Study Id55499 Beauty and Personalcare Market Data and Analysis

INDUSTRIES & MARKETS
Beauty & Personal Care: market

data & analysis
Market Insights report
November 2023
Table of Contents
Market Outlook Fragrances 80

Overview 4 Beauty Tech 94
Market Size 8
Market Insights 12 Appendix
Market Drivers 18 Product Overview 107
Consumer Insights 21 Author 108
Trends 29
Key Players 32
Markets
Cosmetics 37
Personal Care 51
Skin Care 65
2
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3
CHAPTER 01
Market Overview
• Market definition
• Market segmentation
• Key takeaways
Beauty & Personal Care is an important of the Consumer Goods market.
Overview: Market definition
Market definition
In scope Out of scope
The Beauty & Personal Care market is defined here as consumer goods for
cosmetics and body care. Included are beauty cosmetics for the face, lips, skin care •Decorative cosmetics •Professional products & services
products, fragrances and personal care products such as hair care, deodorants and
•Skin care •Electronic personal care products
shaving products. Excluded are beauty services, such as hairdressers, professional
(hair dryers, shavers)
products and electric personal care products. Products that primarily serve medical •Personal care
purposes are also excluded here but shown as part of the OTC Pharmaceuticals
market. All shown sales values refer to the retail value and include sales taxes. •Hair care and styling products
•Perfume and eaux de toilette
Sources: Statista Market Insights 2023

Luxury Goods market consists of five sub-segments
Overview: Market segmentation
Cosmetics Fragrances
Beauty &
Personal Care
Personal Care
Skin Care Beauty Tech
6
The Personal Care segment accounts for the biggest share in the Beauty &
Personal Care market with a revenue of US$ 258.9 billion
Overview: Key takeaways
Highlights
•Revenue in the Beauty & Personal Care market amounts to US$625.70bn in 2023.
The market is expected to grow annually by 3.32% (CAGR 2023-2028).
•The market's largest segment is the segment Personal Care with a market volume
of US$274.20bn in 2023.
•In global comparison, most revenue is generated in the United States (US$98bn in
2023).
•In relation to total population figures, per person revenues of US$81.42 are
generated in 2023.
•In the Beauty & Personal Care market, 17.7% of total revenue will be generated
through online sales by 2023.
7 Notes: (1) CAGR: Compound Annual Growth Rate

CHAPTER 02
Market Size
• Worldwide revenue
• Worldwide average revenue per capita
• Worldwide sales channel

Worldwide Beauty & Personal Care revenue will reach US$736.79 billion by 2028
Market size: Worldwide (1/3)
Revenue in billion US$
3.0%(1) 720.4 736.8

691.4
667.3
646.1
625.6
581.9
550.4 559.4 559.7
530.7
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Average revenue per capita for the Beauty & Personal Care market is estimated
to increase at a CAGR(1) of 2% from 2018 to 2028
Market Size: Worldwide (2/3)
Average revenue per capita in US$
2.1%(1) 92.1
90.8
87.8
83.4 85.4
81.4
74.8 75.2 76.3
74.0
70.7
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

Offline sales continue to dominate the global Beauty & Personal Care market
Market Size: Worldwide (3/3)
Online/offline revenue distribution
10.7 12.1 16.3 18.4 17.9 17.7 19.2 21.0 21.4 21.9
89.3 87.9 83.7 81.6 82.1 82.3 80.8 79.0 78.6 78.1
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Offline Online
11

CHAPTER 03
Market Insights
• Worldwide market comparison
• Regional comparison
• Country-level comparison
The Personal Care has the highest growth potential with a CAGR(1) of 3.6% from
2022 to 2028
Market Insights: Worldwide market comparison
+3.6% (1)
319.4
258.9 +3.8% (1)
210.7
+5.6% (1)
168.6
128.9 +3.9%(1)
93.1
67.4 +4.7% (1)
53.4
7.9 10.4
Personal Care Skin Care Cosmetics Fragrances Beauty Tech
2022 2028

With revenue of US$ 230 billion, Asia is the biggest Beauty & Personal Care
market among selected regions, in 2022
Market Insights: Regional comparison (1/2)
Revenue in billion US$ +4.0%(1)
290.8
+3.9%(1)
230.0
+3.0%(1) 197.0
155.3 156.8
130.2
+6.7%(1)
83.2 +3.9%(1)
56.5
8.4 10.6
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
Europe Africa Americas Asia Australia & Oceania

With average revenue per capita of US$ 233.4, Australia & Oceania is the biggest
market among selected regions, in 2022
Market Insights: Regional comparison (2/2)
+2.7%(1)
+3.0%(1) +3.2%(1)
233.4
184.2 189.0 198.6
154.1 156.2
+2.4%(1)
+4.3%(1)
54.1 62.5
58.6
45.5
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

With a revenue of US$ 93.4 billion, the United States has the biggest Beauty &
Personal Care market in 2022
Market Insights: Country-level comparison (1/2)
+2.8%(1)
110.3
+5.1%(1)
93.4
85.0
63.0
+1.7%(1) +1.4%(1) +2.6%(1)
19.2 21.3 18.45

16.6 18.0 15.78
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
United States China Germany France United Kingdom

The United States has the highest average revenue per capita, amounting to
US$ 276 in 2022
Market Insights: Country-level comparison (2/2)

+2.3%(1)
316.2 +1.2%(1) +2.3%(1)

+1.8%(1)
276.0 275.2 268.1
256.5 256.4
230.5 233.8
+5.2%(1)
59.6
44.0
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
United States China Germany France United Kingdom

CHAPTER 04
Market Drivers
• Consumer spending
In 2021, consumer spending in the United States reached US$47,160 per capita
Market drivers: consumer spending (1/2)
Consumer spending is the average per-capita spending of private households and is

