Table: Start-up..............................................................................................................................4
2.3 Company Locations and Facilities.......................................................................................5
2.3 Company Locations and Facilities.......................................................................................5
3.0 Products and Services.................................................................................................................5
3.1 Competitive Comparison........................................................................................................5
3.2 Product and Service Description.........................................................................................6
3.2.1 Menu.......................................................................................................................................6
4.0 Market Analysis Summary.........................................................................................................9
4.1 Market Segmentation..............................................................................................................9
Chart: Market Analysis (Pie)...................................................................................................10
Table: Market Analysis..............................................................................................................10
4.2 Target Market Segment Strategy.....................................................................................11
4.2 Target Market Segment Strategy.....................................................................................11
4.2.1 Market Trends...................................................................................................................11
4.2.2 Market Growth..................................................................................................................12
4.2.3 Market Needs....................................................................................................................12
4.3 Service Business Analysis....................................................................................................12
4.3.1 Competition and Buying Patterns.............................................................................12
4.3.2 Main Competitors............................................................................................................13
4.3.3 Business Participants.....................................................................................................13
5.0 Strategy and Implementation Summary...........................................................................13
5.1 Competitive Edge....................................................................................................................13
5.2 Marketing Strategy.................................................................................................................14
5.2.1 Positioning Statement...................................................................................................14
5.2.2 Pricing Strategy...............................................................................................................14
5.2.3 Promotion Strategy........................................................................................................14
5.2.4 Marketing Programs.......................................................................................................15
5.3 Sales Strategy..........................................................................................................................15
5.3.1 Sales Forecast..................................................................................................................15
Table: Sales Forecast............................................................................................................16
Chart: Sales Monthly.............................................................................................................16
Chart: Sales by Year..............................................................................................................17
5.4 Strategic Alliances..................................................................................................................17
5.5 Milestones..................................................................................................................................17
Table: Milestones........................................................................................................................18
Page
Table of Contents
6.0 Web Plan Summary....................................................................................................................19

6.1 Website Marketing Strategy...............................................................................................19
6.2 Development Requirements................................................................................................19
7.0 Management Summary.............................................................................................................19
7.1 Personnel Plan..........................................................................................................................19
Table: Personnel..........................................................................................................................20
8.0 Financial Plan................................................................................................................................21
8.0 Financial Plan................................................................................................................................21
8.1 Start-up Funding.....................................................................................................................21
Table: Start-up Funding...........................................................................................................22
8.2 Break-even Analysis...............................................................................................................23
8.2 Break-even Analysis...............................................................................................................23
Table: Break-even Analysis....................................................................................................23
Chart: Break-even Analysis....................................................................................................23
8.3 Projected Profit and Loss.....................................................................................................24
Chart: Gross Margin Monthly.................................................................................................24
Chart: Gross Margin Yearly.....................................................................................................25
Table: Profit and Loss................................................................................................................25
Chart: Profit Monthly.................................................................................................................27
Chart: Profit Yearly.....................................................................................................................27
8.4 Projected Cash Flow...............................................................................................................28
Table: Cash Flow.........................................................................................................................28
Chart: Cash...................................................................................................................................29
8.5 Projected Balance Sheet......................................................................................................30
Table: Balance Sheet.................................................................................................................30
8.6 Business Ratios........................................................................................................................30
8.6 Business Ratios........................................................................................................................30
Table: Ratios.................................................................................................................................31
8.7 Long-term Plan........................................................................................................................32
8.7 Long-term Plan........................................................................................................................32
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................4
Table: General Assumptions.............................................................................................................4
Table: Profit and Loss..........................................................................................................................5
Table: Profit and Loss..........................................................................................................................5
Table: Cash Flow...................................................................................................................................8
Table: Cash Flow...................................................................................................................................8
Table: Balance Sheet.........................................................................................................................10
Table: Balance Sheet.........................................................................................................................10
Page
The Fire Fountain Grille
1.0 Executive Summary
The following plan is based on years of experience, is highly focused and promises to follow a
path of prosperity for its investors, owners, managers and staff. It is based on conservative
sales figures, and actual sales may be higher. The projections contained herein are authentic
and will be used as the budget for the business. The Fire Fountain Grille ® will show a profit
immediately, and will increase sales and profits each year thereafter.
The Fire Fountain Grille is a comfortable, inviting restaurant designed to make our customers
feel as if they are enjoying VIP services in a world all to themselves. The decor and theme is
based on an exterior fountain located at the main entrance that has a cascading water fountain
combined with flame throwing torches. The show kitchen will also feature a custom made "Fire
Fountain", a unique show kitchen grill that also has a cascading water fountain combined with
flame throwing torches. This spectacular marvel will be visible from the dining room side, and
will be a functioning 48" gas powered steak grill on the kitchen side. The energy and
atmosphere of the restaurant is high, and draws some of its power from the dazzling "Fire
Fountain". By offering an exciting, tantalizing and rewarding experience for its customers, the
Fire Fountain Grille and its service oriented approach will be immediately embraced by those
that love dining out!
Chart: Highlights
Highlights
$3,000,000
$2,700,000
$2,400,000
$2,100,000
Sales
$1,800,000
$1,500,000 Gross Margin
$1,200,000 Net Profit
$900,000
$600,000
$300,000
$0
Year 1 Year 2 Year 3 Year 4 Year 5
1.1 Objectives
1. Sales for the first full calendar year will be $2.3 million, with Net Profit/Sales in excess of
19%.
2. A second unit will be opened in the first quarter of year three.
3. A third unit will be opened in the first quarter of year four.
Page 1
1.2 Mission
 Fire Fountain Grille is a commercial enterprise, and as such, exists for the purpose of
generating sales and profits for its investors, owners, managers and staff. Because Fire
Fountain Grille is a service business, it also exists to serve its customers. These two reasons
for its existence are inextricable. If one aspect does not exist, the other will cease to exist.
 Fire Fountain Grille will offer mouth-watering meals and beverages in a soothing
environment.
 Our staff will be cheerful, courteous, and focused on pleasing our customers.
 Our customers will always be treated with importance and warmth. When it comes time for
our customers to decide where to spend their entertainment dollars, we will strive to
become their first destination of choice.
 Our staff will be offered a workplace where they can prosper and grow in a dignified, fun
and rewarding manner.
 Our investors will see a lucrative return on their dollars, and will have opportunity for future
growth and prosperity with our company.
 Our vendors will be treated with loyalty, and they will find their future with us to be fruitful.
 We will be a good neighbor to the businesses in our area, and we will be a contributing and
supportive member of our community
1.3 Keys to Success
1. Our policy of having a manager pass by every table in the dining room every night to greet,
visit with, or at least make eye contact with (with a smile) our customers.
2. Our policy of having a manager visit any and every table that has a question, or if the
customer has positive or negative feedback. The manager is required to use every means
possible to satisfy our customers.
3. Our commitment to the success and happiness of our staff.
4. Our commitment to providing excellent quality food and beverages at all times.
2.0 Company Summary
The Fire Fountain Grille is a steakhouse concept. It offers a comfortable, upscale ambience,
replete with its signature fountains of flames and water. The menu features original variations
of American favorites with a tantalizing array of seasoned steaks, prime rib, roasted caramel
chicken, hot gourmet sandwiches and hearty salads. Beverages include an impressive wine list,
microbrew beers, and festive cocktails. Fire Fountain Grille, Unit One, will be located in a newer
free standing building. This location is an extremely high visibility spot on one of the most
popular commercial corridors in the region. It has excellent parking, excellent ingress and
egress from an eight lane thoroughfare.
Page 2
2.1 Company Ownership
Fire Fountain Grille - Unit One LP, is projected as a Limited Partnership, but may switch the
preferred structure to a stock "C" Corporation or Limited Liability Corporation "LLC", for
purposes of investment structuring (see section 6.1.1 "Investment Summary"). The number of
investors could vary, based on various interpretations under SEC "Regulation D".
OPERATING PARTNERS
1. General Managing Partner, with 31% ownership.

2. Vice Managing Partner for Dining Room and Human Resource Operations, with 9%
ownership.
3. Vice Managing Partner for Beverage and Entertainment, with 9% ownership.
4. Vice Managing Partner for Kitchen and Catering Operations, with 9% ownership.
INVESTMENT PARTNERS
1. Limited Partner Group One, with 14% ownership.

