Budget Template Germany 2014 V1

Full Budget (pre populated with Actual + Fcst 14) Fcst Fcst Fcst Fcst Fcst
Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget Budget Fcst 14 Budget 2014 FY13 Var to Var to Var to
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun FY FY FY FY Fcst 14 Budget14 FY13
Discount % Discount % 0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sales Sales 59,615 72,380 59,220 79,445 93,418 178,571 66,783 74,826 71,821 82,334 78,910 67,592 984,916 845,613 797,734 757,828 139,303 187,183 227,088
16.5% 23.5% 30.0%
Opening Stock Opening Stock 0 0 0 0 0 0 0 0 0 0 0 0 2 0 0 (2) 0
Purchases Purchases 14,158 17,746 15,560 20,289 21,616 46,849 16,779 20,061 19,255 22,074 21,156 18,121 253,665 7 5 5 253,658 253,660 253,660
Purchases - Dry Ice Purchases - Dry Ice 0 0 0 0 0 0 0
Less Closing Stock Less Closing Stock 0 0 0 0 0 0 0 0 0 0 0 0 373,227 452,729 438,861 (373,227) (452,729) (438,861)
Cost of Sales Cost of Sales 14,158 17,746 15,560 20,289 21,616 46,849 16,779 20,061 19,255 22,074 21,156 18,121 253,665 217,078 205,896 193,413 36,587 47,769 60,252
COGS % COGS % 24% 25% 26% 26% 23% 26% 25% 27% 27% 27% 27% 27% 26% 25.7% 25.8% 25.5% 0.1% -0.1% 0.2%
Gross Margin Gross Margin 45,457 54,634 43,660 59,156 71,802 131,722 50,003 54,765 52,566 60,261 57,754 49,470 731,251 628,536 591,838 564,415 102,715 139,413 166,836
Gross Margin % Gross Margin % 76.3% 75.5% 73.7% 74.5% 76.9% 73.8% 74.9% 73.2% 73.2% 73.2% 73.2% 73.2% 74.2% 74.3% 74.2% 74.5% -0.1% 0.1% -0.2%
Staff Costs Staff Costs
Salary Salary 16,034 16,034 16,034 18,329 19,094 19,094 16,034 16,034 16,034 16,034 16,034 16,034 200,823 182,277 171,641 179,995 18,546 29,182 20,828
Bonus Bonus 2,500 2,500 2,500 2,500 10,000 8,289 354 350 1,711 9,647 9,650
Hourly Rate Bonus Hourly Rate Bonus 0 0 0 0 0 0 0
Social Security Social Security 20% 3,168 3,662 3,168 4,115 3,773 4,267 3,168 3,168 3,168 3,168 3,662 3,168 41,654 35,198 34,548 35,697 6,457 7,106 5,958
Staff Benefits / Facilities Staff benefits 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Staff Costs Total Staff Costs 19,202 22,196 19,202 24,944 22,867 25,861 19,202 19,202 19,202 19,202 22,196 19,202 252,477 225,763 206,542 216,042 26,714 45,935 36,436
Staff Cost % Staff Cost % 32% 31% 32% 31% 24% 14% 29% 26% 27% 23% 28% 28% 26% 26.7% 25.9% 28.5% -1.1% -0.3% -2.9%
Premises Premises
Rent Rent 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 120,000 111,689 104,126 103,731 8,311 15,874 16,269
Property Taxes / Rates Property taxes / rates 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Service Charges Service charges 0 40 0 43 30 0 0 351 139 298 (172) 0 730 730 786 778 0 (55) (48)
Insurance Insurance 258 0 0 0 0 0 0 359 0 0 0 0 617 617 654 647 0 (37) (30)
Total Premises Costs Total Premises Costs 10,258 10,040 10,000 10,043 10,030 10,000 10,000 10,711 10,139 10,298 9,828 10,000 121,348 113,036 105,565 105,157 8,311 15,782 16,191
Premises Cost % Premises Cost % 17% 14% 17% 13% 11% 6% 15% 14% 14% 13% 12% 15% 12% 13.4% 13.2% 13.9% -1.0% -0.9% -1.6%
Operating Costs Operating Costs
Total Operating Costs Total Operating Costs 3,895 5,713 5,256 7,701 5,660 6,591 5,581 5,543 3,348 5,187 5,204 4,373 64,052 0 64,052 71,989 67,851 0 (7,937) (3,799)
Operating Cost % Operating Cost % 7% 8% 9% 10% 6% 4% 8% 7% 5% 6% 7% 6% 7% 7.6% 9.0% 9.0% -1.1% -2.5% -2.5%
Distribution Costs Distribution Costs 542 618 412 1,149 1,506 2,082 2,381 1,832 541 622 724 1,012 13,421 13,421 15,178 14,187 0 (1,757) (766)
Distribution Cost % Distribution Cost % 1% 1% 1% 1% 2% 1% 4% 2% 1% 1% 1% 1% 1% 1.6% 1.9% 1.9% -0.2% -0.5% -0.5%
Retail Margin Retail Margin 11,561 16,067 8,790 15,317 31,740 87,189 12,839 17,477 19,335 24,952 19,802 14,883 279,953 212,263 192,562 161,179 67,690 87,391 118,775
Retail Margin % Retail Margin % 19% 22% 15% 19% 34% 49% 19% 23% 27% 30% 25% 22% 28% 25.1% 24.1% 21.3% 3.3% 4.3% 7.2%
Berlin 1 VAT RATE 1.19 Annual LFL % 6.57%
Sales Act
Avg Sale Build Your Saturdays 13.14 + Fcst
2013/2014 Visitors Conversion (Net) Euros Sales Gross Sales Ex VAT 2014/2015 Visitors Conversion Avg Sale Visitors Conversion Avg Sale Customers Bus £ Sales Gross Sales Ex VAT Increase % +(-) 14 Ex VAT LFL% Monthly Commentry
Jul-13 15,593 22.81% 15.86 67,101 56,387 Jul-14 200 1% 15,793 23.81% 15.86 3,760 70,942 59,615 5.7% 56,387 5.7% Loud and Proud Demos in front of the Shop
Aug-13 18,407 22.43% 16.10 79,080 66,454 Aug-14 2% 18,407 24.43% 16.10 4,496 86,132 72,380 8.9% 66,454 8.9% Sales Training, optimized staff assignment
Sep-13 13,033 28.41% 15.37 67,732 56,918 Sep-14 100 0.50 13,133 28.41% 15.87 3,731 70,472 59,220 4.0% 56,918 4.0% VIP Party, Facebookaction, Shopevents
Oct-13 19,289 23.94% 15.58 85,602 71,935 Oct-14 2% 0.30 19,289 25.94% 15.88 5,004 94,540 79,445 10.4% 71,935 10.4% well trained staff on the shopfloor
Nov-13 17,862 28.32% 17.05 102,631 86,245 Nov-14 2% 0.20 17,862 30.32% 17.25 5,416 111,167 93,418 8.3% 86,245 8.3%
Dec-13 27,912 33.44% 17.76 197,249 165,755 Dec-14 800 1% 0.30 28,712 34.44% 18.06 9,889 212,500 178,571 7.7% 165,755 7.7% New Window Concept/ Advent calendar and Facebookaction/ better Stock
Jan-14 13,309 30.69% 15.18 73,809 62,024 Jan-15 300 1% 0.30 13,609 31.69% 15.48 4,313 79,471 66,783 7.7% +1 62,024 7.7% better Stock/ customer tie through samples in december
Feb-14 14,293 30.39% 16.35 84,500 71,008 Feb-15 200 1% 0.10 14,493 31.39% 16.45 4,549 89,043 74,826 5.4% 71,008 5.4% Berlinale relatet Facebookaction/ optimised staff assignment
Mar-14 14,748 28.62% 16.34 82,079 68,974 Mar-15 1% 0.10 14,748 29.62% 16.44 4,368 85,467 71,821 4.1% -1 68,974 4.1% around 14000 visitors this year, we are confident to hold this next year
Apr-14 18,955 25.60% 16.39 94,645 79,534 Apr-15 200 0.40 19,155 25.60% 16.79 4,904 97,978 82,334 3.5% 79,534 3.5% Easter in April / 2013 Easter in March
May-14 15,266 29.77% 16.17 87,478 73,511 May-15 300 1% 0.30 15,566 30.77% 16.47 4,790 93,903 78,910 7.3% +1 73,511 7.3% Loud and Proud Demos in front of the Shop
Jun-14 12,953 29.99% 16.86 77,920 65,479 Jun-15 300 0.15 13,253 29.99% 17.01 3,974 80,434 67,592 3.2% -1 65,479 3.2% Summer relatet Demos in front of the Shop/ VIP Party
Sales Sales 63,895 68,172 62,492 89,490 98,263 196,287 58,999 62,224 66,543 81,175 76,944 60,066 984,549 823,157 819,955 782,672 161,392 164,595 201,877
19.6% 20.1% 25.8%
COGS % COGS % 22% 25% 27% 35% 23% 24% 27% 26% 26% 26% 26% 26% 26% 26.1% 26.4% 25.7% 0.1% -0.2% 0.5%
Salary Salary 12,823 12,823 12,823 17,413 17,413 17,413 12,823 12,823 12,823 12,823 12,823 12,823 167,646 162,745 156,027 153,900 4,901 11,619 13,746
Bonus Bonus 0 4,667 1,831 1,813 (4,667) (1,831) (1,813)
Social Security Social Security 20% 2,534 2,534 2,534 3,440 3,440 3,440 2,534 2,534 2,534 2,534 2,534 2,534 33,123 33,546 33,036 32,297 (422) 87 826
Total Staff Costs Total Staff Costs 15,357 15,357 15,357 20,853 20,853 20,853 15,357 15,357 15,357 15,357 15,357 15,357 200,769 200,957 190,894 188,010 (188) 9,876 12,760
Premises Premises
Rent Rent 12,305 12,789 12,370 12,370 12,370 12,485 12,370 12,428 12,458 12,458 12,428 12,428 149,260 149,260 149,238 146,954 0 22 2,306
Service Charges Service charges 145 40 95 145 30 0 0 83 362 146 0 0 1,047 1,047 1,120 1,109 0 (74) (63)
Total Premises Costs Total Premises Costs 12,708 12,829 12,465 12,515 12,400 12,485 12,370 12,871 12,820 12,605 12,428 12,428 150,924 150,924 151,012 148,711 0 (88) 2,213
Distribution Costs Distribution Costs 755 143 394 1,845 1,381 1,819 1,574 1,072 832 505 760 362 11,441 11,441 12,770 11,595 0 (1,329) (154)
Hamburg VAT RATE 1.19 Annual LFL % 16.51%
Sales Act
2013/2014 Visitors Conversion (Net) Euros Sales Gross Sales Ex VAT 2014/2015 Visitors Conversion Avg Sale Visitors Conversion Avg Sale Customers Bus £ Gross Sales Gross Sales Ex VAT Increase % +(-) 14 Ex VAT LFL% Monthly Commentry
Jul-13 16,212 21.86% 15.61 65,853 55,339 Jul-14 500 1% 1.00 16,712 22.86% 16.61 3,820 500 76,035 63,895 15.5% 55,339 15.5% Starker Besucherrückgang im letzten Jahr. Hoffe, dass der Trend nicht weiter anhält und wir langsam
Aug-13 16,909 22.57% 15.61 70,910 59,588 Aug-14 500 1% 1.00 17,409 23.57% 16.61 4,104 81,124 68,172 14.4% 59,588 14.4% Letztes Jahr im Juli und August deutlich Unterbesetzt, mit besserer Personalabdeckung ist deutlich mehr
Sep-13 13,376 26.14% 15.59 64,883 54,524 Sep-14 500 1% 1.00 13,876 27.14% 16.59 3,766 74,365 62,492 14.6% 54,524 14.6%
Oct-13 19,471 21.41% 16.23 80,491 67,639 Oct-14 200 5% 1.00 19,671 26.41% 17.23 5,194 106,493 89,490 32.3% 67,639 32.3% letztes Jahr schon enormen zuwachs an Besuchern.
Nov-13 19,477 26.71% 16.75 103,702 87,144 Nov-14 500 1% 1.00 19,977 27.71% 17.75 5,535 116,933 98,263 12.8% 87,144 12.8% Frühere und bessere Einarbeitung der Weihnachtsaushilfen.
Dec-13 31,098 30.01% 17.41 193,311 162,446 Dec-14 500 2% 2.00 31,598 32.01% 19.41 10,115 233,582 196,287 20.8% 162,446 20.8% Letztes Weihnachten war sehr schlecht. Es wurde der falsche Fokus gelegt. Durch besserer Einarbeitu
Jan-14 12,940 27.24% 14.90 62,497 52,519 Jan-15 200 1% 1.00 13,140 28.24% 15.90 3,711 70,209 58,999 12.3% +1 52,519 12.3% Sale-Aktion wird immer bekannter und lockt besucher an. Den Fokus allerdings auf Alljahresprod. Setze
Feb-14 13,450 27.20% 15.17 66,021 55,480 Feb-15 200 1% 1.00 13,650 28.20% 16.17 3,849 74,046 62,224 12.2% 55,480 12.2%
Mar-14 15,932 24.58% 15.23 70,956 59,627 Mar-15 100 1% 1.00 16,032 25.58% 16.23 4,101 79,186 66,543 11.6% -1 59,627 11.6% Ostern 5.4.
Apr-14 20,596 23.26% 15.17 86,468 72,662 Apr-15 100 1% 1.00 20,696 24.26% 16.17 5,020 96,598 81,175 11.7% 72,662 11.7%
May-14 15,519 27.05% 15.34 76,635 64,399 May-15 300 1% 2.00 15,819 28.05% 17.34 4,436 91,563 76,944 19.5% +1 64,399 19.5% Durch drei Feiertage im Mai und Ferien mehr Besucher. Der Average war im vergangenen Jahr deutlich unt
Jun-14 12,251 27.22% 16.10 63,870 53,673 Jun-15 200 1% 1.00 12,451 28.22% 17.10 3,513 71,479 60,066 11.9% -1 53,673 11.9%
Sales Sales 38,029 45,388 35,320 47,333 57,667 119,537 47,740 38,798 38,768 46,617 46,391 36,592 598,179 492,927 512,024 484,073 105,252 86,156 114,106
21.4% 16.8% 23.6%
COGS % COGS % 24% 25% 27% 18% 23% 25% 32% 27% 27% 27% 27% 27% 26% 25.7% 27.0% 26.0% 0.0% -1.4% -0.4%
Gross Margin % Gross Margin % 75.9% 75.4% 73.3% 82.3% 76.6% 74.6% 67.5% 73.0% 73.0% 73.0% 73.0% 73.0% 74.4% 74.3% 73.0% 74.0% 0.0% 1.4% 0.4%
Salary Salary 9,974 9,974 9,974 9,974 11,504 11,504 10,739 9,974 9,974 9,974 9,974 9,974 123,513 90,911 94,641 92,928 32,602 28,872 30,585
Bonus Bonus 0 1,993 1,353 1,340 (1,993) (1,353) (1,340)
Staff Cost % Staff Cost % 31% 26% 34% 25% 24% 12% 27% 31% 31% 26% 26% 33% 25% 22.9% 22.9% 23.7% 1.8% 1.9% 1.0%
Premises Premises
Rent Rent 4,518 4,636 4,346 4,400 5,223 5,069 4,963 4,963 4,963 4,963 4,963 4,963 57,969 57,969 54,954 54,262 0 3,015 3,707
Service Charges Service charges 178 40 178 356 48 0 (18) 44 754 341 180 180 2,281 2,281 1,319 1,484 0 962 797
Total Premises Costs Total Premises Costs 4,954 4,676 4,524 4,756 5,270 5,069 4,945 5,367 5,717 5,304 5,143 5,143 60,867 60,867 56,926 56,393 0 3,940 4,473
Distribution Costs Distribution Costs 432 443 256 709 1,140 1,068 1,964 1,215 381 348 679 578 9,213 9,213 9,839 9,581 0 (627) (368)
Frankfurt 1 VAT RATE 1.19 Annual LFL % 26.35%
Sales Act
Jul-13 4,819 37.27% 17.69 37,818 31,779 Jul-14 250 2% 1.41 5,069 39.27% 19.10 1,991 45,254 38,029 19.7% 31,779 19.7%
Aug-13 6,106 34.88% 17.41 44,127 37,081 Aug-14 200 3% 1.59 6,306 37.88% 19.00 2,389 54,011 45,388 22.4% 37,081 22.4%
Sep-13 4,535 35.85% 17.35 33,567 28,207 Sep-14 250 3% 1.65 4,785 38.85% 19.00 1,859 42,031 35,320 25.2% 28,207 25.2%
Oct-13 6,709 31.80% 17.29 43,894 36,886 Oct-14 250 4% 1.71 6,959 35.80% 19.00 2,491 56,326 47,333 28.3% 36,886 28.3%
Nov-13 7,434 33.74% 18.22 54,378 45,696 Nov-14 250 2% 2.78 7,684 35.74% 21.00 2,746 68,623 57,667 26.2% 45,696 26.2%
Dec-13 14,211 37.22% 18.34 115,460 97,025 Dec-14 300 2% 2.66 14,511 39.22% 21.00 5,692 142,249 119,537 23.2% 97,025 23.2%
Jan-14 7,536 30.69% 15.79 43,459 36,520 Jan-15 150 2% 3.21 7,686 32.69% 19.00 2,513 56,810 47,740 30.7% +1 36,520 30.7%
Feb-14 5,907 30.39% 17.12 36,565 30,727 Feb-15 200 3% 1.91 6,107 33.39% 19.03 2,039 46,170 38,798 26.3% 30,727 26.3%
Mar-14 6,106 29.59% 17.22 37,032 31,120 Mar-15 200 3% 1.64 6,306 32.59% 18.86 2,055 46,134 38,768 24.6% -1 31,120 24.6%
Apr-14 8,345 26.32% 16.03 41,890 35,202 Apr-15 250 5% 1.29 8,595 31.32% 17.32 2,692 55,474 46,617 32.4% 35,202 32.4%
May-14 6,895 28.67% 17.24 40,550 34,075 May-15 300 6% 1.36 7,195 34.67% 18.60 2,495 55,206 46,391 36.1% +1 34,075 36.1%
Jun-14 5,234 31.49% 17.67 34,656 29,123 Jun-15 350 3% 1.33 5,584 34.49% 19.00 1,926 43,544 36,592 25.6% -1 29,123 25.6%
Sales Sales 48,055 53,459 42,296 58,050 65,316 140,620 44,645 47,386 59,469 61,253 56,419 48,088 725,056 591,954 625,656 583,858 133,101 99,400 141,197
22.5% 15.9% 24.2%
COGS % COGS % 22% 23% 37% 24% 38% 19% 30% 26% 26% 26% 26% 26% 26% 25.9% 24.9% 25.4% 0.0% 1.0% 0.4%
Gross Margin % Gross Margin % 78.5% 77.4% 63.2% 76.1% 62.2% 80.7% 70.1% 74.1% 74.1% 74.1% 74.1% 74.1% 74.1% 74.1% 75.1% 74.6% 0.0% -1.0% -0.4%
Salary Salary 9,903 9,903 9,903 9,903 12,963 13,547 10,821 9,903 9,903 9,903 9,903 9,903 126,458 134,860 141,093 138,822 (8,402) (14,635) (12,364)
Bonus Bonus 0 263 202 200 (263) (202) (200)
Social Security Social Security 20% 1,957 1,957 1,957 1,957 2,561 2,677 2,138 1,957 1,957 1,957 1,957 1,957 24,986 25,036 26,825 26,216 (51) (1,839) (1,230)
Total Staff Costs Total Staff Costs 11,860 11,860 11,860 11,860 15,524 16,224 12,959 11,860 11,860 11,860 11,860 11,860 151,444 160,160 168,120 165,238 (8,716) (16,676) (13,794)
Premises Premises
Rent Rent 11,350 11,350 11,350 11,350 11,350 11,350 11,350 12,228 11,110 11,464 11,464 11,464 137,178 137,178 137,323 135,850 0 (145) 1,328
Service Charges Service charges 0 40 0 0 30 0 151 83 90 90 0 0 483 483 784 557 0 (301) (74)
Distribution Costs Distribution Costs 499 165 302 1,359 1,092 1,052 1,784 1,044 581 428 499 326 9,130 9,130 9,966 9,347 0 (836) (217)
Retail Margin Retail Margin 9,683 11,817 (1,414) 12,617 8,371 80,697 490 6,174 16,952 17,564 12,034 7,799 182,785 75,385 92,580 64,922 107,401 90,206 117,863
Retail Margin % Retail Margin % 20% 22% -3% 22% 13% 57% 1% 13% 29% 29% 21% 16% 25% 12.7% 14.8% 11.1% 12.5% 10.4% 14.1%
Cologne VAT RATE 1.19 Annual LFL % 13.72%
Sales Act
Jul-13 16,603 17.04% 15.10 50,841 42,724 Jul-14 2% 0.10 16,603 19.04% 15.20 3,161 57,185 48,055 12.5% 42,724 12.5% Ziel: in jedem Monat soll LFL um 10-15% steigen. New shop mananger from Wuppertal
Aug-13 19,381 15.78% 15.31 55,732 46,833 Aug-14 2% 0.20 19,381 17.78% 15.51 3,446 63,616 53,459 14.1% 46,833 14.1%
Sep-13 13,783 17.91% 15.17 44,541 37,429 Sep-14 2% 0.25 13,783 19.91% 15.42 2,744 50,332 42,296 13.0% 37,429 13.0%
Oct-13 20,543 16.53% 14.95 60,410 50,765 Oct-14 2% 0.30 20,543 18.53% 15.25 3,806 69,079 58,050 14.4% 50,765 14.4%
Nov-13 16,523 22.56% 15.28 67,801 56,976 Nov-14 2% 0.50 16,523 24.56% 15.78 4,058 1,500 77,726 65,316 14.6% 56,976 14.6% Verkaufsoffener Sonntag
Dec-13 31,151 24.90% 15.88 146,584 123,180 Dec-14 2% 0.70 31,151 26.90% 16.58 8,380 2,000 167,337 140,620 14.2% 123,180 14.2% Verkaufsoffener Sonntag
Jan-14 12,651 22.82% 13.82 47,472 39,893 Jan-15 2% 0.40 12,651 24.82% 14.22 3,140 53,127 44,645 11.9% +1 39,893 11.9%
Feb-14 13,067 21.60% 14.87 49,931 41,959 Feb-15 2% 0.50 13,067 23.60% 15.37 3,083 56,390 47,386 12.9% 41,959 12.9%
Mar-14 16,863 19.11% 15.85 60,789 51,083 Mar-15 2% 0.50 16,863 21.11% 16.35 3,560 1,500 70,769 59,469 16.4% -1 51,083 16.4% Verkaufsoffener Sonntag
Apr-14 21,982 16.28% 14.94 63,639 53,478 Apr-15 2% 0.30 21,982 18.28% 15.24 4,019 72,891 61,253 14.5% 53,478 14.5%
May-14 16,530 20.96% 14.56 60,054 50,466 May-15 2% 0.30 16,530 22.96% 14.86 3,796 67,139 56,419 11.8% +1 50,466 11.8%
Jun-14 14,432 19.62% 15.11 50,921 42,790 Jun-15 2% 0.30 14,432 21.62% 15.41 3,121 57,225 48,088 12.4% -1 42,790 12.4%
Sales Sales 46,703 49,989 34,366 56,311 55,669 110,042 31,971 37,023 36,458 49,482 43,577 40,151 591,741 498,601 487,479 459,135 93,140 104,262 132,606
18.7% 21.4% 28.9%
COGS % COGS % 24% 24% 25% 26% 27% 26% 30% 26% 26% 26% 26% 26% 26% 25.7% 26.0% 25.4% -0.1% -0.3% 0.3%
Gross Margin % Gross Margin % 76.3% 76.5% 75.1% 74.4% 73.5% 74.3% 70.3% 74.0% 74.0% 74.0% 74.0% 74.0% 74.3% 74.3% 74.0% 74.6% 0.1% 0.3% -0.3%
Salary Salary 9,300 9,300 9,300 9,300 11,100 11,100 9,300 9,300 9,300 9,300 9,300 9,300 115,200 113,499 110,310 115,497 1,701 4,890 (297)
Bonus Bonus 0 4,196 1,277 1,141 (4,196) (1,277) (1,141)
Total Staff Costs Total Staff Costs 11,137 11,137 11,137 11,137 13,293 13,293 11,137 11,137 11,137 11,137 11,137 11,137 137,961 138,129 132,492 137,744 (168) 5,469 217
Premises Premises
Rent Rent 8,162 1,277 4,720 4,720 205 11,946 205 8,937 5,181 4,767 4,600 4,915 59,634 59,634 61,738 56,484 0 (2,104) 3,150
Service Charges Service charges 102 60 0 0 380 0 0 83 139 90 212 0 1,067 1,067 652 646 0 415 421
Total Premises Costs Total Premises Costs 8,522 1,337 4,720 4,720 585 11,946 205 9,380 5,320 4,856 4,813 4,915 61,318 61,318 63,044 57,777 0 (1,726) 3,541
Total Operating Costs Total Operating Costs 2,544 2,834 2,688 4,765 4,557 4,366 2,270 2,600 2,550 2,691 3,732 995 36,592 0 36,592 48,099 44,756 0 (11,507) (8,164)
Distribution Costs Distribution Costs 784 121 412 1,613 1,435 1,180 1,728 876 895 527 517 417 10,505 10,505 10,857 10,581 0 (352) (76)
Sales Act
Jul-13 9,101 24.01% 17.11 44,480 37,378 Jul-14 6% 9,101 30.00% 17.11 2,730 55,577 46,703 24.9% 37,378 24.9% Catch the Touri
Aug-13 9,726 23.34% 17.13 46,280 38,891 Aug-14 7% 9,726 30.00% 17.13 2,918 59,487 49,989 28.5% 38,891 28.5% Catch the Touri
Sep-13 5,693 30.34% 16.93 34,786 29,232 Sep-14 1,000 6,693 30.34% 16.93 2,030 40,896 34,366 17.6% 29,232 17.6% Kundenaquise durch Facebook und Aktionen / Fokus auf Studenten und Schüler!
Oct-13 10,616 23.79% 17.68 53,137 44,653 Oct-14 6% 10,616 30.00% 17.68 3,184 67,010 56,311 26.1% 44,653 26.1%
Nov-13 8,306 29.82% 17.45 51,448 43,234 Nov-14 2,000 0% 0.55 10,306 30.00% 18.00 3,092 66,246 55,669 28.8% 43,234 28.8% durch abgeschlossenes Refit mehr Kundschaft! Außerdem ist dann keine Baustelle mehr in der Straße +
Dec-13 15,685 35.98% 18.78 126,115 105,979 Dec-14 0.72 15,685 35.98% 19.50 5,643 130,950 110,042 3.8% 105,979 3.8% durch abgeschlossenes Refit mehr Kundschaft! Außerdem ist dann keine Baustelle mehr in der Straße +
Jan-14 4,828 38.71% 17.11 38,045 31,971 Jan-15 4,828 38.71% 17.11 1,869 38,045 31,971 0.0% +1 31,971 0.0%
Feb-14 7,258 27.68% 16.55 39,575 33,256 Feb-15 2% 0.45 7,258 30.00% 17.00 2,177 44,058 37,023 11.3% 33,256 11.3%
Mar-14 7,743 27.65% 16.82 42,842 36,002 Mar-15 0% 7,743 28.00% 16.82 2,168 43,384 36,458 1.3% -1 36,002 1.3%
Apr-14 10,189 25.13% 16.60 50,567 42,493 Apr-15 2% 1.00 10,189 27.60% 17.60 2,812 58,884 49,482 16.4% 42,493 16.4% Ostern ist das kleine Weihnachten! Geschenke und Add ons!
May-14 8,163 28.25% 17.03 46,744 39,280 May-15 3% 8,163 31.34% 17.03 2,558 51,856 43,577 10.9% +1 39,280 10.9%
Jun-14 7,365 27.47% 18.02 43,388 36,461 Jun-15 3% 7,365 30.25% 18.02 2,228 47,779 40,151 10.1% -1 36,461 10.1%
*Ohne Refit beide Monate wie FY! Dann Fokus auf Parties und Events IM Shop
Sales Sales 46,110 55,130 42,156 56,890 69,101 171,716 41,576 43,988 25,964 73,729 53,086 43,265 722,709 625,978 662,284 619,948 96,731 60,425 102,761
15.5% 9.1% 16.6%
COGS % COGS % 23% 26% 23% 28% 24% 25% 29% 26% 26% 26% 26% 26% 26% 25.6% 26.0% 24.6% 0.0% -0.4% 0.9%
Salary Salary 13,662 13,662 12,132 13,662 14,574 17,987 12,132 12,132 12,132 13,662 12,132 12,132 160,001 157,555 148,475 147,057 2,446 11,526 12,944
Bonus Bonus 0 394 253 250 (394) (253) (250)
Premises Premises
Rent Rent 13,527 14,015 13,806 13,806 13,806 13,806 13,879 13,454 13,454 13,454 13,454 13,454 163,915 163,915 160,107 158,725 0 3,808 5,190
Service Charges Service charges 0 40 0 0 30 0 240 326 161 0 90 0 887 887 821 571 0 65 316
Total Operating Costs Total Operating Costs 5,120 3,901 4,552 6,588 5,034 13,686 7,178 3,533 6,276 6,086 6,180 5,364 73,499 0 73,499 63,975 62,785 0 9,524 10,714
Operating Cost % Operating Cost % 11% 7% 11% 12% 7% 8% 17% 8% 24% 8% 12% 12% 10% 11.7% 9.7% 10.1% -1.6% 0.5% 0.0%
Distribution Costs Distribution Costs 716 791 337 1,581 976 2,184 2,117 1,580 497 414 517 869 12,579 12,579 13,538 12,917 0 (959) (338)
Retail Margin Retail Margin (616) 5,585 (974) 2,902 14,998 77,847 (8,468) (1,231) (15,704) 18,243 4,515 (2,201) 94,896 26,292 73,598 56,214 68,604 21,298 38,683
Retail Margin % Retail Margin % -1% 10% -2% 5% 22% 45% -20% -3% -60% 25% 9% -5% 13% 4.2% 11.1% 9.1% 8.9% 2.0% 4.1%
Dresden VAT RATE 1.19 Annual LFL % 13.28%
Sales Act
Jul-13 10,981 24.41% 14.71 46,909 39,420 Jul-14 3.59% 0.29 10,981 28.00% 15.00 3,074 54,870 46,110 17.0% 39,420 17.0% Summer of Conversion: viele Urlauber - haben Zeit, müssen wir besser nutzen = Competition
Aug-13 12,308 25.33% 14.95 55,454 46,600 Aug-14 2.67% 1.05 12,308 28.00% 16.00 3,447 65,604 55,130 18.3% 46,600 18.3% Ziel: in conversionschwachen Sommermonaten 27% erreichen und halten
Sep-13 9,086 28.88% 14.90 46,523 39,095 Sep-14 0.12% 1.10 9,086 29.00% 16.00 2,635 50,165 42,156 7.8% 39,095 7.8% Average pushen: Competition zu Average Items
Oct-13 13,286 24.19% 15.29 58,487 49,149 Oct-14 3.81% 13,286 28.00% 15.29 3,720 67,699 56,890 15.7% 49,149 15.7% Generell Conversion: ein stärkeres Bewusstsein dafür schaffen durch aktive Zielsetzung
Nov-13 14,518 26.54% 15.92 72,990 61,337 Nov-14 1.46% 1.08 14,518 28.00% 17.00 4,065 82,230 69,101 12.7% 61,337 12.7% Conversion: s.o. Average: es geht auf Weihnachten zu, Geschenke in den Mittelpunkt, Schulung!
Dec-13 32,716 26.86% 16.38 171,241 143,900 Dec-14 3.14% 1.12 32,716 30.00% 17.50 9,813 204,342 171,716 19.3% 143,900 19.3% Conversion: s.o. (Dauerbaustelle), Geschenkecompetition für den Average
Jan-14 8,618 32.17% 13.96 46,045 38,693 Jan-15 1.04 8,618 32.17% 15.00 2,772 49,476 41,576 7.5% +1 38,693 7.5% Im Falle eines Sales trotzdem Average hochalten - Average Item Competition
Feb-14 9,774 27.57% 14.95 47,946 40,291 Feb-15 2.43% 0.05 9,774 30.00% 15.00 2,932 52,345 43,988 9.2% 40,291 9.2% Bei wenig Besuchern immer Conversion Conversion Conversion (s.o.)
Mar-14 9,117 28.63% 15.16 47,084 39,566 Mar-15 - 3,700 2.99% 5,417 31.62% 15.16 1,713 30,897 25,964 -34.4% -1 39,566 -34.4% Ostern im April, Conversion sollte einfach zu steigern sein, Besucherrückgang zu 2013
Apr-14 12,719 27.09% 15.40 63,148 53,065 Apr-15 3,700 1.15% 0.50 16,419 28.24% 15.90 4,637 87,737 73,729 38.9% 53,065 38.9% Osternbesucher, Conv. schwierig zu halten, Umsatzsteigerung durch Average Competition
May-14 10,717 28.87% 15.55 57,239 48,100 May-15 2.00% 0.50 10,717 30.87% 16.05 3,308 63,173 53,086 10.4% +1 48,100 10.4% Conversion, s.o.
Jun-14 8,355 28.93% 16.04 46,142 38,775 Jun-15 3.35% 8,355 32.28% 16.04 2,697 51,485 43,265 11.6% -1 38,775 11.6% Top Ten Monat - Beliebtes und Besonderes pushen --> Demos --> Kaufkaufkauf; Conversion: s.o.
Sales Sales 29,683 28,852 25,043 35,144 45,665 102,972 29,909 31,112 33,843 37,144 38,520 27,117 465,005 413,799 428,431 402,472 51,207 36,574 62,534
12.4% 8.5% 15.5%
COGS % COGS % 24% 22% 31% 28% 22% 24% 32% 26% 26% 26% 26% 26% 26% 25.5% 26.0% 28.9% 0.0% -0.4% -3.3%
Salary Salary 8,850 8,800 8,800 8,794 9,081 11,026 9,081 8,850 8,850 8,850 8,850 8,850 108,682 101,540 97,929 96,296 7,142 10,753 12,386
Bonus Bonus 0 881 0 0 (881) 0 0
Social Security Social Security 20% 1,749 1,739 1,739 1,738 1,794 2,179 1,794 1,749 1,749 1,749 1,749 1,749 21,473 20,927 19,276 18,916 546 2,197 2,558
Staff Cost % Staff Cost % 36% 37% 42% 30% 24% 13% 36% 34% 31% 29% 28% 39% 28% 29.8% 27.4% 28.6% -1.8% 0.6% -0.6%
Premises Premises
Rent Rent 4,946 4,946 5,092 5,019 5,019 5,019 5,019 4,965 5,290 4,996 4,996 4,619 59,926 59,926 60,067 58,937 0 (141) 989
Service Charges Service charges 0 40 95 0 30 0 150 83 0 0 0 0 399 399 469 395 0 (70) 4
Total Premises Costs Total Premises Costs 5,204 4,986 5,187 5,019 5,049 5,019 5,169 5,408 5,290 4,996 4,996 4,619 60,942 60,942 61,190 59,979 0 (248) 963
Distribution Costs Distribution Costs 336 109 116 893 987 595 1,707 914 439 446 499 210 7,252 7,252 9,016 8,664 0 (1,763) (1,412)
Retail Margin Retail Margin 3,028 3,924 (804) 1,820 16,363 56,325 378 2,501 6,243 9,115 7,888 187 106,970 75,822 84,633 56,626 31,148 22,337 50,344
Retail Margin % Retail Margin % 10% 14% -3% 5% 36% 55% 1% 8% 18% 25% 20% 1% 23% 18.3% 19.8% 14.1% 4.7% 3.2% 8.9%
Duesseldorf VAT RATE 1.19 Annual LFL % 10.12%
Sales Act
Jul-13 7,561 21.93% 16.21 31,976 26,870 Jul-14 2.00% 0.20 7,561 23.93% 16.41 1,809 35,323 29,683 10.5% 26,870 10.5% Mehr Conversion durch Training der Mitarbeiter
Aug-13 8,483 20.42% 15.17 31,271 26,278 Aug-14 2.00% 8,483 22.42% 15.17 1,902 34,334 28,852 9.8% 26,278 9.8%
Sep-13 6,314 24.41% 14.72 26,994 22,684 Sep-14 2.00% 0.30 6,314 26.41% 15.02 1,667 29,801 25,043 10.4% 22,684 10.4% Schulung Zusatzverkäufe
Oct-13 8,880 21.99% 15.23 35,386 29,736 Oct-14 4.00% 8,880 25.99% 15.23 2,308 41,822 35,144 18.2% 29,736 18.2%
Nov-13 10,286 24.51% 17.00 51,011 42,867 Nov-14 1.00% 0.40 10,286 25.51% 17.40 2,624 54,342 45,665 6.5% 42,867 6.5% Mehr Massendemos dadurch mehr Kunden erreichen und mehr verkaufen
Dec-13 22,166 25.67% 17.00 115,118 96,738 Dec-14 150 1.00% 0.30 22,316 26.67% 17.30 5,952 122,537 102,972 6.4% 96,738 6.4% Schnellerer Kassiervorgang und dadurch mehr Platz für Kunden durch Mitarbeiter die fit an der Kasse sin
Jan-14 6,835 25.72% 15.88 33,214 27,911 Jan-15 1.00% 0.50 6,835 26.72% 16.38 1,826 35,592 29,909 7.2% +1 27,911 7.2% Intesivere Beratung bei Kundenrückgang und so mehr Average
Feb-14 6,786 23.39% 17.56 33,162 27,867 Feb-15 2.00% 0.50 6,786 25.39% 18.06 1,723 37,023 31,112 11.6% 27,867 11.6%
Mar-14 7,702 26.66% 15.00 36,637 30,788 Mar-15 1.70% 0.50 7,702 28.36% 15.50 2,184 40,273 33,843 9.9% -1 30,788 9.9% Competition Zusatzverkäufe
Apr-14 7,693 25.57% 16.10 37,688 31,670 Apr-15 3.00% 0.80 7,693 28.57% 16.90 2,198 44,202 37,144 17.3% 31,670 17.3%
May-14 7,834 26.81% 15.98 39,929 33,554 May-15 2.50% 0.80 7,834 29.31% 16.78 2,296 45,839 38,520 14.8% +1 33,554 14.8%
Jun-14 5,569 27.42% 16.57 30,116 25,308 Jun-15 1.10% 0.50 5,569 28.52% 17.07 1,588 32,269 27,117 7.1% -1 25,308 7.1%
Sales Sales 33,130 36,333 29,986 32,648 39,172 98,432 24,756 26,923 31,492 38,489 36,910 31,722 459,994 382,265 389,405 369,854 77,729 70,589 90,140
20.3% 18.1% 24.4%
COGS % COGS % 23% 25% 27% 22% 23% 25% 38% 26% 26% 26% 26% 26% 26% 25.6% 26.0% 26.2% 0.0% -0.4% -0.6%
Salary Salary 8,505 9,267 9,267 9,267 12,000 14,000 9,267 9,267 9,267 9,267 9,267 9,267 117,908 102,883 112,709 110,633 15,025 5,199 7,275
Bonus Bonus 0 350 427 423 (350) (427) (423)
Social Security Social Security 20% 1,680 1,831 1,831 1,831 2,371 2,766 1,831 1,831 1,831 1,831 1,831 1,831 23,296 20,603 22,902 22,561 2,693 395 735
Premises Premises
Rent Rent 3,351 3,351 3,245 3,351 3,245 3,245 3,499 3,278 3,278 3,278 3,278 3,385 39,786 39,786 39,977 39,687 0 (190) 100
Distribution Costs Distribution Costs 478 517 400 915 1,317 1,035 1,546 1,219 436 388 708 707 9,667 9,667 10,511 10,530 0 (844) (864)
Retail Margin Retail Margin 7,464 10,585 4,115 5,293 8,229 49,172 (4,369) 1,440 6,149 9,199 7,685 4,446 109,408 68,926 54,670 44,109 40,481 54,738 65,299
Retail Margin % Retail Margin % 23% 29% 14% 16% 21% 50% -18% 5% 20% 24% 21% 14% 24% 18.0% 14.0% 11.9% 5.8% 9.7% 11.9%
Tuebingen VAT RATE 1.19 Annual LFL % 15.76%
Sales Act
Jul-13 7,021 25.28% 16.18 34,187 28,728 Jul-14 3% 0.50 7,021 28.28% 16.68 1,986 39,425 33,130 15.3% 28,728 15.3% Training im Hinblick auf die Conversion/Skincare Fokus (hilft beim AV)
Aug-13 7,492 23.64% 17.04 35,926 30,190 Aug-14 4% 0.50 7,492 27.64% 17.54 2,071 43,236 36,333 20.3% 30,190 20.3% Training im Hinblick auf die Conversion/Gezielte Laute Gruppendemos wegen den Teeniehorden im Shop
Sep-13 6,292 26.11% 15.95 31,190 26,210 Sep-14 2% 1.00 6,292 28.11% 16.95 1,769 35,684 29,986 14.4% 26,210 14.4% Training im Hinblick auf die Conversion / Skincare Fokus (hilft beim AV)
Oct-13 6,651 26.46% 16.25 34,027 28,594 Oct-14 2% 1.00 6,651 28.46% 17.25 1,893 38,851 32,648 14.2% 28,594 14.2% Training im Hinblick auf die Conversion/Skincare Fokus (hilft beim AV) /Geschenke Training
Nov-13 6,148 32.66% 16.88 40,341 33,900 Nov-14 2% 1.50 6,148 34.66% 18.38 2,131 46,615 39,172 15.6% 33,900 15.6% Training im Hinblick auf die Conversion/skincare Fokus (hilft beim AV)/Geschenke Training
Dec-13 18,147 27.56% 17.04 101,441 85,245 Dec-14 3% 1.00 18,147 30.06% 18.04 5,456 117,134 98,432 15.5% 85,245 15.5% Laute Demos / Geschenke Fokus!
Jan-14 4,597 33.07% 14.64 26,479 22,251 Jan-15 50 1% 1.00 4,647 34.07% 15.64 1,583 29,460 24,756 11.3% +1 22,251 11.3% Demos vor dem Shop um Kunden reinzulocken
Feb-14 4,564 34.27% 15.54 28,931 24,312 Feb-15 50 1% 1.00 4,614 35.27% 16.54 1,627 32,038 26,923 10.7% 24,312 10.7% Verstärkt Skincare Aktionen im Schaufenster
Mar-14 5,356 31.61% 15.83 31,896 26,803 Mar-15 50 3% 1.00 5,406 34.61% 16.83 1,871 37,475 31,492 17.5% -1 26,803 17.5% Aktionen im Schaufenster um neue Besucher zu gewinnen
Apr-14 7,824 26.65% 15.56 38,612 32,447 Apr-15 50 2% 1.50 7,874 28.65% 17.06 2,256 45,802 38,489 18.6% 32,447 18.6% Aktionen über Facebook (Sonderaktionen wie unseren Fresh Friday)
May-14 6,031 33.13% 15.80 37,567 31,569 May-15 50 3% 1.00 6,081 36.13% 16.80 2,197 43,923 36,910 16.9% +1 31,569 16.9% Aktionen über Facebook (Sonderaktionen wie unseren Fresh Friday, Pamperstationen)
Jun-14 4,916 31.74% 17.39 32,286 27,131 Jun-15 50 3% 1.00 4,966 34.74% 18.39 1,725 37,749 31,722 16.9% -1 27,131 16.9% Aktionen über Facebook (Sonderaktionen wie Pamperstationen und Shopparties pushen)
Sales Sales 16,810 16,515 13,041 18,143 25,819 73,126 14,900 15,182 15,680 17,824 17,505 12,799 257,346 248,532 268,612 254,818 8,814 (11,265) 2,528
3.5% -4.2% 1.0%
Cost of Sales Cost of Sales 3,896 4,153 3,062 4,424 6,664 18,158 4,596 3,947 4,077 4,634 4,551 3,328 65,490 63,323 69,839 64,442 2,167 (4,349) 1,048
COGS % COGS % 23% 25% 23% 24% 26% 25% 31% 26% 26% 26% 26% 26% 25% 25.5% 26.0% 25.3% 0.0% -0.6% 0.2%
Gross Margin Gross Margin 12,915 12,363 9,980 13,720 19,154 54,967 10,304 11,235 11,603 13,190 12,954 9,471 191,856 185,210 198,773 190,376 6,647 (6,916) 1,480
Salary Salary 5,700 5,700 5,200 5,800 7,000 7,700 5,500 5,200 5,300 5,200 5,800 5,300 69,400 71,775 78,529 77,450 (2,375) (9,129) (8,050)
Bonus Bonus 0 350 253 250 (350) (253) (250)
Social Security Social Security 20% 1,126 1,126 1,027 1,146 1,383 1,521 1,087 1,027 1,047 1,027 1,146 1,047 13,712 15,556 15,876 15,619 (1,844) (2,164) (1,907)
Premises Premises
Rent Rent 5,561 5,561 5,561 5,561 5,561 6,097 5,561 5,617 5,617 5,617 5,617 4,746 66,675 66,675 67,399 65,870 0 (724) 806
Premises Cost % Premises Cost % 35% 34% 43% 31% 23% 8% 37% 41% 36% 32% 34% 37% 27% 27.6% 25.6% 26.3% -0.9% 1.0% 0.3%
Distribution Costs Distribution Costs 183 186 116 620 849 725 1,400 724 127 240 405 311 5,885 5,885 6,466 6,261 0 (581) (376)
Retail Margin Retail Margin (1,999) (1,805) (4,282) (2,943) 1,975 36,624 (5,755) (3,422) (2,069) (209) (3,113) (3,140) 9,864 (1,351) 384 (3,459) 11,215 9,480 13,323
Retail Margin % Retail Margin % -12% -11% -33% -16% 8% 50% -39% -23% -13% -1% -18% -25% 4% -0.5% 0.1% -1.4% 4.4% 3.7% 5.2%
Aachen VAT RATE 1.19 Annual LFL % 5.61%
Sales Act
Jul-13 3,862 27.00% 15.16 18,806 15,803 Jul-14 1% 0.39 3,862 28.00% 15.55 1,081 20,004 16,810 6.4% 15,803 6.4%
Aug-13 4,477 24.60% 14.44 18,930 15,908 Aug-14 - 577 3% 0.68 3,900 28.00% 15.12 1,092 19,653 16,515 3.8% 15,908 3.8%
Sep-13 2,973 29.20% 14.52 15,001 12,606 Sep-14 - 100 1% 0.61 2,873 30.00% 15.13 862 15,519 13,041 3.5% 12,606 3.5%
Oct-13 4,853 25.40% 14.09 20,674 17,373 Oct-14 - 283 2% 0.61 4,570 27.00% 14.70 1,234 21,591 18,143 4.4% 17,373 4.4%
Nov-13 6,661 25.80% 13.80 28,225 23,719 Nov-14 - 161 1% 0.91 6,500 27.00% 14.71 1,755 30,724 25,819 8.9% 23,719 8.9%
Dec-13 17,419 26.20% 14.77 80,205 67,399 Dec-14 1% 0.78 17,419 27.00% 15.55 4,703 87,019 73,126 8.5% 67,399 8.5%
Jan-14 3,223 33.10% 13.14 16,683 14,019 Jan-15 - 73 1.15 3,150 33.10% 14.29 1,043 17,732 14,900 6.3% +1 14,019 6.3%
Feb-14 3,138 32.90% 14.22 17,465 14,676 Feb-15 0.49 3,138 32.90% 14.71 1,032 18,067 15,182 3.4% 14,676 3.4%
Mar-14 3,737 29.27% 13.89 18,083 15,196 Mar-15 - 18 1% 0.27 3,719 29.77% 14.16 1,107 18,659 15,680 3.2% -1 15,196 3.2% Oster Anfang April, also Osterverkauf im März!
Apr-14 4,462 27.41% 14.09 20,501 17,228 Apr-15 - 125 1% 0.38 4,337 28.41% 14.47 1,232 21,211 17,824 3.5% 17,228 3.5% KEIN Ostergeschäft
May-14 4,344 28.59% 13.68 20,225 16,996 May-15 0.41 4,344 28.59% 14.09 1,242 20,831 17,505 3.0% +1 16,996 3.0%
Jun-14 2,793 31.30% 14.60 15,182 12,758 Jun-15 0% 2,793 31.40% 14.60 877 15,231 12,799 0.3% -1 12,758 0.3%
Sales Sales 24,599 25,962 25,096 31,219 41,292 96,028 25,479 27,234 30,709 34,629 36,455 27,607 426,308 368,602 374,413 353,880 57,706 51,895 72,428
15.7% 13.9% 20.5%
COGS % COGS % 23% 28% 25% 26% 27% 26% 27% 28% 28% 28% 28% 28% 27% 26.6% 28.0% 27.4% 0.1% -1.3% -0.7%
Gross Margin % Gross Margin % 76.6% 72.1% 74.7% 74.1% 73.5% 74.3% 72.9% 72.0% 72.0% 72.0% 72.0% 72.0% 73.3% 73.4% 72.0% 72.6% -0.1% 1.3% 0.7%
Salary Salary 8,235 8,235 8,235 8,235 9,500 12,250 8,235 8,325 8,325 8,325 8,325 8,325 104,550 93,374 95,885 94,670 11,176 8,665 9,880
Bonus Bonus 0 2,164 1,063 1,053 (2,164) (1,063) (1,053)
Premises Premises
Rent Rent 7,474 7,474 7,474 7,474 7,474 7,474 7,474 6,938 6,938 6,999 6,938 7,687 87,817 87,817 83,296 83,213 0 4,521 4,604
Distribution Costs Distribution Costs 272 257 203 913 972 836 1,401 1,078 221 548 405 425 7,532 7,532 8,680 8,402 0 (1,148) (870)
Retail Margin Retail Margin (2,098) (1,545) (1,983) (815) 6,837 44,838 (3,639) (1,322) 1,911 4,297 4,751 (1,134) 50,098 19,552 14,050 5,142 30,546 36,048 44,956
Retail Margin % Retail Margin % -9% -6% -8% -3% 17% 47% -14% -5% 6% 12% 13% -4% 12% 5.3% 3.8% 1.5% 6.4% 8.0% 10.3%
Bonn VAT RATE 1.19 Annual LFL % 13.71%
Sales Act
Jul-13 6,573 23.25% 14.34 26,081 21,917 Jul-14 500 1% 7,073 24.25% 14.34 1,715 29,273 24,599 12.2% 21,917 12.2% die Ferien beginnen früher, 1 Mitarbeiter mehr (15 Std TZ)
Aug-13 7,895 20.55% 14.40 27,802 23,363 Aug-14 100 2% 7,995 22.55% 14.40 1,802 30,894 25,962 11.1% 23,363 11.1% Gruppendemotraining in Mai/Juni; Shopflooraufteilung Training April
Sep-13 6,780 22.54% 14.42 26,212 22,027 Sep-14 220 1.5% 0.50 7,000 24.04% 14.92 1,683 29,865 25,096 13.9% 22,027 13.9% Party am Samstag für Besucherzuwachs, 825 € zusätzlich durch jeder 20 Kunde kauft z. B. eine Handcre
Oct-13 9,790 19.39% 14.96 33,781 28,387 Oct-14 300 1.3% 10,090 20.69% 14.96 2,087 37,150 31,219 10.0% 28,387 10.0% Megalaunchwoche der Weihnachtsrange, VIP-Einkaufsmöglichkeit, Facebookwerbung vorab
Nov-13 11,050 22.34% 15.16 44,552 37,438 Nov-14 2.3% 11,050 24.64% 15.16 2,723 49,138 41,292 10.3% 37,438 10.3% Personalplanung anpassen: zusätzliches Personal, ab wann? Wieviel, welches?
Dec-13 20,482 27.46% 15.45 103,399 86,890 Dec-14 2.5% 0.20 20,482 29.96% 15.65 6,136 114,273 96,028 10.5% 86,890 10.5% Stunden hochstufen, jeder 5. kauft eine Badekugel mehr?
Jan-14 7,181 24.31% 13.02 27,044 22,726 Jan-15 1% 1.00 7,181 25.31% 14.02 1,818 30,320 25,479 12.1% +1 22,726 12.1% Shops mit guter Conversion und gutem Average in 2014 fragen
Feb-14 6,999 25.12% 13.90 29,075 24,433 Feb-15 1% 1.00 6,999 26.12% 14.90 1,828 32,408 27,234 11.5% 24,433 11.5% Shops mit guter Conversion und gutem Average in 2014 fragen
Mar-14 7,217 24.51% 14.32 30,149 25,335 Mar-15 50 4% 0.50 7,267 28.51% 14.82 2,072 36,544 30,709 21.2% -1 25,335 21.2% früheres Ostergeschäft (Achtung Steigerung 10% 2014, 10% 2015 ab diesem Plaunungsmonat!)
Apr-14 8,843 22.80% 14.41 34,577 29,056 Apr-15 4.0% 0.20 8,843 26.80% 14.61 2,370 41,208 34,629 19.2% 29,056 19.2%
May-14 7,902 25.07% 15.27 35,998 30,251 May-15 50 4.0% 0.50 7,952 29.07% 15.77 2,312 43,381 36,455 20.5% +1 30,251 20.5% Party vor Muttertag, kleine Geschenke?
Jun-14 6,455 25.11% 14.25 27,481 23,093 Jun-15 250 3% 0.40 6,705 28.11% 14.65 1,885 32,852 27,607 19.5% -1 23,093 19.5% frühere Sommerferien, festes Haarshampoo?
Sales Sales 53,565 58,626 52,499 82,791 88,336 184,338 56,089 61,181 61,714 77,354 74,214 62,734 913,440 885,167 926,508 883,069 28,273 (13,068) 30,371
3.2% -1.4% 3.4%
COGS % COGS % 25% 22% 26% 25% 26% 26% 21% 26% 26% 26% 26% 26% 25% 25.3% 26.0% 25.9% 0.0% -0.7% -0.5%
Salary Salary 10,576 12,724 17,505 17,505 17,505 18,780 17,505 12,724 12,724 12,724 12,724 12,724 175,721 176,279 167,628 167,051 (558) 8,093 8,670
Bonus Bonus 0 4,917 4,182 4,141 (4,917) (4,182) (4,141)
Social Security Social Security 20% 2,090 2,514 3,459 3,459 3,459 3,711 3,459 2,514 2,514 2,514 2,514 2,514 34,719 35,476 34,536 34,225 (757) 183 494
Total Staff Costs Total Staff Costs 12,665 15,238 20,964 20,964 20,964 22,491 20,964 15,238 15,238 15,238 15,238 15,238 210,440 216,672 206,346 205,416 (6,233) 4,094 5,024
Premises Premises
Rent Rent 8,365 8,365 8,365 9,731 8,677 8,557 8,557 8,557 8,557 8,557 8,557 8,557 103,398 103,398 101,498 100,528 0 1,900 2,870
Distribution Costs Distribution Costs 521 639 487 1,501 1,515 2,836 1,767 1,949 1,389 752 759 1,161 15,275 15,275 17,256 16,503 0 (1,981) (1,227)
Munich VAT RATE 1.19 Annual LFL % 1.40%
Sales Act
Jul-13 10,487 29.56% 17.28 63,763 53,583 Jul-14 13 0.44% -0.28 10,500 30.00% 17.00 3,150 63,743 53,565 0.0% 53,583 0.0%
Aug-13 11,286 32.47% 17.29 75,368 63,335 Aug-14 214 -2.47% -0.29 11,500 30.00% 17.00 3,449 69,764 58,626 -7.4% 63,335 -7.4%
Sep-13 9,962 29.38% 17.31 60,288 50,662 Sep-14 38 0.62% 0.19 10,000 30.00% 17.50 3,000 62,474 52,499 3.6% 50,662 3.6%
Oct-13 15,578 25.72% 18.07 86,179 72,419 Oct-14 -578 4.28% 0.23 15,000 30.00% 18.30 4,500 500 98,521 82,791 14.3% 72,419 14.3% Blogger Event XMAS Launch
Nov-13 15,994 31.05% 17.98 106,276 89,308 Nov-14 6 -1.05% 0.42 16,000 30.00% 18.40 4,800 105,120 88,336 -1.1% 89,308 -1.1%
Dec-13 28,053 35.17% 18.76 220,280 185,110 Dec-14 1947 -3.17% 0.44 30,000 32.00% 19.20 9,600 219,362 184,338 -0.4% 185,110 -0.4%
Jan-14 11,262 30.97% 16.67 69,175 58,130 Jan-15 -262 -0.97% 0.33 11,000 30.00% 17.00 3,300 66,746 56,089 -3.5% +1 58,130 -3.5%
Feb-14 12,710 29.05% 17.06 74,935 62,971 Feb-15 -710 0.95% -0.06 12,000 30.00% 17.00 3,600 72,806 61,181 -2.8% 62,971 -2.8%
Mar-14 14,234 26.48% 17.09 76,651 64,412 Mar-15 -968 0.71% 0.02 13,266 27.19% 17.11 3,607 73,439 61,714 -4.2% -1 64,412 -4.2%
Apr-14 14,904 28.61% 16.90 85,747 72,056 Apr-15 246 2.04% -0.24 15,150 30.65% 16.66 4,643 92,051 77,354 7.4% 72,056 7.4%
May-14 12,633 31.17% 17.59 82,415 69,257 May-15 409 0.91% 0.15 13,042 32.08% 17.74 4,184 88,314 74,214 7.2% +1 69,257 7.2%
Jun-14 10,663 30.09% 18.58 70,946 59,619 Jun-15 274 1.11% -0.32 10,937 31.20% 18.26 3,413 500 74,653 62,734 5.2% -1 59,619 5.2% Green Tunes Festival // veganer Streetday München
Sales Sales 41,971 41,659 35,863 50,747 68,333 144,870 41,525 44,928 42,672 53,887 50,381 42,531 659,367 587,028 602,660 566,485 72,338 56,707 92,882
12.3% 9.4% 16.4%
COGS % COGS % 31% 19% 33% 30% 23% 25% 29% 27% 27% 27% 27% 27% 26% 26.5% 26.5% 26.2% 0.0% 0.0% 0.2%
Salary Salary 13,766 12,518 12,390 13,339 15,526 16,740 12,365 9,452 9,800 10,020 10,048 10,293 146,257 118,471 112,076 109,863 27,786 34,181 36,394
Bonus Bonus 0 2,553 1,906 1,888 (2,553) (1,906) (1,888)
Premises Premises
Rent Rent 11,247 11,247 11,247 11,247 11,247 11,247 11,247 11,360 11,360 11,360 11,360 11,360 135,530 135,530 136,317 134,968 0 (787) 562
Total Operating Costs Total Operating Costs 3,129 5,347 3,489 5,327 3,409 3,439 3,272 2,601 2,448 3,636 3,951 2,433 42,480 0 42,480 45,701 42,790 0 (3,221) (310)
Distribution Costs Distribution Costs 681 548 504 1,257 1,095 1,788 2,095 1,436 451 1,338 284 701 12,178 12,178 13,079 12,923 0 (901) (745)
Retail Margin Retail Margin (2,834) 1,361 (6,141) 1,667 18,118 71,526 (1,930) 5,864 5,173 11,273 9,402 4,334 117,812 97,213 109,417 91,199 20,599 8,395 26,613
Retail Margin % Retail Margin % -7% 3% -17% 3% 27% 49% -5% 13% 12% 21% 19% 10% 18% 16.6% 18.2% 16.1% 1.3% -0.3% 1.8%
Leipzig VAT RATE 1.19 Annual LFL % 7.91%
Sales Act
Avg Sale Build Your Saturdays 13.14 + Fcst Monthly Commentry
2013/2014 Visitors Conversion (Net) Euros Sales Gross Sales Ex VAT 2014/2015 Visitors Conversion Avg Sale Visitors Conversion Avg Sale Customers Bus £ Sales Gross Sales Ex VAT Increase % +(-) 14 Ex VAT LFL% two Manager in one shop
Jul-13 6,088 39.64% 15.63 44,884 37,718 Jul-14 7 4% 0.15 6,095 43.64% 15.78 2,660 49,946 41,971 11.3% 37,718 11.3% durchschnittlich pro monat ein privates party event im ganzen jahr
Aug-13 6,256 40.06% 15.30 45,621 38,337 Aug-14 7 3% 0.15 6,263 43.06% 15.45 2,697 49,574 41,659 8.7% 38,337 8.7%