Per-capita consumer spending in US$ in 2021
influenced by various factors. Key determinants include income, household debt
levels and consumer expectations. As disposable income levels are constantly
increasing, demand grows as well and with it the economy as a whole. In addition,
per-capita income also plays a significant role. It indicates how much money each U.S. 47,160
person has to spend on average. Per-capita income sheds light on how the standard
of living develops over the years.
UK 26,620
The level of household debt, especially in relation to the disposable income, shows
how much people really have left to spend. Household debt levels have reached new
heights and particularly the increasing health care costs have contributed to
Germany 23,670
worldwide debt rises. Consumer confidence also impacts consumer spending.
Depending on how confident people are, they spend their money, or they save. In
other words, people's expectations of the country's economic development have an
France 22,330
influence on how prices develop and if an inflation is likely. The more stable the
economic situation, the more confidently people spend their money.
The development of consumer spending indicates how the industry and economy
Italy 20,180
are going to evolve. Consumer spending in the United States is one of the highest
worldwide and expected to grow even more.
19
Sources: Statista Market Insights 2023, Statista Key Market Indicators, based on IMF, UN, World Bank, Eurostat and national statistical offices
Worldwide spending on household goods is increasing at CAGR of 4.4%
between 2021 and 2026
Market drivers: consumer spending (2/2)
National statistical offices estimate the consumption of private households as part Global consumer spending per capita CAGR1 2021 to 2026
of their mission to measure economic activity at large. This consumption
expenditure, roughly US$51 billion in 2021 worldwide, can be classified according to Restaurants, hotels 8.1%
the Classification of Individual Consumption by Purpose (COICOP) into twelve Recreation, culture 6.2%
categories that are shown in the diagram on the right.
Education 5.8%
The diagram shows the projected average growth rates of global consumer Transport 5.7%
spending by category up to the year 2026. Spending on household goods and
Health 5.2%
services is forecast to growth at a CAGR1 of 4.4%, which is a higher growth rate than
the one for clothing, footwear and transport. Clothing, footwear 5.1%
As education and health are mostly born out of actual and perceived necessity, the Weighted average 5.0%
Foodstuffs, beverages
high growth in spending on household goods indicates a willingness of consumers 4.8%
(at home)
worldwide to spend more on everyday items to ensure quality and sustainability. Household 4.4%
Housing 4.3%
Miscellaneous2 3.9%
Communication 3.7%
Alcohol, tobacco 3.1%
20
Sources: Statista Market Insights 2023, Statista Digital Market Insights 2023
CHAPTER 05
Consumer Insights
• Summary
• Regional comparison
Consumers around the world have included beauty products in their daily
routines
Consumer Insights: Summary
The consumer insights gathered from the Statista Global Consumer Survey and
Statista’s beauty survey show the importance and different needs for beauty and
personal care products in an international comparison. Cosmetics are more than
just an aisle in the supermarket. Rising revenues depict the financial side, but the
value of beauty products and services is on the rise as well: Women attribute
individual comfort to cosmetics and beauty products and read and watch a lot on
the topic.
Most people own 3 to 5 beauty products in the field of facial make-up , but in
Germany 14% own up to 10 or more items. The regular use of beauty and personal
care products creates a lot of opportunities for the industry. Consumers are so
habituated to using beauty products that they have become a part of their daily
routine. The top answers to the question of which beauty product is the most
important in the area of facial cleansing were day cream and night cream for the
US, UK, and Germany.
Brand awareness in the cosmetic and body care segment is higher in countries
such as Italy, Spain and China and lowest in German speaking countries such as
Germany and Austria.
The share of consumers who purchase premium or luxury cosmetics and body care
products is much higher amongst Chinese consumers than their European or North
American counterparts.
22
Sources: Statista Global Consumer Survey, 2022

7% of German respondents say they own 15 or more facial make-up items,
more than in the UK or the U.S.
Consumer insights: regional comparison (1/6)
Attitudes towards luxury products
United States
31% Germany
2 or less 25% United Kingdom
31%
43%
3 to 5 43%
43%
15%
5 to 9 17%
15%
5%
10 to 15 8%
5%
5%
more than 15 7%
5%
23 Notes: “How many products in the field of facial make-up do you own?“; Single Pick; n= 1092 (U.S.); n=1051 (DE); n=1041 (UK);
Sources: Statista Consumer Insights Global 2023

Day cream, Night cream, and Lip care are the top 3 beauty products in the area
of facial care
Top 3 beauty products in the area of facial care and cleansing
Day cream 33% Day cream 66% Day cream 54%
Night cream 32% Night cream 37% Night cream 35%
Lip care 28% Lip care 29% Lip care 26%
Usage of natural cosmetics in last 12 months
Don’t know Don’t know

Don’t know
18% Yes 11%
18%
34% 39%
Yes 32% Yes
No 50%
49% No
No 50%
United States Germany United Kingdom
24 Notes: ”Have you purchased natural cosmetics in the last 12 months?“; n=1,032 (U.S.); n=1,035 (DE); n=1,047 (UK)
“What are the three most important beauty products for you personally in the area of facial care and cleansing?”; n=1,032 (U.S.); n=1,035 (DE); n=1,047 (UK)
Sources: Statista Global Consumer Survey, 2021
35% of Italians pay attention to brands when buying cosmetics and body care
Brand awareness of cosmetics & body care
Italy 35%
Spain 33%
China 32%
France 29%
U.S. 28%
Canada 28%
Switzerland 24%
UK 25%
Germany 22%
Austria 22%
25 Notes: "In which of these categories do you pay particular attention to brands?"; multi-pick; Respondents paying attention to the brand of cosmetics & body care; Multi Pick; n= 110,343
Sources: Statista Consumer Insights Global , 2021

The majority of respondents get their beauty inspiration from friends and in
magazines
Beauty inspiration
U.S. Germany UK
from friends and 21%

27%
acquaintances 21%
10%
in magazines 7%
9%
37%
at the store 41%
34%
17% 22%
on YouTube
17%
20%
on TV 22%
14%
21%
on social networks 21%
20%
8%
on blogs 8%
6%
22%
from online stores 20%
26%
26 Notes: In the last 12 months, where did you become aware of beauty/care products that you later purchased?”; n=1,032 (U.S.); n=1,035 (DE); n=1,047 (UK)
Sources: Statista Consumer Insights Global, 2021