2. Limited Partner Group Two, with 14% ownership.
3. Limited Partner Group Three, with 14% ownership.
2.2 Start-up Summary
Fire Fountain Grille, Unit One, is a project that will take advantage of a newer, existing
structure. Start-up costs will cover a number of details to convert the structure to suit our
concept both visually, and functionally. Included in start-up costs are all necessary
expenditures to cover the pre-opening hiring and training of our staff, adding and revising
equipment needs, supplying smallwares and servicewares, inventory and other essentials.
Chart: Start-up
Start-up
$900,000
$800,000
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
Expenses Assets Investment Loans
Page 3
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $5,000
Stationery, Menus, Brochures $4,000
Food Inventory $20,000
Alcohol Inventory $8,000
Operating Supplies $5,000
Smallwares $22,000
Uniforms $3,000
Linen $1,500
Two Fire Fountains $30,000
Kitchen Improvements $15,000
Leasehold Improvements $30,000
Exterior Improvements $10,000
Catering Vehicle & Equipment $23,000
Signage $15,000
Liquor License $4,000
Point Of Sale System $10,000
Computers & Peripherals $5,000
Office Furnishings $1,500
Pre-opening Management Labor $15,000
Pre-opening Labor/Training $16,000
Pre-opening Advertising & Marketing $8,000
Permits & Fees $3,000
Insurance $7,500
Rent $15,000
Research and Development $5,000
Utility Deposits $10,000
Cash Reserve $25,000
Other $8,000
Total Start-up Expenses $324,500
Start-up Assets
Cash Required $580,500
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $65,000
Total Assets $645,500
Total Requirements $970,000
Page 4
2.3 Company Locations and Facilities
The Fire Fountain Grille is locate in a large stand-alone building with plenty of parking next to
the Acres & Acres Mall, in Electrumburg, a fast growing suburb of Starburstville.
3.0 Products and Services
The Fire Fountain Grille is a comfortable, inviting restaurant designed to make our customers
feel as if they are enjoying VIP services in a world all to themselves. The decor and theme is
centered around the custom made "Fire Fountain", a unique show kitchen grill that has a
cascading water fountain combined with flame throwing torches on the dining room side, and is
a sizzling 48" gas powered steak grill on the kitchen side. The energy and atmosphere of the
restaurant is high, and draws some of its power from the dazzling "Fire Fountain".
The real power and energy of the restaurant comes from the attentive and courteous service
provided by our floor staff, and the indescribably delicious steaks and other entrees caringly
prepared by our motivated kitchen team. Each night that we are open, two managers are on
duty. One manager carefully orchestrates the proper execution of the kitchen, so that all food
comes out prepared perfectly, and on time. The other manager attends to the flow of the dining
room, there to facilitate outstanding customer service and satisfaction. Our floor managers are
extremely high profile, taking the time to greet every customer at some point in their stay. Our
customer service policy is simple: All customers must leave happy about our service and food!
We are a dinner-house, but we do offer lunch on Friday, Saturday and Sunday. We have a
"late-night seating" 10:00 pm-1:00 am Friday and Saturday. The lights come way down,
and customers enjoy light jazz music, and a discount on certain food and beverage items. Gift
Certificates always available. We have private dining facilities for group events, and we offer full
catering services for events at any location! We offer "take-out" food for those on the
run! Visitors to our website will find upcoming events, specials, and catering and gift certificate
information.
The restaurant hours are: Monday-Thursday 3:00 pm-10:00 pm; Friday and Saturday 11:00
am-1:00 am; Sunday 11:00 am-9:00 pm.
3.1 Competitive Comparison
PF Chang's®, Houston's® and TGI Friday's® are chains that offer fun atmospheres for
comparison purposes. Our most competitive edge is our managers, and their ability and
willingness to create goodwill among our customers, and to overcome any perceived difficulty,
and indeed, turn it around into a positive experience.
The Fire Fountain Grille offers steaks and other foods that are prepared with an irresistible
combination of flavors and spices. No one else in the industry serves steaks as delicious as
ours.
Page 5
3.2 Product and Service Description
Our menu consists of juicy, thick steaks that are coated with a secret combination of flavorings
and zesty spices. These steaks are grilled to perfection. We offer mouth watering prime rib,
available "Fire Fountain Style", in four portion sizes. The menu also consists of butter-roasted
and seasoned chicken dishes, fresh grilled seafoods, imaginative salads, cold melon chowders,
a variety of huge burgers and grilled sandwiches, tender pork chops, soups, appetizers with
berry barbecue sauces, refreshing fountain drinks, and flaming desserts.
From the bar patrons can order a wide range of American wines, as well as dozens of beers
including the most popular microbrews. The bar also offers festive martinis, margaritas,
specialty frozen drinks, and hundreds of cocktails.
3.2.1 Menu
Fire Fountain Grille Menu
We have a "late-night seating" 10:00 pm-1:00 am Friday and Saturday, with a discount on food
items printed in red...
Fire Fountain Specialties...These meals come with your choice of baked tater or sweet tater
or red beans n' rice or veggies or fries. Also, you get fresh baked rolls, butter, and a salad! All
steaks are seasoned USDA Prime Cuts! You can also order anything on this menu without
seasonings!
RIBEYE - Perhaps the tastiest of all steaks! Hand cut daily, choose from big (16 ounce) $16.95
or huge (22 ounces) $22.95!!
FIRE FOUNTAIN FILET - Tender 9 ounce filet, lightly seasoned and sizzle-grilled $14.95
METROPOLITAN STRIP STEAK - 14 ounce Strip steak, with Bay Shrimp and Citrus-Bearnaise
Sauce $17.95
NEW YORK STRIP - Classic Strip Cut, seasoned and grilled $13.95
TOP SIRLOIN - Prime delicate cut, seasoned and grilled to order. America's#1 steak! $11.95
PRIME RIB - Hand carved cuts, slow roasted, and served with au jus and whipped horseradish
sauce: 20 ounce - $19.95; 16 ounce - $16.95; 12 ounce - $13.95; 8 ounce - $10.95
Also, try our Fire Fountain Style of Prime Rib! Ask your server!
Seafood...
HONEY/CHILI GLAZED SALMON - Fire-Grilled Salmon, brushed with honey-chili glaze and
topped with black bean salsa $13.95
GRILLED SALMON - With your choice of side dish $12.95
JAMAICAN SNAPPER - Pan charred, topped with a sweet coconut-tomato glaze $11.95
Page 6
ROASTED PRAWNS - 12 Grilled Jumbo Shrimp over rice $13.95
CHICKEN ASTORIA - Breast of chicken, topped with Bay Shrimp and asparagus spears, finished
with Citrus-Bearnaise sauce $11.95
FIRE-SMOKE CHICKEN - Robust, entirely dark meat, quarter of a chicken, smoke-roasted,

served with Three Berry Barbecue Sauce $12.95
CARAMEL FLAMED CHICKEN - Tender Chicken breast, buttered and basted with sweet caramel
glaze, then charred over an open flame $10.95
Burgers ‘n such......they come with fries..
THE BACON SPECTACULAR - Broiled 1/3 pound burger with bacon, Cheddar cheese, lettuce, dill
pickle and tomato. $5.95
BURGER BURGER - Juicy ½ pounder served on a toasted onion bun with pickle, onion, lettuce
and tomato $4.95... add cheese $.50
THE HIGHWAYMAN - Colossal. Char-broiled. One entire pound of juicy ground beef with
Canadian bacon, Swiss cheese, lettuce, grilled onions, barbecue sauce and tomato on a giant
bun $7.95
SLOPPY JOE - Sweet ‘n zesty, a mouth-watering favorite! $4.95
SHAVED PRIME RIB SANDWICH - With smoked bacon-horseradish sauce and smothered with
melted Monterey Jack cheese $4.95
BARBECUE-BEEF - Huge pile of beef, slathered with barbecue sauce and melted Cheddar
cheese- served open-faced $4.95
CHICKEN RANCH SANDWICH - Golden deep-fried chicken, served on a kaiser roll with Ranch
sauce, lettuce and tomato $4.95
Appetizers...
GRILLED CHICKEN STRIPS - Served with Three Berry Barbecue Sauce $4.95
GRILLED STEAK SKEWERS with Ginger Red Sauce $4.95
FIRE STICKS - Fried Pepper-Jack cheese with cool Ranch Dip $3.95
CHILLED MELON CHOWDER - Bowl $2.95 Cup $1.95
BEER BATTERED SHRIMP with Pineapple Salsa $5.95
CHICKEN STRIPS with Honey-Dijon Sauce $4.95
From The Fountain...
Page 7
Coffee $1.25, Decaf $1.25; Coke, Root Beer, 7-UP, Diet Coke, Iced Tea $1.50; Milk, Large$1.50
Small $1.25;
Draft Beers...Pint $2.75, Glass $1.50; Microbrews...Pint $3.00, Glass $1.95
Wines...House Glass $3.95, House Carafe $12.00. Please ask your server for a wine list.
Desserts...
Flaming Fruit Kebabs with ice cream $5.95; Cherries Jubilee $5.95; Key Lime Pie $3.95
Milk Shakes $2.95; Banana Split $5.25; Ice Cream Sundae $2.50; Carrot Cake $3.95
Completely Fat-Free Dessert: Chewy Brownies with Frozen Yogurt $2.95
JUST FOR KIDS...Yaaay!!
Kids meals come with fries..
Little Burger $3.95; Chicken Toes $3.95; Little Steak $5.95; Cheesaroni $2.95; Corny Dog
$3.95; Hot Doggy $3.95...kids soda pop is free!!!
Salads...
SMOKED CHICKEN SALAD - with caramelized Hazel nuts and Ginger-Orange dressing $7.95
Grilled Sirloin Caesar $7.95; Grilled Chicken Caesar $7.95; Grilled Shrimp Caesar $7.95;
Traditional Caesar $2.95; Fresh Garden Salad $2.95; - with these dressing choices: Ranch, Bleu
Cheese, Catalina, Honey-Mustard, Low-Fat Italian
Chilled Melon Chowder - Bowl $2.95, Cup $1.95; Side of Fries $1.95; Sides of Red Beans 'n'
Rice or Baked Tater, Sweet Taters, Mashed Taters, or Veggies are $1.95; Grilled Onions $1.95;
Daily Soup -Bowl $2.95, Cup $1.95
Remember! We offer "to-go" food for those on the run!
Please visit our Website!
Page 8
4.0 Market Analysis Summary
Electrumburg is a dynamic city located in the rapidly growing Southeast part of the

Starburstville metropolitan area. The city is known for its excellent medical and educational
institutions, beautiful neighborhoods, easy access to freeways and a diversified economic base.
From a residential perspective, Electrumburg features master-planned communities, luxury
executive homes, older residences in tree-lined neighborhoods and affordable starter housing.
A robust economy, attractive residential developments, exciting commercial and business
growth, dynamic neighborhoods and abundant civic pride combined with outstanding city
services - Electrumburg has all of the amenities necessary for ensuring a quality lifestyle.
Electrumburg has been one of the fastest-growing cities in one of the fastest-growing
metropolitan areas in the United States over the past three decades. The city's population
grew 48 percent during the 1990s. Today, Electrumburg has a population of more than
225,000. Electrumburg is adjacent to Starburstville (pop. 500,000), within the Valley with 1.6
million residents.
The median age of "Electrumburgians" is 39 years, and more than 59 percent of its residents
are college-educated. Of the five largest cities in the Valley, Electrumburg has the most homes
with married couples (53 percent) and the largest percentage of households with children under
18 years old living at home (32 percent). The demographics of Electrumburg's workforce are
almost identical to that of the region, providing an excellent labor pool for businesses of all
sizes. The fact that Electrumburg is part of a vibrant metropolitan area makes it a very
attractive place to live and establish a business.
4.1 Market Segmentation
Fire Fountain Grille, Unit One, is located in Electrumburg. According to the Electrumburg
Chamber of Commerce and the US Census Bureau, the population within a five mile radius of
this address is nearly 125,000, with over 59,000 households, and over 400 businesses. Income
within one mile is over $81,000, $72,000 within three miles and $60,000 within five miles. Per
capita retail spending in this area exceeds $13,000, with total retail spending exceeding $2.8
billion!

