Professional Documents
Culture Documents
Unveiling Inspiring
Leadership
December 2023
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COVER
STORY
08
22 Gavin Prime
26 Hans Langenhuizen
36 Luke Marani
40 Maxcene Crowe
46 Michael Brown
54 Tracy Johnson
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A Pioneer in Healthcare
Organizations' Success in
Medicare, Medicaid, and
Underserved Markets
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With more than 25 years in the health care space, Dawn
Maroney is regarded not only as an industry expert, but also a
pioneer in positioning health care organizations for success in
the challenging Medicare, Medicaid and underserved markets.
Prior to her role at Blue Shield, Dawn served as the Chief Sales
and Marketing Officer at CareMore Health Plan, where she was
instrumental in the company's growth from 3,500 to 65,000
members. She also contributed to CareMore's status as a top-
performing and profitable industry leader.
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Revolutionizing Healthcare revolutionary care model that can management system, which has
through Data Integration and should be replicated throughout become a significant competitive
the healthcare industry. For years, advantage for the organization. By
Alignment Health, provides a wide healthcare organizations have leveraging technology and data,
range of services that leverage struggled with effectively utilizing Alignment Health has established a
technology, support the doctor, and the vast amounts of digitized data unique care model that is driving
put the senior first. Specifically, generated within the industry. better outcomes for patients and
Alignment's proprietary AVA Often, this data is siloed within improving the overall healthcare
technology platform processes individual organizations and cannot experience.
information from more than 200 be effectively used to enhance
unique data sources against more business operations, improve
than 170 artificial intelligence clinical outcomes, and drive
models to provide our teams with consumer satisfaction. Alignment
actionable insights to provide Health recognized this challenge
personalized care at scale. and seized the opportunity to
Alignment Health has developed a implement an integrated data
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MEETING THE
NEEDS OF TODAY'S
BUSINESS
LANDSCAPE BY
OFFERING
COMPREHENSIVE
MARKETING
SOLUTIONS
LANCE
RICHARDSON
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I n today's competitive business landscape, there is a
strong demand for cost-efficient and impactful brand,
design, and marketing solutions. Companies recognize
the need to establish a compelling brand identity, visually
captivating designs, and effective marketing campaigns to
sales, and people operations. The firm's ultimate goal is to
assist clients and their business in reducing customer
acquisition costs while maximizing the lifetime value of
each customer. By harnessing Proper Seven's expertise and
extensive network, the team ensures that client's business
attract and engage their target audience. By prioritizing cost attain greater results with minimal effort, expenses, and
efficiency and effectiveness, businesses can optimize risks.
resources while achieving tangible results, driving growth
and establishing a strong market presence. Core Principles for Success
Lance and Michelle strongly believe in the core principles
After gaining extensive experience working in and that drive success, including hard work, a cohesive team,
collaborating with numerous startups, Lance Richardson, strong connections and networking abilities, effective sales
Michelle Richardson, Chris Walker, and Madison Walker skills, maintaining a stellar personal and business
identified a pressing need for businesses to access high- reputation, and the ability to add value to both their team
level talent and expertise without the financial burden and and clients. They emphasize that great opportunities can
risk of hiring full-time employees. Their collective insights often be found in areas that may not be considered "sexy"
highlighted several critical factors essential for business or glamorous, contrary to what many entrepreneurs
success and growth, including sales, people operations, typically pursue. They have discovered that numerous
marketing, and revenue generation. They sought to overlooked jobs and industries, which may not appear
streamline business functions and achieve tangible results flashy or captivating, can offer substantial financial rewards.
through creative problem-solving approaches, employing Lance firmly asserts that a good opportunity remains
top-tier talent suitable for businesses at any stage. Their valuable regardless of its nature. Nevertheless, they
ultimate objective was to create and provide a service that emphasize that hard work and determination consistently
they themselves would have found invaluable when serve as the bedrock for achieving success.
building and managing their own startups.