29% of Canadians find low priced products important when shopping for
cosmetics and body care
Relevance of low price for purchase decisions of cosmetics & body care
France 30%
Canada 29%
Spain 28%
U.S. 24%
Switzerland 23%
UK 23%
China 22%
Germany 21%
Austria 20%
Italy 17%
27 Notes: "Which of these products or services have you bought / used in the past 12 months because bloggers / YouTubers or other famous people advertised them?"; Multi Pick; n= 110,343

With 31%, China has the highest share of people who buy luxury products
Share of respondents who buy premium or luxury cosmetics & body care
China 31%
Austria 20%
Switzerland 19%
Italy 19%
Germany 18%
U.S. 18%
Canada 18%
UK 17%
Spain 16%
France 12%
28 Notes: "In which of these product categories do you also buy premium or luxury items?"; Multi Pick; n= 110,343

CHAPTER 06
Trends
• Beauty, wellness, and health
• Fresh approaches to omnichannel solutions

By focusing on health, beauty has increasingly integrated itself into the wellness
economy
Trends: beauty, wellness, and health
The increasing consumer focus on self-care amid the pandemic has furthered the growth of the
wellness market. Moreover, the concept of wellness has extended to areas such as skincare,
which in the past was positioned within the beauty segment.
One of the most recent trends is ingestible beauty, namely, products that promise weight loss,
clearer skin, and stronger hair through vitamins and supplements. Already popular in Asia, this
trend is starting to gain traction around the globe. Key players in the area argue that whereas
beauty products only cover up existing problems, ingestible beauty products can stop skin
problems from occurring in the first place. With backing from investors, new innovative
companies, such as skincare supplement startup Moon Juice, vitamin provider HUM Nutrition,
and the nutraceutical company Nutrafol, have increased their activity. The interest in these types
of companies have generated from giants like Unilever and Nestlé suggests the significance of
ingestible beauty and wellness products.
Alongside companies that promise beauty through ingestible products, other companies
promote the health benefits that come with the adaptation of specific products and lifestyles and
use their scientific expertise in the health sector to penetrate the market. For example, Hims &
Hers offers telehealth consultations and prescriptions to address a myriad of health issues,
including those related to skin and hair. By doing so, they have merged their focus on health with
the beauty and wellness market.
30
Sources: HYBE, Korea Customs Service, LVMH, Burberry, Kering

The COVID-19 pandemic has increased the digital presence of the beauty
industry
Trends: fresh approaches to omnichannel solutions
The beauty industry has been forced to adjust to the challenges caused by the COVID-
19 pandemic, which made it necessary to close physical stores and shifted customer
contact to digital platforms. Thanks to innovative digital solutions, beauty retailers have
been able to create omnichannel experiences for their customers, where in-store
experiences are supplemented/complemented by online experiences in virtual stores.
Japan’s well renowned beauty company Shiseido has taken a unique approach to
omnichannel solutions. When the company opened its flagship store opened in July
2020, it also launched a virtual store. In the physical store, customers can use
wristbands to scan and automatically add products to their digital baskets, which they
receive at the in-store checkout. Other in-store digital features include technologies that
provide product information, enable customers to test items (e.g., skincare products),
and receive customized recommendations. For its online store, Shiseido uses virtual
reality technology that enables customers to browse all the different floors of its
flagship store.
A crucial part of its digital services is quality online customer service, including a pickup
service (e.g., customers make their purchases online and collect their items in the
store). This omnichannel method provides a good balance in that the customer can
comfortably place orders from anywhere they wish while companies can connect with
their customers during the pickup process.
31

CHAPTER 07
Key Players
• Key Players
• L’Oréal
• Unilever
• Procter & Gamble

With US$40.6bn global revenue, L’Oréal is the biggest beauty & personal care
company worldwide
Key players: representative companies and their brands
+18.5%(1) +3.6%(1)
+18.3%(1)
+9.4%(1) +16.3%(1)
34.2 40.6 33.3 34.5
23.2 27.5
16.2 17.7 6.5 7.6
2021 2022 2021 2022 2021 2022 2021 2022 2021 2022
L’Oréal Estée Lauder Unilever(2) P&G(2) Beiersdorf

(2) Segment included: beauty & wellbeing and personal care for unilever; beauty and baby, feminine & family care for P&G
L’Oréal is a global beauty & personal care powerhouse
Key Players: L’Oréal
The French company L’Oréal is the biggest beauty and personal care company in L’Oréal S.A. worldwide revenue in billion Euro
the world. They are divided into four main divisions, L’Oréal Luxe, consumer
products, dermatological beauty and professional products. In 2022, L’Oréal bought
Skinbetter Science, a physician-dispensed skincare brand. The total revenue of 38.3
L’Oréal reached more than US$40 billion in 2022, growing 18.5% from 2021. 38.3%
+6%1
of the sales are generated with L’Oréal Luxe including the product lines Lancôme, 32.3
Yves Saint Laurent, Kiehl’s and Giorgio Armani. The consumer products segment 29.9
follows taking up 36.6% in total revenue. It shows that the shift towards premium 28.0
26.9
25.3 25.8 26.0
products is successfully ongoing.
L’Oréal S.A revenue shares in 2022

SAPMENA-SSA Europe
8% 30%
North Asia 30% 6% Latin America
2015 2016 2017 2018 2019 2020 2021 2022

27%
North America
34 Notes: 1 CAGR: Compound Annual Growth Rate / average growth rate per year
Sources: L’Oréal
In 2022, 23% of Unilever’s revenue came from personal care sales
Key Players: Unilever
The Dutch-British company Unilever was founded in 1929/30 and its product range Unilever worldwide revenue in billion Euro
includes food, cosmetics, personal care and home care, available in 190 countries.
Unilever’s best-selling brands include: Axe (Lynx in the UK), Ben & Jerry’s, Dove,
Heartbrand (Wall’s in the UK), Knorr and Lipton. Unilever was a dual-listed company +2%1 60.1
consisting of two legal entities, Unilever plc, based in London and Unilever N.V.
53.3 52.7 53.7 52.4
based in Rotterdam, with two different stocks. In September 2020, shareholders 51.0 52.0 50.7
voted for the N.V entity to merge into the PLC, meaning the one holding company
of Unilever is now based in London in the UK.
Unilever revenue shares in 2022