The first tier target segment for Fire Fountain Grille concentrates on the 30-44 year old age
range, with income in the $40,000 - $80,000 range, located within a five mile radius. Second
tier is the 45-59 year old range, with income in the $55,000 - $90,000 range, located within
a five mile radius. Third tier is the 21-29 group, with income at $36,000 - $60,000, located
within a five mile radius. Fourth tier is a combination of the age and income ranges mentioned
in tiers 1-3, but extends the geographic radius to seven miles. Fifth tier is age ranges 60+,
within five miles, and income of $65,000+. Sixth, and final tier is a composite of age ranges
60+, 10-20, and under 10, with a radius of five - seven miles, and a mixture of incomes.
Page 9
Chart: Market Analysis (Pie)
Market Analysis (Pie)
Ages 30-44 (within 5 mile radius)
Ages 60 + (within 5 mile radius)
Table: Market Analysis
Market Analysis
Potential Customers Growth CAGR
Ages 30-44 (within 5 mile 10% 48,000 52,800 58,080 63,888 70,277 10.00%
radius)
Ages 45-59 (within 5 mile 9% 30,000 32,700 35,643 38,851 42,348 9.00%
radius)
Ages 21-29 (within 5 mile 9% 24,000 26,160 28,514 31,080 33,877 9.00%
radius)
Ages 60 + (within 5 mile 7% 42,000 44,940 48,086 51,452 55,054 7.00%
radius)
Ages 10-20 (within 5 mile 5% 30,000 31,500 33,075 34,729 36,465 5.00%
radius)
Ages 2-10 (within 5 mile 2% 26,000 26,520 27,050 27,591 28,143 2.00%
radius)
Total 7.41% 200,000 214,620 230,448 247,591 266,164 7.41%
Page 10
4.2 Target Market Segment Strategy
Strategically, targeting the 30-44 year old age range in upper middle class areas close to our
restaurant helps serve the needs and requirements of our customers, and ties in logically with
our marketing plan (see Marketing Plan) and style of restaurant. Typically, the upper middle
class in the 30-44 range are raising families whose children range from toddlers to teens, yet
tend to continue to have "disposable" dollars available for a quality diversion (such as Fire
Fountain Grille) to get them away from home and work. These customers have regimented
schedules in their lives, and find value in exceptional service, timely service, and mouth
watering, delightful food. If a couple chooses to leave the kids home, they'll find value in the
form of satisfaction and fun together, in their diversionary time. If they bring the kids, they will
appreciate a value based kids menu. This first tier of our market segment, is also the primary
focus of our marketing plan (see Marketing Plan), which has a deep commitment to focusing on
kids, at their schools and in their community. These kids are primarily the children of our 30-44
tier-one group. Industry research (Nation's Restaurant News®) has shown that the 30-44 age
group appreciates steaks, chops, chicken and seafood dishes prepared with lightly seasoned
recipes, which is a perfect fit for Fire Fountain Grille.

Our SECOND-TIER market group (45-59 / $55,000 - $ 80,000), will also find value in great
service, and delicious food, and will appreciate a restaurant with a much better wine list than
what is normally available in the upscale casual dining niche. Fire Fountain Grille will also be
considered a refreshing escape from restaurants that sing and clap for birthdays.

Our THIRD-TIER group, the 21-29 year olds will find that the menu contains many favorites
available to them that are considered essential: tantalizing appetizers, spicy steaks, and
hundreds of cocktails and specialty beers. The Fire Fountain turns down the lights for late
hour business on the weekends, and offers jazz and food and beverage specials, offering our
customers a chance for some socializing and conversation.

FOURTH-TIER simply extends the market radius out to a five mile area, with the same
demographics included in tiers 1-3.

FIFTH-TIER (60+ / $65,000+), represents a market that has abundant disposable income, and
truly reveres attentive, efficient service. Fire Fountain Grille serves all of its meals with the
option of cooking with little or no spices. This customization is much more appreciated by this
group, who often prefer meals prepared to their own specifications. Because Fire Fountain Grille
has only one purpose in mind when it comes to our customers – All Customers Must Leave
Happy, customizing a meal to our treasured customers will always be a pleasure!

The SIXTH-TIER group will benefit from all of the quality approaches that are marketed to the
previous five tiers, and will gain exposure to us primarily through our community involvement
and word-of-mouth.
4.2.1 Market Trends
The trends in the Starburstville Metro market rely heavily on visual appeal, and locations. Most
restaurants overlook targeting kids as a way to market to the parents. The Fire Fountain Grille
does not seek to market to kids to get them to eat at our restaurant, but rather as a way to get
their parents to eat there.
Page 11
4.2.2 Market Growth
Steak restaurants comprise less than 5% of the total restaurant market. Service oriented steak
houses have room to grow. Meat and potatoes is still what Americans want, and they want it
with good service.
4.2.3 Market Needs
The market suffers from a lack of service oriented restaurants. The market needs a restaurant
that values the customer as its number one priority.
4.3 Service Business Analysis
All restaurants combined, from fast food to fine dining, show an average bottom line profit of 3-
10%. Margins are much better in full service restaurants with good management, good staff,
good concepts, good menus and wine lists, good location and good financial controls. A full
service steakhouse with all of these factors should show a bottom line profit of 13% - 25%.
4.3.1 Competition and Buying Patterns
The general nature of competition in this business, and how the customers seem to choose one
provider over another can be measured by customer loyalty and positive word of mouth.
Customer loyalty and brand preference come from developing a trust between the customer
and the business. To be successful in the hospitality business, one must truly believe in, and
always apply, the fundamental meaning of hospitality, which simply stated is, one must always
be hospitable, and the customer must truly be made to feel welcome and cared for. The trust
that a customer feels, is based upon the business' ability to recognize what it takes to please a
customer, and then is built upon by continuously delivering to that customer at, or above, the
level of expectation that the customer expects. Fire Fountain Grille has carefully selected a
management team that has been specially trained in the high art of exceptional customer
service. The screening, hiring and training standards for front-of-the house staff are the highest
in the industry.
The level of attention and care that our staff bestows upon our customers sets us far above our
competition. Fire Fountain Grille also has extremely high standards for professionalism in the
kitchen. Cleanliness, freshness of ingredients, adherence to recipe and cooking standards, and
efficiency are constantly applied. Prices are reasonable, and are perceived as being an
exceptional value. Fire Fountain Grille offers extremely delicious steaks, tantalizing chicken
dishes, savory grilled seafoods, tender prime rib, fresh salads, sensational appetizers, tempting
desserts and refreshing beverages. All of this can be found in an environment with an ambience
that is unusual, and very comfortable. Our signature "Fire Fountain" fills the restaurant with an
exciting glow, and the soothing sounds of falling water. The seating is almost all private booths,
creating an atmosphere of relaxation and comfort.
The Fire Fountain Grille is conveniently located on a highly visible ingress near a successful
mall. The restaurant has a huge, secure parking lot, excellent ingress and egress, and a
beautiful and highly noticeable exterior. This area has other restaurants, which is a definite plus
for us. This allows us to capitalize on a positive "clustering" effect, and works well with our
marketing strategy.
Page 12
4.3.2 Main Competitors
Competition comes from major chains and from various independents.
4.3.3 Business Participants
The general category is eating and drinking places. Typically, this can be broken down as
follows:
1. Fine dining (white tablecloths, expensive wines).

2. Private Clubs and Country Clubs
3. Upscale
4. Upscale casual (good prices, fun)
5. Boiler plate casual
6. Neighborhood places
7. Breakfast/lunch/dinner chains
8. Fast Food
The Fire Fountain Grille will participate in the upscale casual category.
5.0 Strategy and Implementation Summary
Emphasize service
We will differentiate ourselves with SERVICE! We will establish our business offering as a clear
and viable alternative for our target market, from the scores of "rubber chicken", frozen food,
and "Happy Birthday singing" restaurant chains.
Build a relationship-oriented business

Build long-term relationships with customers, not single-visit deals. Become their restaurant
and destination of choice. Make them understand the value of the relationship.
Focus on target markets

