Outperform in Q4:

Exclusive Strategies From

a Million Dollar Seller
It’s not too late to maximize your e-commerce sales
this busy holiday season with Helium 10’s Q4 strategy
guide – a step-by-step roadmap to unlocking the full
potential of Amazon’s peak sales quarter.

01
Uncover Seasonal Keywords “We were actually down
& Track Your Competitors 20% [last holiday season]
based off an average day…
Use Cerebro to see where you stand in ranking for important our deal was only 10% off,
keywords against your competitors. Find potentially new profitable and our competitors were
keywords that your competitors are ranking for that you are not
ranking for so that you can capture more of those sales.
40% off…So this year we’ll
be 40% off to compete
Leverage Cerebro Historical Trend to go back to Q4 of last year to with everyone else, and I
find keywords that had high seasonal search volume and see where think it’s gonna be good.”
you and your competitors ranked for those keywords to enhance
listing performance. Michael K.
Hemlock Park

Access 24 months of historical

keyword data. Learn more about
Cerebro Historical Trend! Stay ahead of the competition
with pricing and coupon updates.
Automate competitor tracking
Quickly see changes to your top competitors’ listings, including with Insights Dashboard
pricing changes, coupons, keywords, and more, by tracking your
competition using Insights Dashboard to optimize your strategies.

Explore Automated Competitor Tracking Strategies

02
Optimize Your Listings for
Holiday Shoppers
Update your title, bullets, description, and A+ Content with holiday-
focused keywords using Listing Builder to ensure you include all of
those important keywords for maximized holiday traffic.
Need help crafting copy?
Streamline your workflow with Create holiday-themed images for your listing, including main images
Listing Builder AI, powered by and A+ Content to capture buyer attention.
ChatGPT 4
Create holiday-inspired videos to post on your listings and for video
ads during Q4 to entice customers with dynamic holiday content.

Create a holiday-centric version of your store to foster a festive

shopping experience and drive sales. When you are creating your
Amazon storefront, you are given the option to create multiple
versions. Create a holiday version and set it for a specific date and
then set it to automatically revert to your normal Amazon store when
the holidays are over.

Create a Brand Story in A+ Content so that you can display other

products that your brand offers and capitalize on cross-promotion
opportunities. Additionally, once you have this on all of your listings,
you can potentially get access to add videos to your A+ Content.

A Seller’s Dream: Amazon Q4 by the Numbers

$
30 B $ 20 B +
30%
Amazon’s net sales saw Black Friday & Cyber Over 30% of online
a roughly $30 billion Monday generated over shoppers in the US
increase in Q4 $20 billion in online sales, planned to purchase
vs earlier quarters with Amazon leading the 50-74% of their holiday
pack at a 23% market share gifts on Amazon

Stats & Data from 2022

03
“Insights Dashboard
Automate Tasks
offers quick actions that & Never Miss a Beat
can deliver big results.”
Set up Alerts in Helium 10 to get notified of any changes to your
Kameron U. listing such as dimensions, listing suppression, and copy/image
Quest Safety Products changes to keep your business running smoothly.

Leverage Insights for personalized

Save time and money this Q4
daily business notifications and
with advanced automation. take action with a single click!
Learn why sellers love
Helium 10 Diamond with
Insights Dashboard Make sure to ship in enough inventory early to the Amazon FBA
warehouse so that you have the right supply levels to account for the
holiday increase in demand.

If you have been using Helium 10 Portals and collecting email

addresses, start an email campaign to showcase all of your holiday
offers and retarget past customers.

04
Capitalize on Special Offers
& Customer Reviews
Set up coupons leading up to big dates like Black Friday/Cyber
Monday to capitalize on sales from early holiday shoppers.

Utilize the new coupons available on Seller Central that retarget In a few simple steps,
previous buyers and encourage repeat purchases. Follow-Up ensures that you
don’t miss out on all the
potential reviews from your
Set up your automated review request within Helium 10
surge in holiday sales
using Follow-Up so that all review requests are sent to
customers automatically.

05
“Customers purchased
Leverage Amazon Solutions to
more items than ever Expand Customer Reach
before from Amazon’s
selling partners in Q4 of Start posting holiday-themed posts in Amazon Posts to capture the
2022—most of which attention of potential new customers.
are small and medium-
sized businesses” Set up Brand Tailored Promotions in Amazon Seller Central. This
allows you to retarget abandoned carts, brand followers, return
Per Amazon.com
customers, and more through exclusive discount offers.

Make sure to add a video to your listing so that influencers can add
shoppable videos to your product listings.

Create Virtual Bundles to take up more real estate on your product

listing to defend from competitor targeting. This will also help you
cross-promote products to potentially increase average order value.

Strategy Guide Curated by:

Carrie Miller
Senior Brand Evangelist | Helium 10

www.helium10.com