Aligning Individuals and Company Vision
The Visionaries Lance and Michelle have discovered that the most crucial
Lance Richardson, co-founder and CGO of Proper Seven, aspect is defining and understanding the shared goals and
has extensive experience in the oil and gas and tech purpose of both individuals and the company as a whole. It
industries. He has raised millions of dollars through seed is vital to ensure that everyone involved, including new
and series rounds and played integral roles in successful hires, is aligned with the same vision and fits well within
businesses. Lance is known for his creativity, impressive the company's culture. The key is to be solving for the same
work ethic, and dedication as a husband and father. He objective, which can vary from security and consistency to
takes joy in spending time with his children, engaging in revenue generation or achieving a good work-life balance.
various activities and adventures. He has a wide range of There is no right or wrong answer, but it is critical to have a
talents and accomplishments, including professional rodeo, team that believes in and works towards the same goals.
world travel, shark diving, and fluency in Russian. Above
all, he values his family and the Proper Seven team. In addition to shared objectives, Lance and Michelle
emphasize the importance of a hardworking team that
Michelle Richardson, Co-founder and CEO of Proper values trust, honesty, open communication, and mutual
Seven, is a talented artist and entrepreneur. She excels in respect. They also seek individuals with skills and talents
visual storytelling, brand building, and marketing, aiming to that can bring added value to the business. As a consulting
create lasting products and brands. Michelle has worked company, Proper Seven relies heavily on creative problem
with successful businesses and startups, playing key roles in solving and innovation. Their success hinges on going
fundraising and leading victorious teams, campaigns, and beyond the basics and conventional norms. Innovative
projects. She is recognized for her contribution to building thinking is at the core of their business, enabling them to
outstanding brands and takes pride in her work as a significantly enhance their clients' business metrics by a
published editorial designer. As a trained artist and pianist, margin of 30-50%. It is the foundation of everything they
she cherishes the opportunity to create art daily. Michelle's do.
greatest pride lies in her family and children, and she is
grateful to have her best friend and husband as her business Balancing Individual Heroics and Effective Team
partner. Processes
Lance and Michelle share the belief that organizations
Comprehensive Marketing Solutions thrive through a combination of individual heroics and
Proper Seven is a comprehensive creative marketing agency effective team processes. They recognize the significance of
that covers all aspects of marketing, branding, growth, both aspects and understand that one cannot flourish
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without the other. It is essential to have importance of resisting the temptation
individuals with exceptional talents On the other hand, Michelle is to imitate others or adopt a persona
who can bring innovation, creativity, primarily responsible for the brand that doesn't align with who they truly
and drive growth to the table. At the management, marketing strategies, are. Lance believes that one's unique
same time, these individuals must also design elements, and overall vision of qualities and quirks are their greatest
collaborate effectively within team the company. She brings her expertise superpowers, and they should bring
processes, providing stability, in crafting a compelling brand identity, them to the table with confidence.
following established procedures, and implementing effective marketing Lance reminds aspiring leaders that
ensuring consistency. campaigns, and ensuring that the everyone is navigating uncharted
company's design elements align with territory every day, and with each
When building their team at Proper its overarching vision. experience, they grow and become
Seven, Lance and Michelle sought out more proficient. He encourages them to
individuals with unique Together, Lance and Michelle adopt a mindset where there are only
superpowers—distinctive talents and complement each other's roles, two outcomes: either winning or
strengths that could be harnessed and working in synergy to achieve the learning. By focusing on adding value
integrated into efficient processes. By company's goals and foster its success. to their team, they can also facilitate
combining individual heroics with their team members' growth and help
team processes, they aimed to Lance's happiest part of the daily them unleash their full potential.
maximize business success. This routine is the opportunity to work
approach allows for the unleashing of alongside his team, engaging in For Lance, the key is to create an
innovative thinking and creativity, meaningful work together. After a environment that encourages personal
while also ensuring the stability and challenging and productive day, he and professional development, where
structure necessary for consistent finds immense joy in spending quality team members can contribute their
performance and positive outcomes. time with his loved ones, including his skills and talents to drive the business
children. The feeling of coming home forward and enhance its overall value.