We need to focus our offerings on specific population groups as the key market segment we
should own. We do not want to compete for the buyers who go to fast food or "microwave
frozen foods" types of "restaurants. We definitely want to be able to sell to smart, quality
conscious customers.
5.1 Competitive Edge
Clearly, our competitive edge is the customer service experience and approach that our
management team will bring to the table. Our smiling, unassuming and good natured approach
to all of our customers is evident, and highly appreciated. Our recipes are delicious, and the
portions are large. The foods are fresh and satisfying, and the drinks are fulfilling and
refreshing.
Page 13
5.2 Marketing Strategy
An overview of the marketing plan includes:
• Kids Tours • Gift Certificate Program • In-store comp cards
• Direct mail • Free surprise dinners for radio station DJ's.
• Charity events for senior citizens, high schools, grade schools, churches and community
centers.
• Trade shows • Vintner and Chef Dinners
• Eye-catching exterior and interior neons, fountains and torches.
• High profile interaction between our managers, and the customers.
• Excellent service and high food quality every single day in the restaurant.
5.2.1 Positioning Statement
The Fire Fountain Grille. Sizzling, Refreshing, Exciting! For A Dinner To Remember...
5.2.2 Pricing Strategy
Prices are fit to attract the consumer who prefers a quality steak for a reasonable price. The
prices are above those of operators such as Sizzler®, El Paso BBQ® and Black Angus®, are
below Ruth's Chris® and Morton's®.
5.2.3 Promotion Strategy
The Fire Fountain Grille uses a mix of various promotions and media to spread news about
ourselves. This includes:
1. Direct mail, generated from in-store "Event Cards" and customer's business cards. Event
cards are forms that the customers fill out so as to receive notices of our upcoming events.
2. Young people's tours, to generate enthusiasm among the kids in our area, who in turn
spread it to their folks.
3. Eye-catching exterior neons and torches.
4. In-store comp cards for appetizers and desserts.
5. Free surprise dinners for radio station DJ's.
6. Charity events for senior citizens, high schools, grade schools, churches and community
centers.
7. Trade shows, to promote private dining, banquets and catering.
8. "Vintner and Chef Dinners" bringing together the wine making and culinary fields at
showcase events, to be held at the Fire Fountain Grille.
9. High profile interaction between our managers, and the customers.
10. Excellent service and high food quality every single day in the restaurant.
Page 14
5.2.4 Marketing Programs
Children's tours will be an ongoing program that has proven to work over and over again. The
kids are brought to the restaurant by teachers or parents, in groups of no more than 25, and
are greeted at the door by our manager. They all go inside and are seated near the Fire
Fountain where they are told a cool short story. They then are taken on a tour of the store and
kitchen and get to go inside of a giant refrigerator, and see some cool cooks doing their thing.
Then everyone is seated for a free lunch of "Chicken Toes" or "Hot Doggies" and soda pop.
Everybody talks a little about restaurants and other neat stuff. When its time to say goodbye,
we take pictures and everybody gets an appetizer or dessert card, and some promotional
menus. When the kids come back with their parents, we address the kids by their first names
and treat them special.
5.3 Sales Strategy
We require our servers to have a thorough and comprehensive understanding of the menus,
ingredients and methods of preparation of all of our foods and beverages. We train our staff to
always describe and recommend items, even to regular customers, and to always upsell. The
key to a server's success in upselling is the realization that it almost always brings in better tips
because the checks are higher.
GIFT CERTIFICATES
The Fire Fountain Grille will aggressively sell gift certificates. The strategy behind gift certificate
sales is simple and proven. Most GC sales occur during the holidays. Most GC's are then
redeemed in the post holiday months of January and February, helping drive sales in those
traditionally slower months.
5.3.1 Sales Forecast
The first month sales will open strongly, because of the advance buzz created by our pre-
opening marketing, and our Grand Opening Festivities. Sales will drop off slightly as we begin
to sort out our operational patterns. September is a slower month for restaurants. October and
November see sales begin to build as we continue with our marketing, and relentless quality.
December sees a sharp spike upward as the Holidays are in full swing. A typical week for the
first six months will look like this (conservative estimate):
Sun. Mon. Tues. Wed. Thurs. Fri. Sat. Total Sales

$8,500 $4,000 $4,000 $5,500 $7,000 $9,500 $11,500 $50,000
Years 2005 - 2008 will see an 8% annual increase. Costs will be higher during the start-
up months.
Page 15
Table: Sales Forecast
Sales Forecast
Sales
Food $1,058,353 $1,935,200 $2,090,016 $2,257,217 $2,437,794
Beverage $43,588 $70,800 $76,464 $82,581 $89,187
Liquor $59,890 $106,200 $114,696 $123,871 $133,781
Beer $83,801 $153,400 $165,672 $178,925 $193,239
Wine $52,325 $94,400 $101,952 $110,108 $118,916
Total Sales $1,297,957 $2,360,000 $2,548,800 $2,752,702 $2,972,917
Direct Cost of Sales Year 1 Year 2 Year 3 Year 4 Year 5

Food $359,706 $657,968 $710,605 $767,453 $828,850
Beverage $2,955 $5,664 $6,117 $6,606 $7,135
Liquor $7,949 $16,057 $16,048 $17,342 $18,729
Beer $15,716 $32,214 $34,791 $37,574 $40,580
Wine $10,795 $20,768 $22,429 $24,223 $26,161
Subtotal Direct Cost of Sales $397,121 $732,671 $789,990 $853,198 $921,455
Chart: Sales Monthly
Sales Monthly
$210,000
$180,000
Food
$150,000 Beverage
$120,000 Liquor
$90,000 Beer
Wine
$60,000
$30,000
$0
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11
Page 16
Chart: Sales by Year
Sales by Year
$3,000,000
$2,700,000
$2,400,000
Food
$2,100,000
Beverage
$1,800,000
Liquor
$1,500,000
Beer
$1,200,000
$900,000 Wine
$600,000
$300,000
$0
5.4 Strategic Alliances
The Fire Fountain Grille will align with hotels, movie theatres, live theatres, cab companies,
banks and retail stores in an informational brochure exchange. Each business will have a
chance to promote the other businesses at their place of business. Additionally, our respective
businesses will barter with each other, using gift certificates and comps.
5.5 Milestones
The milestone table is set up as a flow-chart. We opted to exclude budgeted dollars in the
milestone category because we detailed these dollars in the start-up table. The milestone
table is specific in detail, allowing for the smooth flow of functions that are necessary to set up
the restaurant on schedule for the Grand Opening. Each function is timed to coincide with the
proper execution and time needed to complete each task. Each Managing Partner has specific
duties assigned specifically to his area of expertise. The end of the milestone table also shows
the beginning of the 2004 marketing plan.
Page 17
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department

Office/Computer Supplies 4/1/2004 4/5/2004 $0 MP 1 Finance/Ops.
Install Accounting Programs 4/1/2004 4/5/2004 $0 MP 1 Finance/Ops.
Set Up Utility Accounts 4/1/2004 4/5/2004 $0 MP 1 Finance/Ops.
Finan./Legal/Ins. Accounts 4/1/2004 4/5/2004 $0 MP 1 Finance/Ops.
Expedite Liquor License 4/1/2004 4/5/2004 $0 MP 1 Finance/Ops.
Order POS System 4/1/2004 4/5/2004 $0 MP 1 Finance/Ops.
Begin Screening/Hiring 4/1/2004 4/5/2004 $0 MP 4 Personnel
Order Kitchen Equipment 4/1/2004 4/5/2004 $0 MP 1 Kitchen
Order Dining Room Equip 4/1/2004 4/5/2004 $0 MP 1 Finance/Ops.
Order Fountain & Decos 4/1/2004 4/7/2004 $0 MP 1 Finance/Ops.
Computerize Food Accts. 4/1/2004 4/7/2004 $0 MP 3 Kitchen
All Other Vendor Accounts 4/1/2004 4/7/2004 $0 MP 3 Kitchen
Produce Brochures 4/1/2004 4/7/2004 $0 MP 4 Marketing
Brochures To Printers 4/1/2004 4/7/2004 $0 MP 4 Marketing
Order Smallwares 4/2/2004 4/7/2004 $0 MP 3 Kithcne
Invites To Opening Events 4/2/2004 4/7/2004 $0 MP 4 Marketing
Dates Final Inspections 4/2/2004 4/10/2004 $0 MP 1 Finance/Ops.
First Hiring Goals Attained 4/2/2004 4/10/2004 $0 MP 4 Personnel
Signs/Exterior Neons 4/2/2004 4/10/2004 $0 MP 1 Finance/Ops.
Hire Tradesmen 4/2/2004 4/10/2004 $0 MP 2 Start-up
Purchase Catering Vehicle 4/8/2004 4/10/2004 $0 MP 2 Start-up
Alcohol Accounts 4/8/2004 4/10/2004 $0 MP 2 Beverages
Rec/Install Kitch Equipment 4/8/2004 4/16/2004 $0 MP 3 Kitchen
Install Dining Furn 4/8/2004 4/16/2004 $0 MP 2 Start-up
Install Fountain/Decos 4/8/2004 4/16/2004 $0 MP 4 Start-up
Install Signs & Neons 4/8/2004 4/16/2004 $0 MP 2 Start-up
Train POS System 4/8/2004 4/16/2004 $0 MP 1 Finance/Ops.
Final Test Of All Equipment 4/15/2004 4/16/2004 $0 MP 1 Finance/Ops.
Order Dry Goods 4/15/2004 4/18/2004 $0 MP 3 Kitchen
Building & Fire Inspect 4/15/2004 4/18/2004 $0 MP 2 Start-up
Receive Smallwares 4/15/2004 4/18/2004 $0 MP 3 Kitchen
Health Dept. Inspection 4/15/2004 4/15/2004 $0 MP 3 Kitchen
Receive Dry Goods 4/15/2004 4/15/2004 $0 MP 3 Kitchen
2nd Hiring Goals 4/15/2004 4/15/2004 $0 MP 4 Personnel
Place 1st PFG (food) Order 4/21/2004 4/21/2004 $0 MP 3 Kitchen
Place 1st Alcohol Orders 4/21/2004 4/21/2004 $0 MP 2 Beverages
Begin Training FOH Staff 5/1/2004 5/15/2004 $0 MP 4 Personnel
Begin Training Bar Staff 5/1/2004 5/15/2004 $0 MP 2 Beverages
Begin Training Kitchen Staff 5/1/2004 5/15/2004 $0 MP 3 Kitchen
1st Produ/Dairy/Bread 5/1/2004 5/1/2004 $0 MP 3 Kitchen
Receive 1st PFG Shipment 5/15/2004 5/15/2004 $0 MP 3 Kitchen
Produce/Dairy/Bread Delivery 5/15/2004 5/15/2004 $0 MP 3 Kitchen
Achieve Final Hiring Goals 5/15/2004 5/15/2004 $0 MP 4 Personnel
Test Night For Staff 5/29/2004 5/29/2004 $0 MP 2 Beverages
Associates Night 5/30/2004 5/30/2004 $0 MP 4 Marketing
Fundraiser For Senior Center 5/31/2004 5/31/2004 $0 MP 1 Finance/Ops.
Grand Opening 6/1/2004 6/1/2004 $0 MP 4 Sales
Staff Party 6/10/2004 6/10/2004 $0 MP 2 Marketing
Kids Tour 6/11/2004 6/11/2004 $0 MP 4 Marketing
Free Lunch Chamb Comm 7/1/2004 7/1/2004 $0 MP 1 Finance/Ops.
1st Rotary Lunch 7/26/2004 7/26/2004 $0 MP 1 Finance/Ops.
Totals $0
Page 18
6.0 Web Plan Summary
Our website, is an opportunity to offer current information on special events, menu offerings,
public service announcements and comp specials.
6.1 Website Marketing Strategy
Our website will be promoted on all of our menus, and promo pieces. We will link to
CitySearch.com® and many other hospitality oriented websites and portals.
6.2 Development Requirements
The Fire Fountain Grille website will be initially developed with few technical resources.
VeriSign® will host the site and provide the technical back end. We will maintain a simple,
classy, yet Internet focused site. The website logos, and graphics will be the same artwork
found on our hard-copy menus, and in various spots in the business plan. Our managers will
maintain the website. As the website rolls out future development such as restaurant delivery
options, newsletters and downloadable market research reports, a technical resource may need
to be contracted to build the trackable download and the newsletter capabilities. We will also
look into pre-packaged solutions through VeriSign® and other Web hosting resources.
7.0 Management Summary
We will open with a team of four manager/owners, one bookkeeper, and fifty-three staff
members. Each member of the management team has specific industry experience that will
apply to their assignment. Each Vice Managing Partner will also cross train for one year in
preparation for their promotions to their own Fire Fountain Grille units. This is an extremely
experienced and well balanced team. There are no gaps in its structure.
7.1 Personnel Plan
The personnel table (labor pro-forma) shows the number, and structure of the "back-of-the-
house" (BOH), "front-of-the-house" (FOH), and management staffs. June 2004 has a higher
labor cost, as is usual in a restaurant start-up. Labor costs come down as the operation begins
to flow more smoothly. The service staff is large, and is necessary to provide the level of
service that the Fire Fountain Grille needs to set it apart from the competition.
Page 19
Table: Personnel
Personnel Plan
Production Personnel
Assistant Chef $1,750 $3,000 $3,036 $3,121 $3,184
Lead Cook/Grill $10,340 $17,725 $18,079 $18,441 $18,809
Grill Two $4,180 $7,165 $7,308 $7,454 $7,603
Broiler Cook One $10,240 $17,554 $17,905 $18,263 $18,628
Broiler Cook Two $4,180 $7,165 $7,308 $7,454 $8,050
Fry Cook One $8,600 $14,742 $15,037 $15,338 $15,644
Fry Cook Two $4,300 $7,371 $7,518 $7,668 $7,822
Wheel Man One $4,300 $7,371 $7,518 $7,668 $7,822
Wheel Man Two $2,780 $4,765 $4,860 $4,957 $5,056
Salad Cook One $8,600 $14,742 $15,037 $15,338 $15,644
Salad Cook Two $4,300 $7,371 $7,518 $7,668 $7,822
Prep Cook One $8,260 $14,160 $14,443 $14,732 $15,026
Prep Cook Two $8,260 $14,160 $14,443 $14,732 $15,026
Prep Cook Three $8,260 $14,160 $14,443 $14,732 $15,026
Dish One $7,440 $12,754 $13,009 $13,269 $13,534
Dish Two $4,350 $7,371 $7,518 $7,668 $7,882
Subtotal $100,140 $171,576 $174,980 $178,503 $182,578
Sales and Marketing Personnel