Sep-13 5,406 43.16% 15.05 41,789 35,117 Sep-14 7 0% 0.30 5,413 43.16% 15.35 2,336 42,677 35,863 2.1% 35,117 2.1%
Oct-13 7,425 36.69% 15.66 50,766 42,660 Oct-14 7 7% 0.15 7,432 43.19% 15.81 3,210 60,389 50,747 19.0% 42,660 19.0%
Nov-13 9,133 38.34% 16.78 69,905 58,744 Nov-14 100 5% 0.30 9,233 43.34% 17.08 4,001 81,316 68,333 16.3% 58,744 16.3% höhere kundenfrequentierung durch:firmengeschekne, outdoorevents
Dec-13 18,694 43.18% 17.46 167,688 140,914 Dec-14 200 0% 0.30 18,894 43.18% 17.76 8,159 172,395 144,870 2.8% 140,914 2.8% höhere besucherzahl durch outdoor events wie veganer weihnachtsmarkt und stände auf exterenen mär
Jan-14 6,378 40.55% 14.77 45,441 38,186 Jan-15 15 3% 0.15 6,393 43.55% 14.92 2,784 49,415 41,525 8.7% +1 38,186 8.7% wir erhoffen uns durch gezieltes marketing eine verdopplung der party buchungen für 2015,heißt aus du
Feb-14 6,655 41.37% 15.38 50,392 42,347 Feb-15 15 2% 0.15 6,670 43.37% 15.53 2,893 53,464 44,928 6.1% 42,347 6.1%
Mar-14 7,010 38.48% 15.08 48,408 40,679 Mar-15 200 0% 0.30 7,210 38.48% 15.38 2,774 50,779 42,672 4.9% -1 40,679 4.9% ostern 5.april,daher frequentierung und umsätze im märz höher zu erwarten
Apr-14 8,092 42.57% 15.15 62,112 52,195 Apr-15 100 0% 0.30 8,192 42.57% 15.45 3,488 64,125 53,887 3.2% 52,195 3.2% ostersamstag im april
May-14 6,239 46.59% 15.47 53,504 44,962 May-15 15 5% 0.30 6,254 51.09% 15.77 3,195 59,954 50,381 12.1% +1 44,962 12.1%
Jun-14 5,965 40.80% 16.09 46,593 39,154 Jun-15 15 3% 0.15 5,980 43.80% 16.24 2,620 50,612 42,531 8.6% -1 39,154 8.6%
Sales Sales 41,023 45,579 42,324 50,502 69,168 133,587 45,026 47,393 57,279 57,878 58,068 53,774 701,601 646,937 686,441 646,225 54,664 15,160 55,376
8.4% 2.2% 8.6%
COGS % COGS % 27% 20% 28% 29% 24% 24% 28% 26% 26% 26% 26% 26% 26% 25.7% 26.0% 25.5% 0.0% -0.3% 0.2%
Salary Salary 10,663 10,663 10,800 11,500 13,600 14,000 10,663 10,663 10,663 10,663 10,663 10,663 135,204 130,637 125,458 126,583 4,567 9,746 8,621
Bonus Bonus 0 855 3,225 3,193 (855) (3,225) (3,193)
Social Security Social Security 20% 2,107 2,107 2,134 2,272 2,687 2,766 2,107 2,107 2,107 2,107 2,107 2,107 26,714 26,610 26,599 26,780 104 114 (66)
Premises Premises
Rent Rent 10,880 10,880 10,880 10,880 10,880 10,880 10,880 10,989 10,989 10,989 10,989 10,888 131,003 131,003 131,866 130,460 0 (863) 543
Distribution Costs Distribution Costs 969 536 441 1,350 1,646 1,088 2,060 1,524 482 1,003 284 780 12,162 12,162 12,294 12,163 0 (132) (1)
Retail Margin Retail Margin (443) 7,936 3,197 4,388 18,801 68,085 2,824 6,283 14,404 12,707 12,915 8,589 159,686 122,956 149,477 119,992 36,730 10,209 39,694
Retail Margin % Retail Margin % -1% 17% 8% 9% 27% 51% 6% 13% 25% 22% 22% 16% 23% 19.0% 21.8% 18.6% 3.8% 1.0% 4.2%
Stuttgart VAT RATE 1.19 Annual LFL % 4.97%
Sales Act
Jul-13 4,371 54.82% 16.92 48,248 40,544 Jul-14 0.20 4,371 54.82% 17.12 2,396 48,818 41,023 1.2% 40,544 1.2%
Aug-13 6,249 43.50% 16.57 53,592 45,035 Aug-14 0.20 6,249 43.50% 16.77 2,718 54,239 45,579 1.2% 45,035 1.2%
Sep-13 4,843 52.47% 16.16 48,854 41,054 Sep-14 0.50 4,843 52.47% 16.66 2,541 50,366 42,324 3.1% 41,054 3.1%
Oct-13 7,450 39.73% 16.48 58,035 48,769 Oct-14 0% 0.50 7,450 39.93% 16.98 2,975 60,097 50,502 3.6% 48,769 3.6%
Nov-13 9,667 38.86% 17.23 77,015 64,719 Nov-14 2% 0.50 9,667 40.36% 17.73 3,902 82,310 69,168 6.9% 64,719 6.9%
Dec-13 16,650 43.59% 17.91 154,651 129,958 Dec-14 0.50 16,650 43.59% 18.41 7,257 158,968 133,587 2.8% 129,958 2.8%
Jan-14 6,285 45.55% 15.43 52,559 44,167 Jan-15 0.30 6,285 45.55% 15.73 2,863 53,581 45,026 1.9% +1 44,167 1.9%
Feb-14 6,119 46.87% 16.02 54,692 45,959 Feb-15 0.50 6,119 46.87% 16.52 2,868 56,398 47,393 3.1% 45,959 3.1%
Mar-14 6,702 47.75% 16.18 61,603 51,767 Mar-15 4% 0.50 6,702 51.25% 16.68 3,435 68,162 57,279 10.6% -1 51,767 10.6%
Apr-14 1,314 270.12% 16.06 67,822 56,993 Apr-15 3% 0.10 1,314 272.62% 16.16 3,581 68,875 57,878 1.6% 56,993 1.6%
May-14 8,091 40.32% 16.27 63,150 53,067 May-15 3% 0.30 8,091 43.32% 16.57 3,505 69,101 58,068 9.4% +1 53,067 9.4%
Jun-14 8,532 31.25% 17.38 55,143 46,338 Jun-15 4% 0.50 8,532 35.25% 17.88 3,007 63,990 53,774 16.0% -1 46,338 16.0% Vegan Street Day (ist jedes Jahr und darum nicht in Spalte P verzeichnet)
Sales Sales 55,213 63,027 92,205 62,811 92,720 114,809 237,382 68,926 88,060 86,349 84,747 69,476 1,115,723 933,741 900,122 811,144 181,982 215,602 304,580
19.5% 24.0% 37.5%
COGS % COGS % 24% 22% 24% 24% 29% 24% 30% 27% 27% 27% 27% 27% 27% 25.6% 27.0% 25.9% 0.9% -0.5% 0.7%
Salary Salary 13,717 13,717 13,717 13,717 16,897 16,897 13,960 13,717 13,717 13,717 13,717 13,717 171,207 160,757 153,859 150,675 10,450 17,348 20,532
Bonus Bonus 0 11,792 13,404 4,484 (11,792) (13,404) (4,484)
Social Security Social Security 20% 2,710 2,710 2,710 2,710 3,339 3,339 2,758 2,710 2,710 2,710 2,710 2,710 33,827 33,175 33,301 33,218 652 526 609
Total Staff Costs Total Staff Costs 16,427 16,427 16,427 16,427 20,236 20,236 16,718 16,427 16,427 16,427 16,427 16,427 205,034 205,725 200,564 188,377 (690) 4,470 16,657
Premises Premises
Rent Rent 12,712 12,712 12,712 12,712 12,712 12,712 17,365 13,083 12,882 12,840 12,840 12,840 158,124 158,124 152,774 151,147 0 5,350 6,977
Service Charges Service charges 0 129 0 0 30 0 0 324 (681) 2,707 8 0 2,517 2,517 2,396 2,372 0 121 144
Distribution Costs Distribution Costs 1,046 600 556 1,639 1,924 1,270 1,920 1,578 616 1,633 284 1,078 14,145 14,145 15,580 15,164 0 (1,435) (1,019)
Nuernberg VAT RATE 1.19 Annual LFL % 16.08%
Sales Act
Jul-13 11,753 24.43% 16.63 56,819 47,747 Jul-14 2% 1.37 11,753 26.10% 18.00 3,068 65,704 55,213 15.6% 47,747 15.6% Schulung "Sommerloch und Average"
Aug-13 14,811 22.17% 16.67 65,149 54,747 Aug-14 2% 1.00 14,811 24.00% 17.67 3,554 245 75,002 63,027 15.1% 54,747 15.1% Bereits gebuchte BeautySchool Party am 2.8
Sep-13 18,437 26.03% 16.64 95,034 79,860 Sep-14 2% 1.36 18,437 27.53% 18.00 5,076 1,000 109,725 92,205 15.5% 79,860 15.5% Schulung Xmas / Verkaufsoffner Sonntag
Oct-13 13,234 24.87% 16.74 65,558 55,091 Oct-14 2% 1.26 13,234 26.37% 18.00 3,490 74,745 62,811 14.0% 55,091 14.0% Schulung Xmas (Weihnachtsaushilfen)
Nov-13 16,723 26.75% 17.99 95,740 80,454 Nov-14 2% 1.30 16,723 28.75% 19.29 4,807 110,336 92,720 15.2% 80,454 15.2% Geschenke Competition
Dec-13 19,622 28.37% 17.93 118,799 99,831 Dec-14 2% 1.57 19,622 30.00% 19.50 5,887 136,623 114,809 15.0% 99,831 15.0% Xmas Competition
Jan-14 43,595 30.97% 15.27 245,335 206,164 Jan-15 2% 1.50 43,595 32.47% 16.77 14,155 282,484 237,382 15.1% +1 206,164 15.1%
Feb-14 13,517 28.20% 15.64 70,915 59,593 Feb-15 2% 1.36 13,517 30.00% 17.00 4,054 82,022 68,926 15.7% 59,593 15.7% Schulung Haircare
Mar-14 15,496 29.38% 16.18 87,668 73,671 Mar-15 2% 1.70 15,496 31.78% 17.88 4,924 104,792 88,060 19.5% -1 73,671 19.5% Schulung Skincare
Apr-14 16,316 26.31% 16.62 84,891 71,337 Apr-15 2% 1.70 16,316 28.61% 18.32 4,667 1,000 102,755 86,349 21.0% 71,337 21.0% Schulung Fragrance / Verkaufsoffner Sonntag
May-14 13,752 31.96% 16.31 85,300 71,681 May-15 2% 1.50 13,752 34.26% 17.81 4,711 1,000 100,848 84,747 18.2% +1 71,681 18.2% Vegan Street Day in Nürnberg (Stand)
Jun-14 11,380 30.83% 17.38 72,577 60,989 Jun-15 2% 1.50 11,380 32.33% 18.88 3,680 82,676 69,476 13.9% -1 60,989 13.9% Basics & Standart Schulung
Sales Sales 33,482 43,134 28,964 39,811 42,404 99,742 22,835 21,594 34,670 44,326 38,664 28,915 478,542 460,336 459,235 435,251 18,206 19,307 43,291
4.0% 4.2% 9.9%
COGS % COGS % 26% 21% 25% 28% 25% 24% 31% 26% 26% 26% 26% 26% 25% 25.4% 26.0% 25.4% -0.1% -0.7% -0.1%
Salary Salary 9,572 9,572 9,572 9,572 10,719 11,867 9,572 9,572 9,572 9,572 9,572 9,572 118,306 119,888 120,946 119,876 (1,582) (2,640) (1,570)
Bonus Bonus 0 2,342 2,245 2,223 (2,342) (2,245) (2,223)
Premises Premises
Rent Rent 8,049 8,049 8,049 8,049 8,049 8,049 8,049 8,129 8,129 8,129 8,129 8,129 96,986 96,986 98,898 97,213 0 (1,911) (227)
Service Charges Service charges 0 168 95 108 30 0 0 306 65 0 109 251 1,133 1,133 1,192 1,155 0 (59) (22)
Total Premises Costs Total Premises Costs 8,306 8,217 8,144 8,157 8,079 8,049 8,049 8,795 8,194 8,129 8,238 8,380 98,736 98,736 100,743 99,016 0 (2,007) (280)
Distribution Costs Distribution Costs 898 338 458 1,203 1,651 1,013 2,092 1,420 286 729 284 615 10,988 10,988 12,296 12,005 0 (1,308) (1,017)
Retail Margin Retail Margin 1,136 10,788 (930) 3,054 6,184 49,882 (9,423) (8,918) 3,562 9,248 3,274 (4,006) 63,851 44,048 22,166 8,006 19,804 41,685 55,846
Retail Margin % Retail Margin % 3% 25% -3% 8% 15% 50% -41% -41% 10% 21% 8% -14% 13% 9.6% 4.8% 1.8% 3.8% 8.5% 11.5%
Freiburg VAT RATE 1.19 Annual LFL % 14.13%
Sales Act
Jul-13 11,715 16.36% 15.21 34,706 29,164 Jul-14 2% 0.35 11,715 18.36% 15.56 2,151 39,843 33,482 14.8% 29,164 14.8% raus vor die Türe(Massagen,demos vor dem Laden, Maskenparty…) Touristenfokus
Aug-13 15,100 16.36% 15.21 44,710 37,572 Aug-14 2% 0.35 15,100 18.36% 15.56 2,773 51,330 43,134 14.8% 37,572 14.8% raus vor die Türe(Massagen,demos vor dem Laden, Maskenparty…) Touristenfokus
Sep-13 10,095 16.36% 15.27 30,026 25,232 Sep-14 2% 0.35 10,095 18.36% 15.62 1,854 34,468 28,964 14.8% 25,232 14.8% raus vor die Türe(Massagen,demos vor dem Laden, Maskenparty…) Touristenfokus
Oct-13 13,557 16.36% 15.59 41,160 34,588 Oct-14 2% 0.40 13,557 18.36% 15.99 2,490 47,376 39,811 15.1% 34,588 15.1% Xmas Launch, neue Produkte, Badesaison, Halloweenparty
Nov-13 14,897 16.36% 15.15 43,950 36,933 Nov-14 2% 0.35 14,897 18.36% 15.50 2,736 50,461 42,404 14.8% 36,933 14.8% Xmas Launch, neue Produkte, Badesaison,
Dec-13 31,382 16.36% 15.86 96,919 81,445 Dec-14 200 3% 0.45 31,582 19.36% 16.31 6,116 118,693 99,742 22.5% 81,445 22.5% Xmas Launch, neue Produkte, Badesaison, -Fokus auf Geschenke
Jan-14 8,316 16.36% 14.60 23,648 19,872 Jan-15 2% 0.35 8,316 18.36% 14.95 1,527 27,174 22,835 14.9% +1 19,872 14.9% Sales aktion,
Feb-14 7,908 16.36% 14.52 22,360 18,790 Feb-15 2% 0.35 7,908 18.36% 14.87 1,452 25,697 21,594 14.9% 18,790 14.9% shop Partys am Samstag, Fasching/EMO
Mar-14 9,047 23.18% 15.60 38,927 32,712 Mar-15 1% 0.25 9,047 24.18% 15.85 2,187 41,257 34,670 6.0% -1 32,712 6.0% Frühlingslaunch
Apr-14 11,921 22.16% 15.04 47,281 39,732 Apr-15 2% 0.35 11,921 24.16% 15.39 2,880 52,748 44,326 11.6% 39,732 11.6% Osterprodukte zu pushen
May-14 11,452 22.58% 14.03 43,163 36,272 May-15 200 1% 0.35 11,652 23.08% 14.38 2,689 46,010 38,664 6.6% +1 36,272 6.6% raus vor die Türe(Massagen,demos vor dem Laden, Maskenparty…) Touristenfokus
Jun-14 8,164 22.40% 14.74 32,091 26,968 Jun-15 200 1% 0.35 8,364 22.90% 15.09 1,916 34,409 28,915 7.2% -1 26,968 7.2% raus vor die Türe(Massagen,demos vor dem Laden, Maskenparty…) Touristenfokus
Sales Sales 17,227 18,713 14,048 21,760 26,483 72,713 16,594 15,669 17,289 22,248 19,613 15,913 278,270 241,757 249,123 236,470 36,513 29,147 41,800
15.1% 11.7% 17.7%
COGS % COGS % 26% 20% 54% 32% 23% 24% 41% 26% 26% 26% 26% 26% 27% 27.6% 25.8% 25.3% -0.1% 1.7% 2.1%
Salary Salary 6,720 6,720 6,720 7,332 7,944 7,944 7,332 6,720 6,720 6,720 6,720 6,720 84,312 82,592 82,076 82,769 1,720 2,236 1,543
Bonus Bonus 1,500 1,250 900 1,500 1,250 1,250 1,250 2,000 1,250 1,250 13,400 2,599 1,271 1,259 10,801 12,129 12,141
Premises Premises
Rent Rent 4,117 4,117 4,117 4,117 4,117 4,117 4,117 4,560 4,158 4,158 4,158 4,158 50,008 49,907 50,090 48,615 101 (82) 1,393
Service Charges Service charges 0 40 95 0 30 0 82 326 0 195 270 0 1,038 1,038 1,015 1,005 0 23 33
Total Operating Costs Total Operating Costs 3,482 4,324 2,976 5,154 2,476 3,572 2,564 2,189 1,690 2,529 3,749 3,151 37,856 0 37,856 37,474 36,372 0 382 1,484
Distribution Costs Distribution Costs 444 264 192 794 350 882 1,570 1,017 374 547 284 476 7,195 7,195 7,651 7,607 0 (457) (412)
Retail Margin Retail Margin (5,363) (3,406) (9,991) (5,738) 2,537 35,511 (7,361) (4,874) (2,938) (1,364) (3,453) (5,522) (11,964) (21,246) (10,000) (15,906) 9,283 (1,964) 3,942
Retail Margin % Retail Margin % -31% -18% -71% -26% 10% 49% -44% -31% -17% -6% -18% -35% -4% -8.8% -4.0% -6.7% 4.5% -0.3% 2.4%
Oldenburg VAT RATE 1.19 Annual LFL % 13.94%
Sales Act
Jul-13 4,491 24.03% 13.59 17,446 14,661 Jul-14 4% 0.10 4,491 28.03% 13.69 1,259 20,500 17,227 17.5% 14,661 17.5% Focus on demos and competitions
Aug-13 4,700 26.62% 12.80 19,062 16,018 Aug-14 4% 0.20 4,700 30.62% 13.00 1,439 22,269 18,713 16.8% 16,018 16.8% team is builded and works together even in mental difficult times
Sep-13 3,264 31.68% 12.48 15,355 12,904 Sep-14 2% 0.30 3,264 33.68% 12.78 1,099 16,717 14,048 8.9% 12,904 8.9%
Oct-13 5,770 23.85% 12.87 21,079 17,714 Oct-14 5% 0.20 5,770 28.85% 13.07 1,665 25,895 21,760 22.8% 17,714 22.8% Halloween
Nov-13 6,596 28.52% 12.96 29,002 24,371 Nov-14 2% 0.20 6,596 30.52% 13.16 2,013 31,515 26,483 8.7% 24,371 8.7%
Dec-13 16,152 28.58% 13.98 76,822 64,556 Dec-14 3% 0.50 16,152 31.08% 14.48 5,021 86,528 72,713 12.6% 64,556 12.6% Weihnachten
Jan-14 3,848 31.94% 12.33 18,026 15,148 Jan-15 300 0.20 4,148 31.94% 12.53 1,325 19,747 16,594 9.5% +1 15,148 9.5% Sale; additional Saturday
Feb-14 3,335 35.27% 13.12 18,366 15,434 Feb-15 0.20 3,335 35.27% 13.32 1,176 18,646 15,669 1.5% 15,434 1.5%
Mar-14 3,968 30.62% 12.66 18,304 15,381 Mar-15 3% 0.30 3,968 33.62% 12.96 1,334 20,573 17,289 12.4% -1 15,381 12.4% Osteraktion
Apr-14 4,954 28.26% 12.91 21,506 18,072 Apr-15 6% 0.20 4,954 34.26% 13.11 1,697 26,475 22,248 23.1% 18,072 23.1%
May-14 3,958 31.99% 12.60 18,982 15,952 May-15 300 4% 0.20 4,258 35.99% 12.80 1,532 23,340 19,613 23.0% +1 15,952 23.0% additional Saturday
Jun-14 3,016 33.36% 13.92 16,670 14,008 Jun-15 4% 0.20 3,016 37.36% 14.12 1,127 18,937 15,913 13.6% -1 14,008 13.6%
Sales Sales 17,338 19,100 16,534 22,297 27,102 65,908 19,273 19,931 20,394 23,615 22,279 17,307 291,078 259,011 272,734 258,668 32,067 18,344 32,410
12.4% 6.7% 12.5%
COGS % COGS % 23% 23% 26% 26% 24% 25% 31% 27% 27% 27% 27% 27% 26% 25.9% 27.0% 26.4% 0.0% -1.1% -0.5%
Salary Salary 5,481 5,481 5,481 7,021 8,102 8,797 5,481 5,481 5,481 5,481 5,481 5,481 73,249 86,170 88,252 86,812 (12,921) (15,003) (13,562)
Bonus Bonus 0 1,010 913 904 (1,010) (913) (904)
Premises Premises
Rent Rent 4,349 4,553 4,349 4,349 4,349 4,349 4,349 4,393 4,393 4,393 4,393 4,393 52,613 52,613 52,584 52,064 0 29 550
Service Charges Service charges 1,281 129 0 102 30 0 1,281 83 139 0 0 0 3,046 3,046 1,516 1,501 0 1,529 1,544
Distribution Costs Distribution Costs 287 289 221 528 991 1,314 1,774 355 244 747 284 632 7,666 7,666 8,399 8,286 0 (733) (620)
Retail Margin Retail Margin (1,037) 496 (1,391) (1,683) 2,845 30,344 (3,400) 928 2,098 3,250 1,271 (985) 32,736 (8,861) (5,250) (11,770) 41,596 37,986 44,505
Retail Margin % Retail Margin % -6% 3% -8% -8% 10% 46% -18% 5% 10% 14% 6% -6% 11% -3.4% -1.9% -4.6% 14.7% 13.2% 15.8%
Berlin 4 Wilmersdorfer Arcaden VAT RATE 1.19 Annual LFL % 10.64%
Sales Act
Jul-13 3,493 28.91% 15.55 18,693 15,708 Jul-14 3% 3,493 31.91% 15.55 1,115 20,633 17,338 10.4% 15,708 10.4% aus Besuchern mehr Kunden machen
Aug-13 3,728 31.07% 15.12 20,831 17,505 Aug-14 2% 0.38 3,728 33.07% 15.50 1,233 22,729 19,100 9.1% 17,505 9.1% aus Besuchern mehr Kunden machen, Average erhöhen
Sep-13 3,324 32.10% 13.63 17,304 14,541 Sep-14 1% 1.40 3,324 33.10% 15.03 1,100 19,676 16,534 13.7% 14,541 13.7% sehr schlechter Average in 2013, hier machen wir mit Linkselling 2014 einen Sprung
Oct-13 5,133 26.65% 14.65 23,849 20,041 Oct-14 3% 5,133 29.65% 14.65 1,522 26,534 22,297 11.3% 20,041 11.3% Neue Mitarbeiter müssen besser geschult werden
Nov-13 5,454 29.70% 15.19 29,293 24,616 Nov-14 3% 5,454 32.70% 15.19 1,784 32,251 27,102 10.1% 24,616 10.1% aus Besuchern mehr Kunden machen
Dec-13 10,517 37.18% 15.43 71,774 60,314 Dec-14 2% 0.57 10,517 39.18% 16.00 4,120 78,430 65,908 9.3% 60,314 9.3% Average erhöhen durch mehr Artikel im Korb oder teurerer Geschenke
Jan-14 3,757 34.18% 13.43 20,526 17,249 Jan-15 1% 1.15 3,757 35.18% 14.58 1,322 22,935 19,273 11.7% +1 17,249 11.7% mehr Produkte ins Körbchen -> 2014 Tiefstand. Besseres Linkselling
Feb-14 3,509 34.68% 14.92 21,605 18,156 Feb-15 1% 1.00 3,509 35.68% 15.92 1,252 23,718 19,931 9.8% 18,156 9.8% mehr Produkte ins Körbchen. Linkselling
Mar-14 4,238 29.45% 14.82 22,004 18,491 Mar-15 2% 0.50 4,238 31.42% 15.32 1,331 24,268 20,394 10.3% -1 18,491 10.3% aus Besuchern mehr Kunden machen, Average erhöhen
Apr-14 4,435 31.48% 14.94 24,826 20,862 Apr-15 3% 0.50 4,435 34.48% 15.44 1,529 28,102 23,615 13.2% 20,862 13.2% Ostern -> mehr Kunden!!!
May-14 4,095 32.67% 14.79 23,543 19,784 May-15 1% 1.37 4,095 33.67% 16.16 1,379 26,511 22,279 12.6% +1 19,784 12.6% Average muss erhöht werden. Linkselling
Jun-14 3,161 34.01% 14.71 18,812 15,808 Jun-15 2% 0.50 3,161 36.01% 15.21 1,138 20,595 17,307 9.5% -1 15,808 9.5% Linkselling
Sales Sales 23,923 23,076 20,320 25,581 47,269 102,041 33,388 32,485 32,390 36,124 31,775 24,672 433,045 349,621 370,880 351,075 83,423 62,165 81,970
23.9% 16.8% 23.3%
COGS % COGS % 27% 19% 33% 34% 26% 25% 31% 27% 27% 27% 27% 27% 27% 26.9% 27.0% 26.9% 0.0% -0.1% 0.0%
Salary Salary 7,281 7,281 7,281 7,281 8,811 8,811 8,811 7,281 7,281 7,281 7,281 7,281 91,962 93,755 101,030 94,714 (1,793) (9,068) (2,752)
Bonus Bonus 600 600 600 1,500 1,500 1,500 1,500 600 1,200 600 10,200 1,500 1,136 1,125 8,700 9,064 9,075
Social Security Social Security 20% 1,557 1,557 1,439 1,557 2,037 2,037 2,037 1,735 1,557 1,676 1,557 1,439 20,185 18,863 19,977 19,790 1,322 208 395
Total Staff Costs Total Staff Costs 9,438 9,438 8,720 9,438 12,348 12,348 12,348 10,516 9,438 10,157 9,438 8,720 122,347 114,119 122,143 115,629 8,228 204 6,719
Premises Premises
Rent Rent 6,650 6,650 6,650 6,650 6,650 6,650 6,650 6,650 6,650 6,650 6,650 6,650 79,800 126,587 127,579 126,401 (46,787) (47,779) (46,601)
Total Premises Costs Total Premises Costs 6,958 6,690 6,650 6,769 6,680 6,920 6,658 7,371 6,740 6,650 6,725 6,650 81,461 128,248 128,837 127,570 (46,787) (47,376) (46,109)
Distribution Costs Distribution Costs 496 72 278 1,076 1,050 1,221 1,738 681 410 554 486 388 8,451 8,451 9,045 8,658 0 (595) (207)
Retail Margin Retail Margin (2,300) (1,268) (4,971) (6,141) 11,085 51,329 (11,431) 2,682 4,667 5,614 2,615 (891) 50,992 (48,655) (30,910) (35,528) 99,647 81,902 86,520
Retail Margin % Retail Margin % -10% -5% -24% -24% 23% 50% -34% 8% 14% 16% 8% -4% 12% -13.9% -8.3% -10.1% 25.7% 20.1% 21.9%
Bremen new location VAT RATE 1.19 Annual LFL % 17.52%
Sales Act
Jul-13 4,982 28.82% 14.88 25,435 21,374 Jul-14 3% 0.12 4,982 32.00% 15.00 1,594 28,469 23,923 11.9% 21,374 11.9% Mehr Trainings einsetzten um den Verkauf durch Beratung zu steigern/ Juni - September Baumaßnahmen
Aug-13 4,975 29.11% 14.38 24,774 20,818 Aug-14 3% 0.12 4,975 32.00% 14.50 1,592 27,461 23,076 10.8% 20,818 10.8% Umsatzsteigerung durch mehr Kundenbesuche vom Vorjahr
Sep-13 4,232 30.60% 14.72 22,691 19,068 Sep-14 1% 0.28 4,232 32.00% 15.00 1,354 24,180 20,320 6.6% 19,068 6.6% Average soll auf 15 % gesteigert werden durch Zusatzverkäufe
Oct-13 4,836 32.05% 14.93 27,545 23,147 Oct-14 484 0.07 5,320 32.05% 15.00 1,705 30,442 25,581 10.5% 23,147 10.5%
Nov-13 9,446 26.60% 14.74 44,092 37,052 Nov-14 1,054 3% 0.26 10,500 30.00% 15.00 3,150 56,250 47,269 27.6% 37,052 27.6%
Dec-13 18,982 28.39% 15.32 98,226 82,543 Dec-14 2,018 2% 0.68 21,000 30.00% 16.00 6,300 1,500 121,429 102,041 23.6% 82,543 23.6% Geschenke für Firmen
Jan-14 7,100 25.30% 14.15 30,236 25,409 Jan-15 7% 0.55 7,100 32.00% 14.70 2,272 39,732 33,388 31.4% +1 25,409 31.4%
Feb-14 6,929 26.81% 14.09 31,153 26,179 Feb-15 71 5% 0.41 7,000 32.00% 14.50 2,240 38,657 32,485 24.1% 26,179 24.1%
Mar-14 6,902 28.21% 14.59 33,796 28,400 Mar-15 478 1% 0.68 7,380 28.75% 15.27 2,122 38,545 32,390 14.1% -1 28,400 14.1% Osterferien
Apr-14 7,649 28.58% 14.65 38,121 32,035 Apr-15 866 0.19 8,515 28.58% 14.84 2,433 42,988 36,124 12.8% 32,035 12.8% Osterferien
May-14 6,859 29.48% 14.25 34,296 28,820 May-15 537 0.32 7,396 29.48% 14.57 2,180 37,812 31,775 10.3% +1 28,820 10.3%
Jun-14 5,088 29.84% 15.56 28,115 23,626 Jun-15 198 0.08 5,286 29.84% 15.64 1,577 29,360 24,672 4.4% -1 23,626 4.4%
Sales Sales 7,272 8,703 8,438 10,631 14,347 35,341 8,847 9,049 8,962 9,911 9,740 7,065 138,306 134,990 153,100 143,620 3,317 (14,793) (5,314)
2.5% -9.7% -3.7%
Cost of Sales Cost of Sales 2,254 1,824 2,329 3,599 3,428 9,573 2,601 2,443 2,420 2,676 2,630 1,908 37,684 36,761 0 37,474 923 37,684 210
COGS % COGS % 31% 21% 28% 34% 24% 27% 29% 27% 27% 27% 27% 27% 27% 27.2% 0.0% 26.1% 0.0% 27.2% 1.2%
Gross Margin Gross Margin 5,018 6,879 6,108 7,032 10,919 25,768 6,246 6,606 6,543 7,235 7,110 5,158 100,622 98,228 153,100 106,146 2,394 (52,478) (5,524)
Salary Salary 5,907 5,907 5,907 5,907 5,907 5,907 5,907 5,907 5,907 5,907 5,907 5,907 70,884 68,820 70,247 68,833 2,064 637 2,051
Bonus Bonus 0 350 950 941 (350) (950) (941)
Social Security Social Security 20% 1,167 1,167 1,167 1,167 1,167 1,167 1,167 1,167 1,167 1,167 1,167 1,167 14,005 16,157 14,676 14,457 (2,152) (670) (452)
Total Staff Costs Total Staff Costs 7,074 7,074 7,074 7,074 7,074 7,074 7,074 7,074 7,074 7,074 7,074 7,074 84,889 85,327 85,873 84,231 (438) (983) 658
Staff Cost % Staff Cost % 97% 81% 84% 67% 49% 20% 80% 78% 79% 71% 73% 100% 61% 63.2% 56.1% 58.6% -1.8% 5.3% 2.7%
Premises Premises
Rent Rent 2,501 2,736 2,501 2,501 2,501 2,501 424 2,526 2,526 0 2,526 5,053 28,299 28,299 27,790 30,016 0 509 (1,717)
Service Charges Service charges 896 40 0 0 30 896 151 1,076 (905) 0 0 0 2,183 2,183 2,499 2,474 0 (316) (291)
Total Premises Costs Total Premises Costs 3,655 2,776 2,501 2,501 2,532 3,397 574 3,961 1,622 0 2,526 5,053 31,099 31,099 30,942 33,137 0 156 (2,039)
Premises Cost % Premises Cost % 50% 32% 30% 24% 18% 10% 6% 44% 18% 0% 26% 72% 22% 23.0% 20.2% 23.1% -0.6% 2.3% -0.6%
Distribution Costs Distribution Costs 183 185 116 324 803 264 1,237 651 121 239 405 299 4,829 4,829 5,502 5,405 0 (673) (576)
Retail Margin Retail Margin (7,290) (4,651) (5,076) (6,500) (1,436) 13,163 (4,717) (6,309) (3,560) (1,745) (5,631) (8,841) (42,592) (45,424) 3,634 (42,538) 2,832 (46,226) (54)
Retail Margin % Retail Margin % -100% -53% -60% -61% -10% 37% -53% -70% -40% -18% -58% -125% -31% -33.6% 2.4% -29.6% 2.9% -33.2% -1.2%
Köln-Weiden VAT RATE 1.19 Annual LFL % 5.56%
Sales Act
Jul-13 1,260 41.83% 13.15 8,246 6,930 Jul-14 - 5 1% 0.35 1,255 42.93% 13.50 539 8,654 7,272 4.9% 6,930 4.9% negative customer trend in center, wrong customer target group, wrong level in the center
Aug-13 1,350 46.37% 13.42 9,993 8,398 Aug-14 - 6 1% 0.40 1,344 46.87% 13.82 630 10,356 8,703 3.6% 8,398 3.6%
Sep-13 1,453 43.86% 12.69 9,621 8,085 Sep-14 - 6 1% 0.40 1,447 44.56% 13.09 644 10,041 8,438 4.4% 8,085 4.4%
Oct-13 1,772 45.09% 12.70 12,072 10,144 Oct-14 - 6 1% 0.45 1,766 45.79% 13.15 809 12,651 10,631 4.8% 10,144 4.8%
Nov-13 2,031 49.68% 13.72 16,472 13,842 Nov-14 0.50 2,031 49.68% 14.22 1,009 17,073 14,347 3.6% 13,842 3.6%
Dec-13 4,893 46.76% 14.55 39,628 33,301 Dec-14 1% 0.60 4,893 47.66% 15.15 2,332 42,056 35,341 6.1% 33,301 6.1%
Jan-14 1,475 44.90% 12.69 9,996 8,400 Jan-15 - 8 1% 0.60 1,467 45.40% 13.29 666 10,528 8,847 5.3% +1 8,400 5.3%
Feb-14 1,756 38.10% 12.70 10,107 8,493 Feb-15 - 2 1% 0.50 1,754 39.10% 13.20 686 10,769 9,049 6.5% 8,493 6.5%
Mar-14 1,807 33.38% 14.10 10,115 8,500 Mar-15 - 10 1% 0.50 1,797 34.18% 14.60 614 10,665 8,962 5.4% -1 8,500 5.4%
Apr-14 1,446 46.56% 13.62 10,908 9,167 Apr-15 20 1% 0.60 1,466 47.56% 14.22 697 11,795 9,911 8.1% 9,167 8.1% Ostern
May-14 1,345 50.35% 13.40 10,795 9,072 May-15 20 1% 0.50 1,365 51.35% 13.90 701 11,590 9,740 7.4% +1 9,072 7.4% Muttertag
Jun-14 1,304 36.52% 14.06 7,967 6,695 Jun-15 - 5 1% 0.40 1,299 37.62% 14.46 488 8,408 7,065 5.5% -1 6,695 5.5%
Sales Sales 45,267 49,337 41,214 57,141 70,404 178,723 48,704 46,458 52,342 57,625 55,660 38,131 741,006 687,400 691,519 656,483 53,606 49,488 84,524
7.8% 7.2% 12.9%
Cost of Sales Cost of Sales 17,889 11,563 10,275 13,833 17,595 42,189 13,406 11,615 13,086 14,406 13,915 9,533 189,305 175,879 0 158,585 13,426 189,305 30,720
COGS % COGS % 40% 23% 25% 24% 25% 24% 28% 25% 25% 25% 25% 25% 26% 25.6% 0.0% 24.2% 0.0% 25.5% 1.4%
Salary Salary 12,500 12,700 11,500 13,900 14,500 15,000 14,200 11,000 12,000 12,000 12,000 11,500 152,800 142,492 139,117 139,932 10,308 13,683 12,868
Bonus Bonus 0 7,579 4,054 3,683 (7,579) (4,054) (3,683)
Social Security Social Security 20% 2,470 2,509 2,272 2,746 2,865 2,964 2,806 2,173 2,371 2,371 2,371 2,272 30,190 29,744 28,656 28,191 446 1,534 2,000
Premises Premises
Rent Rent 9,550 9,550 9,550 9,550 9,550 9,550 9,550 9,646 9,646 9,646 9,646 9,696 115,128 115,128 115,146 113,650 0 (18) 1,478
Service Charges Service charges 0 40 0 (250) 1,651 3,664 (3,664) 416 0 18 0 0 1,875 1,875 658 651 0 1,218 1,224
Distribution Costs Distribution Costs 1,023 161 400 1,763 1,395 2,246 2,212 1,189 1,007 679 708 549 13,334 13,334 14,184 13,460 0 (850) (127)
Retail Margin Retail Margin (2,586) 7,724 3,725 8,578 18,015 98,010 4,559 7,087 8,640 13,912 10,528 463 178,655 141,650 328,498 138,035 37,006 (149,842) 40,621
Retail Margin % Retail Margin % -6% 16% 9% 15% 26% 55% 9% 15% 17% 24% 19% 1% 24% 20.6% 47.5% 21.0% 3.5% -23.4% 3.1%
Karlsruhe VAT RATE 1.19 Annual LFL % 4.63%
Sales Act
Jul-13 6,959 32.91% 19.01 51,799 43,528 Jul-14 - 200 2% - 6,759 34.91% 19.01 2,359 500 53,868 45,267 4.0% 43,528 4.0% Verschiebung der Sommerferien komplett in den August
Aug-13 7,998 32.76% 18.53 57,788 48,561 Aug-14 - 0% 0.20 7,998 32.76% 18.73 2,620 300 58,711 49,337 1.6% 48,561 1.6% verstärkt Jungesellinnenabschiede durch Hochzeitsmesse?
Sep-13 6,045 34.43% 18.13 44,895 37,727 Sep-14 200 1% 0.50 6,245 35.43% 18.63 2,212 49,044 41,214 9.2% 37,727 9.2%
Oct-13 9,034 32.01% 18.60 63,999 53,781 Oct-14 - 2% - 9,034 34.01% 18.60 3,073 67,998 57,141 6.2% 53,781 6.2% festes Team = bessere Zahlen
Nov-13 9,719 35.35% 19.89 81,327 68,342 Nov-14 - 0% 0.60 9,719 35.35% 20.49 3,436 83,780 70,404 3.0% 68,342 3.0% Weihnachtspersonal bereits im Oktober einstellen, besser trainiert im November
Dec-13 20,319 37.15% 21.70 194,918 163,797 Dec-14 300 1% 1.00 20,619 38.15% 22.70 7,866 200 212,681 178,723 9.1% 163,797 9.1% wenn rechtzeitig Firmengeschenkeflyer und Lush Times nicht ausgeht, dann mehr Besucher
Jan-14 6,965 38.54% 17.83 56,954 47,860 Jan-15 20 0% 0.20 6,985 38.54% 18.03 2,692 200 57,958 48,704 1.8% +1 47,860 1.8% mehr mit Beauty Schools arbeiten
Feb-14 7,400 34.11% 17.89 53,739 45,159 Feb-15 20 1% 0.20 7,420 34.61% 18.09 2,568 55,285 46,458 2.9% 45,159 2.9% Kooperationen ausbauen
Mar-14 8,012 33.04% 18.58 58,514 49,171 Mar-15 300 1% 0.20 8,312 33.54% 18.78 2,788 62,287 52,342 6.4% -1 49,171 6.4% Verschiebung Ostern (mehr Verkaufstage vor Ostern)
Apr-14 9,695 33.22% 18.08 69,288 58,225 Apr-15 - 100 0% - 9,595 33.22% 18.08 3,188 68,573 57,625 -1.0% 58,225 -1.0% Verschiebung Ostern (weniger Verkaufstage vor Ostern)
May-14 8,529 34.08% 18.25 63,116 53,039 May-15 - 1% 0.30 8,529 35.08% 18.55 2,992 200 66,236 55,660 4.9% +1 53,039 4.9% Parties ausbauen
Jun-14 6,087 33.48% 19.15 46,433 39,019 Jun-15 - 200 0% 0.20 5,887 33.48% 19.35 1,971 45,376 38,131 -2.3% -1 39,019 -2.3% Parties ausbauen
Sales Sales 31,832 42,875 32,852 44,603 50,047 91,793 27,868 27,547 37,027 39,880 39,281 29,733 495,339 432,587 457,456 432,191 62,752 37,883 63,148
14.5% 8.3% 14.6%
COGS % COGS % 24% 22% 24% 26% 26% 21% 28% 27% 27% 27% 27% 27% 25% 24.7% 25.6% 24.9% 0.1% -0.8% -0.1%
Salary Salary 7,749 7,749 7,749 7,749 8,925 10,000 7,749 7,749 7,749 7,749 7,749 7,749 96,415 109,054 120,937 122,115 (12,639) (24,522) (25,700)
Bonus Bonus 0 350 354 350 (350) (354) (350)
Premises Premises
Rent Rent 10,600 10,600 10,600 10,600 10,600 14,461 10,600 10,367 10,706 10,706 10,706 14,606 135,153 135,153 128,027 130,726 0 7,126 4,427
Distribution Costs Distribution Costs 490 304 110 1,023 1,057 586 1,741 1,111 404 860 284 683 8,653 8,653 9,612 9,923 0 (959) (1,270)
Retail Margin Retail Margin 1,145 10,426 1,666 7,457 12,564 42,540 (6,365) (4,051) 4,076 5,171 4,157 (5,829) 72,958 9,711 12,442 (7,042) 63,246 60,516 80,000
Retail Margin % Retail Margin % 4% 24% 5% 17% 25% 46% -23% -15% 11% 13% 11% -20% 15% 2.2% 2.7% -1.6% 12.5% 12.0% 16.4%
Heidelberg VAT RATE 1.19 Annual LFL % 16.33%
Sales Act
Jul-13 8,659 22.25% 14.40 33,027 27,753 Jul-14 3% 0.30 8,659 25.00% 14.70 2,165 37,881 31,832 14.7% 27,753 14.7% Langangelegte Competition nach Vorbild "Goldmarie" und "Bet your Bonus" mit monatlicher Auswertung
Aug-13 11,126 20.25% 15.41 41,328 34,729 Aug-14 5% 11,126 25.00% 15.41 2,781 51,021 42,875 23.5% 34,729 23.5% s.o.
Sep-13 7,795 23.95% 15.16 33,675 28,298 Sep-14 1% 1.70 7,795 25.00% 16.86 1,949 39,093 32,852 16.1% 28,298 16.1% s.o.
Oct-13 11,991 19.18% 14.89 40,755 34,248 Oct-14 6% 11,991 24.98% 14.89 2,995 53,078 44,603 30.2% 34,248 30.2% s.o.
Nov-13 13,211 20.99% 15.16 50,023 42,036 Nov-14 4% 13,211 24.99% 15.16 3,301 59,556 50,047 19.1% 42,036 19.1% s.o.
Dec-13 19,673 28.77% 15.56 104,755 88,029 Dec-14 1% 19,673 30.00% 15.56 5,901 109,234 91,793 4.3% 88,029 4.3% s.o.
Jan-14 6,282 27.56% 14.29 29,435 24,735 Jan-15 2% 0.50 6,282 30.00% 14.79 1,884 33,163 27,868 12.7% +1 24,735 12.7% s.o.
Feb-14 5,960 29.83% 14.23 30,110 25,302 Feb-15 1% 0.76 5,960 30.83% 14.99 1,838 32,781 27,547 8.9% 25,302 8.9% s.o.
Mar-14 7,616 26.00% 15.03 35,424 29,768 Mar-15 6% 7,616 32.34% 15.03 2,463 44,062 37,027 24.4% -1 29,768 24.4% s.o.
Apr-14 8,615 26.76% 14.34 39,328 33,049 Apr-15 3% 1.10 8,615 29.99% 15.44 2,583 47,458 39,880 20.7% 33,049 20.7% s.o.
May-14 8,088 27.83% 14.09 37,750 31,723 May-15 5% 0.70 8,088 32.83% 14.79 2,655 46,744 39,281 23.8% +1 31,723 23.8% s.o.
Jun-14 5,680 28.89% 15.92 31,080 26,117 Jun-15 4% 5,680 32.89% 15.92 1,868 35,383 29,733 13.8% -1 26,117 13.8% s.o.
Sales Sales 17,061 19,079 16,787 22,413 27,750 78,406 20,908 21,867 23,324 26,223 23,896 18,635 316,350 293,593 334,284 307,943 22,757 (17,934) 8,407
7.8% -5.4% 2.7%
COGS % COGS % 26% 27% 26% 24% 27% 24% 30% 26% 26% 26% 26% 26% 26% 25.7% 26.0% 25.8% 0.1% -0.2% 0.0%
Salary Salary 7,500 7,500 7,500 7,700 8,500 8,500 7,900 7,500 7,500 7,500 7,500 7,500 92,600 92,350 89,158 85,549 250 3,442 7,051
Bonus Bonus 0 146 253 250 (146) (253) (250)
Staff Benefits / Facilities Staff benefits 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 22 22 0 (22) (22)
Staff Cost % Staff Cost % 53% 47% 54% 41% 37% 13% 45% 41% 39% 34% 38% 48% 35% 37.0% 31.5% 32.7% -1.9% 3.6% 2.4%
Premises Premises
Rent Rent 3,240 3,240 3,240 3,240 3,240 3,240 3,686 2,747 3,273 3,273 3,273 3,273 38,967 38,967 38,981 38,595 0 (13) 373
Service Charges Service charges 1,208 40 0 0 30 0 1,208 83 51 0 0 0 2,621 2,621 2,706 2,679 0 (86) (59)
Distribution Costs Distribution Costs 433 90 116 737 892 880 1,464 825 551 384 310 433 7,116 7,116 8,409 8,110 0 (1,293) (994)
Retail Margin Retail Margin (3,691) (822) (3,305) (433) 3,138 42,908 (3,659) 804 2,781 4,504 1,609 (376) 43,458 29,037 49,651 38,458 14,422 (6,193) 5,000
Retail Margin % Retail Margin % -22% -4% -20% -2% 11% 55% -18% 4% 12% 17% 7% -2% 14% 9.9% 14.9% 12.5% 3.8% -1.1% 1.2%
Essen Limbecker VAT RATE 1.19 Annual LFL % 5.67%
Sales Act
Jul-13 4,604 24.52% 13.97 18,772 15,774 Jul-14 2% 4,604 26.52% 13.97 1,221 20,303 17,061 8.2% 15,774 8.2% durch bessere Besetzung des Shops
Aug-13 5,430 22.73% 13.66 20,056 16,854 Aug-14 3% 5,430 25.73% 13.66 1,397 22,704 19,079 13.2% 16,854 13.2% durch bessere Besetzung des Shops
Sep-13 4,273 26.12% 13.75 18,266 15,350 Sep-14 400 4,673 26.12% 13.75 1,220 19,976 16,787 9.4% 15,350 9.4% Aktionen im Laden um mehr Besucher anzulocken: jede Woche min. 2 Events z. B. ihr kauft, wir färben e
Oct-13 2,779 57.29% 13.88 26,293 22,095 Oct-14 0.20 2,779 57.29% 14.08 1,592 26,672 22,413 1.4% 22,095 1.4% Linkselling /Upselling mit den Weihnachtsprodukten - frühere Schulung und mehr Training der Mitarbeite
Nov-13 1,746 112.06% 14.04 32,674 27,457 Nov-14 0.15 1,746 112.06% 14.19 1,956 33,023 27,750 1.1% 27,457 1.1% Linkselling /Upselling mit den Weihnachtsprodukten - frühere Schulung und mehr Training der Mitarbeite
Dec-13 60,944 8.17% 15.65 92,711 77,908 Dec-14 0.10 60,944 8.17% 15.75 4,978 93,303 78,406 0.6% 77,908 0.6% Linkselling mit den Weihnachtsprodukten; mehr Ware bestellen, besonders Badekugeln und Badegeschenke
Jan-14 6,339 22.13% 13.12 21,911 18,412 Jan-15 3% 6,339 25.13% 13.12 1,593 24,880 20,908 13.6% +1 18,412 13.6% mehr Kunden kaufen, da mehr Ware im Laden ist vor allem Bestseller und Badekugeln
Feb-14 5,917 26.36% 14.02 26,022 21,867 Feb-15 5,917 26.36% 14.02 1,560 26,022 21,867 0.0% 21,867 0.0% LFL halten
Mar-14 6,036 25.00% 14.11 25,341 21,295 Mar-15 2% 0.20 6,036 27.00% 14.31 1,630 27,756 23,324 9.5% -1 21,295 9.5% Beratung = Potential, sehr gut geschulte Mitarbeiter
Apr-14 6,334 24.57% 14.52 26,884 22,591 Apr-15 3% 0.50 6,334 27.57% 15.02 1,746 31,205 26,223 16.1% 22,591 16.1% Link- und Upselling
May-14 6,118 27.89% 13.46 27,320 22,958 May-15 0.55 6,118 27.89% 14.01 1,706 28,437 23,896 4.1% +1 22,958 4.1% Link- und Upselling
Jun-14 4,212 28.54% 13.98 20,001 16,807 Jun-15 300 1% 4,512 29.54% 13.98 1,333 22,176 18,635 10.9% -1 16,807 10.9% Aktion im Laden - Shopparties und Linkselling
Sales Sales 24,959 24,871 26,611 29,910 37,181 78,795 29,475 31,444 4,282 32,979 35,227 24,178 379,912 351,452 389,680 366,227 28,460 (9,768) 13,685
8.1% -2.5% 3.7%
COGS % COGS % 28% 22% 25% 29% 26% 25% 29% 28% 28% 28% 28% 28% 27% 26.8% 28.0% 26.3% -0.1% -1.2% 0.5%
Salary Salary 11,055 11,055 11,055 11,055 11,820 12,585 11,820 11,055 11,055 11,055 11,055 11,055 135,720 117,464 141,755 126,405 18,256 (6,035) 9,315
Bonus Bonus 0 774 253 850 (774) (253) (850)
Social Security Social Security 20% 2,184 2,184 2,184 2,184 2,335 2,487 2,335 2,184 2,184 2,184 2,184 2,184 26,816 25,058 26,096 25,720 1,758 719 1,095
Total Staff Costs Total Staff Costs 13,239 13,239 13,239 13,239 14,155 15,072 14,155 13,239 13,239 13,239 13,239 13,239 162,536 143,295 168,104 152,975 19,240 (5,569) 9,561
Staff Cost % Staff Cost % 53% 53% 50% 44% 38% 19% 48% 42% 309% 40% 38% 55% 43% 40.8% 43.1% 41.8% 2.0% -0.4% 1.0%
Premises Premises
Rent Rent 5,771 5,771 8,791 5,771 5,771 5,771 5,771 5,829 5,829 5,829 5,829 5,829 72,562 72,562 69,947 69,254 0 2,616 3,308
Service Charges Service charges 0 40 0 0 30 0 0 215 51 0 0 86 422 422 397 478 0 25 (57)
Distribution Costs Distribution Costs 285 318 116 694 746 580 1,522 1,131 133 349 405 323 6,603 6,603 8,016 7,685 0 (1,412) (1,082)
Retail Margin Retail Margin (4,509) (2,958) (6,535) (2,400) 3,917 34,351 (3,091) (1,646) (19,001) 1,069 1,329 (4,323) (3,796) (5,594) (9,462) (3,544) 1,798 5,665 (252)
Retail Margin % Retail Margin % -18% -12% -25% -8% 11% 44% -10% -5% -444% 3% 4% -18% -1% -1.6% -2.4% -1.0% 0.6% 1.4% 0.0%
Essen Bahnhof VAT RATE 1.19 Annual LFL % 7.43%
Sales Act
Jul-13 6,802 25.17% 12.58 25,627 21,535 Jul-14 2.00 6,802 25.17% 14.58 1,712 29,702 24,959 15.9% 21,535 15.9% Der Average ist mit das größte Potential der Business Treiber im Shop. Er soll im jeden Monat im Fokus s
Aug-13 7,296 23.26% 13.05 26,357 22,149 Aug-14 1% 1.00 7,296 24.26% 14.05 1,770 29,597 24,871 12.3% 22,149 12.3% Die Conversion ist der 2.te Hebel, welcher sich um 25-26 % bewegen sollte
Sep-13 7,469 23.62% 12.97 27,232 22,884 Sep-14 1% 1.50 7,469 24.62% 14.47 1,839 31,667 26,611 16.3% 22,884 16.3%
Oct-13 8,960 22.22% 13.38 31,691 26,631 Oct-14 1% 1.00 8,960 23.22% 14.38 2,081 35,593 29,910 12.3% 26,631 12.3%
Nov-13 12,775 18.09% 13.25 36,428 30,611 Nov-14 1% 2.00 12,775 19.09% 15.25 2,439 44,245 37,181 21.5% 30,611 21.5%
Dec-13 19,464 25.65% 14.19 84,307 70,846 Dec-14 1% 1.00 19,464 26.65% 15.19 5,187 93,766 78,795 11.2% 70,846 11.2%
Jan-14 7,919 25.69% 12.63 30,580 25,698 Jan-15 200 1.50 8,119 25.69% 14.13 2,085 35,075 29,475 14.7% +1 25,698 14.7% Bedingt durch zusätzlich Samstag mehr Besucher - Treiber Avarage
Feb-14 7,521 28.22% 12.82 32,368 27,200 Feb-15 2.00 7,521 28.22% 14.82 2,122 37,418 31,444 15.6% 27,200 15.6%
Mar-14 7,257 27.58% 12.77 30,407 25,552 Mar-15 4,000 -25% 2.00 11,257 2.58% 14.77 290 5,095 4,282 -83.2% -1 25,552 -83.2%
Apr-14 8,351 25.90% 13.18 33,925 28,508 Apr-15 1% 1.50 8,351 26.90% 14.68 2,247 39,245 32,979 15.7% 28,508 15.7%
May-14 8,554 27.88% 12.93 36,706 30,845 May-15 200 1% 1.00 8,754 28.88% 13.93 2,528 41,920 35,227 14.2% +1 30,845 14.2%
Jun-14 5,871 25.60% 14.09 25,195 21,172 Jun-15 2.00 5,871 25.60% 16.09 1,503 28,772 24,178 14.2% -1 21,172 14.2%
Sales Sales 19,287 22,143 19,310 27,329 33,249 91,085 19,595 21,988 18,763 33,457 25,289 20,141 351,637 330,193 351,296 332,829 21,443 341 18,808
6.5% 0.1% 5.7%
Cost of Sales Cost of Sales 4,256 4,918 4,786 7,142 7,821 22,031 12,588 5,937 5,066 9,033 6,828 5,438 95,844 90,438 94,850 84,534 5,406 994 11,310
COGS % COGS % 22% 22% 25% 26% 24% 24% 64% 27% 27% 27% 27% 27% 27% 27.4% 27.0% 25.4% -0.1% 0.3% 1.9%
Gross Margin Gross Margin 15,032 17,224 14,524 20,187 25,428 69,054 7,007 16,051 13,697 24,424 18,461 14,703 255,793 239,755 256,446 248,295 16,038 (653) 7,497
Salary Salary 8,047 8,047 8,047 9,000 9,000 9,920 8,047 8,047 8,047 8,047 8,047 8,047 100,343 96,089 94,457 93,176 4,254 5,886 7,167
Bonus Bonus 0 2,294 2,298 2,275 (2,294) (2,298) (2,275)
Premises Premises
Rent Rent 4,120 4,120 4,120 4,120 4,120 5,406 4,120 4,161 4,161 4,161 4,161 4,161 50,932 50,932 49,646 51,411 0 1,286 (478)
Total Premises Costs Total Premises Costs 4,428 4,160 4,120 4,120 4,150 5,406 4,120 4,604 4,372 4,161 4,161 4,237 52,040 52,040 50,594 52,425 0 1,446 (385)
Distribution Costs Distribution Costs 373 510 337 923 872 1,178 1,969 1,258 244 777 638 590 9,668 9,668 10,947 10,561 0 (1,279) (893)
Retail Margin Retail Margin (1,087) (659) (3,743) (571) 7,131 47,380 (11,527) (2,028) (3,217) 6,947 379 (2,133) 36,871 21,885 31,915 24,858 14,985 4,956 12,012
Retail Margin % Retail Margin % -6% -3% -19% -2% 21% 52% -59% -9% -17% 21% 1% -11% 10% 6.6% 9.1% 7.5% 3.9% 1.4% 3.0%
Erfurt VAT RATE 1.19 Annual LFL % 7.42%
Sales Act
Jul-13 4,433 29.30% 14.08 21,767 18,292 Jul-14 - 1% 0.42 4,433 30.00% 14.50 1,330 22,952 19,287 5.4% 18,292 5.4%
Aug-13 5,033 28.79% 14.66 25,287 21,250 Aug-14 1% 5,033 30.00% 14.66 1,510 26,350 22,143 4.2% 21,250 4.2%
Sep-13 3,943 30.54% 14.56 20,863 17,532 Sep-14 400 4,343 30.54% 14.56 1,326 22,979 19,310 10.1% 17,532 10.1%
Oct-13 5,827 26.43% 15.15 27,771 23,337 Oct-14 4% 5,827 30.00% 15.15 1,748 1,000 32,522 27,329 17.1% 23,337 17.1% neue Produkte Launch-Party(VIP),
Nov-13 6,868 28.10% 16.14 37,061 31,143 Nov-14 2% 6,868 30.00% 16.14 2,060 39,566 33,249 6.8% 31,143 6.8%
Dec-13 15,105 31.94% 16.66 95,642 80,371 Dec-14 3% 0.57 15,105 35.00% 17.23 5,286 108,391 91,085 13.3% 80,371 13.3%
Jan-14 4,567 30.59% 13.73 22,819 19,175 Jan-15 4,567 30.59% 13.73 1,397 500 23,319 19,595 2.2% +1 19,175 2.2% Nachweihnachtsparty, Salesparty
Feb-14 4,839 31.33% 14.50 26,165 21,988 Feb-15 4,839 31.33% 14.50 1,516 26,165 21,988 0.0% 21,988 0.0%
Mar-14 4,880 32.13% 15.05 28,084 23,600 Mar-15 - 1,000 3,880 32.13% 15.05 1,247 22,328 18,763 -20.5% -1 23,600 -20.5%
Apr-14 5,621 30.99% 15.31 31,741 26,674 Apr-15 1,000 2% 6,621 33.00% 15.31 2,185 39,814 33,457 25.4% 26,674 25.4%
May-14 5,333 31.62% 14.65 29,392 24,699 May-15 0.35 5,333 31.62% 15.00 1,686 30,094 25,289 2.4% +1 24,699 2.4%
Jun-14 3,925 33.40% 14.71 22,944 19,281 Jun-15 1% 3,925 34.89% 14.71 1,369 23,968 20,141 4.5% -1 19,281 4.5%
Sales Sales 21,489 21,495 18,873 21,842 28,992 71,180 19,388 20,040 22,185 20,355 21,253 16,431 303,523 273,095 295,806 279,368 30,428 7,717 24,155
11.1% 2.6% 8.6%
Cost of Sales Cost of Sales 5,845 4,563 5,501 4,912 7,674 17,952 3,448 5,210 5,768 5,292 5,526 4,272 75,963 68,262 76,909 70,696 7,701 (947) 5,267
COGS % COGS % 27% 21% 29% 22% 26% 25% 18% 26% 26% 26% 26% 26% 25% 25.0% 26.0% 25.3% 0.0% -1.0% -0.3%
Salary Salary 5,799 6,181 5,497 5,799 6,946 7,711 5,688 5,799 6,181 5,505 5,752 5,497 72,355 80,006 94,180 94,073 (7,651) (21,825) (21,718)
Bonus Bonus 1,000 1,000 1,500 500 1,250 5,250 350 354 350 4,900 4,897 4,900
Premises Premises
Rent Rent 5,800 5,800 5,800 5,800 5,800 5,800 6,000 5,858 5,858 8,644 5,858 5,858 72,876 72,876 73,732 70,194 0 (856) 2,682
Total Operating Costs Total Operating Costs 1,438 3,289 2,504 3,579 (247) 3,717 2,393 2,502 1,844 2,366 3,321 2,558 29,264 0 29,264 39,638 38,963 0 (10,374) (9,699)
Operating Cost % Operating Cost % 7% 15% 13% 16% -1% 5% 12% 12% 8% 12% 16% 16% 10% 10.7% 13.4% 13.9% -1.1% -3.8% -4.3%
Distribution Costs Distribution Costs 675 374 284 1,171 1,062 1,249 1,991 1,170 299 877 284 671 10,106 10,106 10,579 10,542 0 (473) (436)
Retail Margin Retail Margin (719) (1,171) (3,596) (1,163) 6,354 31,731 (1,255) (2,265) 924 (3,526) (624) (3,534) 21,155 (4,421) (19,898) (25,399) 25,576 41,053 46,554
Retail Margin % Retail Margin % -3% -5% -19% -5% 22% 45% -6% -11% 4% -17% -3% -22% 7% -1.6% -6.7% -9.1% 8.6% 13.7% 16.1%
Augsburg VAT RATE 1.19 Annual LFL % 9.34%
Avg Sale Sales Act

