MARYAM ASHRAF

BAFM-22-09

Management Assingment #1
SONY CORPORATION
Mission Statement :
TO enjoy the new experience of technology and fulfills the desired of
customer towards the electronic.
Vision Statement:
Using our unlimited passion for technology, content and services to
deliver groundbreaking new excitement and entertainment, as only
SONY can.
Strategic Goals:
 Sony’s generic competitive strategy focuses on product uniqueness
 Building of strategy
 Diversification
 Growth strategy or each business segment
 Enhancement of creativity
 Expansion of Kando space

Tactical Goals:
  The development of highly appreciated consumer goods and
services
 Contribution to the environment surroundings and satisfy the next
technological development
 Total carbon footprints reduction
 Improving 7 per cent of the business shares
Operational Goals:
 Provide new user experiences integrating innovative hardware,
software and services
 Reach out to new customer and develop new geographic markets
 Increase Sony’s focus on environmentally conscious products and
processes