One (1) Floor Supervisor $1,980 $3,360 $3,427 $3,495 $3,564
One (1) Window Expediter $3,380 $5,760 $5,875 $5,992 $6,111
Ten (10) Full-time Servers $27,264 $46,000 $46,000 $46,000 $46,000
Ten (10) Part-time Servers $13,632 $23,004 $23,004 $23,004 $23,004
Four (4) Full-time Bartenders $15,940 $26,880 $26,880 $26,880 $26,880
Two (2) Full-time Hostesses $5,120 $8,640 $8,640 $8,640 $8,640
Three (3) Part-time Hostesses $2,560 $4,320 $4,320 $4,320 $4,320
Four (4) Bussers $2,500 $4,200 $4,200 $4,200 $4,200
Food Runner $3,500 $6,000 $6,000 $6,000 $0
Subtotal $75,876 $128,164 $128,346 $128,531 $122,719
General and Administrative Personnel

Managing Partner 1 $17,500 $30,000 $30,000 $30,000 $30,000
Bookkeeper $11,200 $19,200 $20,160 $21,168 $22,226
Subtotal $81,200 $139,200 $140,160 $141,168 $142,226
Other Personnel
Event by Event Basis TBD $0 $0 $0 $0 $0
Event by Event Basis TBD $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0
Total People 0 0 0 0 0
Total Payroll $257,216 $438,940 $443,486 $448,202 $447,523
Page 20
8.0 Financial Plan
Our main concerns will be aggressive time management, so that our labor costs stay under
control, and proper purchasing, prep and food handling to keep food costs down, as well as
managing the higher costs of meats and seafoods. Secondarily, hiring the best grill and broiler
cooks, training them properly and retaining them will be a critical component to good meat and
seafood costs. A good grill cook does not waste steaks by burning them, nor does he anger
customers by undercooking them. He must also be accurate time after time in how he carves
his prime rib.
Growth will be sustained through a contribution to an expansion fund, and potential investment
from current investors in a "roll-over" plan, and from potential future investors or bank capital.
8.1 Start-up Funding
We are seeking $900,000 (see section 2.2 "Start-up Summary"), and will seek it from one, two,
or three investment groups, or under an SEC "Regulation D" equity offering (where the
company sells partial ownership in the company - via the sale of stock or a membership unit, to
raise capital). We prefer this approach as an early stage company because there is no set
repayment schedule or debt service payments - the investors profit when the company profits.
Initially, the company is projected as a Limited Partnership, but may switch the preferred
structure to a stock "C" Corporation or Limited Liability Corporation "LLC". The preparation of
the investment documents will be handled in a cooperative effort by the legal firms
representing each party individually. These documents will include, but are not limited to:
Private Placement Memorandum

The Private Placement Memorandum, or "PPM", is the document that discloses all pertinent
information to the investors about the company, proposed company operations, the transaction
structure (whether we are selling equity ownership or raising debt financing from the
investors), the terms of the investment (share price, note amounts, maturity dates, etc.), risks
the investors may face, etc.
Form D SEC Filing

It notifies the SEC that we are using the Regulation D program and provides them basic
information on the company and the offering. It is not an approval document or registration - it
is merely a filing that notifies the SEC that we have a Regulation D Offering in place. Raising
capital from investors without filing this document with the Federal government could place a
company in violation of securities laws.
Subscription Agreement
The Subscription Agreement sets forth the terms and conditions of the investment. It is the
"sales contract" for purchasing the securities.
Promissory Note
For a debt offering (if necessary), outlining the terms of any loan arrangement with the
investors. The note is the actual "loan document" between the company and the investor.
Page 21
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $324,500
Start-up Assets to Fund $645,500
Total Funding Required $970,000
Assets
Non-cash Assets from Start-up $65,000
Cash Requirements from Start-up $580,500
Additional Cash Raised $0
Cash Balance on Starting Date $580,500
Total Assets $645,500
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $50,000
Accounts Payable (Outstanding Bills) $10,000
Other Current Liabilities (interest-free) $10,000
Total Liabilities $70,000
Capital
Planned Investment
Investor Group One $300,000
Investor Group Two $300,000
Investor Group Three $300,000
Investor Contingency $0
Additional Investment Requirement $0
Total Planned Investment $900,000
Loss at Start-up (Start-up Expenses) ($324,500)

Total Capital $575,500
Total Capital and Liabilities $645,500
Total Funding $970,000
Page 22
8.2 Break-even Analysis
Break-even based on fixed costs including rent, insurance, maintenance, investor note, and
pre-opening amortization. Additionally, controllables such as service labor, kitchen labor,
management labor, payroll taxes, property taxes, excess rent, advertising and
legal/professional fees are included.
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $64,679
Assumptions:
Average Percent Variable Cost 31%
Estimated Monthly Fixed Cost $44,890
Chart: Break-even Analysis
Break-even Analysis
$30,000
$20,000
$10,000
$0
($10,000)
($20,000)
($30,000)
($40,000)
$0 $20,000 $40,000 $60,000 $80,000 $100,000

$10,000 $30,000 $50,000 $70,000 $90,000 $110,000
Page 23
8.3 Projected Profit and Loss
2004 is not a full year on the yearly P&L. Highlights include a bottom line of better than 18%
for every year. The numbers reflect realism in the start up and continuing operations of the
restaurant. We begin contributing aggressively to an expansion fund in 2005. We begin
accruing for vacations immediately, and we are budgeting money from the insurance line for
health benefits, all as an early commitment to the future prosperity of our staff. These numbers
are an excellent indication that our investors, owners, partners and staff will all prosper and
grow with the Fire Fountain Grille!
Chart: Gross Margin Monthly
Gross Margin Monthly

$160,000
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
Page 24
Chart: Gross Margin Yearly
Gross Margin Yearly
$2,000,000
$1,800,000
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $1,297,957 $2,360,000 $2,548,800 $2,752,702 $2,972,917
Direct Cost of Sales $397,121 $732,671 $789,990 $853,198 $921,455
Production Payroll $100,140 $171,576 $174,980 $178,503 $182,578
Other Costs of Goods $0 $0 $0 $0 $0
Total Cost of Sales $497,261 $904,247 $964,970 $1,031,701 $1,104,033
Gross Margin $800,696 $1,455,753 $1,583,830 $1,721,001 $1,868,884

