INDUSTRIES & MARKETS

Confectionery & Snacks-market

data & analysis
Market Insights report

October 2023
 Table of Contents

Overview Appendix
Summary 5 Product Overview 27
Market Definition 6 Author 28
Key Takeaways 7

Market Numbers
Revenue 9
Average Revenue per Capita 12
Volume 15
Average Volume per Capita 18
Price per Unit 21
Online Revenue Share 24
Mobile/Desktop Split 25

2
 STATISTA MARKET INSIGHTS

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CHAPTER 1

Overview
 Pandemic-driven snacking rise, hot region ice cream sales growth, and online
delivery boost Confectionery & Snacks market
Overview: Summary

Summary

Snacking, the act of eating something small between meals, continues to be and taste of food. Innovations in product offers, with respect to formulation,
preferred by consumers over typical mealtimes. This trend was furthered by the packaging, and processing, are also expected to continue driving this segment.
outbreak of the COVID-19 pandemic, as consumers spent a lot more time
indoors. A 2021 survey conducted by Mondelez International and The Harris Poll,
with over 3,000 respondents from 12 countries, revealed that over 60% of
participants replace at least one meal a day with snacks, and 68% cannot picture
a world without a sweet treat during the day.

Growth in the Confectionery & Snacks segment is also being driven by an increase
in ice cream sales, particularly in countries that regularly experience extended
heat waves, e.g., China and India. Records show that the average temperature in
China for June 2022 was the highest that it had witnessed in the past 50 years,
leading to robust volume sales for JD.com. Furthermore, this space is also
witnessing a rise in online deliveries, which is made possible because of improved
logistics and transportation infrastructure. Refrigerated trucks, for example, allow
long-distance transportation and last-mile deliveries while maintaining the quality

Sources: Statista Market Insights 2023

 Confectionery & Snacks market includes high-sugar confectionery and versatile
snacks categorized into subsegments
Overview: Market Definition

Market definition

The Confectionery & Snacks segment includes both confectionery and snacks
subsegments. Confectionery is defined as foods with a relatively high sugar
content, such as chocolate and chocolate products, sugar confectionery such as
chewing gum, sweets, ice cream, preserved pastry goods and cakes. Snack Foods
are typically eaten in between meals or as a quick bite.
Structure:
Additional Information:
The market comprises revenue and average revenue per capita, volume and
average volume per capita, price per unit (unit refers to kilogram), sales channels.
The market encompasses retail sales through both online and offline sales
channels to private end customers (B2C). The market only covers at-home
consumption; out-of-home consumption is not included.

The segment consists of two different subsegments:

The Confectionery segment covers foods with a relatively high sugar content. This
segment is divided into four subsegments: chocolate confectionery, ice cream,
preserved pastry goods and cakes and sugar confectionery.

The Snack Food segment covers sweet, savory, and salty snacks. This segment is
divided into three subsegments: cookies and crackers, potato chips, tortilla chips,
flips, and pretzels.

Sources: Statista Market Insights 2023

 Confectionery & Snacks accounted for 17.87% of the Food market revenue in
2022
Overview: Key Takeaways and in scope / out of scope

Key Takeaways
In scope Out of scope
Revenue in the Confectionery & Snacks market amounts to US$1.7tn in 2023. The
market is expected to grow annually by 5.99% (CAGR 2023-2028). This segment includes: This segment excludes:

In global comparison, most revenue is generated in the United States (US$304bn in • Chocolate and sugar confectionery • Chocolate/nut/nougat spreads
2023).
• Ice Cream • Peanut butter
In relation to total population figures, per person revenues of US$215.80 are
generated in 2023. • Cakes • Desserts
In the Confectionery & Snacks market, volume is expected to amount to 233.5bn kg • Snack Food
by 2028. The Confectionery & Snacks market is expected to show a volume growth
of 3.7% in 2024. • Cookies and crackers

The average volume per person in the Confectionery & Snacks market is expected
to amount to 26.2kg in 2023.

Sources: Statista Market Insights 2023

CHAPTER 2

Market Numbers
 Confectionery & Snacks revenues are estimated to increase at a CAGR(1) of 5.5%
from 2018 to 2028
Market Size: Global

Revenue in billion US$

2,218.9
2,109.3
+5.5%(1) 1,999.6
1,881.4
1,768.4 733.5
1,657.9 694.9
1,561.7 657.3
1,458.3 617.6
1,327.5 1,373.8 578.1
1,296.5 539.3
507.5
472.2
425.8 445.1
412.3

1,414.4 1,485.4
1,263.8 1,342.3
1,118.5 1,190.3
986.1 1,054.2
884.1 901.7 928.7

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Confectionery Snack Food

9 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With revenue of US$ 677.2 billion, Asia is the biggest market among selected
regions in 2022
Market Size: Regional Comparison (1/2)

Revenue in billion US$

+5.8%(1)

