Bba Airline and Airport MGT 2019 Onwards Final

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BBA- Airline and Airport Mgt 2019 onwards Final
Bba (finanance) (Alagappa University)
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NEHRU COLLEGE
OF AERONAUTICS AND APPLIED SCIENCES
(AN ISO 9001-2015 CERTIFIED INSTITUTUION)
KUNIAMUTHUR, COIMBATORE 641008
B.B.A (Airline and Airport Management)

Regulations and Syllabus
[For those who join the Course in July 2019 and after]
DIRECTORATE OF COLLABORATIVE PROGRAMMES

ALAGAPPA UNIVERSITY
[A State University Reaccredited with A+ grade by NAAC (CGPA: 3.64) in the third cycle]

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GENERAL INSTRUCTIONS AND REGULATIONS
BBA Airline and Airport Management(Semester Pattern) is conducted by Alagappa University,

Karaikudi, Tamil Nadu through its Collaborative Institutions.
Applicable to all the candidates admitted from the academic year 2019 onwards.
1. Eligibility:
A pass in the Higher Secondary Examination (HSC) or an examination accepted as equivalent

thereto by the Syndicate. Candidate for admission to BBA Airline and Airport
Managementshall be required to have passed qualifying examination.
2. For the Degree:
The candidates shall have subsequently undergone the prescribed programme of study in a
institute for not less than three academic years, passed the examinations prescribed and fulfill
such conditions as have been prescribed therefore.
3. Admission:
Admission is based on the marks in the qualifying examination.
4. Duration of the course:
The course shall extend over a period of Three years under SEMESTER pattern accounting
to six SEMESTERs.
5. Standard of Passing and Award of Division:
a. Students shall have a minimum of 40% of total marks of the University examinations
in each subject. The overall passing minimum is 40% both in aggregate of Continuous
Internal Assessment and external in each subject.
b. The minimum marks for passing in each theory / Lab course shall be 40% of the marks
prescribed for the paper / lab.
c. A candidate who secures 40% or more marks but less than 50% of the aggregate marks
prescribed for three years taken together, shall be awarded THIRD CLASS.
d. A candidate who secures 50% or more marks but less than 60% of the aggregate marks
prescribed for three years taken together, shall be awarded SECOND CLASS.
e. A candidate who secures 60% or more of the aggregate marks prescribed for three
years taken together, shall be awarded FIRST CLASS.
f. Only Part-III subjects were considered for the ranking.
g. The Practical / Project shall be assessed by the two examiners, by an internal examiner
and an external examiner.

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6. Continuous internal Assessment:

a. Continuous Internal Assessment for each paper shall be by means of Written Tests,
Assignments, Class tests and Seminars
b. 25 marks allotted for the Continuous Internal assessment is distributed for Written
Test, Assignment, Class test and Seminars.
c. Two Internal Tests of 2 hours duration may be conducted during the SEMESTER for
each course / subject and the best marks may be considered and one Model
Examination will be conducted at the end of the SEMESTER prior to University
examination. Students may be asked to submit at least five assignments in each
subject. They should also participate in Seminars conducted for each subject and
marks allocated accordingly.
d. Conduct of the continuous internal assessment shall be the responsibility of the
concerned faculty.
e. The continuous internal assessment marks are to be submitted to the University at the
end of every semester prior to end semester examination.
f. The valued answer papers/assignments should be given to the students after the
valuation is over and they should be asked to check up and satisfy themselves about
the marks they have scored.
g. All mark lists and other records connected with the continuous internal assessments
should be in the safe custody of the institution for at least one year after the assessment.
7. Attendance:
a. Students must have earned 75% of attendance in each course for appearing for the
examination.
b. Students who have earned 74% to 70% of attendance to be applied for condonation in
the prescribed form with the prescribed fee.
c. Students who have earned 69% to 60% of attendance to be applied for condonation in
the prescribed form with the prescribed fee along with the medical certificate.
d. Students who have below 60% of attendance are not eligible to appear for the
examination. They shall re-do the SEMESTER(s) after completion of the programme.
8. Examination:
Candidate must complete course duration to appear for the university examination.
Examination will be conducted with concurrence of Controller of Examinations as per the
Alagappa University regulations. University may send the representatives as the observer
during examinations. University Examination will be held at the end of the each SEMESTER
for duration of 3 hours for each subject. Certificate will be issued as per the AU regulations.
Hall ticket will be issued to the 1st year candidates and upon submission of the list of
enrolled students along with the prescribed course fee subsequent 2nd and 3rd year hall
tickets will be issued.
9. Question Paper pattern:
Maximum: 75 Marks Duration: 3Hours