(excl. VAT) Build Your Saturdays 13.14 + Fcst
2013/2014 Visitors Conversion Euros Sales Gross Sales Ex VAT 2014/2015 Visitors Conversion Avg Sale Visitors Conversion Avg Sale Customers Bus £ Sales Gross Sales Ex VAT Increase % +(-) 14 Ex VAT LFL% Monthly Commentry
Jul-13 4,243 28.05% 14.56 20,619 17,327 Jul-14 363 1% 1.50 4,606 29.05% 16.06 1,338 25,572 21,489 24.0% 17,327 24.0% Baustellen so gut wie weg, in 2013 Laden mehrere Tage nicht begehbar bzw. zugebaut! Zusätzlich
Aug-13 4,583 26.19% 14.29 20,399 17,142 Aug-14 458 2.00 5,041 26.19% 16.29 1,320 25,579 21,495 25.4% 17,142 25.4% mehr Aktionen vor dem Shop, evtl Teilnahme an kleinem alternativen Festival
Sep-13 3,798 27.49% 14.20 17,639 14,823 Sep-14 379 1.80 4,177 27.49% 16.00 1,148 600 22,458 18,873 27.3% 14,823 27.3% verkaufsoffener Sonntag
Oct-13 4,750 28.57% 14.63 23,629 19,856 Oct-14 475 5,225 28.57% 14.63 1,493 25,992 21,842 10.0% 19,856 10.0%
Shoppingnight ! Weihnachtsmarkt startet….dieses Jahr (hoffentlich) ohne Baustellen
Nov-13 5,312 32.72% 15.70 32,479 27,294 Nov-14 265 5,577 32.72% 15.70 1,825 400 34,500 28,992 6.2% 27,294 6.2% Vollzeit on top
Dec-13 15,772 26.67% 15.62 78,171 65,690 Dec-14 788 0.50 16,560 26.67% 16.12 4,416 84,704 71,180 8.4% 65,690 8.4% Definitiv was drin!
Jan-14 4,644 29.80% 13.34 21,974 18,466 Jan-15 232 4,876 29.80% 13.34 1,453 23,072 19,388 5.0% +1 18,466 5.0% Stunden waren Ok in 2013, da Überstundenkonten ausgenutzt
Feb-14 5,186 26.32% 14.26 23,156 19,459 Feb-15 155 5,341 26.32% 14.26 1,406 23,848 20,040 3.0% 19,459 3.0% 2 Mütter, dürfen kein Bonus haben, schade
Mar-14 5,724 26.33% 13.99 25,085 21,080 Mar-15 300 6,024 26.33% 13.99 1,586 26,400 22,185 5.2% -1 21,080 5.2%
Apr-14 5,016 27.71% 14.15 23,401 19,665 Apr-15 176 5,192 27.71% 14.15 1,439 24,222 20,355 3.5% 19,665 3.5%
May-14 4,967 29.53% 14.20 24,797 20,838 May-15 99 5,066 29.53% 14.20 1,496 25,292 21,253 2.0% +1 20,838 2.0%
Jun-14 3,749 28.44% 14.96 18,981 15,950 Jun-15 113 3,862 28.44% 14.96 1,098 19,553 16,431 3.0% -1 15,950 3.0%
Sales Sales 24,712 25,688 24,083 28,007 37,699 96,324 28,197 29,485 30,185 36,346 32,641 25,561 418,928 392,847 428,453 404,652 26,080 (9,525) 14,275
6.6% -2.2% 3.5%
COGS % COGS % 23% 22% 26% 24% 24% 23% 26% 25% 25% 25% 25% 25% 24% 24.3% 25.0% 24.9% 0.0% -0.7% -0.6%
Salary Salary 8,546 8,546 9,158 9,428 10,652 10,652 9,428 9,428 9,428 9,428 9,428 9,428 113,550 108,276 111,050 110,315 5,274 2,500 3,235
Bonus Bonus 0 1,368 1,371 1,358 (1,368) (1,371) (1,358)
Social Security Social Security 20% 1,689 1,689 1,809 1,863 2,105 2,105 1,863 1,863 1,863 1,863 1,863 1,863 22,435 21,859 22,692 22,579 576 (256) (143)
Total Staff Costs Total Staff Costs 10,235 10,235 10,967 11,291 12,757 12,757 11,291 11,291 11,291 11,291 11,291 11,291 135,985 131,503 135,113 134,251 4,482 872 1,734
Premises Premises
Rent Rent 4,900 4,900 4,900 4,900 4,900 4,900 4,900 4,949 4,949 4,949 4,949 4,949 59,045 59,045 59,388 58,800 0 (343) 245
Distribution Costs Distribution Costs 514 143 192 973 909 598 1,669 923 673 623 658 412 8,287 8,287 10,555 10,203 0 (2,268) (1,917)
Retail Margin Retail Margin (166) (744) (2,637) (984) 4,880 52,588 (1,194) 2,087 3,085 7,199 2,746 (785) 66,074 50,813 70,983 56,180 15,261 (4,909) 9,894
Retail Margin % Retail Margin % -1% -3% -11% -4% 13% 55% -4% 7% 10% 20% 8% -3% 16% 12.9% 16.6% 13.9% 2.8% -0.8% 1.9%
Braunschweig VAT RATE 1.19 Annual LFL % 4.44%
Sales Act
2013/2014 Visitors Conversion (Net) Euros Sales Gross Sales Ex VAT 15.54621849 2014/2015 Visitors Conversion Avg Sale Visitors Conversion Avg Sale Customers Bus £ Sales Gross Sales Ex VAT Increase % +(-) 14 Ex VAT LFL% Monthly Commentry
Jul-13 4,513 32.38% 15.65 27,206 22,862 18.62 Jul-14 3% 4,513 35.00% 15.65 1,579 29,407 24,712 8.1% 22,862 8.1% unser Ziel ist eine Conversion von 35% zu machen. Konstant
Aug-13 4,673 35.25% 15.15 29,687 24,947 18.03 Aug-14 0.45 4,673 35.25% 15.60 1,647 30,569 25,688 3.0% 24,947 3.0% Competition bring mich ins körbchen um den Av zu steigern
Sep-13 3,987 37.38% 16.16 28,659 24,083 19.23 Sep-14 3,987 37.38% 16.16 1,490 28,659 24,083 0.0% 24,083 0.0%
Oct-13 5,130 34.95% 15.47 33,003 27,734 18.41 Oct-14 0% 0.13 5,130 35.00% 15.60 1,796 33,328 28,007 1.0% 27,734 1.0%
Nov-13 6,847 35.29% 15.42 44,344 37,264 18.35 Nov-14 0.18 6,847 35.29% 15.60 2,416 44,862 37,699 1.2% 37,264 1.2%
Dec-13 13,585 38.68% 16.73 104,625 87,920 19.91 Dec-14 13,585 38.68% 16.73 5,254 10,000 114,625 96,324 9.6% 87,920 9.6% mehr Geschenke und Produkte und Lieferung vor Weihnachten
Jan-14 4,664 38.32% 14.58 30,996 26,047 18.54 Jan-15 1% 1.00 4,664 38.82% 15.58 1,810 33,555 28,197 8.3% +1 26,047 8.3% jeder 2te kunde soll eine nächstenliebe mini mitnehmen oder jeder 5. kunde eine badekugel on top
Feb-14 5,048 37.31% 15.36 34,415 28,920 18.28 Feb-15 0.30 5,048 37.31% 15.66 1,883 35,087 29,485 2.0% 28,920 2.0%
Mar-14 5,211 36.22% 15.33 34,416 28,921 18.24 Mar-15 0.67 5,211 36.22% 16.00 1,887 35,920 30,185 4.4% -1 28,921 4.4%
Apr-14 6,280 34.80% 16.17 42,043 35,330 19.24 Apr-15 1% 6,280 35.80% 16.17 2,248 43,251 36,346 2.9% 35,330 2.9% unser Ziel ist eine Conversion von 35% zu machen. Konstant
May-14 5,630 35.77% 15.65 37,501 31,513 18.45 May-15 0.56 5,630 35.77% 16.21 2,014 38,843 32,641 3.6% +1 31,513 3.6% Competition bring mich ins körbchen um den Av zu steigern
Jun-14 3,947 40.06% 16.17 30,417 25,561 19.24 Jun-15 3,947 40.06% 16.17 1,581 30,417 25,561 0.0% -1 25,561 0.0%
Sales Sales 23,597 26,295 23,550 32,625 44,366 102,743 28,654 29,297 29,661 24,915 36,738 28,763 431,206 394,386 393,568 375,139 36,819 37,637 56,067
9.3% 9.6% 14.9%
COGS % COGS % 25% 21% 25% 24% 27% 23% 29% 26% 26% 26% 26% 26% 25% 24.9% 26.0% 25.0% 0.0% -1.0% -0.1%
Salary Salary 8,881 8,881 8,881 9,203 11,116 11,881 8,881 8,881 8,881 8,881 8,881 8,881 112,129 116,255 115,921 101,369 (4,126) (3,792) 10,760
Bonus Bonus 902 1,242 350 2,000 902 5,396 1,526 0 6,893 3,870 5,396 (1,497)
Social Security Social Security 18% 1,599 1,599 1,761 1,880 2,001 2,202 1,599 1,599 1,599 1,959 1,761 1,599 21,155 20,212 19,320 22,987 943 1,834 (1,832)
Total Staff Costs Total Staff Costs 10,480 10,480 11,544 12,325 13,117 14,433 10,480 10,480 10,480 12,840 11,544 10,480 138,680 137,993 135,241 131,249 686 3,438 7,430
Premises Premises
Rent Rent 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 9,650 115,800 115,800 104,838 106,800 0 10,962 9,000
Insurance Insurance 258 0 0 0 0 0 0 0 0 0 0 0 258 258 3,535 647 0 (3,277) (390)
Distribution Costs Distribution Costs 270 391 192 858 1,159 614 1,615 1,615 1,615 1,615 1,615 1,615 13,170 13,170 17,900 9,241 0 (4,730) 3,929
Distribution Cost % Distribution Cost % 1% 1% 1% 3% 3% 1% 6% 6% 5% 6% 4% 6% 3% 3.3% 4.5% 2.5% -0.3% -1.5% 0.6%
Retail Margin Retail Margin (6,047) (2,935) (7,042) (5,080) 4,947 51,194 (4,130) (2,781) (2,512) (8,384) 1,661 (3,177) 15,715 (11,069) (32,183) (11,430) 26,784 47,898 27,144
Retail Margin % Retail Margin % -26% -11% -30% -16% 11% 50% -14% -9% -8% -34% 5% -11% 4% -2.8% -8.2% -3.0% 6.5% 11.8% 6.7%
Münster VAT RATE 1.19 Annual LFL % 3.68%
Sales Act
Jul-13 4,701 31.10% 15.32 26,661 22,404 Jul-14 199 0.16 4,900 31.10% 15.48 1,524 28,080 23,597 5.3% 22,404 5.3% Holidays start earlier than last year, Team got more confident with products increase Avg
Aug-13 6,170 26.60% 15.26 29,807 25,048 Aug-14 - 170 1% 0.14 6,000 28.00% 15.40 1,680 500 31,292 26,295 5.0% 25,048 5.0% Holidays end earlier less visitors, we attend Animal Shelter Party, increase conversion continues
Sep-13 5,012 28.49% 14.84 25,222 21,195 Sep-14 88 2% 5,100 30.00% 14.84 1,530 1,000 28,025 23,550 11.1% 21,195 11.1% Animal Shelter Party 2 days
Oct-13 7,366 26.79% 15.03 35,285 29,651 Oct-14 134 1% 0.51 7,500 28.00% 15.54 2,100 38,824 32,625 10.0% 29,651 10.0% More visitors x-mas launch through higher reach social media, increase conversion 2014 started higher th
Nov-13 10,220 26.41% 15.36 49,347 41,468 Nov-14 2% 0.14 10,220 28.00% 15.50 2,861 52,795 44,366 7.0% 41,468 7.0% X-mas staff starts 01.11. not 15.11. better and more training right away increase Avg/Conversion
Dec-13 22,517 28.35% 15.28 116,102 97,565 Dec-14 483 1% 0.12 23,000 29.00% 15.40 6,670 122,264 102,743 5.3% 97,565 5.3% More Competition, Training
Jan-14 5,796 32.97% 13.74 31,246 26,257 Jan-15 204 0.32 6,000 32.97% 14.06 1,978 1,000 34,099 28,654 9.1% +1 26,257 9.1% Higher amount of products in January=better Sale, more new visitors thanks to x-mas
Feb-14 5,604 33.21% 15.05 33,331 28,010 Feb-15 196 0.16 5,800 33.21% 15.21 1,926 34,864 29,297 4.6% 28,010 4.6% Still new visitors, Training/Competiton Avg
Mar-14 6,112 31.45% 15.60 35,682 29,985 Mar-15 - 262 1% 0.59 5,850 32.65% 16.19 1,910 - 1,500 35,296 29,661 -1.1% -1 29,985 -1.1% Less visitors=Eastern in April,
Apr-14 6,787 31.69% 15.65 40,065 33,668 Apr-15 3,147 -16% 0.61 9,934 15.42% 16.26 1,532 29,649 24,915 -26.0% 33,668 -26.0% DC damaged 2013, real Conversion about 30%, Eastern=more visitors, Training Standards=Avg increase
May-14 6,989 30.46% 15.75 39,901 33,530 May-15 1% 0.63 6,989 30.99% 16.38 2,166 1,500 43,719 36,738 9.6% +1 33,530 9.6% Mothersday, Mai 2013 Avg to low compared to Avg Feb/March 2014
Jun-14 4,871 33.41% 16.66 32,260 27,109 Jun-15 247 1% 5,118 34.23% 16.66 1,751 - 500 34,228 28,763 6.1% -1 27,109 6.1% Cooperations will finally bring new customers
Full Budget (pre populated with Actual + Fcst 14) Fcst Fcst Fcst Fcst Fcst x
Sales Sales 24,981 31,251 27,563 31,538 45,617 106,181 28,872 28,662 30,198 33,182 32,738 27,875 448,658 362,465 380,884 358,432 86,193 67,773 90,226
23.8% 17.8% 25.2%
COGS % COGS % 26% 21% 25% 28% 26% 24% 34% 25% 25% 25% 25% 25% 25% 25.5% 25.0% 25.2% -0.1% 0.4% 0.2%
Salary Salary 9,390 9,390 9,390 9,390 10,002 10,002 9,390 9,390 9,390 9,390 9,390 9,390 113,904 110,797 103,846 107,647 3,107 10,058 6,257
Bonus Bonus 0 1,203 253 250 (1,203) (253) (250)
Social Security Social Security 20% 1,855 1,855 1,855 1,855 1,976 1,976 1,855 1,855 1,855 1,855 1,855 1,855 22,505 22,184 20,769 21,865 321 1,736 640
Premises Premises
Rent Rent 10,250 10,250 10,250 10,250 10,250 10,250 10,250 10,483 10,483 10,483 10,483 10,483 124,167 124,167 125,800 123,737 0 (1,633) 430
Service Charges Service charges 0 40 0 0 30 0 130 402 0 0 870 (1,306) 167 167 1,535 227 0 (1,368) (60)
Total Premises Costs Total Premises Costs 10,508 10,290 10,250 10,250 10,280 10,250 10,380 11,244 10,483 10,483 11,354 9,178 124,951 124,951 127,989 124,612 0 (3,038) 339
Total Operating Costs Total Operating Costs 2,586 8,127 3,493 5,153 3,154 3,553 3,384 4,508 4,984 4,529 4,993 5,302 53,768 0 53,768 56,531 48,302 0 (2,763) 5,466
Distribution Costs Distribution Costs 422 336 325 1,037 1,223 706 1,813 943 286 380 471 737 8,679 8,679 9,409 9,309 0 (730) (630)
Retail Margin Retail Margin (6,373) (5,301) (4,725) (5,126) 7,264 54,559 (7,908) (6,444) (4,350) (1,751) (3,510) (5,557) 10,779 (51,554) (33,133) (43,947) 62,333 43,912 54,725
Retail Margin % Retail Margin % -26% -17% -17% -16% 16% 51% -27% -22% -14% -5% -11% -20% 2% -14.2% -8.7% -12.3% 16.6% 11.1% 14.7%
Wiesbaden VAT RATE 1.19 Annual LFL % x
Sales Act
Jul-13 3,294 37.38% 16.64 24,369 20,478 Jul-14 407 1% 0.86 3,700 38.00% 17.50 1,406 450 29,727 24,981 22.0% 20,478 22.0% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal;Stand auf dem W
Aug-13 4,352 34.28% 16.86 29,928 25,150 Aug-14 548 2% 0.64 4,900 36.00% 17.50 1,764 450 37,188 31,251 24.3% 25,150 24.3% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal;Stand auf dem W
Sep-13 3,994 33.45% 15.90 25,282 21,245 Sep-14 506 2% 1.60 4,500 35.00% 17.50 1,575 32,800 27,563 29.7% 21,245 29.7% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
Oct-13 4,724 32.49% 16.74 30,569 25,688 Oct-14 576 2% 0.76 5,300 34.00% 17.50 1,802 37,531 31,538 22.8% 25,688 22.8% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
Nov-13 7,064 30.27% 16.32 41,528 34,898 Nov-14 836 3% 1.18 7,900 33.00% 17.50 2,607 54,285 45,617 30.7% 34,898 30.7% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
Dec-13 18,276 26.01% 17.75 100,403 84,373 Dec-14 2,225 2% 0.75 20,500 28.00% 18.50 5,739 126,355 106,181 25.8% 84,373 25.8% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
Jan-14 4,847 33.88% 15.89 31,045 26,089 Jan-15 153 1% 0.61 5,000 35.00% 16.50 1,750 34,358 28,872 10.7% +1 26,089 10.7% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
Feb-14 3,760 37.93% 17.02 28,877 24,266 Feb-15 440 1% 0.48 4,200 39.00% 17.50 1,638 34,108 28,662 18.1% 24,266 18.1% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
Mar-14 4,218 35.06% 15.71 27,655 23,240 Mar-15 767 2% 0.79 4,985 36.71% 16.50 1,830 35,936 30,198 29.9% -1 23,240 29.9% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
Apr-14 4,953 35.76% 16.58 34,940 29,362 Apr-15 450 0% 0.42 5,403 36.13% 17.00 1,952 39,487 33,182 13.0% 29,362 13.0% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal
May-14 4,714 37.04% 17.08 35,489 29,823 May-15 491 1% - 0.58 5,205 37.68% 16.50 1,961 450 38,958 32,738 9.8% +1 29,823 9.8% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal;Stand auf dem W
Jun-14 3,760 36.99% 17.42 28,830 24,227 Jun-15 406 2% - 0.42 4,166 38.82% 17.00 1,617 450 33,171 27,875 15.1% -1 24,227 15.1% Steigerung bei Besuchern, Conversion und Average durch besser geschultes Personal;Stand auf dem W
Sales Sales 22,484 25,757 23,989 31,169 44,528 102,874 28,498 26,938 36,719 23,947 26,548 21,301 414,752 343,645 340,330 319,135 71,108 74,422 95,617
20.7% 21.9% 30.0%
COGS % COGS % 26% 24% 25% 27% 26% 24% 34% 26% 26% 26% 26% 26% 26% 25.9% 26.0% 25.7% 0.0% -0.1% 0.2%
Salary Salary 7,071 6,603 8,227 7,007 9,761 8,399 7,978 7,890 7,629 7,173 6,993 7,153 91,884 91,886 103,003 101,792 (2) (11,119) (9,908)
Bonus Bonus 0 1,849 1,045 1,035 (1,849) (1,045) (1,035)
Premises Premises
Rent Rent 2,501 2,501 2,501 2,501 2,501 2,501 2,501 2,495 2,555 2,555 2,555 3,666 31,331 31,331 30,532 31,331 0 799 1
Service Charges Service charges 204 193 129 80 30 972 0 213 269 4 261 0 2,355 2,355 2,473 2,191 0 (118) 164
Total Premises Costs Total Premises Costs 2,962 2,694 2,630 2,581 2,531 3,473 2,501 3,068 2,824 2,558 2,815 3,666 34,304 34,304 33,660 34,169 0 644 135
Distribution Costs Distribution Costs 801 371 342 1,009 1,245 915 1,705 926 244 918 284 578 9,338 9,338 9,359 9,183 0 (20) 156
Avg Sale Sales Act