950.7

+4.1%(1) 677.3
+6.4%(1)
526.1
+10.4%(1)
419.2 412.8
288.1 297.8
+4.8%(1)
164.6

18.9 25.0

2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
Europe Africa Americas Asia Australia & Oceania

10 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With revenue of US$ 293.3 billion, the United States is the biggest market
among selected countries in 2022
Market Size: Regional Comparison (2/2)

Revenue in billion US$

+3.2%(1)

353.7

293.3

+7.5%(1)

183.4

119.1
+3.8%(1) +4.3%(1) +3.5%(1)

20.1 25.2 21.6 27.8 25.1 30.9

2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

China United States United Kingdom Germany France

11 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 Confectionery & Snacks average revenue per capita is estimated to increase at a
CAGR(1) of 4.6% from 2018 to 2028
Market Size: Global

Average revenue per capita in US$

276.9
265.4
+4.6%(1) 253.7
240.7
228.2
215.8 91.5
205.2 87.4
193.4 83.4
183.9 79.0
177.1 179.5 74.6
70.2
66.7
62.6
56.3 57.6 59.6

178.0 185.4
161.7 170.3
145.6 153.6
124.3 130.8 138.5
120.8 121.9

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Confectionery Snack Food

12 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With average revenue per capita of US$ 459.5, Australia & Oceania is the biggest
market among selected regions in 2022
Market Size: Regional Comparison (1/2)

Average revenue per capita in US$

+3.1%(1)

+5.5%(1) +2.8%(1)
552.3

467.9 486.0
459.5
410.7
339.2
+7.1%(1) +4.4%(1)

202.1 195.0
134.1 150.9

2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
Europe Africa Americas Asia Australia & Oceania

13 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With average revenue per capita of US$ 875.9, the United States is the biggest
market among selected countries in 2022
Market Size: Regional Comparison (2/2)

Average revenue per capita in US$

+2.6%(1)

1,022.0

875.9

+3.3%(1)
+3.5%(1) +4.4%(1)
465.6
360.2 383.2
+7.3%(1) 333.5
293.7
257.2
124.7
81.8

2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

China United States United Kingdom Germany France

14 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 Confectionery & Snacks volume are estimated to increase at a CAGR(1) of 2.0%
from 2018 to 2028
Market Size: Global

Volume in billion kilograms

+2.0%(1) 227.8 233.5

222.6
215.6
208.3
196.0 200.9
191.0 189.5 192.0 193.3
78.7 81.0
73.9 76.6
68.0 71.0
62.3 62.3 63.6 64.6 66.0

141.6 146.0 149.1 152.5

128.7 127.2 128.4 128.7 130.0 132.9 137.3

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Confectionery Snack Food

15 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With volume of 79.9 billion kilograms, Asia is the biggest market among selected
regions in 2022
Market Size: Regional Comparison (1/2)

Volume in billion kilograms

+3.9%(1)

100.3

79.9
+1.7%(1)
+2.4%(1)
53.7
+3.2%(1) 48.4
45.0
39.1
32.3
26.7
+2.5%(1)

1.9 2.2

2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
Europe Africa Americas Asia Australia & Oceania

16 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With volume of 29.1 billion kilograms, the United States is the biggest market
among selected countries in 2022
Market Size: Regional Comparison (2/2)

Volume in billion kilograms

+0.9%(1)

30.8
29.1

+5.4%(1)

15.2

11.1
+2.1%(1) +1.8%(1)
+0.8%(1)

2.5 2.8 2.8 3.1

2.0 2.1

2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

China United States United Kingdom Germany France

17 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 Confectionery & Snacks volume per capita are estimated to increase from 2018
to 2028
Market Size: Global

Average volume per capita in kilogram

20 18.5 18.8 19.0

17.7 18.1
17.6 17.2 17.2 17.3
17.1 17.1

15

9.7 9.9 10.1

9.2 9.5
10 8.5 8.4 8.5 8.6 8.7 8.9

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Snack Food Confectionery

18 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 Europe has the biggest market in Confectionery & Snacks volume per capita in
2028
Market Size: Regional Comparison (1/2)

Average volume per capita in kilogram

55 51.9 53.1
50.0 49.7 50.8
48.9 48.8 48.3 48.2 48.5 49.1
50
45 50.3 49.1 50.8 49.3 51.3 49.7
46.6 47.4 46.7 46.6 46.9 46.2 48.1 47.2 49.5 47.9
47.0 45.8 45.8 46.0 45.9
40
35
30
24.0 22.7 22.9 22.9 23.0
25 22.5 21.8 21.8 21.9 22.2 22.5

20
20.5 21.0 21.5
15 19.1 19.8
17.0 17.1 17.4 17.8 18.3
16.9
10
5
0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Africa Americas Asia Australia & Oceania Europe

