Group Assignment

Management of Technology
SBSD 2063/ SHAD 2063/SFMD 1083
Sem 1 2023/2024
Instructor: Dr Farrah Merlinda Muharam

Background:

Pure Aims Technologies is now looking to explore addiKonal markets and gauge the long-term
viability of this technology (as per assign to you). This technology offers a sustainable and
efficient that aims to tackle SDG 2, 9 and 12. The company aims to explore new markets and
scale its operaKons while maintaining its commitment to environmental sustainability and
community involvement.

Your team is tasked with conducKng a detailed due diligence analysis of the technology,
assessing its lifecycle, and idenKfying the best market segments for future exploitaKon.

The assignment encourages teams to integrate various analyKcal techniques and strategic
thinking while emphasizing real-world applicability. It is designed to enhance your abiliKes to
conduct thorough research, analyse technology potenKal, and idenKfy strategic market
opportuniKes.

Deliverables:

1. A due diligence report on the Oil2Wang technology.

2. A technology lifecycle analysis document with future potenKal forecasKng.
3. A market segmentaKon report proposing new markets for exploitaKon.

Assignment Structure:
Please developed your analysis and report according to the guidelines below.

Part 1: Due Diligence Analysis

• Examine the technical, financial, legal, and operaKonal aspects of Oil2Wang

technology.
• Evaluate the risks and benefits associated with the technology.
• Provide a comprehensive review of the technology's current market performance.

Part 2: Technology Lifecycle Measurement & Forecast

• Analyse the current stage of Oil2Wang's technology lifecycle.

• Project the future potenKal and longevity of the technology.
• Suggest strategies for technology improvement and innovaKon.
Part 3: Market Segment ExploitaKon Proposal

• Research and idenKfy new market segments that Oil2Wang technology could
potenKally enter.
• JusKfy why these markets are viable opKons for the technology's expansion.
• Develop a preliminary entry strategy for the selected market segments.

Instruc9ons:

In order to achieve to the deliverables of the assignment, you and your team have to carry
out the following acKviKes:

• Due Diligence Research: UKlize public data, industry reports, and academic resources
to perform a thorough due diligence analysis. Document all findings with appropriate
citaKons.
• Lifecycle Analysis: Apply technology lifecycle models to determine the current stage
of technology. Use market data and trend analysis to forecast its future trajectory.
• Market SegmentaKon: Conduct market research to idenKfy untapped market
segments that align with the technology's capabiliKes and values. UKlize
segmentaKon criteria such as geographic, demographic, psychographic, and
behavioural factors.

Assessment Criteria:

1. AnalyKcal Rigor: Depth of analysis and use of systemaKc methods in due diligence
and lifecycle assessment. (40 marks)
2. Strategic Insight: Ability to idenKfy market trends and forecast future potenKal with
sound reasoning. (20 marks)
3. Market Acumen: CreaKvity and pracKcality in idenKfying and jusKfying new market
segments. (20 marks)
4. Clarity and Coherence: Quality of communicaKon in the presentaKon of the analysis
and proposals. (20 marks)

Submission:

The assignment should be submifed in a single document with clearly labelled secKons for
each part. Include any supporKng data or graphics as appendices. Submit your work by 13
January 2024 by midnight through e learning. No extension will be allowed and late
submission would not be entertained.

Your report must not be more than 10 pages excluding cover page, Times New Roman, 11, 1.5
spacing.