Jul-13 5,142 25.62% 14.20 22,255 18,702 Jul-14 23 4% 0.50 5,165 29.62% 14.70 1,529 26,756 22,484 20.2% 18,702 20.2% Durch Social Media Aktionen, wollen wir die Visitor Zahlen steigern. Zu Weihnachten und Ostern haben w
Aug-13 6,256 24.20% 14.13 25,453 21,389 Aug-14 44 4% 0.37 6,300 28.20% 14.50 1,777 30,651 25,757 20.4% 21,389 20.4% Den Average wollen wir mit den Party-Packs und einem zusätzlichen Produkt im Körbchen steigern. Von Ja
Sep-13 4,730 29.64% 14.14 23,595 19,828 Sep-14 45 5% 0.36 4,775 34.64% 14.50 1,654 28,547 23,989 21.0% 19,828 21.0% Bei der Steigerung der Conversion zielen wir auf noch bessere Kundenberatung und Loud-Proud-Demos
Oct-13 6,630 26.14% 14.67 30,245 25,416 Oct-14 45 5% 0.33 6,675 31.14% 15.00 2,079 37,091 31,169 22.6% 25,416 22.6%
Nov-13 6,779 33.50% 16.17 43,713 36,733 Nov-14 51 6% 0.33 6,830 39.50% 16.50 2,698 52,988 44,528 21.2% 36,733 21.2%
Dec-13 15,140 35.03% 15.85 100,002 84,036 Dec-14 60 6% 0.65 15,200 41.03% 16.50 6,236 122,420 102,874 22.4% 84,036 22.4%
Jan-14 4,631 37.56% 13.39 27,703 23,280 Jan-15 44 6% 0.61 4,675 43.56% 14.00 2,036 33,912 28,498 22.4% +1 23,280 22.4%
Feb-14 4,323 36.30% 14.29 26,675 22,416 Feb-15 27 5% 0.71 4,350 41.30% 15.00 1,796 32,057 26,938 20.2% 22,416 20.2%
Mar-14 8,512 23.72% 15.14 36,383 30,574 Mar-15 38 4% 0.35 8,550 27.72% 15.49 2,370 43,696 36,719 20.1% -1 30,574 20.1%
Apr-14 5,516 26.71% 13.44 23,563 19,801 Apr-15 54 4% 0.56 5,570 30.71% 14.00 1,710 28,497 23,947 20.9% 19,801 20.9%
May-14 6,230 26.23% 13.51 26,262 22,069 May-15 45 4% 0.49 6,275 30.23% 14.00 1,897 31,592 26,548 20.3% +1 22,069 20.3%
Jun-14 4,978 25.70% 13.76 20,949 17,605 Jun-15 22 4% 0.44 5,000 30.00% 14.20 1,500 25,349 21,301 21.0% -1 17,605 21.0%
Sales Sales 32,044 33,460 31,466 42,529 57,947 112,376 36,929 36,348 37,486 44,993 39,254 31,957 536,790 475,619 468,170 434,861 61,171 68,619 101,929
12.9% 14.7% 23.4%
COGS % COGS % 23% 22% 26% 27% 29% 23% 34% 27% 27% 27% 27% 27% 26% 26.3% 27.0% 26.4% 0.0% -0.7% -0.1%
Salary Salary 9,807 9,807 9,807 9,807 11,806 11,806 11,806 9,807 9,807 9,807 9,807 9,807 123,681 98,887 108,391 104,678 24,794 15,290 19,003
Bonus Bonus 1,200 1,200 1,200 350 1,200 1,200 1,200 7,550 5,459 253 250 2,092 7,298 7,300
Premises Premises
Rent Rent 1,926 4,723 3,712 3,712 3,712 3,712 3,712 3,961 3,961 3,961 3,961 3,961 45,017 45,017 47,336 47,822 0 (2,319) (2,805)
Service Charges Service charges 746 706 0 0 30 815 0 949 (703) 7 0 0 2,551 2,551 1,659 1,643 0 891 908
Total Premises Costs Total Premises Costs 2,930 5,429 3,712 3,712 3,743 4,528 3,712 5,269 3,258 3,969 3,961 3,961 48,185 48,185 49,649 50,113 0 (1,464) (1,927)
Retail Margin % Retail Margin % 23% 19% 15% 22% 32% 56% 6% 18% 25% 26% 19% 10% 28% 27.9% 23.1% 21.1% -0.1% 4.7% 6.6%
Hannover VAT RATE 1.19 Annual LFL % 8.15%
Sales Act
Jul-13 9,380 21.17% 15.20 35,917 30,182 Jul-14 1% 0.21 9,380 22.17% 15.41 2,080 38,133 32,044 6.2% 30,182 6.2% (gilt für alle Monate): Durch stetig geschultes Team versuchen wir unsere Ziele zu erreichen
Aug-13 8,801 24.43% 14.74 37,715 31,693 Aug-14 1% 0.21 8,801 25.43% 14.95 2,238 39,818 33,460 5.6% 31,693 5.6%
Sep-13 7,325 26.83% 14.69 34,356 28,871 Sep-14 2% 0.21 7,325 28.83% 14.90 2,111 37,445 31,466 9.0% 28,871 9.0%
Oct-13 13,588 18.80% 15.14 46,043 38,691 Oct-14 20 1% 0.42 13,608 19.80% 15.56 2,695 700 50,610 42,529 9.9% 38,691 9.9% VKOS Beginn Weinachten
Nov-13 14,315 23.50% 15.69 62,812 52,783 Nov-14 2% 14,315 25.50% 15.69 3,650 800 68,958 57,947 9.8% 52,783 9.8% VKOS Beginn Weinachten & Bessere Order
Dec-13 25,675 25.85% 15.65 123,642 103,901 Dec-14 1% 0.50 25,675 26.85% 16.15 6,895 1,200 133,727 112,376 8.2% 103,901 8.2% VKOS Weihnachtsgeschäft, Bessere Order
Jan-14 11,230 23.18% 13.39 41,478 34,855 Jan-15 1% 0.21 11,230 24.18% 13.60 2,715 43,946 36,929 6.0% +1 34,855 6.0%
Feb-14 9,926 23.89% 14.41 40,669 34,176 Feb-15 1% 0.30 9,926 24.89% 14.71 2,470 43,254 36,348 6.4% 34,176 6.4%
Mar-14 9,977 24.11% 14.56 41,658 35,007 Mar-15 40 1% 0.35 10,017 25.11% 14.91 2,515 44,608 37,486 7.1% -1 35,007 7.1% Ostern Beginn
Apr-14 11,823 24.32% 14.38 49,181 41,329 Apr-15 70 2% 11,893 26.32% 14.38 3,130 53,541 44,993 8.9% 41,329 8.9% Ostern Ende
May-14 9,726 26.53% 13.80 42,363 35,599 May-15 2% 0.35 9,726 28.53% 14.15 2,775 46,713 39,254 10.3% +1 35,599 10.3% Muttertag
Jun-14 7,638 25.58% 14.96 34,783 29,230 Jun-15 2% 0.21 7,638 27.58% 15.17 2,107 38,029 31,957 9.3% -1 29,230 9.3%
Sales Sales 19,847 21,528 15,554 22,347 28,125 65,808 18,388 21,534 20,780 26,186 21,770 21,634 303,500 268,999 278,231 261,890 34,501 25,269 41,610
12.8% 9.1% 15.9%
COGS % COGS % 25% 22% 26% 31% 31% 22% 35% 25% 25% 25% 25% 25% 26% 25.9% 25.0% 25.1% 0.0% 0.8% 0.8%
Salary Salary 7,758 7,758 7,758 7,758 8,370 8,370 7,820 7,758 7,758 7,758 7,758 7,758 94,382 88,737 94,294 95,626 5,645 88 (1,244)
Bonus Bonus 350 350 2,253 253 250 (1,903) 98 100
Social Security Social Security 20% 1,533 1,533 1,533 1,533 1,654 1,723 1,545 1,533 1,533 1,533 1,533 1,533 18,717 16,183 19,417 18,903 2,534 (700) (186)
Total Staff Costs Total Staff Costs 9,291 9,291 9,291 9,291 10,024 10,443 9,365 9,291 9,291 9,291 9,291 9,291 113,449 107,173 113,964 114,779 6,277 (515) (1,330)
Premises Premises
Rent Rent 6,800 9,230 6,946 6,946 6,946 6,946 6,946 6,868 6,868 6,868 6,868 6,868 85,100 85,100 82,416 81,600 0 2,684 3,500
Distribution Costs Distribution Costs 811 143 256 1,218 1,448 820 1,780 950 724 492 552 588 9,782 9,782 11,333 10,540 0 (1,551) (758)
Retail Margin Retail Margin (4,566) (5,185) (7,613) (7,005) (1,718) 29,745 (8,900) (3,843) (3,043) 667 (3,818) (2,535) (17,815) (37,175) (37,472) (47,888) 19,360 19,657 30,073
Retail Margin % Retail Margin % -23% -24% -49% -31% -6% 45% -48% -18% -15% 3% -18% -12% -6% -13.8% -13.5% -18.3% 7.9% 7.6% 12.4%
Kiel VAT RATE 1.19 Annual LFL % 8.60%
Sales Act
Jul-13 3,871 31.15% 14.73 21,145 17,769 Jul-14 3% 0.50 3,871 33.65% 15.23 1,303 23,617 19,847 11.7% 17,769 11.7% Vegan Summer Fest, dadurch erhöhter Rücklauf bei uns im Shop
Aug-13 4,260 30.75% 14.47 22,562 18,960 Aug-14 3% 0.50 4,260 33.75% 14.97 1,438 25,619 21,528 13.5% 18,960 13.5% Für den Aug,Sep,Okt, sind diverse Aktionen, Competitions im Shop geplant, da wir in 2013 einfach nicht
Sep-13 3,209 33.66% 13.49 17,333 14,565 Sep-14 1% 0.50 3,209 34.66% 13.99 1,112 18,509 15,554 6.8% 14,565 6.8% s.o.
Oct-13 4,574 29.43% 13.69 21,930 18,428 Oct-14 5% 0.50 4,574 34.43% 14.19 1,575 26,593 22,347 21.3% 18,428 21.3% s.o.
Nov-13 5,557 33.22% 14.74 32,371 27,202 Nov-14 0.50 5,557 33.22% 15.24 1,846 33,469 28,125 3.4% 27,202 3.4% Für das Weihnachtsgeschäft habe ich auch eine vorsichtige Prognose abgegeben, da wir in 2013 sehr st
Dec-13 11,765 35.27% 15.36 75,843 63,733 Dec-14 0.50 11,765 35.27% 15.86 4,150 78,312 65,808 3.3% 63,733 3.3% s.o.
Jan-14 3,851 34.87% 13.19 21,083 17,717 Jan-15 0.50 3,851 34.87% 13.69 1,343 21,882 18,388 3.8% +1 17,717 3.8% Der Januar lässt sich schwer planen, da ich nicht weiß wie viel wir im Sale Angebot haben werden. Da
Feb-14 4,240 32.67% 14.59 24,040 20,201 Feb-15 1% 0.50 4,240 33.67% 15.09 1,427 25,625 21,534 6.6% 20,201 6.6% Der Februar war in 2014 unerwartet stark, wir werden wieder eine Valentinsaktion starten, ich erwarte a
Mar-14 4,194 34.27% 14.46 24,728 20,780 Mar-15 4,194 34.27% 14.46 1,437 24,728 20,780 0.0% -1 20,780 0.0% keine Veränderung, da Ostern wieder in den April fällt und sich das Ostergeschäft dadurch auf März und A
Apr-14 4,340 36.25% 13.65 25,545 21,466 Apr-15 500 2% 0.50 4,840 38.25% 14.15 1,851 31,161 26,186 22.0% 21,466 22.0% Ostern ist Anfang April, weiterhin Steigerung des Bekanntheitsgrades
May-14 4,184 34.27% 13.84 23,624 19,852 May-15 2% 0.50 4,184 36.27% 14.34 1,518 25,906 21,770 9.7% +1 19,852 9.7% Der Mai in 2013 war eher schwach,wir planen Aktionen zum Muttertag, die Kunden zu Zusatzkäufen anim
Jun-14 3,898 32.91% 14.64 22,349 18,781 Jun-15 5% 3,898 37.91% 14.64 1,478 25,744 21,634 15.2% -1 18,781 15.2% Kieler Woche, gezielte Aktionen im Shop um Besucher zu Kunden zu machen
Sales Sales 19,869 20,508 19,677 25,518 32,984 84,805 24,607 20,232 22,927 36,212 28,409 25,769 361,518 332,524 348,870 326,339 28,993 12,648 35,179
8.7% 3.6% 10.8%
COGS % COGS % 21% 25% 28% 22% 30% 24% 48% 26% 26% 26% 26% 26% 27% 26.9% 26.0% 25.9% -0.1% 0.8% 0.9%
Salary Salary 9,355 9,355 8,743 8,743 9,793 11,747 8,944 8,743 8,743 8,944 8,743 8,743 110,596 121,961 124,595 122,331 (11,365) (13,999) (11,735)
Bonus Bonus 0 1,371 253 250 (1,371) (253) (250)
Premises Premises
Rent Rent 3,800 3,103 3,800 3,800 3,800 4,630 3,800 3,838 3,838 3,838 3,838 3,838 45,922 45,922 46,056 45,600 0 (134) 322
Total Operating Costs Total Operating Costs 2,354 3,578 2,407 3,553 2,126 2,864 (1,841) 3,042 2,984 4,820 3,978 3,023 32,888 0 32,888 47,136 47,199 0 (14,249) (14,311)
Operating Cost % Operating Cost % 12% 17% 12% 14% 6% 3% -7% 15% 13% 13% 14% 12% 9% 9.9% 13.5% 14.5% -0.8% -4.4% -5.4%
Distribution Costs Distribution Costs 557 338 325 765 1,079 879 1,685 1,279 349 790 284 784 9,115 9,115 9,909 10,011 0 (794) (896)
Retail Margin Retail Margin (2,558) (2,821) (3,011) 1,359 4,322 42,108 (1,476) (4,428) (676) 6,631 2,451 954 42,855 6,358 4,040 (9,554) 36,498 38,815 52,409
Retail Margin % Retail Margin % -13% -14% -15% 5% 13% 50% -6% -22% -3% 18% 9% 4% 12% 1.9% 1.2% -2.9% 9.9% 10.7% 14.8%
Saarbrücken VAT RATE 1.19 Annual LFL % 5.75%
Avg Sale Sales Act