Driving Success through Synergy to their smiling faces is unparalleled By helping individuals become the best
Lance's primary responsibilities at the and brings him the utmost happiness. versions of themselves, leaders can
company revolve around driving foster a culture of growth and success.
growth, revenue generation, sales, and Advice for First-Time Leaders
overseeing company and client metrics Lance advises individuals taking on
and projections. He takes on the role of their first leadership role that the
a creative problem solver, tackling journey ahead won't be smooth sailing,
challenges and finding innovative and feelings of inadequacy and
solutions to propel the business unreadiness may linger, perhaps
forward. indefinitely. He emphasizes the
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MICHELLE
RICHARDSON
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Luke
Maran i
Revolutionizing E-commerce by Reshaping
Online Stores through Ground-breaking
Software
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From Adversity to Triumph
Luke is a normal guy of 23 years old, that start his online
business career when he was 20. In the past Luke doesn't
had a very good time… his situation it was like: Debt, no
money, no friends and bad situation at university… so he
spent bad times with himself.
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AI, enabling individuals to earn money online
without substantial upfront costs, specialized
skills, or excessive time commitment. While
trading and dropshipping may indeed be
profitable for some, they often require
individuals to spend 10 to 12 hours per day in
front of a computer screen.
In essence, Luke has devised a groundbreaking method for individuals But what made this software exceptionally
to earn money from home, even without substantial financial resources effective?
or expertise. He has embraced the power of Artificial Intelligence (AI)
as a new wave in the online business realm. While many online The answer was surprisingly simple: Luke
businesses can indeed change lives, they often demand significant recognized that he should entrust its
financial investment, expertise, and an extensive time commitment. development to someone with superior
Luke recognized the need for a different approach. He chose the path of programming and trading skills.
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Maxcene
Crowe
Empowering Organisations with Years
of Facilities Management and
Procurement Expertise
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W ith over 27 years of experience in Facilities
Management and Procurement, Maxcene
Crowe assists organisations in making an
impact through education, knowledge-sharing, and the
implementation of strategies and solutions for facilities
management and procurement. Maxcene holds the
Chartered Institute of Workplace and Facilities
Management (CIWFM) credential and is also the author
of the book "Mobilisation Mastery," which imparts
insights and best practices for Mobilising supply chains
and operational teams.
The Company
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also capture what stage they are in innovations and ideas, adapting to and Harmonising Vision and Impact
their transition journey. utilising various technologies to enrich
learning, and cultivating diverse Maxcene's cherished priorities resonate
“We offer introductory webinars that perspectives are all essential for with the UN Sustainable Development
cover the key stages of transition and delivering the most optimal learning Goals, encompassing better mental
specialist areas during the contract experiences and positive customer well-being, fostering health and
period a Client experiences,” says experience journeys for clients. advancement for the disadvantaged,
Maxcene. and ensuring accessible quality
Drawing lessons from thought leaders education and skill development. A
The webinars flow into workshops that and gathering insights from experts pivotal thrust of "Mobilisation
take a deep dive into specific topics i.e. within and outside the industry are key Mastery" involves establishing a global
Pre-mobilisation, The transition stage, aspects of this approach. Moreover, online platform accessible to all,
transformation stage, stabilisation and Maxcene emphasises the significance offering a career path for students
at end of contract life de-mobilisation of remaining connected to the broader specialising in transition. With the
of the contract. Maxcene shares that world and individuals across different facilities management sector poised for
mobilisations are complex as such sectors. substantial growth in the next five
MCFM offers training modules that years, securing adept talent for
breakdown the interdependencies in In Maxcene's view, emerging leaders successful project management is
the transition world, for example, today might be lacking certain crucial.
understanding legal entities, the qualities. For instance, a sense of the
importance of due diligence, risk importance of giving back and creating Collaboration and partnerships stand as
management and stakeholder a positive societal impact through their Maxcene's third priority. A strong
engagement to name a few of the endeavors could be under-emphasised.
courses on offer in 2024. The whole Amidst the prevalence of digital -, the
framework is supported by a human skills component is vital but
Mobilisation toolkit aimed to provide can often be overlooked. Traits like
its learners with essential documents, humility and gratitude hold immense
templates and checklists to mobilise value to Maxcene.
successfully and embed skills into their
business.
