Insha liaqat

BAFM-22-49

Assignment

Principal of Management

Google
Google is an internet search engine. It
uses a proprietary algorithm that’s
designed to retrieve and order search
results to provide the most relevant and
dependable sources of data possible.
Sundar is the CEO of google and
Alphabet and serves on Alphabet’s board
of directors.
Google LLC is an American
multinational technology company
focusing on artificial intelligence , online
1
 advertising, search engine technology,
cloud computing, computer software,
quantum computing, e-commerce, and
consumer
electronics.
Google is founded in 4 September
1998.
Its founder’s are Larry Page and Sergey
Brin.
Vision statement
1. World’s information
2. One click
Google’s vision statement provides long
term direction by declaring what they
want to achieve in years to come while
adhering to its core values like innovation
and creativity. Even after being
reorganised into Alphabet Inc.,Google still
retains this key strength that defines the
strategy behind each product it releases
or service it offers globally.
Mission statement
1. World’s information

2
 2. Organisation
3. Global accessibility
4. Usefulness
The Google mission statement is “to
organize the world’s information and make
it universally accessible and useful.”
And the Google vision statement is “to
provide access to the world’s information
in one click.”
Since its inception, Google has become
a global and highly esteemed brand.
Embodying its core values, the company
has constantly been striving to make the
world a better place through its
innovations. As part of its mission and
vision statements, Google strives to
maintain an environment of innovation and
creativity that helps shape how people
interact with information daily.