Jul-13 4,350 28.12% 15.69 22,832 19,186 Jul-14 1% 4,350 29.12% 15.69 1,266 23,644 19,869 3.6% 19,186 3.6% arbeiten schon das ganze letzte Jahr an conv. Mit Verkaufstrainings und Ansprachen u. Competitions! Un
Aug-13 5,285 24.43% 15.63 24,007 20,174 Aug-14 - 500 3% 4,785 27.43% 15.63 1,312 24,405 20,508 1.7% 20,174 1.7% siehe Juli
Sep-13 4,385 26.75% 15.08 21,054 17,693 Sep-14 3% 4,385 29.75% 15.08 1,305 23,415 19,677 11.2% 17,693 11.2% siehe Juli
Oct-13 5,769 24.79% 16.51 28,099 23,612 Oct-14 2% 5,769 26.79% 16.51 1,545 30,366 25,518 8.1% 23,612 8.1% siehe Juli
Nov-13 7,556 25.74% 16.96 39,251 32,984 Nov-14 0% 7,556 25.74% 16.96 1,945 39,251 32,984 0.0% 32,984 0.0% November letztes Jahr war so gut
Dec-13 18,491 25.67% 16.88 95,346 80,122 Dec-14 2% 18,491 27.17% 16.88 5,023 100,918 84,805 5.8% 80,122 5.8% mehr conv. Durch eingespieltes Team
Jan-14 5,355 30.42% 14.91 28,894 24,281 Jan-15 0% 0.20 5,355 30.42% 15.11 1,629 29,282 24,607 1.3% +1 24,281 1.3% AV Competition
Feb-13 3,796 35.43% 15.52 24,833 20,868 Feb-15 300 -4% 0.20 4,096 31.43% 15.72 1,287 24,077 20,232 -3.0% 20,868 -3.0% AV Competition
Mar-13 5,502 29.48% 16.59 32,025 26,911 Mar-15 - 1,500 4% 0.52 4,002 33.48% 17.11 1,340 27,283 22,927 -14.8% -1 26,911 -14.8% Mitarbeiter werden mehr und mehr in die Conversion und den Average eingebunden, hier kann man am
Apr-13 5,885 30.13% 15.13 31,914 26,818 Apr-15 1,500 0% 1.15 7,385 30.13% 16.28 2,225 43,093 36,212 35.0% 26,818 35.0% 5 April Osternsonntag deshalb mehr Besucher und höherer Av
May-13 5,466 30.74% 15.41 30,801 25,883 May-15 3% 5,466 33.74% 15.41 1,844 33,807 28,409 9.8% +1 25,883 9.8% Mitarbeiter werden mehr und mehr in die Conversion und den Average eingebunden, hier kann man am
Jun-13 4,225 32.71% 16.87 27,748 23,318 Jun-15 3% 0.45 4,225 35.21% 17.32 1,488 30,666 25,769 10.5% -1 23,318 10.5% Mitarbeiter werden mehr und mehr in die Conversion und den Average eingebunden, hier kann man am
Sales Sales 19,550 20,556 17,443 23,975 30,408 77,133 19,807 19,866 20,631 22,386 22,127 19,098 312,980 291,397 330,283 310,950 21,583 (17,303) 2,029
7.4% -5.2% 0.7%
Purchases Purchases 4,713 4,184 815 6,471 7,416 18,492 5,388 4,967 5,158 5,597 5,532 4,774 73,506 3 4 4 73,503 73,502 73,502
Cost of Sales Cost of Sales 4,713 4,184 815 6,471 7,416 18,492 5,388 4,967 5,158 5,597 5,532 4,774 73,506 68,277 82,571 76,979 5,230 (9,065) (3,473)
COGS % COGS % 24% 20% 5% 27% 24% 24% 27% 25% 25% 25% 25% 25% 23% 23.4% 25.0% 24.8% 0.1% -1.5% -1.3%
Salary Salary 6,276 6,276 6,276 7,423 9,871 9,871 6,276 6,276 6,276 6,276 6,276 6,276 83,649 93,162 104,204 100,057 (9,513) (20,555) (16,408)
Bonus Bonus 0 350 354 350 (350) (354) (350)
Premises Premises
Rent Rent 4,805 5,195 5,000 5,000 5,000 5,000 5,000 5,050 5,050 5,050 5,050 5,050 60,250 60,250 60,600 60,000 0 (350) 250
Total Premises Costs Total Premises Costs 5,113 5,235 5,000 5,000 5,318 5,000 5,000 5,493 5,140 5,050 5,050 5,063 61,461 61,461 61,427 60,831 0 34 630
Distribution Costs Distribution Costs 281 394 256 823 1,319 490 1,406 1,101 268 412 471 513 7,734 7,734 8,812 8,389 0 (1,078) (655)
Retail Margin Retail Margin (187) 218 2,013 (1,074) 2,137 38,841 (1,505) (893) 1,215 1,543 (357) (1,051) 40,900 12,043 16,383 8,678 28,857 24,517 32,223
Retail Margin % Retail Margin % -1% 1% 12% -4% 7% 50% -8% -4% 6% 7% -2% -6% 13% 4.1% 5.0% 2.8% 8.9% 8.1% 10.3%
Paderborn VAT RATE 1.19 Annual LFL % 7.34%
Sales Act
Jul-13 5,336 26.22% 13.59 22,629 19,016 Jul-14 150 5,486 26.22% 13.59 1,438 23,265 19,550 2.8% 19,016 2.8% Liborifest
Aug-13 6,067 22.50% 13.72 22,287 18,728 Aug-14 100 1% 6,167 23.50% 13.72 1,449 800 24,461 20,556 9.8% 18,728 9.8% Liborifest&verkaufsoffener Sonntag
Sep-13 4,284 28.29% 13.95 20,115 16,903 Sep-14 60 1% 4,344 28.79% 13.95 1,251 20,757 17,443 3.2% 16,903 3.2% Mit Facebook-Aktionen die Kunden neugierig machen in den Shop zu kommen
Oct-13 6,842 21.75% 14.27 25,274 21,239 Oct-14 85 3% 6,927 24.25% 14.27 1,680 28,530 23,975 12.9% 21,239 12.9% Weihnachtsprodukte vor der Tür vorstellen um mehr Leute in den Shop zu bekommen
Nov-13 7,441 24.73% 14.23 31,147 26,174 Nov-14 4% 7,441 28.73% 14.23 2,138 36,185 30,408 16.2% 26,174 16.2% Feste Stationen für MA im Shop um noch besser Demos machen zu können
Dec-13 19,215 26.79% 14.48 88,725 74,559 Dec-14 0.50 19,215 26.79% 14.98 5,148 91,788 77,133 3.5% 74,559 3.5% Bessere Geschenkeschulung für MA um teurere Geschenke zu verkaufen
Jan-14 4,748 29.59% 13.09 21,894 18,398 Jan-15 50 1% 0.40 4,798 30.59% 13.49 1,468 23,571 19,807 7.7% +1 18,398 7.7% Den Sale nutzen um Average anzuheben; jeder Kunde sollte zusätzlich einen weiteren Artikel kaufen
Feb-14 4,796 28.55% 13.36 21,767 18,292 Feb-15 2% 0.20 4,796 30.55% 13.56 1,465 23,641 19,866 8.6% 18,292 8.6% Eine Person an Samstagen mehr einsetzen
Mar-14 5,237 26.07% 13.79 22,402 18,825 Mar-15 3% 5,237 28.57% 13.79 1,496 24,551 20,631 9.6% -1 18,825 9.6% Für das Ostergeschäft eine bessere Personalplanung
Apr-14 5,310 29.04% 13.58 24,924 20,944 Apr-15 2% 5,310 31.04% 13.58 1,648 26,640 22,386 6.9% 20,944 6.9% Interne Competition: wer hat die meisten Kunden?
May-14 4,928 30.93% 13.78 24,999 21,007 May-15 100 1% 5,028 31.93% 13.78 1,605 26,331 22,127 5.3% +1 21,007 5.3% Durch dasFrühlingsfest mehr Besucher reinlocken
Jun-14 3,988 29.44% 14.90 20,811 17,488 Jun-15 90 2% 4,078 31.44% 14.90 1,282 22,726 19,098 9.2% -1 17,488 9.2% Produkte für den Urlaub vor der Tür vorstellen, sowie Promotion in der Einkaufstraße und benachbarten
Sales Sales 30,186 31,607 24,160 37,386 41,493 105,684 26,237 27,172 29,544 31,984 32,087 24,011 441,550 406,098 416,060 393,230 35,452 25,490 48,320
8.7% 6.1% 12.3%
COGS % COGS % 24% 23% 25% 26% 24% 25% 26% 26% 26% 26% 26% 26% 25% 25.2% 26.0% 25.4% 0.0% -0.9% -0.3%
Salary Salary 9,445 9,445 9,445 9,445 11,245 12,900 11,800 10,500 9,445 9,445 9,445 9,445 122,005 104,790 107,026 109,088 17,215 14,979 12,917
Bonus Bonus 0 2,545 354 350 (2,545) (354) (350)
Staff Cost % Staff Cost % 37% 36% 47% 30% 32% 15% 54% 46% 38% 35% 35% 47% 33% 31.5% 31.1% 33.3% 1.6% 2.0% -0.2%
Premises Premises
Rent Rent 4,750 4,750 4,750 4,750 4,750 4,750 4,411 4,032 4,032 4,798 4,798 4,032 54,601 54,601 51,818 50,546 0 2,783 4,054
Travel Travel 100 411 0 0 79 0 1,032 0 89 84 593 345 2,733 2,733 1,768 2,091 0 965 642
Finance & Bank Charges Finance & bank charges 75 66 54 72 60 74 75 76 70 79 61 64 824 824 872 851 0 (48) (27)
Equipment Lease & Rent Equipment lease & rent 0 0 0 0 0 0 0 0 0 0 0 0 0 0 27 0 0 (27) 0
Security (Collections) Security (guards & collection) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Credit Card Commissions Credit card commissions 99 107 93 101 112 170 241 98 95 118 106 106 1,447 1,447 1,446 1,428 0 1 19
Repairs & Maintenance Repairs & maintenance 333 63 22 12 443 6 253 0 6 58 0 482 1,677 1,677 1,234 1,631 0 443 46
Electricity & Gas Electricity & gas 310 310 310 310 310 310 310 165 313 313 313 313 3,582 3,582 3,437 3,490 0 145 92
Water Water 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Promotional Activities Promotional Activities 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone Telephone & post 53 53 61 58 0 49 57 78 64 0 50 95 618 618 585 614 0 33 4
Packaging / Bags Packaging / bags 72 197 227 117 143 455 318 166 8 197 129 94 2,124 2,124 2,219 2,114 0 (96) 9
Retail Consumables Retail Consumables 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Waste Collection Waste disposal charge 0 0 0 0 0 0 0 156 0 0 0 0 156 156 450 446 0 (295) (290)
Cleaning Cleaning 20 32 23 15 11 13 12 23 56 16 52 38 312 312 369 371 0 (57) (59)
Stationery & Post Stationery 0 0 6 0 122 0 42 169 9 14 0 152 513 513 645 768 0 (131) (255)
Sundries Sundries 0 0 0 0 0 0 0 0 0 0 0 0 0 0 18 17 0 (18) (17)
Shop Window Shop Window 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Shop Display Shop display 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Fresh Waste Fresh waste and display 79 29 36 25 21 25 72 26 83 64 55 41 556 556 562 561 0 (6) (5)
Samples Samples 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Recorded Waste Other recorded waste 1,478 2,118 1,148 759 736 962 856 897 618 1,518 1,670 2,259 15,020 15,020 23,530 23,412 0 (8,511) (8,392)
Cash Over & Short Cash over & short (2) 1 7 2 49 45 (1) 0 20 17 (0) (20) 117 117 255 126 0 (138) (9)
Lush Times Lush Times 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Income Marketing costs 107 91 347 2,171 166 380 162 143 299 127 640 (223) 4,407 4,407 7,092 5,801
Retail Margin Retail Margin 3,304 4,349 (607) 7,024 10,422 55,821 (4,297) (439) 4,492 4,105 3,682 (1,903) 85,953 77,601 70,367 56,934 8,353 15,587 29,020
Retail Margin % Retail Margin % 11% 14% -3% 19% 25% 53% -16% -2% 15% 13% 11% -8% 19% 19.1% 16.9% 14.5% 0.4% 2.6% 5.0%
Würzburg VAT RATE 1.19 Annual LFL % 11.10%
Sales Act
Jul-13 7,721 23.91% 15.20 33,381 28,052 Jul-14 1% 0.50 7,721 24.91% 15.70 1,923 35,922 30,186 7.6% 28,052 7.6% Average-Competition über 2 Wochen im Shop
Aug-13 8,010 23.10% 14.98 32,976 27,711 Aug-14 200 2% 0.30 8,210 25.10% 15.28 2,060 150 37,612 31,607 14.1% 27,711 14.1% Tierschutz-Markt (1 Tag), Fußbad-/Masken Aktion
Sep-13 6,693 24.76% 13.90 27,402 23,027 Sep-14 50 0.50 6,743 24.76% 14.40 1,669 150 28,750 24,160 4.9% 23,027 4.9% "Schnupper Beauty School" , Bestseller Competition
Oct-13 9,145 24.54% 14.15 37,790 31,757 Oct-14 100 3% 0.50 9,245 27.54% 14.65 2,546 100 44,489 37,386 17.7% 31,757 17.7% Halloween Grusel-Shop-"Woche"
Nov-13 10,659 24.77% 14.26 44,786 37,636 Nov-14 100 1% 0.65 10,759 25.77% 14.91 2,772 200 49,376 41,493 10.2% 37,636 10.2% Herbstmarkt (2 Tage)
Dec-13 20,759 29.80% 14.87 109,490 92,009 Dec-14 200 3% 0.50 20,959 32.80% 15.37 6,874 125,764 105,684 14.9% 92,009 14.9%
Jan-14 6,770 27.39% 12.89 28,437 23,897 Jan-15 100 1% 0.50 6,870 28.39% 13.39 1,950 150 31,221 26,237 9.8% +1 23,897 9.8% After Hour Schnupper-School
Feb-14 8,112 23.16% 13.72 30,675 25,777 Feb-15 100 0.50 8,212 23.16% 14.22 1,902 150 32,335 27,172 5.4% 25,777 5.4% Valentinstags-Aktion für Paare
Mar-14 7,984 23.84% 13.28 30,071 25,270 Mar-15 150 2% 0.70 8,134 25.84% 13.98 2,101 200 35,157 29,544 16.9% -1 25,270 16.9% letzte Woche "Ostervorwoche", Frühlingsmarkt
Apr-14 9,226 23.69% 13.16 34,229 28,764 Apr-15 100 1% 0.73 9,326 24.69% 13.89 2,303 38,061 31,984 11.2% 28,764 11.2% Ostern am 5.4.
May-14 8,090 27.76% 13.35 35,679 29,982 May-15 100 0.70 8,190 27.76% 14.05 2,274 170 38,184 32,087 7.0% +1 29,982 7.0% 10.5. Muttertag: "Mother-Daughter-Verwöhn-Abend", After Abi-Verwöhnprogramm / Abend
Jun-14 6,116 25.30% 15.23 28,046 23,568 Jun-15 50 0.16 6,166 25.30% 15.39 1,560 28,573 24,011 1.9% -1 23,568 1.9% Fit für den Sommer
Sales Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 168,000 0 0 (168,000) 0
#DIV/0! -100.0% #DIV/0!
Purchases Purchases 0 0 0 0 0 0 0 0 0 0 0 0 0 0 4 0 0 (4) 0
Less Closing Stock Less Closing Stock 0 0 0 0 0 0 0 0 0 0 0 0 0 141,678 0 0 (141,678) 0
Cost of Sales Cost of Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 42,000 (5) 0 (42,000) 5
COGS % COGS % 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% #DIV/0! #DIV/0! 25.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Gross Margin Gross Margin 0 0 0 0 0 0 0 0 0 0 0 0 0 0 126,000 5 0 (126,000) (5)
Gross Margin % Gross Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 75.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Salary Salary 0 0 47,596 0 0 (47,596) 0
Bonus Bonus 0 0 0 0 0 0 0
Social Security Social Security 20% 0 0 0 0 0 0 0 0 0 0 0 0 0 0 9,519 0 0 (9,519) 0
Total Staff Costs Total Staff Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 57,115 0 0 (57,115) 0
Staff Cost % Staff Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 34.0% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Premises Premises
Rent Rent 0 0 0 0 0 0 70,000 4,636 4,636 4,636 4,636 4,636 93,180 93,180 27,816 0 0 65,364 93,180
Insurance Insurance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Premises Costs Total Premises Costs 0 0 0 0 0 0 70,000 4,636 4,636 4,636 4,636 4,636 93,180 93,180 27,816 0 0 65,364 93,180
Premises Cost % Premises Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 16.6% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Travel Travel 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Credit Card Commissions Credit card commissions 0 0 0 0 0 0 0 0 0 0 0 0 0 0 795 0 0 (795) 0
Repairs & Maintenance Repairs & maintenance 0 0 0 0 0 0 0 0 0 0 0 0 0 0 157 28 0 (157) (28)
Electricity & Gas Electricity & gas 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1,629 0 0 (1,629) 0
Water Water 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone Telephone & post 0 0 0 0 0 0 0 0 0 0 0 0 0 0 251 0 0 (251) 0
Packaging / Bags Packaging / bags 0 0 0 0 0 0 0 0 0 0 0 0 0 0 749 196 0 (749) (196)
Waste Collection Waste disposal charge 45 0 0 0 0 0 0 0 0 0 0 0 45 45 450 0 0 (405) 45
Cleaning Cleaning 0 0 0 0 0 0 0 0 0 0 0 0 0 0 187 0 0 (187) 0
Stationery & Post Stationery 0 0 0 0 0 0 0 0 0 0 0 0 0 0 215 0 0 (215) 0
Sundries Sundries 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Fresh Waste Fresh waste and display 0 0 0 0 0 0 0 0 0 0 0 0 0 0 289 0 0 (289) 0
Samples Samples 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Recorded Waste Other recorded waste 0 0 0 0 0 0 0 0 0 0 0 0 0 0 11,659 0 0 (11,659) 0
Cash Over & Short Cash over & short 0 0 0 0 0 0 0 0 0 0 0 0 0 0 138 0 0 (138) 0
Other Income Marketing costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2,603 2,213
Total Operating Costs Total Operating Costs 45 0 0 0 0 0 0 0 0 0 0 0 45 0 45 19,591 2,442 0 (19,546) (2,397)
Operating Cost % Operating Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 11.7% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Distribution Costs Distribution Costs 0 0 0 0 0 0 0 1,149 0 0 0 0 1,149 1,149 4,513 0 0 (3,364) 1,149
Distribution Cost % Distribution Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 2.7% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Retail Margin Retail Margin (45) 0 0 0 0 0 (70,000) (5,785) (4,636) (4,636) (4,636) (4,636) (94,374) (94,374) 16,965 (2,438) 0 (111,339) (91,936)
Retail Margin % Retail Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 10.1% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Bochum VAT RATE 1.19 Annual LFL % #DIV/0!
Avg Sale Sales Act