Part A - Short answer questions with no choice : 10 x 02=20
Part B – Brief answer with either or type : 05 x 05=25
Part C- Essay – type questions of either / or type : 03 x 10=30
10. Fee structure

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Course fee shall be as prescribed by the University and 50% of the course fee should be
disbursed to University. Special fees and other fees shall be as prescribed by the Institution
and the fees structure must intimated to the University. Course fees should be only by Demand
draft / NEFT and AU has right to revise the fees accordingly.
Semester Pattern
Course Fee payment deadline
Fee must be paid before 10th September of the academic year
11. Other Regulations:

Besides the above, the common regulation of the University shall also be applicable to this
programme.
Course Structure
S. No Study Components Int. Ext. Marks No. of Subjects Total
1. Part – I (Tamil/Hindi/French) 25 75 100 2 200
2. Part – II (English) 25 75 100 4 400
Part -III Courses:
3. Core course 25 75 100 19 1900
4. Allied Course 25 75 100 3 300
5. Elective Course 25 75 100 0 0
6. PART IV Courses:
a) Major/Non-Major Elective 25 75 100 1 100
b) Skill Based courses 25 75 100 7 700
c) Environmental Studies (2ndSem) 25 75 100 1 100
d)Value Education (4thSem) 25 75 100 1 100
TOTAL - - - 38 3800
12. Miscellaneous
a. Each student possesses the prescribed text books for the subject and the workshop
tools as required for theory and practical classes.
b. Each student is issued with an identity card by the University to identify his / her
admission to the course.
c. Students are provided library and internet facilities for development of their `studies.
d. Students are to maintain the record of practical conducted in the respective laboratory
in a separate Practical Record Book and the same will have to be presented for review
by the University examiner.
e. Students who successful complete the course within the stipulated period will be
awarded the degree by the University.
BBA – Airline and Airport Management

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Subject Int. Ext.

Sem Course Title Credits Hrs Total
Code Marks Marks
Part –I Language Practical
11 3 4 25 75 100
Tamil/Hindi/French -I
Part –II Language -English – I
1 12 4 5 25 75 100
Prose and Communication Skills
13 Management process 6 7 25 75 100
14 Computer Applications 6 7 25 75 100
15 Accounting For Managers 6 7 25 75 100
Total 25 30 - - 500
Part –I Language Practical
21 3 4 25 75 100
Tamil/Hindi/French -II
Part –II Language -English – II
22 Prose, Extensive Reading and 4 5 25 75 100
Communication Skill
2
23 Business Law 5 6 25 75 100
24 Mathematics for Management 5 6 25 75 100
25 Organizational Behaviour 5 6 25 75 100
26 Environmental Studies 2 3 25 75 100
Total 24 30 - - 600
31 Part II English - III Communicative Skills 3 3 25 75 100
32 Aviation Industry 3 5 25 75 100
33 Aviation Ancillary Service 3 5 25 75 100
3 34 Airline and Airport Organization 3 4 25 75 100
35 Economics For Executives 4 5 25 75 100
36 Personality Development 3 4 25 75 100
37 Yoga for Human excellence 3 4 25 75 100
Total 22 30 - - 700
41 Part II English –IV Employability Skills 3 4 25 75 100
Principles of Airline and Airport
42 3 4 25 75 100
Management
43 Air Travel Management 3 4 25 75 100
4 44 Logistics and Air Cargo Management 3 4 25 75 100
45 Customer Relationship Management 3 4 25 75 100
46 Travel Agency Operations 3 3 25 75 100
47 Retail Management 3 4 25 75 100
48 Value Education – Practical 3 3 25 75 100
Total 24 30 - - 800
51 Aircraft Maintenance & Crew Management 4 5 25 75 100
Airline Marketing & Aviation Safety 4 5
52 25 75 100
Management
53 Air Traffic Control 4 5 25 75 100
5
54 Air Transport in Tourism 4 5 25 75 100
Service Marketing/ Public Relations in 4 5
55 25 75 100
Aviation
56 Consumer Behavior 4 5 25 75 100
Total 24 30 - - 600
61 Air Transportation Safety and Security 3 3 25 75 100
62 Air Regulations 3 3 25 75 100
63 Airline and Airport Marketing Management 3 3 25 75 100
6
64 Aircraft Maintenance Management 3 3 25 75 100
65 Aviation Resource Management 3 3 25 75 100
66 Major Project 6 15 25 75 100
Total 21 30 - - 600
Total Marks 140 180 - - 3800