The Americas
46%
Europe
19%
35% 2015 2016 2017 2018 2019 2020 2021 2022

Asia pacific Africa
Sources: Unilever
Procter & Gamble increased net sales reaching 80 billion US$
Key Players: Procter & Gamble
Established 1837, Procter & Gamble (P&G) is a multi-national consumer goods P&G worldwide revenue in billion US$
corporation with a wide product range including Home, Personal and Health Care.
In 2022, P&G reached US$80 billion in net sales worldwide. Between 2014 and 2017
P&G net sales decreased by -13%, due to the fact that P&G streamlined the +2%1 80.2
company and announced to drop up to 100 brands. In 2015, P&G sold the Vicks 76.1
70.7 71.0
VapoStream U.S. business to Helen of Troy and continued to sell 43 beauty brands 67.7
65.3 65.1 66.8
to Coty. In 2018, P&G had the first increase in net sales since then, with
approximately US$66.8 billion.
P&G revenue shares in 2022

Europe India, Middle East & Africa (IMEA)
21% 5% Latin America
7%
Asia Pacific
8%
9%
Greater China
50% 2015 2016 2017 2018 2019 2020 2021 2022
North america
Sources: Procter & Gamble

MARKETS
Cosmetics
CHAPTER 1
Overview
The Cosmetics market has grown 15.2%
Overview: Summary
Summary
In 2022, the Cosmetics market reached US$93.07 billion in revenue, which is an

increase of 15.2% compared to the previous year’s revenue. This development is a
result of a 50.3% growth in the Eyes cosmetics market and a 21.5% growth in the
Face cosmetics market. The United States recorded the highest revenue, followed
by Mainland China, Japan, India, and the United Kingdom. Out of the top 20
countries with the highest revenues, Nigeria recorded the highest growth,
followed by Brazil, India, Argentina, and Indonesia.
Between the in-store and online purchase channels, in-store purchases still
dominate the market. However, because online retail of cosmetics is booming,
the online sales revenue has constantly increased, reaching 28% of the total
revenue in 2022 and with a predicted increase of up to 35% by 2025.
39

Cosmetics is an important part of the Beauty & Personal Care market
Overview: Market Definition
Market definition
The Cosmetics segment covers decorative cosmetics for the face, lips, eyes, nails
and natural cosmetics. Excluded are products applied to the skin for cleansing
and care. Cosmetics includes products such as makeup, lipsticks, mascara and
nail polishes.
40

Cosmetics accounted for 17.34% of the Beauty & Personal Care market revenue
in 2022
Overview: Key Takeaways and in scope / out of scope
Key Takeaways
Revenue in the Cosmetics segment amounts to US$103.80bn in 2023. The market is
expected to grow annually by 4.84% (CAGR 2023-2027). This segment includes: This segment excludes:
In global comparison, most revenue is generated in the United States • Facial make up • Skin care
(US$19,430.00m in 2023).
• Lipsticks • Facial cleansing products
In relation to total population figures, per person revenues of US$13.50 are
generated in 2023. • Eye make up • Professional products & services
By 2023, 71% of sales in the Cosmetics segment will be attributable to Non-Luxury • Nail care & color
goods.
• Natural cosmetics
41

CHAPTER 2
Market Numbers
Cosmetics revenues are estimated to increase at a CAGR(1) of 3.9% from 2018 to
2028
Market Size: Global
128.9
125.4
+3.9% (1) 118.6 14.3
113.2 14.0
108.4 13.4
103.8 12.9 18.0
12.5 17.3
89.9 93.1 12.1 16.0
87.6 14.9
11.2 13.9
10.6 10.8 80.7 12.9 26.6
26.0
9.8 72.4 10.6 11.8 23.2 24.2
9.4 22.2
10.1 21.2
11.9 17.7
18.4 18.9 10.8
11.8 30.8 31.6
28.5 29.6
9.9 26.5 27.5
23.1 23.5 24.6
23.5
22.2
32.5 33.8 35.4 37.3 38.4

26.2 26.9 27.9 31.1
19.3 23.0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Face Eyes Lips Natural Cosmetics Nails

With revenue of US$ 38.8 billion, Asia is the biggest market among selected
regions in 2022
Market Size: Regional Comparison (1/2)
+5.5%(1)
53.5
+5.3%(1)
38.8
+4.7%(1) 35.8
25.8 26.3
19.5 +9.4%(1)
11.5 +5.4%(1)
6.7
1.4 1.9
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
Europe Africa Americas Asia Australia

With revenue of US$ 18.0 billion, the United States is the biggest market among
selected countries in 2022
+4.3%(1)
+7.4%(1)
23.1
21.4
18.0
14.0
+4.0%(1) +3.2%(1) +3.1%(1)
2.9 3.7 3.1 3.1

2.5 2.5
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
China United States United Kingdom Germany France

Cosmetics average revenue per user is estimated to increase at a CAGR(1) of
3.0% from 2018 to 2028
Market Size: Global
15.8 16.1
+3.0% (1) 15.1
14.5 1.8 1.8
14.0
13.5 1.7
1.7
1.6 2.2 2.3
11.9 12.1 12.2 1.6 2.0
1.5 1.8 1.9
1.4 1.5 10.7 1.7
9.6 3.3 3.3
1.3 1.3 1.4 1.5 3.1
2.9 3.0
1.3 2.8
1.6
2.5 2.5 2.3
1.4
1.6 3.9 4.0
1.3 3.6 3.6 3.8
3.5
3.1 3.2 3.2
3.1
3.0
4.1 4.2 4.3 4.5 4.7 4.8

3.6 3.6 3.0 3.7
2.6
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Face Eyes Lips Natural Cosmetics Nails