Jul-13 - - Jul-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Aug-13 - - Aug-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Sep-13 - - Sep-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Oct-13 - - Oct-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Nov-13 - - Nov-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Dec-13 - - Dec-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Jan-14 - - Jan-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Feb-13 - - Feb-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Mar-13 - - Mar-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Apr-13 - - Apr-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
May-13 - - May-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Jun-13 - - Jun-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Sales Sales 11,778 13,266 13,357 15,410 19,226 62,259 15,496 16,174 16,692 18,397 16,195 12,654 230,905 219,216 235,409 219,725 11,689 (4,504) 11,180
5.3% -1.9% 5.1%
COGS % COGS % 25% 21% 22% 32% 22% 25% 30% 25% 25% 25% 25% 25% 25% 25.3% 25.0% 25.0% 0.0% 0.3% 0.3%
Salary Salary 6,765 6,765 6,765 6,765 8,833 8,833 6,765 6,765 6,765 6,765 6,765 6,765 85,316 88,597 90,634 92,748 (3,281) (5,318) (7,432)
Bonus Bonus 350 350 1,522 253 250 (1,172) 98 100
Premises Premises
Rent Rent 1,517 1,517 1,517 1,517 1,517 1,517 1,517 1,517 1,517 1,517 1,517 1,517 18,200 18,200 18,200 17,958 0 0 242
Service Charges Service charges 50 40 0 0 30 0 0 173 152 28 0 0 472 472 505 500 0 (32) (27)
Travel Travel 435 216 74 200 63 126 118 0 326 0 182 194 1,936 1,936 1,989 2,162 0 (54) (226)
Credit Card Commissions Credit card commissions 58 57 67 74 65 162 170 65 68 80 55 70 991 991 1,021 987 0 (30) 5
Repairs & Maintenance Repairs & maintenance 2 57 141 120 303 66 193 7 30 442 15 122 1,498 1,498 1,482 316 0 16 1,183
Electricity & Gas Electricity & gas 303 486 351 351 351 351 351 306 306 306 306 306 4,074 4,074 2,929 3,196 0 1,145 878
Water Water 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Telephone Telephone & post 48 56 59 53 0 120 48 79 65 4 52 95 679 679 668 704 0 11 (26)
Packaging / Bags Packaging / bags 59 61 143 391 285 219 127 44 34 141 87 10 1,601 1,601 2,153 2,106 0 (552) (505)
Cleaning Cleaning 71 29 160 23 75 128 121 63 60 90 108 145 1,071 1,071 959 1,006 0 112 65
Fresh Waste Fresh waste and display 79 64 153 58 39 61 123 39 57 56 68 42 838 838 762 757 0 76 81
Samples Samples 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Recorded Waste Other recorded waste 1,292 1,584 1,262 401 666 1,126 1,353 952 1,030 1,482 1,952 1,117 14,218 14,218 21,784 20,854 0 (7,566) (6,636)
Cash Over & Short Cash over & short 1 40 (1) 2 2 211 18 0 (34) 5 8 15 269 269 14 36 0 255 233
Other Income Marketing costs 115 72 376 2,249 166 400 175 143 299 118 1,119 (400) 4,831 4,831 6,805 6,087
Distribution Costs Distribution Costs 569 143 221 1,013 875 1,141 1,746 759 471 586 517 335 8,375 8,375 9,268 9,054 0 (894) (680)
Retail Margin Retail Margin (4,178) (2,035) (2,431) (4,134) (149) 29,873 (3,372) (632) (92) 815 (1,945) (2,207) 9,514 (4,344) (3,914) (14,451) 13,858 13,428 23,965
Retail Margin % Retail Margin % -35% -15% -18% -27% -1% 48% -22% -4% -1% 4% -12% -17% 4% -2.0% -1.7% -6.6% 6.1% 5.8% 10.7%
Chemnitz VAT RATE 1.19 Annual LFL % 2.13%
Sales Act
Jul-13 2,174 36.66% 14.58 13,826 11,619 Jul-14 0.20 2,174 36.66% 14.78 797 14,016 11,778 1.4% 11,619 1.4% Außenaktionen,Fun/ Jellys/ Feste in der Stadt/ Cafes Außenplätze besetzt
Aug-13 2,771 32.45% 14.56 15,573 13,086 Aug-14 0.20 2,771 32.45% 14.76 899 15,787 13,266 1.4% 13,086 1.4% Außenaktionen,Stadtfest, Fun/ Jellys/ Cafes Außenplätze besetzt
Sep-13 2,342 36.39% 15.43 15,641 13,144 Sep-14 0.25 2,342 36.39% 15.68 852 15,895 13,357 1.6% 13,144 1.6% Schulanfang = Geschenke, Party zum Schulanfang
Oct-13 3,347 28.74% 15.48 17,722 14,892 Oct-14 1% 3,347 29.74% 15.48 995 18,338 15,410 3.5% 14,892 3.5% Conversion runter im VJ, wollen diesen erhöhen,bessere Beratung; Demos
Nov-13 4,059 28.95% 16.27 22,745 19,113 Nov-14 24 4,083 28.95% 16.27 1,182 22,879 19,226 0.6% 19,113 0.6% Neukundenakvise, dass Kunden in den Laden kommen, Samstags Aktionen im Shop
Dec-13 18,206 20.50% 16.16 71,804 60,340 Dec-14 72 18,278 20.50% 16.16 3,748 2,000 74,088 62,259 3.2% 60,340 3.2% Weihnachtsmarkt, Massendemos um Leute anzulocken auch mit draussen/ Verkaufsoffen 2x
Jan-14 2,359 43.50% 14.78 18,043 15,162 Jan-15 52 2,411 43.50% 14.78 1,049 18,441 15,496 2.2% +1 15,162 2.2% Kunden vom Weihnachtsgeschäft, als Dauerkunden gewinnen, gute Beratung
Feb-14 2,612 40.66% 15.03 18,994 15,961 Feb-15 0.20 2,612 40.66% 15.23 1,062 19,247 16,174 1.3% 15,961 1.3% da weniger Kunden kommen wie im Weihnachtsgeschäft,Kundenbindung an Gesichtspflege,Haarpflege
Mar-14 2,858 36.07% 15.75 19,327 16,242 Mar-15 1% 2,858 37.07% 15.75 1,060 19,863 16,692 2.8% -1 16,242 2.8% da Ostern Anfang April, da schon Ostergeschäft/ Geschenke Umsatz erhöhen
Apr-14 3,707 33.05% 14.83 21,613 18,162 Apr-15 48 3,755 33.05% 14.83 1,241 21,893 18,397 1.3% 18,162 1.3% Ostern Anfang April, mehr Kunden eventuell durch Gutscheinkauf erzielen
May-14 4,100 25.20% 15.43 18,965 15,937 May-15 0.25 4,100 25.20% 15.68 1,033 19,273 16,195 1.6% +1 15,937 1.6% hier schauen, durch Aktionen die Erhöhung des Bons
Jun-14 3,013 26.45% 15.61 14,803 12,439 Jun-15 52 3,065 26.45% 15.61 811 15,058 12,654 1.7% -1 12,439 1.7% Kundenanzahl erhöhen vor Urlaub, bei uns Einkauf, feste Produkte in den Fokus stellen
Sales Sales 34,569 40,684 30,259 42,543 57,357 146,130 41,120 39,989 41,366 44,866 44,391 34,744 598,019 537,097 595,847 558,440 60,922 2,172 39,579
11.3% 0.4% 7.1%
COGS % COGS % 22% 24% 23% 26% 23% 23% 22% 25% 25% 25% 25% 25% 24% 24.0% 25.0% 24.6% 0.0% -1.0% -0.7%
Salary Salary 8,766 9,340 9,340 9,340 10,564 11,941 9,340 9,340 9,340 9,340 9,340 9,340 115,331 98,164 111,499 122,484 17,167 3,832 (7,153)
Bonus Bonus 0 350 354 350 (350) (354) (350)
Social Security Social Security 20% 1,732 1,845 1,845 1,845 2,087 2,359 1,845 1,845 1,845 1,845 1,845 1,845 22,787 17,876 24,477 24,129 4,912 (1,690) (1,342)
Total Staff Costs Total Staff Costs 10,498 11,185 11,185 11,185 12,651 14,300 11,185 11,185 11,185 11,185 11,185 11,185 138,118 116,389 136,330 146,963 21,729 1,789 (8,845)
Staff Cost % Staff Cost % 30% 27% 37% 26% 22% 10% 27% 28% 27% 25% 25% 32% 23% 21.7% 22.9% 26.3% 1.4% 0.2% -3.2%
Premises Premises
Rent Rent 16,750 16,750 16,750 16,750 16,750 22,766 16,750 16,918 16,918 16,918 16,918 16,918 207,853 207,853 203,010 201,000 0 4,843 6,853
Travel Travel 13 679 175 6 55 89 0 7 132 101 176 386 1,819 1,819 623 999 0 1,196 820
Finance & Bank Charges Finance & bank charges 84 81 81 81 75 98 81 73 73 79 70 67 941 941 1,055 956 0 (114) (15)
Equipment Lease & Rent Equipment lease & rent 0 733 0 244 244 244 244 0 0 740 0 0 2,450 2,450 1,540 1,498 0 910 952
Credit Card Commissions Credit card commissions 146 129 154 131 180 194 386 150 149 162 149 145 2,076 2,076 2,116 2,089 0 (41) (13)
Repairs & Maintenance Repairs & maintenance 0 167 908 10 437 1 27 17 211 84 0 44 1,907 1,907 4,690 4,530 0 (2,783) (2,623)
Electricity & Gas Electricity & gas 338 338 338 338 338 338 338 (133) 239 348 102 580 3,498 3,498 2,251 2,512 0 1,247 986
Water Water 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Packaging / Bags Packaging / bags 174 254 0 112 499 324 452 22 18 53 116 168 2,193 2,193 3,274 3,175 0 (1,081) (983)
Cleaning Cleaning 10 118 112 126 157 263 34 114 234 113 121 112 1,515 1,515 1,625 1,520 0 (110) (5)
Samples Samples 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Recorded Waste Other recorded waste 1,462 1,611 383 666 1,100 820 (510) 1,690 827 2,124 1,632 1,625 13,430 13,430 20,572 20,777 0 (7,142) (7,347)
Cash Over & Short Cash over & short 5 (10) (16) (102) (2) 16 (4) 51 0 29 2 16 (16) (16) 237 179 0 (254) (195)
Distribution Costs Distribution Costs 506 102 203 1,089 886 1,171 1,937 1,024 551 452 405 221 8,549 8,549 10,148 9,050 0 (1,599) (501)
Retail Margin Retail Margin (3,686) (1,576) (7,659) (1,781) 10,262 71,207 509 (1,976) (41) 928 1,113 (5,540) 61,760 37,246 47,705 15,234 24,513 14,055 46,526
Retail Margin % Retail Margin % -11% -4% -25% -4% 18% 49% 1% -5% 0% 2% 3% -16% 10% 6.9% 8.0% 2.7% 3.4% 2.3% 7.6%
Dortmund VAT RATE 1.19 Annual LFL % 10.08%
Sales Act
Jul-13 7,199 29.37% 14.66 36,869 30,983 Jul-14 2.1% 0.22 7,199 31.50% 14.88 2,267 1,000 41,137 34,569 11.6% 30,983 11.6% two vegan fairs
Aug-13 8,394 27.72% 15.46 42,822 35,984 Aug-14 3.3% 0.17 8,394 31.00% 15.63 2,602 48,414 40,684 13.1% 35,984 13.1% Demo-Competition, Linkselling-Competition
Sep-13 6,343 31.06% 14.12 33,112 27,826 Sep-14 1.9% 0.33 6,343 33.00% 14.46 2,093 36,008 30,259 8.7% 27,826 8.7% Till-Service; Shop-Standards
Oct-13 8,745 28.69% 15.04 44,909 37,738 Oct-14 2.8% 0.25 8,745 31.50% 15.29 2,755 500 50,626 42,543 12.7% 37,738 12.7% VIP-Party xmas Launch, Selling Training
Nov-13 11,653 28.95% 15.44 61,966 52,072 Nov-14 2.6% 0.19 11,653 31.50% 15.63 3,670 68,255 57,357 10.1% 52,072 10.1% Training xmas-temps; Gift-Training
Dec-13 27,181 32.34% 15.21 159,087 133,687 Dec-14 2.1% 0.42 27,181 34.40% 15.63 9,349 173,895 146,130 9.3% 133,687 9.3% improve shopfloor-organisation
Jan-14 8,724 30.88% 13.78 44,187 37,132 Jan-15 2.1% 0.50 8,724 33.00% 14.28 2,879 48,933 41,120 10.7% +1 37,132 10.7% improve ordering, so that all products will be available in Jan.; Linkselling-Competition
Feb-14 7,768 32.83% 14.34 43,514 36,566 Feb-15 2.2% 0.37 7,768 35.00% 14.71 2,719 47,587 39,989 9.4% 36,566 9.4% Shop-Standards; Demo-Competition
Mar-14 7,925 33.45% 14.43 45,531 38,261 Mar-15 2.1% 0.27 7,925 35.50% 14.70 2,813 49,225 41,366 8.1% -1 38,261 8.1%
Apr-14 9,300 30.29% 14.35 48,102 40,421 Apr-15 2.7% 0.27 9,300 33.00% 14.62 3,069 53,391 44,866 11.0% 40,421 11.0%
May-14 8,523 32.54% 14.54 47,967 40,308 May-15 2.5% 0.33 8,523 35.04% 14.87 2,986 52,825 44,391 10.1% +1 40,308 10.1%
Jun-14 6,292 33.98% 15.09 38,386 32,257 Jun-15 2.0% 0.26 6,292 35.98% 15.35 2,264 41,346 34,744 7.7% -1 32,257 7.7%
Sales Sales 24,247 24,974 21,422 28,599 34,936 68,461 22,131 24,321 29,603 27,878 25,615 21,311 353,498 279,116 249,825 240,432 74,381 103,673 113,066
26.6% 41.5% 47.0%
COGS % COGS % 27% 25% 26% 30% 29% 24% 32% 29% 29% 29% 29% 29% 28% 27.7% 29.0% 27.1% 0.0% -1.3% 0.6%
Salary Salary 6,905 6,905 6,905 6,905 8,052 8,052 6,905 6,905 6,905 6,905 6,905 6,905 85,154 84,775 82,089 80,606 379 3,065 4,548
Bonus Bonus 0 5,572 1,934 2,641 (5,572) (1,934) (2,641)
Social Security Social Security 20% 1,364 1,364 1,364 1,364 1,591 1,591 1,364 1,364 1,364 1,364 1,364 1,364 16,825 17,448 17,519 17,222 (623) (694) (397)
Total Staff Costs Total Staff Costs 8,269 8,269 8,269 8,269 9,643 9,643 8,269 8,269 8,269 8,269 8,269 8,269 101,979 107,795 101,542 100,469 (5,816) 437 1,509
Premises Premises
Rent Rent 10,700 10,700 10,700 10,700 10,700 10,700 10,500 10,807 10,807 10,807 10,775 10,807 128,703 128,703 129,621 128,369 0 (917) 335
Travel Travel 106 43 0 0 0 0 0 6 (3) 0 0 (4) 149 149 1,923 1,900 0 (1,774) (1,751)
Finance & Bank Charges Finance & bank charges 84 75 69 75 72 68 78 73 69 58 70 67 856 856 738 724 0 119 132
Equipment Lease & Rent Equipment lease & rent 0 748 0 249 249 249 249 0 0 756 0 0 2,502 2,502 2,267 2,245 0 234 257
Credit Card Commissions Credit card commissions 103 108 91 119 121 229 179 89 95 107 103 104 1,449 1,449 1,227 1,207 0 222 243
Repairs & Maintenance Repairs & maintenance 170 583 (77) 134 2 174 20 3 68 10 25 159 1,270 1,270 1,529 1,637 0 (259) (366)
Electricity & Gas Electricity & gas 690 4,119 688 688 688 688 688 293 293 1,223 697 697 11,453 11,453 5,713 5,206 0 5,740 6,247
Water Water 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Packaging / Bags Packaging / bags 73 62 308 630 190 219 128 0 156 73 186 108 2,135 2,135 1,396 1,382 0 739 753
Cleaning Cleaning 22 27 23 6 39 13 21 124 23 13 22 17 349 349 397 395 0 (48) (46)
Stationery & Post Stationery 5 0 5 7 226 47 3 0 6 24 5 134 461 461 425 553 0 36 (93)
Samples Samples 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Other Recorded Waste Other recorded waste 579 667 381 940 747 680 1,011 1,700 32 356 970 942 9,004 9,004 11,927 10,366 0 (2,923) (1,362)
Cash Over & Short Cash over & short (11) 107 (4) 4 (38) 40 30 33 1 9 (45) 37 163 163 677 716 0 (515) (553)
Total Operating Costs Total Operating Costs 2,126 6,816 2,169 5,212 2,647 3,015 2,743 2,744 1,162 2,833 3,268 2,005 36,739 0 36,739 37,262 33,699 0 (523) 3,040
Distribution Costs Distribution Costs 848 161 447 1,670 996 859 1,674 744 12 667 577 400 9,056 9,056 9,260 9,102 0 (204) (46)
Retail Margin Retail Margin (4,503) (7,331) (5,838) (5,933) 906 27,647 (8,094) (5,740) 574 (2,783) (4,703) (6,351) (22,148) (81,648) (101,286) (97,384) 59,501 79,138 75,236
Retail Margin % Retail Margin % -19% -29% -27% -21% 3% 40% -37% -24% 2% -10% -18% -30% -6% -29.3% -40.5% -40.5% 23.0% 34.3% 34.2%
München 2 VAT RATE 1.19 Annual LFL % 27.85%
Sales Act
Jul-13 2,850 33.58% 19.87 22,625 19,013 Jul-14 150 6.00% 0.20 3,000 39.58% 20.07 1,187 500 28,854 24,247 27.5% 19,013 27.5% Shopparty
Aug-13 2,794 35.98% 19.02 22,744 19,113 Aug-14 200 5.00% 1.00 2,994 40.98% 20.02 1,227 500 29,719 24,974 30.7% 19,113 30.7% Shopparty
Sep-13 2,257 41.75% 18.68 20,939 17,595 Sep-14 300 0.00% 1.00 2,557 41.75% 19.68 1,067 500 25,492 21,422 21.7% 17,595 21.7% Shopparty
Oct-13 2,787 43.14% 19.03 27,218 22,872 Oct-14 300 2.00% 1.50 3,087 45.14% 20.53 1,393 34,033 28,599 25.0% 22,872 25.0%
Nov-13 3,077 45.66% 18.49 30,918 25,981 Nov-14 500 2.00% 2.00 3,577 47.66% 20.49 1,705 41,573 34,936 34.5% 25,981 34.5%
Dec-13 5,903 46.76% 20.49 67,294 56,549 Dec-14 500 3.00% 1.00 6,403 49.76% 21.49 3,186 81,468 68,461 21.1% 56,549 21.1%
Jan-14 2,601 43.26% 16.77 22,447 18,863 Jan-15 200 0.00% 1.50 2,801 43.26% 18.27 1,212 26,336 22,131 17.3% +1 18,863 17.3%
Feb-14 2,144 51.64% 18.09 23,837 20,031 Feb-15 200 0.00% 2.00 2,344 51.64% 20.09 1,210 28,942 24,321 21.4% 20,031 21.4%
Mar-14 2,929 41.08% 17.20 24,623 20,691 Mar-15 300 6.00% 2.00 3,229 47.08% 19.20 1,520 500 35,227 29,603 43.1% -1 20,691 43.1% Shopparty
Apr-14 3,059 39.59% 16.48 23,751 19,959 Apr-15 200 6.00% 2.00 3,259 45.59% 18.48 1,486 500 33,174 27,878 39.7% 19,959 39.7% Shopparty
May-14 2,649 42.81% 18.30 24,692 20,750 May-15 200 5.00% 0.20 2,849 47.81% 18.50 1,362 500 30,482 25,615 23.4% +1 20,750 23.4% Shopparty
Jun-14 788 108.32% 17.67 17,936 15,072 Jun-15 200 5.00% 1.00 988 113.32% 18.67 1,119 500 25,361 21,311 41.4% -1 15,072 41.4% Shopparty
Sales Sales 12,146 13,469 11,835 17,219 22,482 44,263 13,343 17,212 14,448 16,236 16,581 12,350 211,583 205,217 212,663 198,248 6,366 (1,080) 13,335
3.1% -0.5% 6.7%
COGS % COGS % 27% 23% 24% 24% 25% 25% 65% 27% 27% 27% 27% 27% 28% 28.1% 27.0% 28.6% -0.1% 1.0% -0.6%
Gross Margin % Gross Margin % 73.0% 77.4% 76.4% 76.4% 74.6% 75.2% 35.3% 73.0% 73.0% 73.0% 73.0% 73.0% 72.0% 71.9% 73.0% 71.4% 0.1% -1.0% 0.6%
Salary Salary 6,931 6,931 6,931 6,931 7,574 7,574 6,931 6,931 6,931 7,433 7,433 7,433 85,961 78,256 88,508 87,526 7,705 (2,547) (1,565)
Bonus Bonus 0 1,011 303 300 (1,011) (303) (300)
Social Security Social Security 20% 1,369 1,369 1,369 1,369 1,496 1,496 1,369 1,369 1,369 1,469 1,469 1,469 16,984 16,162 18,379 18,188 823 (1,394) (1,203)
Total Staff Costs Total Staff Costs 8,300 8,300 8,300 8,300 9,070 9,070 8,300 8,300 8,300 8,902 8,902 8,902 102,945 95,429 107,190 106,014 7,516 (4,245) (3,069)
Staff Cost % Staff Cost % 68% 62% 70% 48% 40% 20% 62% 48% 57% 55% 54% 72% 49% 46.5% 50.4% 53.5% 2.2% -1.7% -4.8%
Premises Premises
Rent Rent 2,534 2,534 2,534 2,534 2,534 2,850 2,534 2,559 2,559 2,559 2,559 2,559 30,849 30,849 31,292 30,406 0 (443) 443
Service Charges Service charges 1,160 40 0 0 30 0 1,110 335 90 0 0 0 2,766 2,766 3,622 3,586 0 (856) (821)
Total Premises Costs Total Premises Costs 3,952 2,574 2,534 2,534 2,564 2,850 3,644 3,254 2,649 2,559 2,559 2,559 34,231 34,231 35,568 34,639 0 (1,336) (408)
Total Operating Costs Total Operating Costs 1,658 4,195 3,295 4,365 2,161 3,444 2,416 4,122 (497) 2,784 3,801 2,137 33,881 0 33,881 36,304 35,534 0 (2,423) (1,653)
Operating Cost % Operating Cost % 14% 31% 28% 25% 10% 8% 18% 24% -3% 17% 23% 17% 16% 16.5% 17.1% 17.9% -0.5% -1.1% -1.9%
Distribution Costs Distribution Costs 535 342 442 645 774 1,261 1,526 1,187 302 225 577 540 8,358 8,358 9,564 9,553 0 (1,206) (1,196)
Retail Margin Retail Margin (5,575) (4,988) (5,526) (2,680) 2,202 16,655 (11,173) (4,299) (208) (2,618) (3,735) (5,122) (27,067) (24,270) (33,382) (44,113) (2,797) 6,315 17,046
Retail Margin % Retail Margin % -46% -37% -47% -16% 10% 38% -84% -25% -1% -16% -23% -41% -13% -11.8% -15.7% -22.3% -1.0% 2.9% 9.5%
Leipzig Nova Eventis VAT RATE 1.19 Annual LFL % 3.43%
Sales Act
Jul-13 3,980 17.39% 16.60 13,668 11,486 Jul-14 1% 3,980 18.39% 16.60 732 14,454 12,146 5.8% 11,486 5.8% Großer Bauernhof im EKZ; gezielt auf die Kunden eingehen, um Con zu erhöhen
Aug-13 4,503 18.52% 15.15 15,035 12,635 Aug-14 1.00 4,503 18.52% 16.15 834 16,028 13,469 6.6% 12,635 6.6% Schulanfang (Geschenke, Shopparty Fun&Games); Fokus auf Kinder (Fun,Jellys)
Sep-13 2,950 24.31% 16.22 13,840 11,630 Sep-14 52 3,002 24.31% 16.22 730 14,084 11,835 1.8% 11,630 1.8% Neukundengewinnung (FB-Aktion mit "Gewinnspiel")
Oct-13 5,811 16.92% 16.54 19,347 16,258 Oct-14 1% 5,811 17.92% 16.54 1,041 20,491 17,219 5.9% 16,258 5.9% Halloween (Grusel-Party)
Nov-13 6,713 19.65% 16.98 26,647 22,392 Nov-14 27 6,740 19.65% 16.98 1,324 26,754 22,482 0.4% 22,392 0.4% Loud & Proud (Kunden anlocken, erste Weihnachtsvorbereitungen)
Dec-13 8,537 27.02% 18.82 51,673 43,423 Dec-14 8,537 27.02% 18.82 2,307 1,000 52,673 44,263 1.9% 43,423 1.9% Weihnachtsmarkt am EKZ
Jan-14 3,523 24.18% 15.59 15,801 13,278 Jan-15 17 3,540 24.18% 15.59 856 15,878 13,343 0.5% +1 13,278 0.5% Neues Jahr - Neues Glück (ggf. Sale); auf alte Produkte konzentrieren
Feb-14 4,569 22.87% 15.67 19,487 16,376 Feb-15 0.80 4,569 22.87% 16.47 1,045 20,482 17,212 5.1% 16,376 5.1% Valentinstag & alles, was das Herz erwärmt (Handmassage gratis bei Massagebarkauf)
Mar-14 3,454 25.28% 15.92 16,538 13,898 Mar-15 1% 3,454 26.28% 15.92 908 17,193 14,448 4.0% -1 13,898 4.0% Ostern (Frühjahrsaktion im EKZ), Gutscheinverkäufe erhöhen für Folgemonat
Apr-14 4,244 23.24% 15.47 18,147 15,250 Apr-15 1.00 4,244 23.24% 16.47 986 19,321 16,236 6.5% 15,250 6.5% Ostern & Gutscheineinlösung
May-14 3,950 25.62% 15.77 18,990 15,958 May-15 1% 3,950 26.62% 15.77 1,051 19,732 16,581 3.9% +1 15,958 3.9% Muttertag (Pimp your Mum, Mutter-&-Kind-Aktion)
Jun-14 2,953 25.47% 15.92 14,249 11,974 Jun-15 0.50 2,953 25.47% 16.42 752 14,696 12,350 3.1% -1 11,974 3.1% Reisezeit/Vorbereitungen auf den Urlaub (Fokus auf feste Produkte)
Sales Sales 12,576 19,634 12,309 25,547 33,201 86,849 20,820 18,146 18,717 28,697 22,250 15,862 314,608 275,692 427,500 248,077 38,916 (112,892) 66,531
14.1% -26.4% 26.8%
COGS % COGS % 31% 12% 29% 24% 23% 24% 27% 27% 27% 27% 27% 27% 25% 25.0% 27.0% 26.6% -0.3% -2.2% -1.8%
Salary Salary 6,543 6,543 6,643 6,843 7,717 10,012 6,817 6,817 6,817 6,817 6,817 6,817 85,203 96,134 100,887 78,160 (10,931) (15,684) 7,043
Bonus Bonus 0 350 5,000 250 (350) (5,000) (250)
Social Security Social Security 20% 1,293 1,293 1,313 1,352 1,525 1,978 1,347 1,347 1,347 1,347 1,347 1,347 16,834 18,801 20,177 16,126 (1,967) (3,343) 708
Staff Benefits / Facilities Staff benefits 0 0 0 0 0 0 0 0 0 0 0 0 0 0 17 0 0 (17) 0 0
Total Staff Costs Total Staff Costs 7,836 7,836 7,956 8,195 9,242 11,990 8,164 8,164 8,164 8,164 8,164 8,164 102,037 115,302 126,065 94,536 (13,265) (24,027) 7,501
Premises Premises
Rent Rent 3,559 3,559 3,568 3,613 3,572 3,572 3,572 4,305 4,305 4,305 4,305 4,305 46,541 46,541 51,660 33,667 0 (5,119) 12,874
Service Charges Service charges 1,341 614 0 0 30 1,291 0 0 0 0 0 0 3,276 3,276 0 3,961 0 3,276 (685)
Insurance Insurance 258 0 0 0 0 0 0 0 0 0 0 0 258 258 0 356 0 258 (98)
Total Premises Costs Total Premises Costs 5,158 4,173 3,568 3,613 3,603 4,864 3,572 4,305 4,305 4,305 4,305 4,305 50,075 50,075 51,660 37,983 0 (1,585) 12,091
Operating Cost % Operating Cost % 11% 19% 23% 17% 11% 3% 12% 11% 9% 9% 14% 21% 11% 12.2% 9.8% 14.6% -1.5% 0.9% -3.9%
Distribution Costs Distribution Costs 324 307 215 889 765 1,475 1,655 517 741 492 603 523 8,506 8,506 12,825 6,711 0 (4,319) 1,795
Distribution Cost % Distribution Cost % 3% 2% 2% 3% 2% 2% 8% 3% 4% 2% 3% 3% 3% 3.1% 3.0% 2.7% -0.4% -0.3% 0.0%
Retail Margin Retail Margin (6,121) 1,249 (5,873) 2,377 8,434 45,240 (718) (1,735) (1,187) 5,469 94 (4,813) 42,416 (846) 79,594 6,711 43,262 (37,178) 35,705
Retail Margin % Retail Margin % -49% 6% -48% 9% 25% 52% -3% -10% -6% 19% 0% -30% 13% -0.3% 18.6% 2.7% 13.8% -5.1% 10.8%
Koblenz VAT RATE 1.19 Annual LFL % 16.54%
Sales Act
Jul-13 4,565 24.49% 13.82 18,380 15,445 Jul-14 - 2,000 11% 2,565 35.49% 13.82 910 14,966 12,576 -18.6% 15,445 -18.6%
Aug-13 5,111 24.26% 14.24 21,008 17,654 Aug-14 - 1,200 11% 3,911 35.26% 14.24 1,379 23,364 19,634 11.2% 17,654 11.2%
Sep-13 3,616 29.34% 14.42 18,202 15,296 Sep-14 - 1,200 6% 2,416 35.34% 14.42 854 14,648 12,309 -19.5% 15,296 -19.5%
Oct-13 5,054 27.74% 15.70 26,189 22,008 Oct-14 - 1,000 10% 1.00 4,054 37.74% 16.70 1,530 30,401 25,547 16.1% 22,008 16.1% Average-Training und Shop-interne Competition
Nov-13 5,694 29.31% 14.99 29,780 25,026 Nov-14 5% 2.00 5,694 34.31% 16.99 1,954 39,510 33,201 32.7% 25,026 32.7% Average-Training und Shop-interne Competition
Dec-13 14,226 30.43% 15.38 79,221 66,572 Dec-14 3% 2.00 14,226 33.43% 17.38 4,756 5,000 103,350 86,849 30.5% 66,572 30.5% Average-Training und Shop-interne Competition
Jan-14 3,322 39.25% 13.68 21,224 17,835 Jan-15 1.00 3,322 39.25% 14.68 1,304 2,000 24,775 20,820 16.7% +1 17,835 16.7% Average-Training und Shop-interne Competition
Feb-14 2,337 52.89% 14.68 21,594 18,146 Feb-15 2,337 52.89% 14.68 1,236 21,594 18,146 0.0% 18,146 0.0%
Mar-14 2,192 55.53% 14.35 20,777 17,459 Mar-15 4% 2,192 59.53% 14.35 1,305 22,273 18,717 7.2% -1 17,459 7.2%
Apr-14 3,164 44.63% 14.44 24,258 20,385 Apr-15 9% 3,164 53.63% 14.44 1,697 5,000 34,150 28,697 40.8% 20,385 40.8% Ostern
May-14 3,271 42.62% 14.28 23,697 19,913 May-15 5% 3,271 47.62% 14.28 1,558 26,477 22,250 11.7% +1 19,913 11.7%
Jun-14 2,244 42.92% 14.75 16,906 14,207 Jun-15 5% 2,244 47.92% 14.75 1,075 18,876 15,862 11.6% -1 14,207 11.6%
Sales Sales 22,712 28,480 19,261 22,999 28,027 72,011 20,746 21,395 25,791 28,186 26,745 21,026 337,379 303,051 300,690 226,317 34,328 36,689 111,063
11.3% 12.2% 49.1%
COGS % COGS % 29% 23% 22% 28% 23% 24% 29% 27% 27% 27% 27% 27% 26% 25.6% 27.0% 26.9% 0.1% -1.3% -1.2%
Salary Salary 7,900 7,900 7,900 7,900 7,900 7,900 7,900 7,900 7,900 7,900 7,900 7,900 94,800 87,161 84,692 68,153 7,639 10,108 26,647
Bonus Bonus 0 2,901 0 0 (2,901) 0 0
Social Security Social Security 20% 1,561 1,561 1,561 1,561 1,561 1,561 1,561 1,561 1,561 1,561 1,561 1,561 18,731 19,434 20,326 14,242 (703) (1,595) 4,489
Premises Premises
Rent Rent 3,000 3,000 3,000 3,000 3,000 3,000 2,800 3,090 3,090 3,090 3,090 3,298 36,458 36,458 38,120 26,778 0 (1,662) 9,680
Distribution Costs Distribution Costs 691 422 284 952 1,187 1,855 1,985 519 657 546 605 712 10,415 10,415 9,021 5,856 0 1,394 4,558
Distribution Cost % Distribution Cost % 3% 1% 1% 4% 4% 3% 10% 2% 3% 2% 2% 3% 3% 3.4% 3.0% 2.6% -0.3% 0.1% 0.5%
Retail Margin Retail Margin 447 4,514 (879) (1,492) 5,383 37,815 (2,546) (1,335) 1,976 3,998 2,705 (1,464) 49,122 27,901 18,483 7,987 21,220 30,639 41,135
Retail Margin % Retail Margin % 2% 16% -5% -6% 19% 53% -12% -6% 8% 14% 10% -7% 15% 9.2% 6.1% 3.5% 5.4% 8.4% 11.0%
Ulm VAT RATE 1.19 Annual LFL % 7.85%
Sales Act
Jul-13 5,444 20.68% 16.24 21,766 18,291 Jul-14 5% 5,444 25.68% 16.24 1,398 27,028 22,712 24.2% 18,291 24.2% Wir arbeiten seit längerem daran unsere Conversion nachhaltig zu steigern, beispelsweise durch Services
Aug-13 7,206 19.22% 16.32 26,895 22,601 Aug-14 5% 7,206 24.22% 16.32 1,745 33,892 28,480 26.0% 22,601 26.0% siehe Juli
Sep-13 4,112 28.60% 16.38 22,921 19,261 Sep-14 4,112 28.60% 16.38 1,176 22,921 19,261 0.0% 19,261 0.0%
Oct-13 5,324 26.50% 15.71 26,374 22,163 Oct-14 1% 5,324 27.50% 15.71 1,464 27,369 22,999 3.8% 22,163 3.8% siehe Juli
Nov-13 5,558 29.19% 17.13 33,055 27,777 Nov-14 50 5,608 29.19% 17.13 1,637 33,352 28,027 0.9% 27,777 0.9% Wir arbeiten jeden Tag daran neue Stammkunden zu gewinnen, die dann in der Weihnachtszeit ihre Gesc
Dec-13 13,124 28.29% 19.11 84,407 70,930 Dec-14 200 13,324 28.29% 19.11 3,769 85,693 72,011 1.5% 70,930 1.5% siehe Nov. + verstärkte Ansprache von Firmenkunden
Jan-14 3,804 36.07% 15.12 24,688 20,746 Jan-15 3,804 36.07% 15.12 1,372 24,688 20,746 0.0% +1 20,746 0.0%
Feb-14 3,673 34.82% 16.73 25,460 21,395 Feb-15 3,673 34.82% 16.73 1,279 25,460 21,395 0.0% 21,395 0.0%
Mar-14 4,449 30.82% 16.19 26,407 22,191 Mar-15 5% 4,449 35.82% 16.19 1,593 30,691 25,791 16.2% -1 22,191 16.2% siehe Juli
Apr-14 4,826 30.50% 16.45 28,817 24,216 Apr-15 5% 4,826 35.50% 16.45 1,713 33,541 28,186 16.4% 24,216 16.4% siehe Juli
May-14 4,412 33.95% 15.97 28,472 23,926 May-15 4% 4,412 37.95% 15.97 1,674 31,826 26,745 11.8% +1 23,926 11.8% siehe Juli
Jun-14 3,318 34.06% 17.10 22,995 19,323 Jun-15 3% 3,318 37.06% 17.10 1,230 25,020 21,026 8.8% -1 19,323 8.8% siehe Juli
Sales Sales 33,505 39,860 33,779 48,460 59,753 118,103 37,436 40,403 37,164 43,329 42,518 28,702 563,011 479,250 500,065 420,679 83,762 62,946 142,332
17.5% 12.6% 33.8%
Purchases Purchases 6,502 9,569 10,834 13,889 (16,477) 58,169 26,081 11,313 10,406 12,132 11,905 8,037 162,361 6 5 4 162,354 162,356 162,356
Cost of Sales Cost of Sales 6,502 9,569 10,834 13,889 (16,477) 58,169 26,081 11,313 10,406 12,132 11,905 8,037 162,361 138,989 140,018 114,254 23,372 22,343 48,107
COGS % COGS % 19% 24% 32% 29% -28% 49% 70% 28% 28% 28% 28% 28% 29% 29.0% 28.0% 27.2% -0.2% 0.8% 1.7%
Salary Salary 9,127 9,127 9,127 9,127 10,657 11,193 9,127 9,127 9,127 9,127 9,127 9,127 113,120 123,607 125,242 109,559 (10,487) (12,122) 3,561
Bonus Bonus 0 73 250 250 (73) (250) (250)
Social Security Social Security 20% 1,803 1,803 1,803 1,803 2,106 2,212 1,803 1,803 1,803 1,803 1,803 1,803 22,350 26,100 30,118 22,722 (3,750) (7,768) (371)
Premises Premises
Rent Rent 8,326 8,493 8,493 8,493 8,493 8,563 8,493 9,038 9,038 9,038 9,038 9,038 104,543 104,543 107,029 87,412 0 (2,486) 17,131
Service Charges Service charges 703 743 798 703 733 703 703 0 0 0 0 0 5,087 5,087 284 4,173 0 4,803 914
Distribution Costs Distribution Costs 503 129 203 952 796 1,024 1,625 1,038 1,198 850 931 931 10,180 10,180 15,002 8,502 0 (4,822) 1,678
Retail Margin Retail Margin 3,956 5,783 (306) 8,269 48,351 31,404 (14,274) 5,198 3,162 4,603 5,856 (2,343) 99,660 24,960 29,533 23,868 74,700 70,127 75,791
Retail Margin % Retail Margin % 12% 15% -1% 17% 81% 27% -38% 13% 9% 11% 14% -8% 18% 5.2% 5.9% 5.7% 12.5% 11.8% 12.0%
Oberhausen (620) VAT RATE 1.19 Annual LFL % 17.12%
Avg Sale Sales Act