19 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With volume per capita of 86.8 kilogram, the United States is the biggest market
among selected countries in 2022
Market Size: Regional Comparison (2/2)

Average volume per capita in kilogram

90

80 88.7 88.1 88.3 87.5 86.8 87.0 87.2 87.4 87.8 88.3 88.9

70

60

50 45.0 45.3 46.0 46.6

41.9 42.6 43.1 44.1
40.3 40.5 41.4
40 32.7 33.3
29.9 29.9 30.6 31.3 32.0
28.8 28.8 28.6 29.3
30

27.4 27.7 28.3 28.5 28.4 28.6 28.7 28.9 29.0 29.2 29.3
20
8.4 8.9 9.6 9.9 10.3
6.3 6.5 7.0 7.3 7.6 7.9
10

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
China France Germany United Kingdom United States

20 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 Confectionery & Snacks price per unit are estimated to increase from 2018 to
2028
Market Size: Global

Price per kilogram in US$

9.5 9.7
10 9.2
8.9
8.7
9 8.4
8.1
7.7 8.8 9.1
8 7.2 8.6
6.9 7.1 8.4
7.9 8.1
7 7.7
7.3
6 6.8 7.0
6.6
5

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Snack Food Confectionery

21 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 Australia & Oceania has the highest Confectionery & Snacks price per unit in
2028
Market Size: Regional Comparison (1/2)

Price per kilogram in US$

12 11.2 11.4
10.8 10.9
10.3 10.5
10.0
9.6 9.3 9.6 9.5 9.8
10 7.5 9.2 9.1 9.4
7.6 8.8 9.0 8.9
8.6 8.5 8.6 8.8
7.3 8.3 8.0 8.4 8.3 7.9
8.1 8.4 9.3 9.2
8 9.0 8.8
7.8
7.4 8.7 8.2
7.7 7.6 6.8 7.7
6 6.1 6.1 6.2 7.2
6.7
6.2
5.7
5.1 5.3
4 4.8

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Africa Americas Asia Australia & Oceania Europe

22 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 With price per unit of US$ 10.8, China has the highest price among selected
countries in 2022
Market Size: Regional Comparison (2/2)

Price per kilogram in US$

11.4 11.7 11.9 12.3

14 11.2 11.3 11.6 11.8 12.1
10.9
10.8 10.9 11.1 11.0 11.2 11.5
9.3 9.7 10.6 10.3 10.8
12 9.1 9.1 9.6 10.6
8.9 10.1 10.4
9.4
8.7 8.7
10 8.5
8.6
9.8 10.0
9.3 9.5 9.4 9.6
8 9.2 9.1 9.2
8.8
8.7 8.3 9.0
7.8 8.0 7.4 7.6
6 8.0
7.7
4

0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
China France Germany United Kingdom United States

23 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

 In the Confectionery & Snacks market, online revenue share reached 3.0% in
2022
Further Market Analysis

Online revenue share

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
1.0% 2.0% 3.0% 3.0% 3.0% 4.0% 5.0% 6.0% 6.0% 6.0%

99.0% 98.0% 97.0% 97.0% 97.0% 96.0% 95.0% 94.0% 94.0% 94.0%

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Offline Online

24

Sources: Statista Market Insights 2023

 In the Confectionery & Snacks market, mobile online revenue share reached
37.0% in 2022
Further Market Analysis

Mobile/desktop split
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

35.0% 35.0% 36.0% 34.0% 37.0% 40.0% 44.0% 47.0% 49.0% 51.0%

65.0% 65.0% 64.0% 66.0% 63.0% 60.0% 56.0% 53.0% 51.0% 49.0%

2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Desktop Mobile

25

Sources: Statista Market Insights 2023

CHAPTER 3

Appendix
 STATISTA MARKET INSIGHTS

Market Insights – market data,

forecasts, and qualitative insights
Gain a better understanding of markets across 190+ geographical entities – on
a global, regional, country, and/or state level. Access our data via web
interface, download (XLS, PDF, PPT), or reports. Benefit from our 48-hour
customer service guarantee.

• 10 sectors: advertising & media, consumers, countries, digital sector,

finance, health, industrial sector, mobility, and technology
• 1,000+ markets, e.g., FinTech, Food, or Robotics
• KPIs, e.g., revenue, market shares, prices, and volume
• Features: Compare countries & regions, change currencies, select
visualizations, and/or customize downloads
• Use cases: sales planning, investment decision support, resource
allocation, and portfolio management

10 190+ 1,000+ 400+

Find out more on: sectors geographical markets reports
Go to Market Insights https://www.statista.com/outlook/
entities

27
 Author

Phuong Pham
Analyst

p.pham@statista.com

Phuong Pham studied Finance (B.Sc.) in Vietnam and Data Science (M.Sc.) at the
Leuphana University of Luneburg. In the Consumer Market Outlook, she is mainly
responsible for the Food market.

28
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