With average revenue per user of 53.7, Australia is the biggest market among
selected regions in 2022
+4.4%(1)
69.7
53.7
+4.6%(1)
+4.8%(1)
34.3
30.6
26.2 +4.9%(1)
23.1
+7.0%(1)
11.5
8.1 8.7
5.4
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028
Europe Africa Americas Asia Australia

With average revenue per user of US$ 53.2, the United States is the biggest
market among selected countries in 2022
+3.7%(1)
66.3 +3.7%(1)
+2.9%(1)
53.2 53.1
+3.3%(1) 46.6
42.6
37.0 39.2
30.5
+7.4%(1)
15.0
9.8
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

In the Cosmetics market online revenue share reached 28.0% in 2022
Further Market Analysis
Online revenue share

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
67.0% 65.0%
74.0% 72.0% 70.0%
79.0% 75.0%
81.0% 80.0%
33.0% 35.0%
26.0% 28.0% 30.0%
21.0% 25.0%
19.0% 20.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025

Online Offline
49

In the Cosmetics market mobile revenue share reached 60.0% in 2022
Mobile/desktop split
100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
34.0% 31.0%
40.0% 36.0%
47.0% 43.0%
53.0% 49.0%
57.0%
66.0% 69.0%
60.0% 64.0%
53.0% 57.0%
47.0% 51.0%
43.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025

Mobile Desktop
50

MARKETS
Personal Care
CHAPTER 1
Overview
The Personal Care market has grown 1.3%
Overview: Summary
Summary
Personal Care market in 2022 reached to 258.88 billion USD. This is 1.3% more
than the previous year’s revenue. The growth has resulted from 4.2% growth in
Deodorants and 3.3% Shaving market. The United States recorded the highest
revenue, and China, Japan, India, and Brazil followed. Of top 20 countries in
revenue. Nigeria is reported as having highest growth and Brazil, Indonesia,
Bangladesh and Thailand followed.
Of in-store and online purchase channel, in-store is still dominant in the market.
However, as the online platform for personal care is flourishing, the online
revenue has constantly increased. It has reached 19% of total revenue in 2022
and it seems to increase up to 23.7% by 2027.
53

Personal Care is an important part of the Beauty & Personal Care market
Market definition
The Personal Care segment covers all products intended for personal cleansing
such as shampoo, shower gels, bathing products, deodorants, oral care and
shaving products. Skin care cosmetics such as lotions, facial cleansing products
and body care services are not included.
54

Personal Care accounted for 44.49% of the Beauty & Personal Care market
revenue in 2022
Key Takeaways
Revenue in the Personal Care market amounts to US$274.20bn in 2023. The market
is expected to grow annually by 3.10% (CAGR 2023-2028). This market includes: This market excludes:
In global comparison, most revenue is generated in the United States (US$45bn in • Hair care • Decorative cosmetics
2023).
• Bathing products • Facial cleansing products
generated in 2023. • Deodorants • Professional products & services
• Oral care
• Shaving products
55

CHAPTER 2
Market Numbers
Personal Care revenues are estimated to increase at a CAGR(1) of 2.8% from
2018 to 2028
Market Size: Global
revenue forecast in billion US$
+2.8%(1) 312.8 319.4

301.6
291.6 23.0 23.4
274.2 282.8 22.5
255.6 258.9 21.5 22.0 29.9 30.6
242.8 245.2 243.9 20.9 27.6 28.6
19.7 20.3 25.7 26.6 40.5 41.3
17.5 17.4 19.7 39.0
22.8 23.7 37.6
22.6 23.0 21.6 35.4 36.5
32.4 33.5 57.8 59.2
31.8 32.1 31.1 55.3
51.3 53.2
49.5
42.1 42.9 47.8 46.5
45.1
56.8 58.9 60.1
51.5 53.1 54.8
45.7 46.2 45.9 48.5 48.6
91.2 93.7 96.4 99.4 102.8 104.7

83.1 83.6 80.6 84.4 86.3
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Hair Care Shower & Bath Deodorants
Oral Care Shaving Natural Personal Care

regions in 2022
+3.6%(1)
119.1
+3.3%(1)
96.3
92.2
+2.4%(1)
75.7
64.7
+6.3%(1)
56.1
39.2
27.2 +2.7%(1)
3.6 4.2
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

+2.0%(1)
48.8
+4.0%(1) 43.3
34.7
27.4
+1.4%(1)
+2.0%(1) +1.0%(1)
9.1 9.9
6.3 7.1 6.4 6.8
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

Personal Care average revenue per user is estimated to increase at a CAGR(1) of
1.9% from 2018 to 2028
Market Size: Global
arpu forecast in US$
+1.9%(1)
39.4 39.9
37.3 38.3
35.7 36.5 2.9 2.9
33.8 34.0 2.8 2.9
33.0 33.0 32.5 2.7 2.8 3.8 3.8
2.7 3.5 3.6
2.4 2.4 2.6 3.4
2.6 3.3 5.1 5.2
3.1 3.1 3.0 3.1 5.0
2.9 4.7 4.8
4.6
4.3 4.3 4.2 4.3 4.4
7.0 7.3 7.4
6.5 6.6 6.8
5.7 5.8 6.0 6.3 6.1
7.0 7.2 7.4 7.5

6.4 6.7 6.9
6.2 6.2 6.1 6.4
11.3 11.3 11.2 11.3 11.9 12.1 12.3 12.6 13.0 13.1
10.7
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Hair Care Shower & Bath Deodorants
Oral Care Shaving Natural Personal Care

With average revenue per user of 84.5, Australia & Oceania is the biggest market
among selected regions in 2022
+1.6%(1)
+2.7%(1)
+2.4%(1) 92.9
88.5
84.5
76.7 75.4
66.4
+3.9%(1) +3.0%(1)
27.6 25.6
21.9 21.5
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

With average revenue per user of 128.0, the United States is the biggest market
among selected countries in 2022
+1.5%(1)
139.9 +1.5%(1)
128.0 +1.7%(1) +0.8%(1)
119.6
109.6
103.4 103.4
98.4
93.6
+4.1%(1)
24.3
19.1
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