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11 T- LANGUAGE PRACTICAL -TAMIL – I
முதலாமாண்டு- முதற்பருவம்
தாள் 1 - தமிழ்ச்செம்சமாழியும்தமிழர்களின்பன்முகத்திறனும்
அலகு 1
ம ொழிவிளக்கம்- ம ொழிக்குடும்பங்கள் - உலகச்மெம்ம ொழிகள்,

இந்தியச்மெம்ம ொழிகள்அறிமுகம்- மெம்ம ொழித்தகுதிகள் - வரையரறகள் -
த ிழின்மதொன்ர - த ிழின்ெிறப்புகள் - த ிழ்ச்மெம்ம ொழிநூல்களும்தனித்தன்ர யும்-
மெம்ம ொழிமுயற்ெியும்வளர்ச்ெியும்
அலகு 2-இலக்கியங்களில்ஆரைகள்
ஆரைகுறிக்கும்மபயர்கள் - ஒற்ரறஆரை - இைட்ரைஆரை - ஆரைவரககள்

(வண்ணஆரை, தரழஆரை), மபண்கள், ஆண்களுக்குரியஉரைகள் -
நூலொரையும்பட்ைொரையும்- கொலத்துக்குஏற்றஉரை - ஆரைமவளுத்தல் -
ஆரையில்வவரலப்பொடு - வபொர்ரவ - வ லொரைஅணியும்வழக்கம் (ெட்ரை)
வபொன்றபண்பொட்டுச்மெய்திகள்
அலகு 3- இலக்கியங்களில்அணிகலன்கள்
அணிவரககள், கிண்கிணி- கழல்- வரளயல்- ஆண்கள்அணிவது - மபண்கள்அணிவது -

குழந்ரதகள்அணிவது – நவ ணிகள்வபொன்றஅணிகலன்கள்பற்றியபதிவுகள்
அலகு 4 - இலக்கியங்களில்கரலகள்
இரெக்கரல - ஓவியக்கரல - நைனக்கரல - ெிற்பக்கரல – கட்ைைக்கரலவபொன்றரவ
அலகு 5-இலக்கியங்களில்பல்துரறச்ெிந்தரனகள்
அறிவியல் - வொனியல் - மபொருளொதொைம் - வொணிபம் - ருத்துவம்- வ லொண்ர - வெொதிைம் -

