Review: Social Media Marke

Book Author: Roberta Minazzi,

Publisher: Springer International Publishing

Year: 2015
Bern, Switzerland

Review Presented By
M. Hammad Kiani (SP19-BPY-052)
Mian Hassan Aslam (SP19-BPY-049)
Muhammad Usman (SP19-BPY-055)
Shahzeb-ur-Rehman (SP19-BPY-070)
INTRODUCTION: This book examines and explores the impact of social media on the
consumer habits and behaviors. It also explores social media marketing tools and
techniques that are utilized by companies as a marketing strategy. It also provides a
literature review on social media and its impact of the tourism and hospitality industry. It
is an easy-to-read book that contains a wealth of theoretical framework and practical
examples of the use and impact of social networks on both aspects of functioning
market i.e. supply and demand in the tourism industry. This book is an invaluable read
for students, professionals, and policy makers involved in social media marketing.

PURPOSE: The main aim of the book is to investigate and explore the on-going trends
of social media within the tourism sector. It also explores the impact of demand and
supply on the tourism industry and hospitality using Social Media. Another important
aim of the book is to explore the changing trends in social media.

REVIEW: This e-book describes ongoing tendencies in social media in the tourism and
hospitality place, highlighting affects on both the supply and demand aspect. It offers an
aggregate of principle and exercise, with discussion of actual-lifestyles organization
memories.

The e-book is split into 3 factors, the number one of which offers a top level view of
recent tendencies in social media and person-generated content. It clarifies ideas that
are frequently utilized in an overlapping way and examines the “digitization of word of
mouth” by online networks (Minazzi, 2015). The second one aspect analyzes the affects
that social media can also have on tourist conduct for each step in the excursion
manner and moreover on providers, highlighting possibilities, threats and techniques. In
the third and the last part of the e-book, future capability, opportunities in advertising
and marketing technology are explored and viable strategies for social tracking through
key overall performance indicators are examined. It is considered how attractive clients
and potential there is with the resource of social media (Minazzi, The Digitization of
Word-of-Mouth, 2015). Another aspect that is explored in the last part of the book is
how digital phrase-of-mouth verbal exchange, have critical effects on profits and
income. The dialogue encompasses techniques to degree company ordinary
performance on each of the social media in order to recognize the top of the line blend a

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very good way to assist and enhance industrial company strategies. Book analyzes the
impacts that social media can have on traveler behavior for each step in the travel
process and also on suppliers, highlighting opportunities, threats and strategies.
(Ozturk, 2009) It has also described future potential trends deriving from the mobile
marketing technologies are explored and possible methods for social monitoring by
means of key performance indicators are examined.

What I really liked about the book is that the discussion encompasses methods to
measure company performance on each of the social media in order to understand the
optimal mix that will support and improve business strategies. It will hopefully provide a
better understanding of recent developments of social media and opportunities for travel
organizations (Minazzi, Social Media Impacts on Travelers, 2015). Creating engaging
contents is the most crucial step to go if you aim to attract more customers. Customer
service is another essential aspect of the tourism industry that has changed with social
media. They have talked about the best social media channels for tourism marketing
including Facebook, twitter, Instagram (Minazzi, Mobile Social Media Marketing in
Tourism, 2015). There are various platforms that you can use to contact with different
groups of travelers. Social media plays a significant role in many aspects of tourism,
especially in information search and decision-making behaviors, tourism promotion and
in focusing on best practices for interacting with consumers.

Criticism: Although the e-book gives a plethora of statistics on how social media can
be used for advertising and marketing in the tourism and hospitality zone, there are too
many references and quoted research which makes the book a little dull at times. Better
pictorial representation could have added more flavor in the book, other visual aids and
photograph shows, the inclusion of which could have made the records less
complicated to apprehend and understand. Moreover, the e-book is typed in this sort of
manner in which it appears extra like a research study than a e-book.

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References
Minazzi, R. (2015). Social Media Marketing in Tourism and Hospitality. Switzerland: Springer
International Publishing.

Minazzi, R. (2015). Mobile Social Media Marketing in Tourism. In R. Minazzi, Social Media Marketing in
Tourism and Hospitality (pp. 127-135). Bern: Springer International Publishing.

Minazzi, R. (2015). Social Media Impacts on Travelers. In R. Minazzi, Social Media Marketing in Tourism
and Hospitality (pp. 41-76). Bern: Springer International Publishing.

Minazzi, R. (2015). The Digitization of Word-of-Mouth. In R. Minazzi, Social Media Marketing in Tourism
and Hospitality (pp. 1-19). Bern: Springer International Publishing.

Ozturk, A. B. (2009). Digital Marketing and Social Media Strategies for Tourism and Hospitality
Organizations. Anatonia: GoodFellow Publishers.