Elevating Education
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advocate of multiplying efforts,
Maxcene seeks the right partners to Maxcene finds the most joy in her Maximising Leadership Success
achieve both social impact and daily routine when connecting with Maxcene's advice for those entering
business objectives. others and disseminating knowledge their first leadership role revolves
through writing and training. around understanding people, culture,
Inspiring Transformation and the business. Taking time to learn
Vision for Mobilisation Mastery about teams, actively listening, and
In her role as a visionary, Maxcene Academy avoiding micro-management are key
undertakes the task of developing a aspects. Notably, Maxcene highlights
business that embodies her Maxcene reflects on a significant the value of quieter individuals,
values—serving as a source of professional risk taken years ago when suggesting ways to empower them for
inspiration, education, and positive transitioning from the industry to maximum contribution. Empowerment,
transformation for others. This becoming a landlady of a rural according to Maxcene, forms a strong
endeavor aims to invigorate and publican house. Acknowledging the team and allows personal growth.
energise individuals. Maxcene's adage that growth often arises from Maxcene stresses that being the
responsibilities extend to drawing in setbacks, Maxcene recounts a period smartest isn't essential; rather, drawing
top industry experts to instruct at the marked by several unsuccessful the best from team members and
Mobilisation Mastery Academy, business ventures, which posed nurturing them is vital. Accepting that
fostering an environment of inclusivity challenges that have fortunately been team members may move on to new
that encourages authenticity, diversity overcome. passions is important, and adapting
and a passion to thrive. swiftly is essential.
Looking ahead, Maxcene envisions a
future where the Mobilisation Mastery Want to learn more about Maxcene's
Academy is firmly established, vision you can email
fostering social impact in learning, info@maxcene.com , connect on
education, and communities. This LinkedIn https://bit.ly/3Yv4oIA visit
vision involves collaborations with her website
organisations like B1G1.org, GLEAC, https://www.mcfmglobal.com
as well as local community and social
enterprises, all with the aim of
generating positive change in various
spheres.
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Tracy
Johnson
A Visionary IT Professional with
Customer-Centric Leadership in
the Dynamic IT World
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Showing Determination and Resilience
A Well-Rounded Professional
Before starting his career, Tracy spent a lot of
At work, Tracy is all in—dedicated and time playing basketball during his school years,
hardworking, driven by the organization's from 6th to 8th grade. He was good at it, scoring
goals and the team's success. He's a pro at an impressive 30 points per game in 8th grade.
connecting with people from all walks of life, Tracy grew tall, reaching 6 feet 5 inches, and
taking the time to understand their unique decided to play college basketball, even though he
stories and journeys. Tracy knows that knew he wouldn't go pro. Through his sports
people are shaped by their past experiences, experience, he also pursued a business degree and
which make them the pros they are today. To learned important teamwork and collaboration
keep the workplace positive, he aims to be lessons that helped him in his career.
approachable and someone colleagues can
chat with about work stuff or personal stuff. Tracy's journey has been all about staying
determined and focused on his goal of becoming a
Tracy has learned that going beyond job successful business pro. Even when he faced lots
duties and getting to know people on a of challenges and obstacles, he didn't give up. He
personal level is how you get them to give showed he could overcome anything with his
their best effort and stay committed. He's all dedication and commitment to his goals.
about humor and not taking life too seriously,
knowing that life's short. His motto is to give Vision for Transformation
it his all and do his best to succeed in tasks
and projects. Tracy's really proud of being a Tracy is focused on making significant changes in
top-notch salesperson.
three key areas within the field of IT and
technology. First, he's all about green tech. He
Outside of work, Tracy likes taking walks
thinks it's important to cut down on our carbon
during the week and is working on getting
footprint and protect the planet, especially with all
better at golf again after a break during the
the wildfires and other environmental problems
COVID-19 pandemic. He's a big sports fan,
loving basketball, baseball, football, and golf.
going on.
Spending quality time with his family is
super important, and he helps his 96-year- Second, Tracy's on a mission to make sure
old grandma and 80-year-old mom with everyone in the world can get on the internet. He
chores on the weekends. Tracy's upbringing knows that having internet access is a must in
in a single-parent household, with his today's connected world. He's all about closing
grandma and mom as big influences, has the gap and giving folks in underserved areas the
made him who he is today. same chances.
When he's got free time, Tracy enjoys Lastly, Tracy wants to use IT to make life better
watching movies and playing strategy for everyone. He wants to use tech to improve
games. People say he's the kind of person things like healthcare, education, and just daily
you'd want to sit next to on a plane because life in general. His goal is to bring us all closer
he's friendly and easy to talk to. together and make the world a better place.
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