Startup Analyze: Peel Insights

Peel Insights
Contact persons: Nicolas Grasset is the Co-founder and CEO of Peel Insights.
Phillipe Casorla is the Co-founder and CTO of Peel Insights.

Peel Insight is a SaaS product that automates analysis and reporting of the most
popular metrics for consumer businesses.

Analytics to boost retention and increase customer lifetime value. All-in-one

retention analytics.

The company's mission is to simplify data analysis for e-commerce teams by

analyzing over 100 metrics across all dimensions and showing the key drivers of
change for their organization.

The company's product is a service that connects to Shopify stores and

generates highly segmented reports on various aspects of the business, such as
revenue, retention, churn, customer lifetime value, and more.

Brief:

Peel Insights was founded in February 2019

Peel Insights has raised a total of $5.3M in funding over 2 rounds. Their
latest funding was raised on Sep 30, 2021 from a seed round.

Pricing:

Startup Program: $199/month

Essentials: $499/month

Accelerate: $899/month

Products/Services:

Audiences Dashboard

Audience Traits

RFM Analysis

Custom Dashboards

Startup Analyze: Peel Insights 1

 Customer Segmentation

Product Performance

Purchasing Journey

Marketing Metrics

Integrations:

E-commerce platforms: Shopify, Amazon Seller Central

Supercharged subscription metrics: Recharge, Bold Subscriptions, Rodeo,

Smartrr, Skio, Awtomic, and Retextion to unlock up to 40 metrics.

Lifecycle marketing tools: Klaviyo, Attentive and Postscript.

Zero party data collection: Fairing and KnoCommerce.

Analyze ad spend and performance: Meta – Facebook Ads, Google Ads,

TikTok, Pinterest and Snapchat.

Website sessions and transactions: Google Analytics.

Startup Analyze: Peel Insights 2