Jul-13 19,602 11.42% 12.96 34,542 29,027 Jul-14 2.00 19,602 11.42% 14.96 2,239 39,871 33,505 15.4% 29,027 15.4% mehr Workstunden als im Vorjahr -intensive Gesichtsberatungen anbieten (Beauty School)
Aug-13 23,908 11.06% 13.08 41,143 34,574 Aug-14 2.00 23,908 11.06% 15.08 2,643 47,433 39,860 15.3% 34,574 15.3% mehr Workstunden als im Vorjahr -intensive Gesichtsberatungen anbieten (Beauty School)
Sep-13 15,259 14.36% 13.13 34,236 28,770 Sep-14 3% 15,259 16.86% 13.13 2,572 40,197 33,779 17.4% 28,770 17.4% mehr Workstunden als im Vorjahr
Oct-13 26,699 11.58% 13.37 49,173 41,322 Oct-14 2% 26,699 13.58% 13.37 3,625 57,667 48,460 17.3% 41,322 17.3% mehr Workstunden als im Vorjahr
Nov-13 24,994 14.49% 13.50 58,175 48,887 Nov-14 3.00 24,994 14.49% 16.50 3,622 71,106 59,753 22.2% 48,887 22.2% Fokus Geschenke dazu Competition plus mehr Mitarbeiter Stunden= Average+
Dec-13 89,738 7.95% 14.05 119,319 100,268 Dec-14 2.50 89,738 7.95% 16.55 7,134 140,542 118,103 17.8% 100,268 17.8% Fokus Geschenke dazu Competition plus mehr Mitarbeiter Stunden= Average+
Jan-14 26,331 9.26% 12.88 37,368 31,401 Jan-15 2,000 1% 28,331 10.26% 12.88 2,906 44,548 37,436 19.2% +1 31,401 19.2% Sale/Facebook Werbung /mehr Besucher+mehr Mitarbeiterstunden zum vorjahr = bessere Conversion
Feb-14 15,884 15.90% 13.49 40,565 34,088 Feb-15 2.50 15,884 15.90% 15.99 2,526 48,080 40,403 18.5% 34,088 18.5% Haircare Competition
Mar-14 10,618 23.49% 12.90 38,290 32,176 Mar-15 2.00 10,618 23.49% 14.90 2,494 44,226 37,164 15.5% -1 32,176 15.5% Ostern Competiton Link Selling Osterprodukt + passendes Zusatzsprodukt = Average +
Apr-14 17,885 15.68% 12.95 43,219 36,319 Apr-15 2.50 17,885 15.68% 15.45 2,804 51,561 43,329 19.3% 36,319 19.3% Ostern Competiton Link Selling Osterprodukt + passendes Zusatzsprodukt = Average +
May-14 10,174 28.01% 12.92 43,814 36,818 May-15 2.00 10,174 28.01% 14.92 2,850 50,597 42,518 15.5% +1 36,818 15.5% Muttertag Gesichtspflege steht im Vordergrund.. Facecare Competition
Jun-14 6,036 32.74% 13.69 32,189 27,050 Jun-15 2% 6,036 34.74% 13.69 2,097 34,155 28,702 6.1% -1 27,050 6.1% ruhige Sommermonate = viel Zeit für Intensive Beratung , mehr Mitarbeiter #Stunden zum VJ
Sales Sales 19,196 21,298 21,438 25,162 31,594 74,746 27,159 20,755 21,635 21,599 24,455 18,509 327,547 313,321 307,109 286,492 14,226 20,438 41,055
4.5% 6.7% 14.3%
Cost of Sales Cost of Sales 4,081 4,757 5,094 6,405 8,127 17,965 8,264 5,604 5,842 5,832 6,603 4,997 83,571 79,716 82,919 74,750 3,854 651 8,821
COGS % COGS % 21% 22% 24% 25% 26% 24% 30% 27% 27% 27% 27% 27% 26% 25.4% 27.0% 26.1% 0.1% -1.5% -0.6%
Salary Salary 6,843 6,843 6,843 6,843 9,489 9,489 6,843 6,843 6,843 6,843 6,843 6,843 87,408 96,407 94,968 94,253 (8,999) (7,560) (6,845)
Bonus Bonus 0 350 350 350 (350) (350) (350)
Staff Benefits / Facilities Staff benefits 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5 0 0 (5)
Premises Premises
Rent Rent 6,264 6,264 6,264 6,264 7,344 6,264 6,264 6,452 6,452 6,452 6,452 6,452 77,188 77,188 77,394 75,168 0 (207) 2,020
Service Charges Service charges 89 40 0 0 850 (42) 0 0 0 0 0 0 937 937 0 1,562 0 937 (625)
Total Premises Costs Total Premises Costs 6,611 6,304 6,264 6,264 8,194 6,222 6,264 6,452 6,452 6,452 6,452 6,452 78,382 78,382 77,394 77,086 0 988 1,296
Distribution Costs Distribution Costs 254 275 116 782 641 445 1,420 594 765 562 619 693 7,164 7,164 9,213 7,165 0 (2,049) (0)
Retail Margin Retail Margin (1,476) (1,103) (1,251) (780) 2,037 35,709 674 (2,037) (1,331) (2,276) (517) (4,071) 23,578 908 (27,479) (28,250) 22,669 51,056 51,827
Retail Margin % Retail Margin % -8% -5% -6% -3% 6% 48% 2% -10% -6% -11% -2% -22% 7% 0.3% -8.9% -9.9% 6.9% 16.1% 17.1%
Wuppertal (640) VAT RATE 1.19 Annual LFL % 6.93%
Sales Act
Jul-13 3,131 37.85% 15.03 21,201 17,816 Jul-14 50 1% 0.50 3,181 38.85% 15.53 1,236 22,844 19,196 7.7% 17,816 7.7%
Aug-13 3,277 38.91% 15.44 23,428 19,687 Aug-14 50 1% 0.60 3,327 39.91% 16.04 1,328 25,345 21,298 8.2% 19,687 8.2%
Sep-13 3,534 36.87% 15.20 23,561 19,799 Sep-14 50 1% 0.60 3,584 37.87% 15.80 1,357 25,512 21,438 8.3% 19,799 8.3%
Oct-13 4,470 34.19% 14.89 27,082 22,758 Oct-14 50 1% 0.40 4,520 35.19% 15.29 1,590 1,000 29,943 25,162 10.6% 22,758 10.6% Vegan Messe // Verkaufsoffener Sonntag
Nov-13 5,213 35.26% 16.06 35,119 29,511 Nov-14 50 1% 0.50 5,263 36.26% 16.56 1,908 37,596 31,594 7.1% 29,511 7.1%
Dec-13 11,177 39.68% 16.09 84,936 71,375 Dec-14 100 1% 0.20 11,277 40.68% 16.29 4,587 88,947 74,746 4.7% 71,375 4.7% Verkaufsoffener Sonntag
Jan-14 4,050 36.94% 16.85 29,998 25,208 Jan-15 100 1% 0.40 4,150 37.94% 17.25 1,574 32,320 27,159 7.7% +1 25,208 7.7%
Feb-14 3,592 40.76% 13.15 22,905 19,248 Feb-15 50 1% 0.50 3,642 41.76% 13.65 1,521 24,698 20,755 7.8% 19,248 7.8%
Mar-14 3,209 41.08% 15.28 23,964 20,138 Mar-15 50 1% 0.50 3,259 42.08% 15.78 1,371 25,746 21,635 7.4% -1 20,138 7.4%
Apr-14 3,574 39.26% 14.51 24,218 20,351 Apr-15 50 1% 0.30 3,624 40.26% 14.81 1,459 25,703 21,599 6.1% 20,351 6.1%
May-14 4,121 39.17% 14.40 27,653 23,238 May-15 50 1% 0.20 4,171 40.17% 14.60 1,675 29,102 24,455 5.2% +1 23,238 5.2%
Jun-14 2,770 39.86% 15.57 20,449 17,184 Jun-15 50 1% 0.50 2,820 40.86% 16.07 1,152 22,026 18,509 7.7% -1 17,184 7.7%
Sales Sales 10,086 11,970 11,645 14,051 23,459 47,026 18,650 12,476 15,722 19,638 16,156 10,347 211,227 177,105 171,753 140,216 34,123 39,474 71,012
19.3% 23.0% 50.6%
COGS % COGS % 36% 27% 39% 26% 24% 29% 40% 28% 28% 28% 28% 28% 30% 29.6% 28.0% 30.0% 0.1% 1.6% -0.4%
Gross Margin % Gross Margin % 64.0% 72.7% 61.3% 74.4% 76.2% 70.8% 59.9% 72.0% 72.0% 72.0% 72.0% 72.0% 70.4% 70.4% 72.0% 70.0% -0.1% -1.6% 0.4%
Salary Salary 6,204 6,204 6,204 6,204 6,778 6,778 6,204 6,204 6,204 6,204 6,204 6,204 75,596 75,201 76,455 60,008 395 (859) 15,588
Bonus Bonus 0 2,875 0 0 (2,875) 0 0
Social Security Social Security 20% 1,226 1,226 1,226 1,226 1,339 1,339 1,226 1,226 1,226 1,226 1,226 1,226 14,936 15,276 15,098 12,118 (340) (161) 2,818
Premises Premises
Rent Rent 3,005 3,005 3,005 3,005 3,005 3,005 3,005 3,035 3,035 3,035 3,035 3,035 36,212 36,212 36,422 32,184 0 (210) 4,028
Service Charges Service charges 809 83 95 0 30 0 709 83 0 0 0 0 1,809 1,809 3,821 3,007 0 (2,012) (1,198)
Total Premises Costs Total Premises Costs 4,072 3,088 3,100 3,005 3,035 3,005 3,714 3,478 3,035 3,035 3,035 3,035 38,638 38,638 40,603 35,547 0 (1,965) 3,091
Distribution Costs Distribution Costs 395 266 192 704 974 233 1,931 596 208 414 284 491 6,687 6,687 5,759 5,543 0 928 1,144
Retail Margin Retail Margin (7,921) (4,013) (5,712) (4,313) 3,885 20,072 (3,475) (7,398) (949) (24) (4,275) (6,905) (21,029) (47,743) (66,409) (60,673) 26,715 45,380 39,645
Retail Margin % Retail Margin % -79% -34% -49% -31% 17% 43% -19% -59% -6% 0% -26% -67% -10% -27.0% -38.7% -43.3% 17.0% 28.7% 33.3%
Hamburg2 (650) VAT RATE 1.19 Annual LFL % 15.49%
Sales Act
Jul-13 1,863 29.37% 16.06 10,457 8,788 Jul-14 150 1.00 2,013 29.37% 17.06 591 12,003 10,086 14.8% 8,788 14.8% Sommer Party, mehr Internet Präzens um Besucher reinzulocken.
Aug-13 2,045 33.02% 17.21 13,825 11,618 Aug-14 1% 2,045 34.02% 17.21 695 14,244 11,970 3.0% 11,618 3.0%
Sep-13 2,424 27.76% 15.30 12,256 10,299 Sep-14 2.00 2,424 27.76% 17.30 673 13,858 11,645 13.1% 10,299 13.1%
Oct-13 3,600 22.34% 16.98 16,242 13,649 Oct-14 0.50 3,600 22.34% 17.48 804 16,721 14,051 2.9% 13,649 2.9%
Nov-13 4,629 24.07% 18.72 24,823 20,859 Nov-14 3% 4,629 27.07% 18.72 1,253 27,917 23,459 12.5% 20,859 12.5% Bessere Personaleinsatzplannung
Dec-13 7,576 29.17% 17.91 47,110 39,589 Dec-14 2% 2.00 7,576 31.17% 19.91 2,362 55,961 47,026 18.8% 39,589 18.8% Mehr Mitarbeiter steigern die Conversion. Upselling Training
Jan-14 3,638 26.67% 15.31 17,678 14,855 Jan-15 120 2% 2.00 3,758 28.67% 17.31 1,077 22,194 18,650 25.5% +1 14,855 25.5% Sales, ein Extra Samstag & verbessertes Link-Selling
Feb-14 2,841 25.17% 16.45 13,996 11,761 Feb-15 1.00 2,841 25.17% 17.45 715 14,847 12,476 6.1% 11,761 6.1%
Mar-14 2,869 27.54% 16.90 15,889 13,352 Mar-15 3.00 2,869 27.54% 19.90 790 18,710 15,722 17.7% -1 13,352 17.7% Frühlingsparty!
Apr-14 3,450 26.41% 16.47 17,859 15,008 Apr-15 100 2% 3.00 3,550 28.41% 19.47 1,008 23,369 19,638 30.8% 15,008 30.8% Ostern am 5. April.
May-14 2,635 29.53% 17.71 16,398 13,780 May-15 50 1% 2.00 2,685 30.53% 19.71 820 19,226 16,156 17.2% +1 13,780 17.2% Samstage Besser besetzen.
Jun-14 2,161 27.59% 15.66 11,105 9,332 Jun-15 3% 2,161 30.59% 15.66 661 12,313 10,347 10.9% -1 9,332 10.9%
Sales Sales 11,892 12,861 10,754 14,904 19,264 49,957 12,289 14,715 15,027 15,748 16,730 11,503 205,645 174,894 198,700 134,225 30,750 6,944 71,419
17.6% 3.5% 53.2%
COGS % COGS % 26% 19% 30% 28% 26% 25% 35% 28% 28% 28% 28% 28% 27% 26.9% 28.0% 28.0% 0.0% -1.0% -1.1%
Salary Salary 5,740 5,740 5,664 6,046 6,888 7,270 5,511 5,664 5,664 5,893 5,664 5,664 71,408 76,667 84,292 54,922 (5,259) (12,884) 16,486
Bonus Bonus 0 350 0 0 (350) 0 0
Social Security Social Security 20% 1,134 1,134 1,119 1,195 1,361 1,436 1,089 1,119 1,119 1,164 1,119 1,119 14,109 15,570 17,494 11,287 (1,462) (3,385) 2,822
Premises Premises
Rent Rent 4,300 4,300 4,300 4,267 4,068 4,924 0 4,343 4,343 4,343 4,343 4,109 47,640 47,640 52,116 29,868 0 (4,476) 17,772
Service Charges Service charges 0 40 50 0 85 0 0 (160) 0 0 0 0 15 15 816 1,011 0 (800) (996)
Total Premises Costs Total Premises Costs 4,558 4,340 4,350 4,267 4,153 4,924 0 4,543 4,343 4,343 4,343 4,109 48,272 48,272 53,291 31,235 0 (5,019) 17,037
Premises Cost % Premises Cost % 38% 34% 40% 29% 22% 10% 0% 31% 29% 28% 26% 36% 23% 27.6% 26.8% 23.3% -4.1% -3.3% 0.2%
Total Operating Costs Total Operating Costs 2,236 2,599 6,777 5,731 3,212 3,105 3,449 4,805 2,728 2,912 4,236 1,845 43,633 0 43,633 50,058 33,978 0 (6,424) 9,655
Distribution Costs Distribution Costs 709 422 284 1,024 1,004 1,423 1,805 1,146 187 543 284 704 9,535 9,535 5,022 5,199 0 4,513 4,336
Distribution Cost % Distribution Cost % 6% 3% 3% 7% 5% 3% 15% 8% 1% 3% 2% 6% 5% 5.5% 2.5% 3.9% -0.8% 2.1% 0.8%
Retail Margin Retail Margin (5,556) (3,807) (10,711) (7,527) (2,381) 19,198 (3,821) (6,681) (3,221) (3,516) (3,600) (5,159) (36,782) (66,235) (67,093) (40,036) 29,453 30,310 3,254
Retail Margin % Retail Margin % -47% -30% -100% -51% -12% 38% -31% -45% -21% -22% -22% -45% -18% -37.9% -33.8% -29.8% 20.0% 15.9% 11.9%
Ingolstadt (660) VAT RATE 1.19 Annual LFL % 10.99%
Avg Sale Sales Act