In the Personal Care market, Care Online Revenue ‘s share reached 19.0% in
2022
Share of Care Online Revenue in the Personal Care in 2022

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
10.0% 12.0% 13.0% 17.0% 19.0% 19.0% 19.0% 21.0% 23.0% 23.0% 24.0%
90.0% 88.0% 87.0% 83.0% 81.0% 81.0% 81.0% 79.0% 77.0% 77.0% 76.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Offline Revenue Share Online Revenue Share
63

In the Personal Care market, MobileOnline ‘s share reached 55.0% in 2022
Share of MobileOnline in the Personal Care in 2022

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
41.0% 45.0% 48.0% 49.0% 52.0% 55.0% 57.0% 59.0% 61.0% 62.0% 64.0%
59.0% 55.0% 52.0% 51.0% 48.0% 45.0% 43.0% 41.0% 39.0% 38.0% 36.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
Desktop Revenue Share Mobile Revenue Share
64

MARKETS
Skin Care
CHAPTER 1
Overview
The Skin Care market has grown 2.6%
Overview: Summary
Summary
skin Care market in 2022 reached to 168.58 billion USD. This is 2.6% more than seems to increase up to 24.5% by 2027.
the previous year’s revenue. The growth has resulted from 18.2% growth in Sun
Protection and 5.2% Body Skin Care. The United States recorded the highest
revenue, and Japan, China, India, and South Korea followed. Of top 20 countries in
revenue. Argentina is reported as having highest growth and India, Brazil,
Indonesia, and Bangladesh followed.
Regarding the market shares, CeraVe, La Roche-Posay and The Ordinary are the
leading companies, and their market share is estimated at 13%. If includes private
label products and Aquaphor, which are the next highest market share
companies, these five key players’ revenue takes 21% of the whole market. Of in-
store and online purchase channel, in-store is still dominant in the market.
However, as the online platform for skin care is flourishing, the online revenue
has constantly increased. It has reached 20.3% of total revenue in 2022 and it
67

Skin Care is an important part of the Beauty & Personal Care market
Market definition
Skin Care includes cosmetic products designed for care and protection of the
skin. These cover all types of creams and lotions for face, hand and foot care as
well as sunscreen. The products are not used for decorative purposes. Excluded
are skin treatment products with a health focus, e.g. acne treatments, which are
shown in the Consumer Market Outlook as part of OTC Pharmaceuticals.
68

Skin Care accounted for 28.98% of the Beauty & Personal Care market revenue
in 2022
Key Takeaways
Revenue in the Skin Care market amounts to US$181.20bn in 2023. The market is
expected to grow annually by 3.06% (CAGR 2023-2028). This market includes: This market excludes:
In global comparison, most revenue is generated in the United States (US$23,590m • Creams & lotions • Decorative cosmetics
in 2023).
• Sunscreen • Professional products & services
generated in 2023. • Eye & hand cream • Skin treatment products (e.g. acne
treatment)
By 2023, 72% of sales in the Skin Care market will be attributable to Non-Luxury • Baby & child skin care
goods.
69

CHAPTER 2
Market Numbers
Skin Care revenues are estimated to increase at a CAGR(1) of 2.8% from 2018 to
2028
Market Size: Global
+2.8%(1) 210.7
206.3
198.5
186.6 192.1 5.5 13.6 5.7
181.2 5.3 13.2
168.6 4.8 5.1 12.5
160.0 163.8 164.4 4.7 11.5 12.0 24.5
158.4 10.8 24.7
4.1 4.3 25.1 24.9
3.9 4.0 9.8 25.3
9.7 9.8 7.8 3.9 8.3 25.6 36.7
25.1 35.9
25.4 26.7 28.0 33.2 34.4
29.7 32.2
31.3
28.2 27.5 28.9
27.8 26.3
121.4 127.0 130.3

108.9 112.8 116.7
93.3 95.2 90.8 96.5 100.5
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Face Skin Care Natural Skin Care Baby & Child
Body Sun Protection

regions in 2022
+3.6%(1)
98.7
79.7
+3.0%(1) +3.8%(1)
43.1 44.1
+6.2%(1)
36.1 35.2
22.0 +4.3%(1)
15.3
2.2 2.8
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

+3.4%(1)
+5.0%(1)
27.3
25.9
22.4
19.4
+1.7%(1) +1.2%(1)
+2.6%(1)
5.5 6.0 5.3

4.2 4.9 4.9
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

Skin Care average revenue per user is estimated to increase at a CAGR(1) of 1.9%
from 2018 to 2028
Market Size: Global
+1.9%(1)
26.0 26.3
24.6 25.2
23.6 24.1 0.7 0.7
0.7 0.7 1.7 1.7
21.7 22.0 21.7 22.1 0.6 1.6
21.1 0.6 1.5 1.5
0.5 0.6 1.4 3.1 3.1
0.5 1.3 0.5 0.6 1.3 3.2 3.2
1.3 1.0 1.1 3.3
3.3
3.5 3.6 3.7 3.3 4.5 4.6
4.0 4.3 4.4
4.1 4.2
3.8 3.8 3.6 3.8
3.5
14.9 15.4 16.0 16.3

13.2 14.2 14.6
12.7 12.8 12.1 12.8
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
Face Skin Care Natural Skin Care Baby & Child
Body Sun Protection

+3.2%(1)
+3.0%(1) 61.7
+3.2%(1)
51.1 51.2
42.8 42.3
35.1
+3.0%(1)
+3.9%(1)
21.2
17.8
15.5
12.3
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

With average revenue per user of 75.7, France is the biggest market among
+2.9%(1) +1.0%(1)
+2.3%(1) +1.8%(1)
78.4 80.4
75.7
70.7 72.5
66.1 65.3
61.6
+5.0%(1)
18.2
13.5
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

In 2022, CeraVe had the highest share in Skin Care
Brand share in 2022
77

In the Skin Care market, Care Online Revenue ‘s share reached 20.0% in 2022
Share of Care Online Revenue in the Skin Care in 2022