Gross Margin % 61.69% 61.68% 62.14% 62.52% 62.86%
Operating Expenses
Sales and Marketing Expenses

Sales and Marketing Payroll $75,876 $128,164 $128,346 $128,531 $122,719
Operating Supplies $12,940 $23,600 $27,840 $32,860 $38,770
Janitorial $10,500 $18,000 $18,000 $18,000 $18,000
Repairs $1,750 $3,000 $6,000 $6,000 $9,000
Aprons, Towels & Napkins $7,000 $12,000 $12,000 $12,000 $12,000
Menus $1,050 $1,800 $1,800 $1,800 $1,800
Miscellaneous Supplies $1,750 $3,000 $3,000 $3,000 $3,000
Miscellaneous Purchases $51,500 $3,000 $3,000 $3,000 $3,000
Complimentary Meals or Drinks For PR $5,250 $9,000 $9,000 $9,000 $9,000
Advertising/Promotion $3,000 $6,000 $6,000 $6,000 $6,000
Credit Card Charges $10,760 $23,600 $27,840 $32,680 $38,775
Fraud Credit Cards/Checks $1,050 $1,800 $1,800 $1,800 $1,800
Professional Fees $1,000 $3,000 $3,000 $3,000 $3,000
Membership Fees $525 $900 $900 $900 $900
Uniforms $600 $1,800 $1,800 $1,800 $1,800
Travel $0 $3,000 $3,000 $6,000 $6,000
Page 25
Employee Discounts $3,500 $6,000 $6,000 $6,000 $6,000

Total Sales and Marketing Expenses $188,051 $247,664 $259,326 $272,371 $281,564
Sales and Marketing % 14.49% 10.49% 10.17% 9.89% 9.47%
General and Administrative Expenses

General and Administrative Payroll $81,200 $139,200 $140,160 $141,168 $142,226
Sales and Marketing and Other Expenses $0 $0 $0 $0 $0
Depreciation $13,500 $24,000 $24,000 $24,000 $24,000
Leased Equipment $1,050 $1,800 $1,800 $1,800 $1,800
Utilities $58,000 $99,000 $105,000 $108,000 $111,000
Amortization $35,000 $60,000 $60,000 $60,000 $60,000
Debt Service $25,000 $75,000 $150,000 $175,000 $175,000
Insurance $21,000 $36,000 $38,000 $40,000 $42,000
Excess Insurance $3,500 $6,000 $6,500 $7,000 $7,500
Property Taxes $10,500 $18,000 $19,000 $20,000 $21,000
Excess Taxes $3,500 $6,000 $6,200 $6,300 $6,400
Vacation Accrual $2,450 $4,200 $4,300 $4,500 $4,700
Base Rent $42,000 $72,000 $72,000 $72,000 $72,000
Percentage Rent $12,958 $23,600 $27,848 $32,860 $38,775
CAM Rent $5,250 $9,000 $9,500 $10,000 $10,500
Payroll Taxes $25,722 $43,894 $44,349 $44,820 $44,752
Other General and Administrative Expenses $0 $0 $0 $0 $0
Total General and Administrative Expenses $340,630 $617,694 $708,657 $747,448 $761,653
General and Administrative % 26.24% 26.17% 27.80% 27.15% 25.62%
Other Expenses:
Other Payroll $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0
Expansion Fund $10,000 $50,000 $40,000 $75,000 $125,000
Total Other Expenses $10,000 $50,000 $40,000 $75,000 $125,000
Other % 0.77% 2.12% 1.57% 2.72% 4.20%
Total Operating Expenses $538,681 $915,358 $1,007,983 $1,094,819 $1,168,217
Profit Before Interest and Taxes $262,015 $540,395 $575,847 $626,182 $700,667
EBITDA $275,515 $564,395 $599,847 $650,182 $724,667
Interest Expense $4,928 $3,916 $2,860 $1,804 $748
Taxes Incurred $38,510 $80,472 $93,110 $93,657 $113,737
Net Profit $218,577 $456,007 $479,877 $530,721 $586,182

Net Profit/Sales 16.84% 19.32% 18.83% 19.28% 19.72%
Page 26
Chart: Profit Monthly
Profit Monthly
$45,000
$40,000
$35,000
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$0
Chart: Profit Yearly
Profit Yearly
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
Page 27
8.4 Projected Cash Flow
The cash flow depends on assumptions for good daily operational management, good traffic
counts in the restaurant, inventory turnover, payment days, and accounts receivable
management. We will need no new financing until we open our second unit.
Initial projections are a sales-to-investment ratio in excess of 2-to-1, return on investment in

excess of 30 percent and return on equity of 20 percent-plus.
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $1,297,957 $2,360,000 $2,548,800 $2,752,702 $2,972,917
Subtotal Cash from Operations $1,297,957 $2,360,000 $2,548,800 $2,752,702 $2,972,917
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0
Subtotal Cash Received $1,297,957 $2,360,000 $2,548,800 $2,752,702 $2,972,917
Expenditures Year 1 Year 2 Year 3 Year 4 Year 5
Expenditures from Operations

Cash Spending $257,216 $438,940 $443,486 $448,202 $447,523
Bill Payments $738,769 $1,521,269 $1,551,338 $1,739,681 $1,908,341
Subtotal Spent on Operations $995,985 $1,960,209 $1,994,824 $2,187,883 $2,355,864
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $9,600 $9,600 $9,600 $9,600 $9,600
Purchase Other Current Assets $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0
Subtotal Cash Spent $1,005,585 $1,969,809 $2,004,424 $2,197,483 $2,365,464
Net Cash Flow $292,372 $390,191 $544,376 $555,219 $607,453

Cash Balance $872,872 $1,263,063 $1,807,438 $2,362,657 $2,970,110
Page 28
Month
2
MonthMonth
1
Chart: Cash
Cash
$900,000
$800,000
$700,000
$600,000
$500,000 Net Cash Flow

$400,000
Cash Balance
$300,000
$200,000
$100,000
$0
Page 29
8.5 Projected Balance Sheet
The balance sheet is quite solid. We do not project any real trouble meeting our debt
obligations--as long as we can achieve our specific objectives.
Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $872,872 $1,263,063 $1,807,438 $2,362,657 $2,970,110
Inventory $61,302 $123,910 $78,081 $84,467 $91,224
Other Current Assets $0 $0 $0 $0 $0
Total Current Assets $934,174 $1,386,973 $1,885,519 $2,447,125 $3,061,334
Long-term Assets
Long-term Assets $65,000 $65,000 $65,000 $65,000 $65,000
Accumulated Depreciation $13,500 $37,500 $61,500 $85,500 $109,500
Total Long-term Assets $51,500 $27,500 $3,500 ($20,500) ($44,500)
Total Assets $985,674 $1,414,473 $1,889,019 $2,426,625 $3,016,834
Liabilities and Capital Year 1 Year 2 Year 3 Year 4 Year 5
Current Liabilities
Accounts Payable $141,197 $123,589 $127,858 $144,342 $157,970
Current Borrowing $0 $0 $0 $0 $0
Other Current Liabilities $10,000 $10,000 $10,000 $10,000 $10,000
Subtotal Current Liabilities $151,197 $133,589 $137,858 $154,342 $167,970
Long-term Liabilities $40,400 $30,800 $21,200 $11,600 $2,000

Total Liabilities $191,597 $164,389 $159,058 $165,942 $169,970
Paid-in Capital $900,000 $900,000 $900,000 $900,000 $900,000

Retained Earnings ($324,500) ($105,923) $350,084 $829,961 $1,360,682
Earnings $218,577 $456,007 $479,877 $530,721 $586,182
Total Capital $794,077 $1,250,084 $1,729,961 $2,260,682 $2,846,864
Total Liabilities and Capital $985,674 $1,414,473 $1,889,019 $2,426,625 $3,016,834
Net Worth $794,077 $1,250,084 $1,729,961 $2,260,682 $2,846,864
8.6 Business Ratios
The table follows with our main business ratios. We do intend to improve gross margin,
collection days, sales and labor controls. Our ratios are compared to industry ratios for Steak
Restaurants - SIC code 5812.0802.
Page 30
Table: Ratios
Ratio Analysis
Year 1 Year 2 Year 3 Year 4 Year 5 Industry Profile
Sales Growth n.a. 81.82% 8.00% 8.00% 8.00% 6.96%
Percent of Total Assets

Inventory 6.22% 8.76% 4.13% 3.48% 3.02% 3.90%
Other Current Assets 0.00% 0.00% 0.00% 0.00% 0.00% 28.39%
Total Current Assets 94.78% 98.06% 99.81% 100.84% 101.48% 37.68%
Long-term Assets 5.22% 1.94% 0.19% -0.84% -1.48% 62.32%
Total Assets 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Current Liabilities 15.34% 9.44% 7.30% 6.36% 5.57% 19.17%

Long-term Liabilities 4.10% 2.18% 1.12% 0.48% 0.07% 29.21%
Total Liabilities 19.44% 11.62% 8.42% 6.84% 5.63% 48.38%
Net Worth 80.56% 88.38% 91.58% 93.16% 94.37% 51.62%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Gross Margin 61.69% 61.68% 62.14% 62.52% 62.86% 59.31%
Selling, General & Administrative
44.89% 42.42% 43.12% 43.35% 42.99% 39.09%
Expenses
Advertising Expenses 1.00% 1.00% 1.09% 1.19% 1.30% 2.75%
Profit Before Interest and Taxes 20.19% 22.90% 22.59% 22.75% 23.57% 1.59%
Main Ratios
Current 6.18 10.38 13.68 15.86 18.23 1.26
Quick 5.77 9.45 13.11 15.31 17.68 0.87
Total Debt to Total Assets 19.44% 11.62% 8.42% 6.84% 5.63% 3.27%
Pre-tax Return on Net Worth 32.38% 42.92% 33.12% 27.62% 24.59% 54.38%
Pre-tax Return on Assets 26.08% 37.93% 30.33% 25.73% 23.20% 7.17%
Additional Ratios Year 1 Year 2 Year 3 Year 4 Year 5