Jul-13 1,991 31.34% 16.40 12,180 10,235 Jul-14 100 2% 0.83 2,091 33.00% 17.23 690 14,151 11,892 16.2% 10,235 16.2% Steigerung Besucher durch verstärkte Außenaktionen/-demos
Aug-13 1,946 32.64% 18.12 13,695 11,508 Aug-14 100 1% 0.37 2,046 34.00% 18.49 695 15,305 12,861 11.8% 11,508 11.8% Steigerung Besucher durch verstärkte Außenaktionen/-demos
Sep-13 2,014 28.01% 17.04 11,435 9,610 Sep-14 3% 0.19 2,014 31.00% 17.23 624 12,797 10,754 11.9% 9,610 11.9% Neue MA, dadurch nur geringe Steigerung Average Sale
Oct-13 2,863 26.34% 16.98 15,235 12,802 Oct-14 3% 0.67 2,863 29.50% 17.65 844 17,736 14,904 16.4% 12,802 16.4% Steigerung Conv. Über 3%, weil VJ eher schwache Leistung
Nov-13 3,578 27.42% 16.46 19,217 16,149 Nov-14 100 3% 0.77 3,678 30.00% 17.23 1,103 300 22,924 19,264 19.3% 16,149 19.3% Late Night Shopping (erwarteter Extra- Umsatz 300 EUR)
Dec-13 7,632 32.27% 18.62 54,568 45,856 Dec-14 200 1% 0.71 7,832 33.00% 19.33 2,585 59,449 49,957 8.9% 45,856 8.9% Besucheranstieg durch Neukunden übers Jahr; Steigerung Conv. durch 1 MA mehr
Jan-14 2,432 32.85% 14.19 13,488 11,335 Jan-15 100 0% 0.52 2,532 33.00% 14.71 836 14,624 12,289 8.4% +1 11,335 8.4% mehr Besucher durch zusätzlichen Samstag
Feb-14 2,546 31.70% 17.17 16,492 13,859 Feb-15 0% 0.89 2,546 32.00% 18.06 815 17,511 14,715 6.2% 13,859 6.2% Steigerung Average Sale durch mehr Linkselling und mehr Geschenkeverkauf (Valentinstag)
Mar-14 2,406 33.38% 17.91 17,112 14,380 Mar-15 1% 0.53 2,406 33.88% 18.44 815 17,882 15,027 4.5% -1 14,380 4.5% Steigerung Average Sale weil 1 Aprilwoche Ostern
Apr-14 2,547 35.03% 15.93 16,914 14,213 Apr-15 50 2% 0.67 2,597 36.53% 16.60 948 18,740 15,748 10.8% 14,213 10.8% Steigerung von Average und Conversion durch vorangegangene Teamtrainings
May-14 2,397 37.38% 16.62 17,718 14,889 May-15 100 1% 0.84 2,497 38.38% 17.46 958 19,909 16,730 12.4% +1 14,889 12.4% Steigerung Besucher durch verstärkte Außenaktionen/-demos
Jun-14 1,661 35.76% 17.59 12,436 10,450 Jun-15 100 1% 0.42 1,761 36.26% 18.01 639 13,688 11,503 10.1% -1 10,450 10.1% Steigerung Besucher durch verstärkte Außenaktionen/-demos
Sales Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 69,000 0 0 (69,000) 0
#DIV/0! -100.0% #DIV/0!
Cost of Sales Cost of Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 14,000 17,250 0 (14,000) (17,250) 0
Gross Margin Gross Margin 0 0 0 0 0 0 0 0 0 0 0 0 0 (14,000) 51,750 0 14,000 (51,750) 0
Salary Salary 0 0 17,308 0 0 (17,308) 0
Bonus Bonus 0 0 2,500 0 0 (2,500) 0
Premises Premises
Rent Rent 0 0 0 0 0 0 0 0 0 8,583 8,583 8,583 25,750 25,750 17,167 0 0 8,583 25,750
Total Premises Costs Total Premises Costs 0 0 0 0 0 0 0 0 0 8,583 8,583 8,583 25,750 25,750 17,167 0 0 8,583 25,750
Total Operating Costs Total Operating Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 6,400 42 0 (6,400) (42)
Distribution Costs Distribution Costs 0 0 0 0 0 0 0 0 0 0 284 1,010 1,294 1,294 1,294 0 0 0 1,294
Retail Margin Retail Margin 0 0 0 0 0 0 0 0 0 (8,583) (8,868) (9,593) (27,044) (41,044) 3,620 (42) 14,000 (30,664) (27,003)
Retail Margin % Retail Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! 5.2% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Darmstadt (670) VAT RATE 1.19 Annual LFL % #DIV/0!
Avg Sale Sales Act

Jul-13 - Jul-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Aug-13 - Aug-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Sep-13 - Sep-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Oct-13 - Oct-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Nov-13 - Nov-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Dec-13 - Dec-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Jan-14 - Jan-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Feb-13 - Feb-15 - 0.00% 0.00 - - - #DIV/0! #DIV/0!
Mar-13 - Mar-15 - 0.00% 0.00 - - - #DIV/0! -1 #DIV/0!
Apr-13 - Apr-15 - 0.00% 0.00 - - - #DIV/0! #DIV/0!
May-13 - May-15 - 0.00% 0.00 - - - #DIV/0! +1 #DIV/0!
Jun-13 - Jun-15 - 0.00% 0.00 - - - #DIV/0! -1 #DIV/0!
Sales Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
#DIV/0! #DIV/0! #DIV/0!
Opening Stock Opening Stock 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Purchases Purchases 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Less Closing Stock Less Closing Stock 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cost of Sales Cost of Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
COGS % COGS % 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Gross Margin Gross Margin 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Gross Margin % Gross Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Salary Salary 0 0 0 0 0 0 0
Social Security Social Security 20% 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Staff Costs Total Staff Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Staff Cost % Staff Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Premises Premises
Rent Rent 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Service Charges Service charges 0 0 0 0 0 2,700 0 0 0 0 0 0 2,700 2,700 0 0 0 2,700 2,700
Total Premises Costs Total Premises Costs 0 0 0 0 0 2,700 0 0 0 0 0 0 2,700 2,700 0 0 0 2,700 2,700
Premises Cost % Premises Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Total Operating Costs Total Operating Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 3 0 0 (3)
Operating Cost % Operating Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Distribution Costs Distribution Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Distribution Cost % Distribution Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Retail Margin Retail Margin 0 0 0 0 0 (2,700) 0 0 0 0 0 0 (2,700) (2,700) 0 (3) 0 (2,700) (2,697)
Retail Margin % Retail Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Hanau (680) VAT RATE 1.19 Annual LFL % #DIV/0!
Avg Sale Sales Act

Jul-13 - - Jul-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Aug-13 - - Aug-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Sep-13 - - Sep-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Oct-13 - - Oct-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Nov-13 - - Nov-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Dec-13 - - Dec-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Jan-14 - - Jan-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Feb-13 - - Feb-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Mar-13 - - Mar-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Apr-13 - - Apr-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
May-13 - - May-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Jun-13 - - Jun-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Sales Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
#DIV/0! #DIV/0! #DIV/0!
Opening Stock Opening Stock 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Purchases Purchases 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Less Closing Stock Less Closing Stock 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Cost of Sales Cost of Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
COGS % COGS % 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Gross Margin Gross Margin 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Gross Margin % Gross Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Salary Salary 0 0 0 0 0 0 0
Social Security Social Security 20% 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Staff Costs Total Staff Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Staff Cost % Staff Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Premises Premises
Rent Rent 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Premises Costs Total Premises Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Premises Cost % Premises Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Total Operating Costs Total Operating Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Operating Cost % Operating Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Distribution Costs Distribution Costs 0 0 215 0 0 0 0 0 0 0 0 0 215 215 0 0 0 215 215

Distribution Cost % Distribution Cost % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Retail Margin Retail Margin 0 0 (215) 0 0 0 0 0 0 0 0 0 (215) (215) 0 0 0 (215) (215)
Retail Margin % Retail Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Mönchengladbach (690) VAT RATE 1.19 Annual LFL % #DIV/0!
Avg Sale Sales Act

Jul-13 - - Jul-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Aug-13 - - Aug-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Sep-13 - - Sep-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Oct-13 - - Oct-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Nov-13 - - Nov-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Dec-13 - - Dec-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Jan-14 - - Jan-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Feb-13 - - Feb-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Mar-13 - - Mar-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Apr-13 - - Apr-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
May-13 - - May-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Jun-13 - - Jun-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Sales Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 107,883 0 0 (107,883) 0
#DIV/0! -100.0% #DIV/0!
Cost of Sales Cost of Sales 0 0 0 0 0 0 0 0 0 0 0 0 0 0 26,971 0 0 (26,971) 0
Gross Margin Gross Margin 0 0 0 0 0 0 0 0 0 0 0 0 0 0 80,912 0 0 (80,912) 0
Salary Salary 0 0 25,500 0 0 (25,500) 0
Bonus Bonus 0 0 5,000 0 0 (5,000) 0
Premises Premises
Rent Rent 0 0 0 0 0 0 0 0 0 13,750 13,750 13,750 41,250 41,250 41,250 0 0 0 41,250
Total Premises Costs Total Premises Costs 0 0 0 0 0 0 0 0 0 13,750 13,750 13,750 41,250 41,250 41,250 0 0 0 41,250
Total Operating Costs Total Operating Costs 0 0 0 0 10,085 (10,085) 0 0 0 0 0 0 0 0 0 14,082 186 0 (14,082) (186)
Distribution Costs Distribution Costs 0 0 0 0 51,800 0 (51,800) 0 0 414 517 1,361 2,292 2,292 2,292 0 0 0 2,292
Retail Margin Retail Margin 0 0 0 0 (61,885) 10,085 51,800 0 0 (14,164) (14,267) (15,111) (43,542) (43,542) (14,379) (186) 0 (29,163) (43,356)
Retail Margin % Retail Margin % #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! -13.3% #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Frankfurt 3 (700) Braubach VAT RATE 1.19 Annual LFL % #DIV/0!
Avg Sale Sales Act

Jul-13 - - Jul-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Aug-13 - - Aug-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Sep-13 - - Sep-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Oct-13 - - Oct-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Nov-13 - - Nov-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Dec-13 - - Dec-14 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Jan-14 - - Jan-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Feb-13 - - Feb-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
Mar-13 - - Mar-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Apr-13 - - Apr-15 - 0.00% 0.00 - - - #DIV/0! - #DIV/0!
May-13 - - May-15 - 0.00% 0.00 - - - #DIV/0! +1 - #DIV/0!
Jun-13 - - Jun-15 - 0.00% 0.00 - - - #DIV/0! -1 - #DIV/0!
Sales Sales 17,203 18,607 25,311 28,585 27,029 53,001 23,803 18,557 19,711 17,632 16,698 12,359 278,496 314,236 390,367 0 (35,741) (111,871) 278,496
-11.4% -28.7% #DIV/0!
Purchases Purchases 0 7,614 8,499 6,933 6,188 16,576 8,972 4,639 4,928 4,408 4,174 3,090 76,021 5 4 0 76,016 76,017 76,021
Less Closing Stock Less Closing Stock 0 0 0 0 0 0 0 0 0 0 0 0 213,625 285,772 0 (213,625) (285,772) 0
Cost of Sales Cost of Sales 0 7,614 8,499 6,933 6,188 16,576 8,972 4,639 4,928 4,408 4,174 3,090 76,021 87,384 97,592 0 (11,363) (21,570) 76,021
COGS % COGS % 0% 41% 34% 24% 23% 31% 38% 25% 25% 25% 25% 25% 27% 27.8% 25.0% #DIV/0! -0.5% 2.3% #DIV/0!
Gross Margin Gross Margin 17,203 10,993 16,811 21,652 20,841 36,425 14,831 13,918 14,783 13,224 12,523 9,270 202,474 226,852 292,775 0 (24,378) (90,301) 202,474
Gross Margin % Gross Margin % 100.0% 59.1% 66.4% 75.7% 77.1% 68.7% 62.3% 75.0% 75.0% 75.0% 75.0% 75.0% 72.7% 72.2% 75.0% #DIV/0! 0.5% -2.3% #DIV/0!
Salary Salary 7,899 7,899 7,899 7,899 8,437 9,047 8,437 7,899 7,899 7,899 7,899 7,899 97,012 101,447 98,129 0 (4,435) (1,117) 97,012
Bonus Bonus 0 333 5,000 0 (333) (5,000) 0
Social Security Social Security 20% 1,561 1,561 1,561 1,561 1,667 1,788 1,667 1,561 1,561 1,561 1,561 1,561 19,168 21,029 23,060 0 (1,861) (3,893) 19,168
Total Staff Costs Total Staff Costs 9,460 9,460 9,460 9,460 10,104 10,835 10,104 9,460 9,460 9,460 9,460 9,460 116,180 122,809 126,189 0 (6,629) (10,010) 116,180
Staff Cost % Staff Cost % 55% 51% 37% 33% 37% 20% 42% 51% 48% 54% 57% 77% 42% 39.1% 32.3% #DIV/0! 2.6% 9.4% #DIV/0!
Premises Premises
Rent Rent 0 2,186 3,985 3,985 3,985 3,985 3,985 5,167 5,167 5,167 5,167 5,167 47,946 47,946 56,833 0 0 (8,887) 47,946
Property Taxes / Rates Property taxes / rates 1 555 0 22 0 911 542 0 0 0 0 0 2,031 2,031 0 0 0 2,031 2,031
Service Charges Service charges 25 2,554 0 0 1,030 0 1,707 0 0 0 0 0 5,316 5,316 0 0 0 5,316 5,316
Total Premises Costs Total Premises Costs 283 5,294 3,985 4,007 5,016 4,896 6,235 5,167 5,167 5,167 5,167 5,167 55,549 55,549 56,833 0 0 (1,284) 55,549
Premises Cost % Premises Cost % 2% 28% 16% 14% 19% 9% 26% 28% 26% 29% 31% 42% 20% 17.7% 14.6% #DIV/0! 2.3% 5.4% #DIV/0!
Total Operating Costs Total Operating Costs 972 4,695 4,076 4,391 3,174 4,685 5,952 2,886 2,430 5,775 3,858 2,110 45,003 0 45,003 41,776 224 0 3,227 44,779
Operating Cost % Operating Cost % 6% 25% 16% 15% 12% 9% 25% 16% 12% 33% 23% 17% 16% 14.3% 10.7% #DIV/0! 1.8% 5.5% #DIV/0!
Distribution Costs Distribution Costs 0 0 540 660 1,130 631 1,595 1,038 1,198 850 931 931 9,504 9,504 14,183 0 0 (4,679) 9,504
Distribution Cost % Distribution Cost % 0% 0% 2% 2% 4% 1% 7% 6% 6% 5% 6% 8% 3% 3.0% 3.6% #DIV/0! 0.4% -0.2% #DIV/0!
Retail Margin Retail Margin 6,489 (8,456) (1,249) 3,134 1,417 15,378 (9,054) (4,633) (3,471) (8,028) (6,892) (8,398) (23,762) (6,013) 53,793 (224) (17,749) (77,555) (23,538)
Retail Margin % Retail Margin % 38% -45% -5% 11% 5% 29% -38% -25% -18% -46% -41% -68% -9% -1.9% 13.8% #DIV/0! -6.6% -22.3% #DIV/0!
Frankfurt 2 (710) skyline VAT RATE 1.19 Annual LFL % 1.98%
Avg Sale Sales Act

Jul-13 5,291 23.00% 14.00 20,272 17,035 Jul-14 5,291 23.00% 14.00 1,217 200 20,472 17,203 1.0% 17,035 1.0% Sommerparty
Aug-13 5,291 23.00% 14.05 20,342 17,094 Aug-14 5,291 23.00% 14.05 1,217 1,800 22,142 18,607 8.8% 17,094 8.8% Verkaufsoffener Sonntag
Sep-13 13,937 12.66% 14.15 29,700 24,958 Sep-14 0.20 13,937 12.66% 14.35 1,764 30,120 25,311 1.4% 24,958 1.4% jedem 10. Kunden einen Mini Charity Pot verkaufen
Oct-13 5,364 33.21% 15.20 32,216 27,072 Oct-14 5,364 33.21% 15.20 1,781 1,800 34,016 28,585 5.6% 27,072 5.6% Verkaufsoffener Sonntag
Nov-13 9,813 17.23% 15.88 31,964 26,861 Nov-14 9,813 17.23% 15.88 1,691 200 32,164 27,029 0.6% 26,861 0.6% Winter is coming Party
Dec-13 12,389 24.90% 17.13 62,871 52,833 Dec-14 12,389 24.90% 17.13 3,085 200 63,071 53,001 0.3% 52,833 0.3% Nikolaus Party
Jan-14 6,724 23.56% 14.87 28,026 23,551 Jan-15 6,724 23.56% 14.87 1,584 300 28,326 23,803 1.1% +1 23,551 1.1% Ro´s Argan in die Top 10 bringen
Feb-14 5,003 23.17% 15.90 21,933 18,431 Feb-15 5,003 23.17% 15.90 1,159 150 22,083 18,557 0.7% 18,431 0.7% Valentinesparty
Mar-14 4,774 24.57% 16.29 22,742 19,111 Mar-15 150 4,924 24.57% 16.29 1,210 23,456 19,711 3.1% -1 19,111 3.1% Easter Hunting
Apr-14 4,378 25.67% 15.57 20,832 17,506 Apr-15 4,378 25.67% 15.57 1,124 150 20,982 17,632 0.7% 17,506 0.7% Frühlingsparty
May-14 3,979 25.44% 16.29 19,620 16,488 May-15 3,979 25.44% 16.29 1,012 250 19,870 16,698 1.3% +1 16,488 1.3% Beaty School verkaufen
Jun-14 2,593 27.50% 17.03 14,453 12,145 Jun-15 0.30 2,593 27.50% 17.33 713 14,708 12,359 1.8% -1 12,145 1.8% Beachparty (erhöung der verkaufs von lichtschutzsachen)
2011/2012 2012/2013 2013/2014
Summer Bank Holiday Mon 29th Aug '11 Mon 27th Aug '12 Mon 26th Aug '13
Christmas Day Mon 26th Dec '11 Tues 25th Dec '12 Wed 25th Dec '13
Boxing Day Tues 27th Dec '11 Wed 26th Dec '12 Thur 26th Dec '13
New Years Day Mon 2nd Jan '12 Tues 1st Jan '13 Wed 1st Jan '14
Valentines Day Tues 14th Feb '12 Thurs 14th Feb '13 Fri 14th Feb '14
Mothers Day Sun 18th Mar '12 Sun 10th Mar '13 Sun 30th Mar '14
Good Friday Fri 6th Apr '12 Fri 29th Mar '13 Fri 18th Apr '14
Easter Monday Mon 9th Apr '12 Mon 1st Apr '13 Mon 21st Apr '14
May Bank Holiday Mon 7th May '12 Mon 6th May '13 Mon 5th May '14
Spring Bank Holiday Mon 4th Jun '12 Mon 27th May '13 Mon 26th May '14
Queens Diamond Jubilee Tues 5th Jun '12
Scotland
Summer Bank Holiday Mon 6th Aug '11 Mon 5th Aug '12 Mon 26th Aug '13
St Andrews Day Fri 30th Nov '11 Mon 2nd Dec '12 Sun 30th Nov '13
Ireland
St Patricks Day Mon 19th Mar '12 Mon 18th Mar '13 Mon 17th Mar '14

Budget Template Germany 2014 V1

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Budget Template Germany 2014 V1

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Full Budget (pre populated with Actual + Fcst 14) Fcst Fcst Fcst Fcst Fcst

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Distribution Costs Distribution Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

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Distribution Costs Distribution Costs 0 0 215 0 0 0 0 0 0 0 0 0 215 215 0 0 0 215 215

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