கல்வி – விருந்வதொம்பல்வபொன்றுஇலக்கியங்களில்கொணலொகும்பல்துரறப்பதிவுகள்
பார்வவநூல்கள் (பொர்ரவநூல்களில்வினொக்கள்அர தல்கூைொது)
1. ெங்கத்த ிழர்வொழ்வியல், மு.ெண்முகம்பிள்ரள, உலகத்த ிழொைொய்ெிநிறுவனம்,
மென்ரன- 2004
2. த ிழர்பண்பொடு, முரனவர்மு.ெந்தொனம், அருளொனந்தர்கல்லூரி, துரை - 1998
3. கொலந்வதொறும்த ிழர்கரலகள் - முரனவர்பொக்கியவ ரி
4. த ிழர்வளர்த்தஅழகுகரலகள் - யிரலெீனிவவங்கைெொ ி

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11F - FRENCH
Paper I
Prescribed Text : ALORS I
Units 1-5 :1–5

Authors : Marcella Di Giura
Jean – Claude Beacco
Available at : Goyal Publishers Pvt Ltd

86, University Block
Jawahar Nagar (Kamla Nagar)
New Delhi – 110007
Tel. 011 – 23852986 / 9650597000
Question Paper Pattern : Semester I

(All questions to be set only from the prescribed Text)
Maximum Marks : 75 Times: 3 Hrs
Section A (20)
1. CHOISISSEZ LA MEILLEURE REPONSE (10 X 2 = 20)
Section B (25)
2. TRADUISEZ LES TEXTES SUIVANTS EN ANGLAIS : (4/5) (5 X 5 = 25)
Page nos. : 26 ex 6, 44 ex- 3, 56 ex- 4, 74 ex- 4,80
Section C (30)
3. COMPREHENSION (8X1=8)
4. EXERCICES DE GRAMMAIRE (5 X5 = 25) (EITHER / OR)
5. FAITES DES PHRASES (6/8) (6 X1 = 6)
6. TRADUISEEZ LES EXPRESSION EN ANGLAIS (6/8)(6 X 1=6)

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11 H - HINDI
STORY, NOVEL, GRAMMAR AND TRANSLATION – I
1. Story : KhahaniManjari
Published by DBHP Sabha
Chennai – 17
Prescribed Portions : (a) BadaGharkiBeddi
(b) Prayachith
(c) UshneKahaaThaa
(d) PaanchMinat
2. Novel : Nirmala (Brief) by Premchand
3. Grammar Vyakaran Pradeep

By Ram Dev
Published by Saraswathi Press
63, Tagore Nagar,
Allahabad-2.
Prescribed Portions : Noun, Pronoun, Adjective,
Number, Gender
4. Translation : AnuvadAbyas PART III
DBHP Sabha, Chennai – 17.
Prescribed Portions : Lesson 1 – 10 (Hindi to English)
UNITISED SYLLABUS - I SEMESTER
Unit I a) BadaGhar Ki Bati

b) Prayachith
c) Nirmala
d) Noun
Unit II a) UshneKahaaThaa
b) Paanchminat
c) Nirmala
d) Gender
Unit III a) Number

b) Nirmala
c) Translation (1 – 4)
Unit IV a) Adjective
b) Nirmala
c) Translation (5-7)
Unit V a) Pronoun
b) Nirmala
c) Translation (8-10)

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12 - LANGUAGE PRACTICAL ENGLISH - II

Part II - ENGLISH
Paper I
PROSE AND COMMUNICATION SKILLS
Unit – I
Essential of Education - Sir Richard Livingstone
On the Power of Youth - Indira Gandhi
Unit – II
On Habits - A.G.Gardiner
Crime and Punishment - R.K.Narayan
Unit – III
Survival - Margret Atwood
The Vision of Patriotism - Sarojini Naidu
Unit - IV
Tenses – Nouns – Verbs – Adjectives – Adverbs - Types of Sentences – Recognition and
Usage.
Unit - V
Sentence Patterns - Using Articles: Definite and Indefinite - Using Prepositions - Modals
and their Usage
Prescribed Texts:
1. Effective Communication to English Prose: An Anthology of Prose. Eds.S.Yusuf and
P.C.James Daniel. Bangalore: Harrow Publications.
2. Active English Grammar and Composition. Ed. Board of Editors, Macmillan.