Net Profit Margin 16.84% 19.32% 18.83% 19.28% 19.72% n.a
Return on Equity 27.53% 36.48% 27.74% 23.48% 20.59% n.a
Activity Ratios
Inventory Turnover 10.91 7.91 7.82 10.50 10.49 n.a
Accounts Payable Turnover 6.16 12.17 12.17 12.17 12.17 n.a
Payment Days 27 32 29 28 29 n.a
Total Asset Turnover 1.32 1.67 1.35 1.13 0.99 n.a
Debt Ratios
Debt to Net Worth 0.24 0.13 0.09 0.07 0.06 n.a
Current Liab. to Liab. 0.79 0.81 0.87 0.93 0.99 n.a
Liquidity Ratios
Net Working Capital $782,977 $1,253,384 $1,747,661 $2,292,782 $2,893,364 n.a
Interest Coverage 53.17 138.00 201.35 347.11 936.72 n.a
Additional Ratios
Assets to Sales 0.76 0.60 0.74 0.88 1.01 n.a
Current Debt/Total Assets 15% 9% 7% 6% 6% n.a
Acid Test 5.77 9.45 13.11 15.31 17.68 n.a
Page 31
Sales/Net Worth 1.63 1.89 1.47 1.22 1.04 n.a

Dividend Payout 0.00 0.00 0.00 0.00 0.00 n.a
Page 32
8.7 Long-term Plan
Our long term plan is to continue to maintain a cash flow of 19-20% while increasing sales
annually, thereby increasing actual dollars earned by our investors, principals and staff.
Page 33
Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Food 0% $0 $0 $0 $0 $0 $163,188 $144,048 $154,627 $135,464 $138,591 $138,591 $183,844
Beverage 0% $0 $0 $0 $0 $0 $7,582 $6,903 $7,155 $4,956 $5,133 $5,133 $6,726
Liquor 0% $0 $0 $0 $0 $0 $9,127 $7,911 $8,439 $7,764 $7,955 $7,955 $10,739
Beer 0% $0 $0 $0 $0 $0 $12,677 $11,646 $12,517 $10,308 $11,018 $11,018 $14,617
Wine 0% $0 $0 $0 $0 $0 $8,024 $6,460 $6,060 $6,707 $8,401 $8,401 $8,272
Total Sales $0 $0 $0 $0 $0 $200,598 $176,968 $188,798 $165,199 $171,098 $171,098 $224,198
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Food $0 $0 $0 $0 $0 $59,500 $52,500 $56,000 $47,600 $47,850 $46,400 $49,856
Beverage $0 $0 $0 $0 $0 $514 $468 $485 $336 $348 $348 $456
Liquor $0 $0 $0 $0 $0 $1,315 $1,139 $1,215 $1,052 $1,011 $943 $1,274
Beer $0 $0 $0 $0 $0 $2,471 $2,270 $2,439 $1,921 $2,054 $1,960 $2,601
Wine $0 $0 $0 $0 $0 $1,566 $1,478 $1,386 $1,477 $1,780 $1,566 $1,542
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $65,366 $57,855 $61,525 $52,386 $53,043 $51,217 $55,729
Page 1
Appendix
Table: Personnel
Personnel Plan
Production Personnel
Assistant Chef $0 $0 $0 $0 $0 $300 $240 $240 $240 $240 $240 $250
Lead Cook/Grill $0 $0 $0 $0 $0 $1,700 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440
Grill Two $0 $0 $0 $0 $0 $700 $580 $580 $580 $580 $580 $580
Broiler Cook One $0 $0 $0 $0 $0 $1,600 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440
Broiler Cook Two $0 $0 $0 $0 $0 $700 $580 $580 $580 $580 $580 $580
Fry Cook One $0 $0 $0 $0 $0 $1,400 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Fry Cook Two $0 $0 $0 $0 $0 $700 $600 $600 $600 $600 $600 $600
Wheel Man One $0 $0 $0 $0 $0 $700 $600 $600 $600 $600 $600 $600
Wheel Man Two $0 $0 $0 $0 $0 $500 $380 $380 $380 $380 $380 $380
Salad Cook One $0 $0 $0 $0 $0 $1,400 $1,200 $1,200 $1,200 $1,200 $1,200 $1,200
Salad Cook Two $0 $0 $0 $0 $0 $700 $600 $600 $600 $600 $600 $600
Prep Cook One $0 $0 $0 $0 $0 $1,300 $1,160 $1,160 $1,160 $1,160 $1,160 $1,160
Prep Cook Two $0 $0 $0 $0 $0 $1,300 $1,160 $1,160 $1,160 $1,160 $1,160 $1,160
Prep Cook Three $0 $0 $0 $0 $0 $1,300 $1,160 $1,160 $1,160 $1,160 $1,160 $1,160
Dish One $0 $0 $0 $0 $0 $1,200 $1,040 $1,040 $1,040 $1,040 $1,040 $1,040
Dish Two $0 $0 $0 $0 $0 $750 $600 $600 $600 $600 $600 $600
Subtotal $0 $0 $0 $0 $0 $16,250 $13,980 $13,980 $13,980 $13,980 $13,980 $13,990
Sales and Marketing Personnel

One (1) Floor Supervisor $0 $0 $0 $0 $0 $300 $280 $280 $280 $280 $280 $280
One (1) Window Expediter $0 $0 $0 $0 $0 $500 $480 $480 $480 $480 $480 $480
Ten (10) Full-time Servers $0 $0 $0 $0 $0 $4,260 $3,834 $3,834 $3,834 $3,834 $3,834 $3,834
Ten (10) Part-time Servers $0 $0 $0 $0 $0 $2,130 $1,917 $1,917 $1,917 $1,917 $1,917 $1,917
Four (4) Full-time Bartenders $0 $0 $0 $0 $0 $2,500 $2,240 $2,240 $2,240 $2,240 $2,240 $2,240
Two (2) Full-time Hostesses $0 $0 $0 $0 $0 $800 $720 $720 $720 $720 $720 $720
Three (3) Part-time Hostesses $0 $0 $0 $0 $0 $400 $360 $360 $360 $360 $360 $360
Four (4) Bussers $0 $0 $0 $0 $0 $400 $350 $350 $350 $350 $350 $350
Food Runner $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $500 $500
Page 2
Appendix
Subtotal $0 $0 $0 $0 $0 $11,790 $10,681 $10,681 $10,681 $10,681 $10,681 $10,681
General and Administrative Personnel

Managing Partner 1 $0 $0 $0 $0 $0 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Bookkeeper $0 $0 $0 $0 $0 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600
Subtotal $0 $0 $0 $0 $0 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600
Other Personnel
Event by Event Basis TBD $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Event by Event Basis TBD $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $0 $0 $39,640 $36,261 $36,261 $36,261 $36,261 $36,261 $36,271
Page 3
Appendix
Table: General Assumptions
General Assumptions
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00% 9.00%
Long-term Interest Rate 11.00% 11.00% 11.00% 11.00% 11.00% 11.00% 11.00% 11.00% 11.00% 11.00% 11.00% 11.00%
Tax Rate 30.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 4
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $0 $0 $0 $0 $0 $200,598 $176,968 $188,798 $165,199 $171,098 $171,098 $224,198
Direct Cost of Sales $0 $0 $0 $0 $0 $65,366 $57,855 $61,525 $52,386 $53,043 $51,217 $55,729
Production Payroll $0 $0 $0 $0 $0 $16,250 $13,980 $13,980 $13,980 $13,980 $13,980 $13,990
Other Costs of Goods $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $0 $0 $0 $0 $81,616 $71,835 $75,505 $66,366 $67,023 $65,197 $69,719
Gross Margin $0 $0 $0 $0 $0 $118,982 $105,133 $113,293 $98,833 $104,075 $105,901 $154,479

Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 59.31% 59.41% 60.01% 59.83% 60.83% 61.89% 68.90%
Operating Expenses
Sales and Marketing Expenses

Sales and Marketing Payroll $0 $0 $0 $0 $0 $11,790 $10,681 $10,681 $10,681 $10,681 $10,681 $10,681
Operating Supplies $0 $0 $0 $0 $0 $2,000 $1,760 $1,890 $1,650 $1,720 $1,720 $2,200
Janitorial $0 $0 $0 $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Repairs $0 $0 $0 $0 $0 $250 $250 $250 $250 $250 $250 $250
Aprons, Towels & Napkins $0 $0 $0 $0 $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Menus $0 $0 $0 $0 $0 $150 $150 $150 $150 $150 $150 $150
Miscellaneous Supplies $0 $0 $0 $0 $0 $250 $250 $250 $250 $250 $250 $250
Miscellaneous Purchases $0 $0 $0 $0 $0 $50,000 $250 $250 $250 $250 $250 $250
Complimentary Meals or Drinks For PR $0 $0 $0 $0 $0 $750 $750 $750 $750 $750 $750 $750
Advertising/Promotion $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $0 $500
Credit Card Charges $0 $0 $0 $0 $0 $1,760 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Fraud Credit Cards/Checks $0 $0 $0 $0 $0 $150 $150 $150 $150 $150 $150 $150
Professional Fees $0 $0 $0 $0 $0 $250 $250 $250 $0 $0 $0 $250
Membership Fees $0 $0 $0 $0 $0 $75 $75 $75 $75 $75 $75 $75
Uniforms $0 $0 $0 $0 $0 $150 $150 $150 $0 $0 $0 $150
Travel $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Employee Discounts $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $500 $500
Page 5
Appendix
Total Sales and Marketing Expenses $0 $0 $0 $0 $0 $71,075 $19,716 $19,846 $19,206 $19,276 $18,776 $20,156
Sales and Marketing % 0.00% 0.00% 0.00% 0.00% 0.00% 35.43% 11.14% 10.51% 11.63% 11.27% 10.97% 8.99%
General and Administrative Expenses