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
10.0% 12.0% 13.0%
18.0% 21.0% 20.0% 20.0% 22.0% 24.0% 24.0% 24.0%
90.0% 88.0% 87.0%

82.0% 79.0% 80.0% 80.0% 78.0% 76.0% 76.0% 76.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
78

In the Skin Care market, MobileOnline ‘s share reached 57.0% in 2022
Share of MobileOnline in the Skin Care in 2022

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
43.0% 47.0% 51.0% 52.0% 55.0% 57.0% 60.0% 62.0% 64.0% 66.0% 68.0%
57.0% 53.0% 49.0% 48.0% 45.0% 43.0% 40.0% 38.0% 36.0% 34.0% 32.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
79

MARKETS
Fragrances
CHAPTER 1
Overview
The Fragrances market has grown 5.7%
Overview: Summary
Summary
Fragrances market in 2022 reached to 53.44 billion USD. This is 5.7% more than
the previous year’s revenue. The United States recorded the highest revenue, and
Brazil, France, United Kingdom, and Germany followed. Of top 20 countries in
revenue. Nigeria is reported as having highest growth and India, Brazil,
Bangladesh, Philippines and Iran followed.
Of in-store and online purchase channel, in-store is still dominant in the market.
However, as the online platform for fragrances is flourishing, the online revenue
has constantly increased. It has reached 5.4% of total revenue in 2022 and it
seems to increase up to 7.1% by 2027.
82

Fragrances is an important part of the Beauty & Personal Care market
Market definition
The Fragrances segment includes the consumer market for perfume and Eau de
Toilette and any fragrances which cover normal body odor. The segment does not
include room scents (see: Home and Laundry Care) or deodorants and
antiperspirants (see: Personal Hygiene). The world's major manufacturers of
fragrances and perfumes are Givaudan, Firmenich, IFF and Symrise whch mainly
serve as suppliers for brand manufacturers. In the end consumer market, both
brands of large cosmetics manufacturers, e.g. L'Oréal (Lancôme), as well as those
under licence from fashion brands are well-known.
83

Fragrances accounted for 9.18% of the Beauty & Personal Care market revenue
in 2022
Key Takeaways
Revenue in the Fragrances market amounts to US$58.27bn in 2023. The market is
In global comparison, most revenue is generated in the United States (US$8,715m • Perfume • Deodorants
in 2023).
• Eaux de toilette • Room scents
generated in 2023.
By 2023, 73% of sales in the Fragrances market will be attributable to Non-Luxury

goods.
84

CHAPTER 2
Market Numbers
Fragrances revenues are estimated to increase at a CAGR(1) of 2.4% from 2018
to 2028
Market Size: Global
+2.4%(1) 66.21 67.40

63.55
59.87 61.49
58.27
53.08 53.28 53.44
50.58
46.54
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

With revenue of US$ 17.7 billion, Americas is the biggest market among selected
regions in 2022
+4.1%(1)
+2.8%(1)
22.6
19.7
17.7 +3.8%(1)
16.7
+6.3%(1) 13.8
10.3 11.0
7.1
+3.6%(1)
0.9 1.1
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

+2.1%(1)
9.5
8.4
+2.6%(1) +0.8%(1)
+1.3%(1)
+4.0%(1)
2.5 2.5 2.6
2.2 1.9
1.5 1.8
1.2
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

Fragrances average revenue per user is estimated to increase at a CAGR(1) of
1.6% from 2018 to 2028
Market Size: Global
+1.6%(1)
8.3 8.4
7.9 8.1
7.6 7.7
7.2 7.2 7.0
6.7
6.2
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

+2.4%(1)
+2.8%(1)
+3.5%(1)
24.3
23.3
21.7 21.1
19.7
17.6
+3.9%(1)
7.3 +3.1%(1)
5.8
2.5 3.0
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

With average revenue per user of 38.7, France is the biggest market among
+0.6%(1)
+2.2%(1)
40.2
38.7
36.7
+1.6%(1)
32.2
+1.4%(1)
27.2
24.7
23.3
21.4
+4.2%(1)
0.8 1.1
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

In the Fragrances market, Online Revenue ‘s share reached 5.0% in 2022
Share of Online Revenue in the Fragrances in 2022

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
3.0% 3.0% 3.0% 5.0% 5.0% 5.0% 5.0% 6.0% 7.0% 7.0% 7.0%
97.0% 97.0% 97.0% 95.0% 95.0% 95.0% 95.0% 94.0% 93.0% 93.0% 93.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
92

In the Fragrances market, MobileOnline ‘s share reached 49.0% in 2022
Share of MobileOnline in the Fragrances in 2022

100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
38.0% 41.0% 43.0% 45.0% 47.0% 49.0% 50.0% 51.0% 52.0% 53.0% 54.0%
62.0% 59.0% 57.0% 55.0% 53.0% 51.0% 50.0% 49.0% 48.0% 47.0% 46.0%
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
93

MARKETS
Beauty Tech
CHAPTER 1
Overview
The Beauty Tech market will grow fast in the future
Overview: Summary
Summary
Beauty Tech market in 2022 reached to 7.88 billion USD. This is 6.9% less than the
previous year’s revenue. The United States recorded the highest revenue, and
Japan, China, India, and South Korea followed. Of top 20 countries in revenue.
India is reported as having highest growth and Argentina, Indonesia, and Brazil
followed. While the growth rate has decreased last two years, it will reach to 10.39
billion USD in 2028.
96

Beauty Tech is an important part of the Beauty & Personal Care market
Market definition
Beauty tech refers to the intersection of technology and the beauty industry. It Following the above-mentioned definition of beauty tech, our research focuses on
encompasses the use of advanced technologies, such as artificial intelligence (AI), personalized cosmetics-related products and smart skincare devices. The market
augmented reality (AR), and the Internet of Things (IoT), to enhance and data only covers the B2C market. Revenue is estimated and based on where the
revolutionize various aspects of the beauty and cosmetics sector. Beauty tech transaction occurs. The Beauty Tech page provides market insights, highlighting
involves the development and application of digital tools and devices that aim to changes in revenue trends, users, and average revenue per user.
enhance beauty-related experiences, improve skincare routines, and provide
personalized beauty solutions.
L’Oréal, for example, has launched a lipstick printer, called Rouge Sur Mesure,
which generates a custom-made lipstick shade at the touch of a button, with the
dedicated app recommending a lipstick shade or users selecting their preferred
color. Another well-known beauty tech product is Luna Fofo, a smart skincare
device invented by the Swedish company Foreo. It is an electronic facial cleansing
brush that includes a skin analysis function. Thanks to their advanced technology,
these products enable consumers to have new beauty-related experiences.
97