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PART – III
CORE COURSE– I
Subject Code 13 – MANAGEMENT PROCESS L T PC
70 06
Objectives:
On successful completion of this course, the students should have understood the nature and
types of business organizations Principles & functions of Management Process of decision making
Modern trends in management process
UNIT – 1
Business - meaning -business and profession, requirements of a successful business-
Organisation - meaning - importance of business organisation.Forms of business Organisation-Sole
traders, partnership, Joint Hindu family firm - Joint Stock Companies - Cooperative Organisations.
UNIT – 2
Nature and Scope of Management process – Definitions of Management – Management: a
science or an art? - Scientific Management - Managerial functions and roles – The evolution of
Management Theory.
UNIT – 3
Planning: meaning and purpose of planning - steps in planning - types of planning.Objectives
and Policies - Decision making: Process of Decision making - types of Decisions - Public Utilities
and Public Enterprises.
UNIT – 4
Types of organisation - Organisational structure - span of control - use of staff units and
committees. Delegation: Delegation and centralisation - Line and Staff relationship. Staffing: Sources
of recruitment - Selection process – training
UNIT – 5
Directing: Nature and purpose of Directing, Controlling: Need for co-ordination - meaning
and importance of controls - control process - Budgetary and non-Budgetary controls - Modern trends
in Management Process - case studies.
Total: 45 Periods
Outcomes:
➢ Business
➢ Scope of management process
➢ Directing & Controlling
Text Book:
1. Fundamentals of Business Organisation and Management- Bhushan Y.K., Sultan Chand
&Sons, 2013.
Reference Books:
1. Principles of Management – L.M. Prasad, Sultan Chand &Sons, 2015.
2. Business Management – DinkarPagare, Sultan Chand &Sons, 2015.

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PART III
ALLIED COURSE –I
Subject Code 14 – COMPUTER APPLICATIONS L T PC
70 06
Objectives:
On successful completion of this course, the students will know completely about the
Microsoft software usage and the entire Operating system of computer applications which is very
essential for them.
Unit – 1
Computer Introduction – Characteristics – history, generations, classifications, application of
computer, hardware and software – Operating systems, computer languages. Disk Operating System
file, directory, changing the directory – creating a new directory.
Unit – 2
Introduction to word - Editing a document – move and copy text and help system – formatting
text & paragraph – finding & replacing text and spell checking – using tabs – enhancing documents
– columns tables & other features – wizards using mail merge.
Unit – 3
Introduction of worksheet & excel, getting started with excel – editing cells and using
commands and functions – moving and copying, inserting and deleting rows & columns – getting
help and formatting a worksheet, printing the worksheet, creating charts.
Unit – 4
Power Point basics editing text adding subordinate points - deleting slides - working in outline
view - using design templates – adding graphs – adding organization charts – running an electronic
slide show – adding special effects.
Unit – 5
Access basics – creating a table – entering and adding records – changing a structure –
working with records – creating forms – establishing relationship using queries to extract information
– using reports to print information – Preparation of presentation on to the appropriate needs
Total: 45 Periods
Outcomes:
➢ Involvement of Computers in Business
➢ Creating Documents, Spread Sheets & Presentation
➢ Software Packages & Operating System
Text Book:
1. Computer Applications with MS Office Applications – Saravanan, Scitech Publications,
2008.
Reference Book:
1. Computer Fundamental and Application – Arora, Vikas Publishing House Pvt. Ltd., 2015.
2. Computer Application – Soumya Ranjan Behera, B.K. Publications Pvt. Ltd., 2015.