General and Administrative Payroll $0 $0 $0 $0 $0 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600 $11,600
Sales and Marketing and Other
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenses
Depreciation ($100) ($100) ($100) ($100) ($100) $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Leased Equipment $0 $0 $0 $0 $0 $150 $150 $150 $150 $150 $150 $150
Utilities $0 $0 $0 $0 $0 $8,000 $7,500 $8,500 $8,000 $8,500 $8,500 $9,000
Amortization $0 $0 $0 $0 $0 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Debt Service $0 $0 $0 $0 $0 $0 $0 $0 $0 . $0 $25,000
Insurance $0 $0 $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Excess Insurance $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $500 $500
Property Taxes $0 $0 $0 $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Excess Taxes $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $500 $500
Vacation Accrual $0 $0 $0 $0 $0 $350 $350 $350 $350 $350 $350 $350
Base Rent $0 $0 $0 $0 $0 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Percentage Rent $0 $0 $0 $0 $0 $2,000 $1,760 $1,887 $1,650 $1,710 $1,710 $2,241
CAM Rent $0 $0 $0 $0 $0 $750 $750 $750 $750 $750 $750 $750
Payroll Taxes 10% $0 $0 $0 $0 $0 $3,964 $3,626 $3,626 $3,626 $3,626 $3,626 $3,627
Other General and Administrative
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenses
Total General and Administrative
($100) ($100) ($100) ($100) ($100) $45,314 $44,236 $45,363 $44,626 $45,186 $45,186 $71,218
Expenses
General and Administrative % 0.00% 0.00% 0.00% 0.00% 0.00% 22.59% 25.00% 24.03% 27.01% 26.41% 26.41% 31.77%
Other Expenses:
Other Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Consultants $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expansion Fund $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $10,000
Total Other Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $10,000
Other % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 4.46%
Total Operating Expenses ($100) ($100) ($100) ($100) ($100) $116,389 $63,952 $65,209 $63,832 $64,462 $63,962 $101,374
Profit Before Interest and Taxes $100 $100 $100 $100 $100 $2,593 $41,181 $48,084 $35,001 $39,613 $41,939 $53,105
EBITDA $0 $0 $0 $0 $0 $4,593 $43,181 $50,084 $37,001 $41,613 $43,939 $55,105
Interest Expense $451 $444 $436 $429 $422 $414 $407 $400 $392 $385 $378 $370
Page 6
Appendix
Taxes Incurred ($105) ($52) ($50) ($49) ($48) $327 $6,116 $7,153 $5,191 $5,884 $6,234 $7,910
Net Profit ($246) ($292) ($286) ($280) ($273) $1,852 $34,658 $40,532 $29,417 $33,344 $35,327 $44,824
Net Profit/Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.92% 19.58% 21.47% 17.81% 19.49% 20.65% 19.99%
Page 7
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $0 $0 $0 $0 $0 $200,598 $176,968 $188,798 $165,199 $171,098 $171,098 $224,198
Subtotal Cash from Operations $0 $0 $0 $0 $0 $200,598 $176,968 $188,798 $165,199 $171,098 $171,098 $224,198
Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $0 $0 $0 $0 $200,598 $176,968 $188,798 $165,199 $171,098 $171,098 $224,198
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations

Cash Spending $0 $0 $0 $0 $0 $39,640 $36,261 $36,261 $36,261 $36,261 $36,261 $36,271
Bill Payments $10,012 $347 $392 $386 $379 $7,995 $224,568 $96,396 $113,157 $87,893 $100,059 $97,187
Subtotal Spent on Operations $10,012 $347 $392 $386 $379 $47,635 $260,829 $132,657 $149,418 $124,154 $136,320 $133,458
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Page 8
Appendix
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $10,812 $1,147 $1,192 $1,186 $1,179 $48,435 $261,629 $133,457 $150,218 $124,954 $137,120 $134,258
Net Cash Flow ($10,812) ($1,147) ($1,192) ($1,186) ($1,179) $152,163 ($84,661) $55,341 $14,981 $46,144 $33,978 $89,940
Cash Balance $569,688 $568,541 $567,349 $566,164 $564,984 $717,148 $632,487 $687,828 $702,809 $748,954 $782,932 $872,872
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Appendix
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting Balances
Current Assets
Cash $580,500 $569,688 $568,541 $567,349 $566,164 $564,984 $717,148 $632,487 $687,828 $702,809 $748,954 $782,932 $872,872
Inventory $0 $0 $0 $0 $0 $0 $71,903 $63,641 $67,678 $57,625 $58,347 $56,339 $61,302
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $580,500 $569,688 $568,541 $567,349 $566,164 $564,984 $789,050 $696,127 $755,506 $760,434 $807,301 $839,271 $934,174
Long-term Assets
Long-term Assets $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000 $65,000
Accumulated Depreciation $0 ($100) ($200) ($300) ($400) ($500) $1,500 $3,500 $5,500 $7,500 $9,500 $11,500 $13,500
Total Long-term Assets $65,000 $65,100 $65,200 $65,300 $65,400 $65,500 $63,500 $61,500 $59,500 $57,500 $55,500 $53,500 $51,500
Total Assets $645,500 $634,788 $633,741 $632,649 $631,564 $630,484 $852,550 $757,627 $815,006 $817,934 $862,801 $892,771 $985,674
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $10,000 $334 $379 $373 $367 $361 $221,375 $92,594 $110,241 $84,552 $96,875 $92,318 $141,197
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Subtotal Current Liabilities $20,000 $10,334 $10,379 $10,373 $10,367 $10,361 $231,375 $102,594 $120,241 $94,552 $106,875 $102,318 $151,197
Long-term Liabilities $50,000 $49,200 $48,400 $47,600 $46,800 $46,000 $45,200 $44,400 $43,600 $42,800 $42,000 $41,200 $40,400
Total Liabilities $70,000 $59,534 $58,779 $57,973 $57,167 $56,361 $276,575 $146,994 $163,841 $137,352 $148,875 $143,518 $191,597
Paid-in Capital $900,000 $900,000 $900,000 $900,000 $900,000 $900,000 $900,000 $900,000 $900,000 $900,000 $900,000 $900,000 $900,000
Retained Earnings ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500) ($324,500)
Earnings $0 ($246) ($538) ($824) ($1,103) ($1,377) $475 $35,133 $75,665 $105,082 $138,426 $173,753 $218,577
Total Capital $575,500 $575,254 $574,962 $574,676 $574,397 $574,123 $575,975 $610,633 $651,165 $680,582 $713,926 $749,253 $794,077
Total Liabilities and Capital $645,500 $634,788 $633,741 $632,649 $631,564 $630,484 $852,550 $757,627 $815,006 $817,934 $862,801 $892,771 $985,674
Net Worth $575,500 $575,254 $574,962 $574,676 $574,397 $574,123 $575,975 $610,633 $651,165 $680,582 $713,926 $749,253 $794,077
Page 10
Appendix
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Copyright Palo Alto Software, Inc., 2020 All rights reserved.

1.0 Executive Summary.....................................................................................................................1

6.0 Web Plan Summary....................................................................................................................19

1.0 Executive Summary

$1,500,000 Gross Margin

$1,200,000 Net Profit

1.3 Keys to Success

2.0 Company Summary

2.1 Company Ownership

1. General Managing Partner, with 31% ownership.

1. Limited Partner Group One, with 14% ownership.

2.2 Start-up Summary

Total Requirements $970,000

2.3 Company Locations and Facilities

3.0 Products and Services

3.1 Competitive Comparison

3.2 Product and Service Description

Fire Fountain Grille Menu

GRILLED SALMON - With your choice of side dish $12.95

ROASTED PRAWNS - 12 Grilled Jumbo Shrimp over rice $13.95

FIRE-SMOKE CHICKEN - Robust, entirely dark meat, quarter of a chicken, smoke-roasted,

Burgers ‘n such......they come with fries..

SLOPPY JOE - Sweet ‘n zesty, a mouth-watering favorite! $4.95

GRILLED CHICKEN STRIPS - Served with Three Berry Barbecue Sauce $4.95

GRILLED STEAK SKEWERS with Ginger Red Sauce $4.95

FIRE STICKS - Fried Pepper-Jack cheese with cool Ranch Dip $3.95

CHILLED MELON CHOWDER - Bowl $2.95 Cup $1.95

BEER BATTERED SHRIMP with Pineapple Salsa $5.95

CHICKEN STRIPS with Honey-Dijon Sauce $4.95

From The Fountain...

Draft Beers...Pint $2.75, Glass $1.50; Microbrews...Pint $3.00, Glass $1.95

Completely Fat-Free Dessert: Chewy Brownies with Frozen Yogurt $2.95

JUST FOR KIDS...Yaaay!!

Kids meals come with fries..

Remember! We offer "to-go" food for those on the run!

Please visit our Website!

4.0 Market Analysis Summary

Electrumburg is a dynamic city located in the rapidly growing Southeast part of the

4.1 Market Segmentation

Chart: Market Analysis (Pie)

Market Analysis (Pie)

Ages 30-44 (within 5 mile radius)

Ages 45-59 (within 5 mile radius)

Ages 21-29 (within 5 mile radius)

Ages 60 + (within 5 mile radius)

Ages 10-20 (within 5 mile radius)

Ages 2-10 (within 5 mile radius)

Table: Market Analysis

4.2 Target Market Segment Strategy

4.2.1 Market Trends

4.2.2 Market Growth

4.2.3 Market Needs

4.3 Service Business Analysis

4.3.1 Competition and Buying Patterns

4.3.2 Main Competitors

Competition comes from major chains and from various independents.

4.3.3 Business Participants

1. Fine dining (white tablecloths, expensive wines).

5.0 Strategy and Implementation Summary

Build a relationship-oriented business

Focus on target markets

5.1 Competitive Edge

5.2 Marketing Strategy