Course Outline & Schedule

Call US 408-759-5074 or UK +44 20 7620 0033

The Mobile Virtual Network Operator (MVNO) Business

Course Code PWS220

Duration 2 Day Course

Price from £2,085

Course Description
MVNOs (Mobile Virtual Network Operators) come in many different forms but none have radio spectrum licences or macro
base stations (the expensive parts of a mobile network). They will use the radio components of an existing MNO and will try
to own their own customers independently from the underlying MNO. Beyond that, there are many options in terms of
relationship with underlying operator and how much equipment that the MVNO owns.

In 2009, there were 366 active MVNOs operated by over 360 companies round the world. Around 90 companies were
planning to enter the market sector and there were 72 brands run by real mobile operators pretending to be MVNOs for
branding purposes. (Source: Blycroft).

Whilst some MVNOs are very successful (Virgin and Tesco) ,MVNOs don’t always have things their own way and there
have been some well-known failures, including Disney Mobile. So as well as what works, this course also explores what can
go wrong and how to avoid some pitfalls.

This two day course is intended for non-technical professionals from the telecoms industry and is intended to:

Explain all the options of the Virtual Network Operator Market

Provide a grounding in basic radio terminology to enable discussions with Mobile Network Operators
Define what a range of wireless technologies can provide for users
Indicate how an MVNO might connect to those technologies and what components they could consider owning
Explore the Messaging world and how an MVNO can add value to an operator’s offering.
Explain why a real mobile operator might want to have an MVNO on their network.
Indicate how billing for an MNVO might operate
Point out some pitfalls that an MVNO might fall into

Additional Information
This whole subject is full of acronyms - a feature of all telecommunications. This course will present and explain many and
provide a glossary. All delegates receive a printed workbook with all slides used plus background material and a glossary of
terms.

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 Course Outline & Schedule
Call US 408-759-5074 or UK +44 20 7620 0033

Course Modules
MVNO Terms and Business Types (6 topics)
◾ MNO
◾ MVNO
◾ MVNE - Mobile Virtual Network Enabler
◾ MSSE - Mobile Shared Spectrum Enabler
◾ Service provider
◾ Branded Reseller

MVNO Classifications (4 topics)

◾ Business
◾ Discount
◾ Lifestyle/Ethnic
◾ Advertising-funded

The MVNO Environment (8 topics)

◾ MNO Motivation for MVNOs
◾ The MVNO and MNO relationship
◾ Example Consumer Applications
◾ Mobile Social Networking
◾ Example Business Applications
◾ Location Services
◾ Unified Messaging
◾ Alerts

A Few Technical Things (5 topics)

◾ A Little of Radio
◾ Licenced and Unlicenced radio spectrum
◾ Base Stations and Cells
◾ Femtocells
◾ Core Networks

Major Technologies (6 topics)

◾ 2G - GSM/GPRS - GSM
◾ 2G - CDMAOne
◾ 3G - UMTS and HSPA
◾ 4G (Eventually) LTE (Long Term Evolution)
◾ WiMAX - Wireless Interoperability for Microwave Access
◾ Wi-Fi - Wireless Fidelity - the common wireless Local Area Network

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 Course Outline & Schedule
Call US 408-759-5074 or UK +44 20 7620 0033

Interconnecting with MNOs (1 topic)

◾ A summary of options for the technologies above

Mobile Messaging (18 topics)

◾ Evolution of Messaging SMS via EMS to MMS

◾ Enhanced Messaging Service
◾ Multimedia Messaging Service
◾ Short Message Service
◾ Messaging Marketplace
◾ Voting
◾ Mobile Coupons and on-pack advertising
◾ Purchases via mobile (e.g. cashless car parking)
◾ Chat Services
◾ Mobile marketing and Sales Campaigns
◾ Industry-based Solutions: Finance, Travel, etc.
◾ Mobile Instant Messaging
◾ Location-based services, presence applications
◾ Shortcodes
◾ Premium SMS
◾ Bulk SMS
◾ International SMS
◾ Messaging Components in the Network

MVNO Billing (3 topics)

◾ Interconnect Billing with MNO

◾ Interconnect Billing for International Carriers
◾ Prepay and Postpay

MVNO Problem Areas (5 topics)

◾ Local Legislation/Regulation
◾ Some Existing Mobile Operators don't want MVNOs: they should but they don't.
◾ Price and Level of Offering
◾ Relationship of Virtual Operator with Mobile Operator
◾ Making it too simple for users

Course Dates
Code Location Duration Price Dec Jan Feb Mar Apr May

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 Course Outline & Schedule
Call US 408-759-5074 or UK +44 20 7620 0033

PWS220 Bangalore 3 Days £2,295 23-25 28-01 10-12 15-17

and Virtual
Classroom

PWS220 Dubai 3 Days £2,295 19-21 16-18 22-24

and Virtual
Classroom

PWS220 London 3 Days £2,295 24-26 05-07 23-25

and Virtual
Classroom

PWS220 Reston VA 3 Days £2,295 30-01 22-24

and Virtual
Classroom

PWS220 Reston, VA 3 Days £2,295 15-17

and Virtual
Classroom

PWS220 Singapore 3 Days £2,295 18-20 05-07 07-09

and Virtual
Classroom

What Our Customers Say

“ The training was delivered with a high level of expertise and excellence. Instructor was highly
knowledgeable.”

— Technical Trainer, Aviat Networks

“ Overall the course was really good, the trainer really understood the material and was very
approachable.”

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