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PART III
CORE COURSE –II
Subject Code 15 – ACCOUNTING FOR MANAGERS L T P C
70 06
Objectives:
On successful completion of this course, the students should have understood the basic
accounting concepts Fundamentals of Financial Accounting Preparation of final accounts, etc.
Fundamentals of Cost and Management Accounting
UNIT – 1
Basic Accounting concepts - Kinds of Accounts – Branches of Accounting - Fundamentals of
Financial Accounting - Rules of Double Entry System – Preparation of Journal and Ledger Accounts-
problems.
UNIT – 2
Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simple
adjustments - Subsidiary books - cash book – types of cash book - problems - Trial balance –
problems.
UNIT – 3
Meaning-definition-scope-Objectives-function-merits and demerits of Cost Accounting and
Management Accounting - distinction between Cost, Management and Financial Accounting -
Elements of cost-cost concepts and costs classification
UNIT – 4
Preparation of cost sheet - Stores Control - ECQ-Maximum, Minimum, Reordering Levels -
Pricing of Materials Issues - problems (FIFO, LIFO, and AVERAGE COST methods only) - labour
cost - remuneration and incentives – problems
UNIT – 5
Standard Costing - Variance Analysis – problems (Material and Labour Variances only) -
Marginal Costing - Cost Volume Profit analysis. Budgeting - preparation of various budgets
Total: 45 Periods
Outcomes:
➢ Fundamentals of Accounts
➢ Management & Financial Accounting
➢ Preparation of Cost Sheet
Text Books:
1. Accounting for Managers – C. Rama Gopal, New age publishers, 2009.
Reference Books:
1. Accounting for Managers – William Webstar, Tata McGraw Hill Education, 2004.
2. Financial Accounting for Business Managers – BattacharyaAshish. K, PHI publisher, 2016.

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SEMESTER II
21 T- LANGUAGE PRACTICAL TAMIL – II
I YEAR – II SEMESTER
முதலாமாண்டு - இரண்டாம்பருவம்
தாள் 2- இலக்கணமும் பவடப்பிலக்கியமும்
அலகு 1 - அடிப்பரைஇலக்கணம்
எழுத்துக்கள் - முதமலழுத்துக்கள்- ெொர்மபழுத்துக்கள் - ம ொழிமுதமலழுத்து -
ம ொழிஇறுதிமயழுத்து - வல்லினம் ிகு ிைம் - வல்லினம் ிகொஇைம் - ம ய்ம் யக்கம் -
உைம்படும ய்.
அலகு 2 – கவிரதஇலக்கணம் - வதொற்றமும்வளர்ச்ெியும்

பொைதி - கொணிநிலம்வவண்டும்
பொைதிதொென் - புத்தகெொரல
கண்ணதொென் - தொயும்வெயும்
மு.வ த்தொ - ரவகரறவரும்
ஈவைொடுத ிழன்பன் - ஒருகூரைமென்ரியூ
ரவைமுத்து -விரதச்வெொளம்
ீ ைொ -ெொகொதவொனம்
அலகு 3 - ெிறுகரதஇலக்கணம் - வதொற்றமும்வளர்ச்ெியும்

அகிலன் - தொய்ப்பசு
புதுர ப்பித்தன் - ெொபவிவ ொெனம்
அவெொக ித்ைன் - பள்ளியில்ஒருநொய்க்குட்டி
குபொ.ைொ - அர்ச்ெரனரூபொய்
அய்க்கண் - தந்ரத கனுக்குஆற்றும்நன்றி
முரனவர்அ.விநொயகமூர்த்தி- பரிசு
அலகு 4 -இரணயத்தில்த ிழும்பரைப்பிலக்கியமும்

இரணயம்அறிமுகம் - இரணயமும்த ிழும் - ின்னஞ்ெலும் ின்நூலகமும்-
இரணயஇதழ்கள்–பரைப்பிலக்கியவளர்ச்ெி - வரலப்பூ- த ிழ்வளர்ச்ெித்துரற -
இரணயவவரலவொய்ப்புர யங்கள் - வவரலவொய்ப்புதகவல்கள்
அலகு 5-பரைப்பொற்றல்
கவிரதபரைத்தல் - ெிறுகரதபரைத்தல்
பார்வவநூல்கள் (பொர்ரவநூல்களில்வினொக்கள்அர தல்கூைொது)