Beauty Tech accounted for 1.4% of the Beauty & Personal Care market revenue
in 2022
Key Takeaways
Revenue in the Beauty Tech market amounts to US$8.15bn in 2023. The market is
In global comparison, most revenue is generated in the United States (US$1,379m • Personalized cosmetics devices • Nailcare products
in 2023).
• AR beauty apps • Hair and ora care products
generated in 2023. • Smart beauty mirrors • B2B products
• Smart skincare devices
98

CHAPTER 2
Market Numbers
Beauty Tech revenues are estimated to increase at a CAGR(1) of 4.1% from 2018
to 2028
Market Size: Global
+4.1%(1)
10.39
9.82
9.51 9.34
8.88
8.46 8.46
7.88 8.15
7.23
6.92
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

regions in 2022
+6.1%(1)
5.7
4.0
+3.1%(1)
+2.7%(1)
2.3
2.1 1.9
1.8
+16.1%(1) +3.8%(1)
0.1 0.1 0.1 0.2
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

+6.0%(1) +2.3%(1)
1.5 1.6
1.4
1.1
+2.6%(1) +1.6%(1) +0.7%(1)
0.3 0.3 0.3 0.3

0.3 0.3
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

Beauty Tech average revenue per user is estimated to increase at a CAGR(1) of
3.3% from 2018 to 2028
Market Size: Global
+3.3%(1)
1.3 1.3
1.2
1.2
1.1 1.1
1.1 1.1
1.0
0.9 1.0
2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028

+2,4%(1)
3,26
+2,8%(1)
2,83
-7.2%(1) 2,49
2,11
+5.4%(1) 1.90
1.22 1.21
0.89
+13,4%(1)
0,05 0,10
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

With average revenue per user of 4.0, United States is the biggest market
among selected countries in 2022
+1.9%(1) +0.5%(1)
+2.3%(1)
+1.7%(1)
4.5 4.4 4.5
4.3 4.1
4.0
3.7 3.8
+6.0%(1)
1.1
0.7
2022 2028 2022 2028 2022 2028 2022 2028 2022 2028

CHAPTER 01
Appendix
• Product Overivew
• Author
STATISTA MARKET INSIGHTS
Market Insights – market data,

forecasts, and qualitative insights
Gain a better understanding of markets across 190+ geographical entities – on
a global, regional, country, and/or state level. Access our data via web
interface, download (XLS, PDF, PPT), or reports. Benefit from our 48-hour
customer service guarantee.
• 10 sectors: advertising & media, consumers, countries, digital sector,

finance, health, industrial sector, mobility, and technology
• 1,000+ markets, e.g., FinTech, Food, or Robotics
• KPIs, e.g., revenue, market shares, prices, and volume
• Features: Compare countries & regions, change currencies, select
visualizations, and/or customize downloads
• Use cases: sales planning, investment decision support, resource
allocation, and portfolio management
10 190+ 1,000+ 400+

Find out more on: sectors geographical markets reports
Go to Market Insights https://www.statista.com/outlook/
entities
107
Author
Hyein Jeong
Analyst
support@statista.com
Hyein Jeong did her master's in Economics with a focus on behavioral economics at
the University of Bonn. Before the master's course, she double majored in
Economics and Mathematics at Handong University in South Korea. She has gained
a comprehensive understanding of data analysis working at a financial market
research company and several economics research institutes. In the Consumer
Market Insights, she is mainly responsible for beauty and luxury markets.
108
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INDUSTRIES & MARKETS

Beauty & Personal Care: market

Market Outlook Fragrances 80

This report is part of

• 10 sectors: advertising & media, consumers, countries, digital sector,

10 190+ 1,000+ 400+

•Perfume and eaux de toilette

Sources: Statista Market Insights 2023

Skin Care Beauty Tech

7 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

• Worldwide average revenue per capita

• Worldwide sales channel

Revenue in billion US$

3.0%(1) 720.4 736.8

9 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Average revenue per capita in US$

10 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Online/offline revenue distribution

Sources: Statista Market Insights 2023

• Worldwide market comparison

Revenue in billion US$

258.9 +3.8% (1)

Personal Care Skin Care Cosmetics Fragrances Beauty Tech

13 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Revenue in billion US$ +4.0%(1)

14 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Average revenue per capita in US$

15 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Revenue in billion US$

+1.7%(1) +1.4%(1) +2.6%(1)

19.2 21.3 18.45

16 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Average revenue per capita in US$

316.2 +1.2%(1) +2.3%(1)

17 Notes: (1) CAGR: Compound Annual Growth Rate

Sources: Statista Market Insights 2023

Consumer spending is the average per-capita spending of private households and is

Alcohol, tobacco 3.1%

Sources: Statista Global Consumer Survey, 2022

Attitudes towards luxury products

Sources: Statista Consumer Insights Global 2023

Top 3 beauty products in the area of facial care and cleansing

Day cream 33% Day cream 66% Day cream 54%

Night cream 32% Night cream 37% Night cream 35%

Lip care 28% Lip care 29% Lip care 26%

Usage of natural cosmetics in last 12 months

Don’t know Don’t know

United States Germany United Kingdom

Brand awareness of cosmetics & body care

Sources: Statista Consumer Insights Global , 2021

from friends and 21%

Sources: Statista Consumer Insights Global, 2021

Sources: Statista Consumer Insights Global, 2021

Sources: Statista Consumer Insights Global, 2021

• Beauty, wellness, and health

• Fresh approaches to omnichannel solutions