1.த ிழ்இலக்கியவைலொறு - முரனவர்பொக்கியவ ரி
2. இன்ைர்மநட், வக.சுந்தர்ைொஜன், கண்ணதொென்பதிப்பகம்,மென்ரன - 17
3.கணினியும்இரணயமும், மு.பழனியப்பன், ீ னொட்ெிநூலகமவளியீடு, புதுக்வகொட்ரை - 3

lOMoARcPSD|17212021
21 F – FRENCH - II
Paper II
Prescribed Text : ALORS I
Units 1-5 : 6 – 10
Authors : Marcella Di Giura

Jean – Claude Beacco
Available at : Goyal Publishers Pvt Ltd

86, University Block
Jawahar Nagar (Kamla Nagar)
New Delhi – 110007
Tel. 011 – 23852986 / 9650597000
Question Paper Pattern : Semester II

(All questions to be set only from the prescribed Text)
Maximum Marks : 75 Times: 3 Hrs
Section A -(20)
1. CHOISISSEZ LA MEILLEURE REPONSE (10 X 2 = 20)
Section B- (25)
2. TRADUISEZ LES TEXTES SUIVANTS EN ANGLAIS : (4/5) (5 X 5 = 25)
Page nos. : 86 ex- 4, 104 ex- 3, 116 ex- 3a,b, 134 ex- 4,146 ex-2, 162,163,164,165,166,167)
Section C- (30)
3. COMPREHENSION (8X1=8)
4. EXERCICES DE GRAMMAIRE (5 X5 = 25) (EITHER / OR)
5. FAITES DES PHRASES (6/8) (6 X1 = 6)
6. TRADUISEEZ LES EXPRESSION EN ANGLAIS (6/8)(6 X 1=6)

lOMoARcPSD|17212021
21 H - HINDI
Paper II
PROSE, GRAMMAR AND TRANSLATION – II
1. Prose : NoothanGadyaSangrah
By SumithraPrakasan
Sumithravas, 16/4, Hastings Road,
Allahabad – 1
Prescribed Portions : 1 to 6 lessons
2. Grammar : Vyakaran Pradeep

by Ram Dev
Published by Saraswathi Press
63, Tagore Nagar
Allahabad – 2
Prescribed Portions : Verb, Adverb, Case, Tense, ‘Ney’ Rule
3. Translation : AnuvadAbyas PART – III

by DBHP Sabha, Chennai – 17.
Prescribed Portions : Lesson 1 – 10 (English to Hindi)
UNITISED SYLLABUS – II SEMESTER
Unit I a) BharathiyaSanskrithi
b) Jeevan Mai GhrnaKaIsthana
c) Verb
d) Translation (1 – 3)
Unit II a) Rajiya
b) Makrel
c) Case
Unit III a) BahathaPaniNirmal

b) Adverb
c) Translation (4 – 6)
d) ‘Ney’ Rule
Unit IV a) Rastrapitha Mahatma Gandhi

b) BahthaPaniNirmal
c) Tense
d) Translation (7 – 10)
Unit V a) Jeevan Mai GhrnaKaIsthan

b) Makred
c) Tense

lOMoARcPSD|17212021
22- LANGUAGE PRACTICAL – ENGLISH - II

PART –II ENGLISH
Paper II
PROSE, EXTENSIVE READING AND COMMUNICATION SKILLS
Unit - I
My Vision for India - A.P.AbdulKalam
The Duty of Society to the Artist - E.M.Forster
The Scientific Point of View - J.B.S.Haldone
Unit – II
A Glory has Departed - Jawaharlal Nehru
Arguing - Robert Lynd
Discipline is a Great Teacher - John Holt
Unit – III
After Twenty Years - O’Henry
The Conjurer’s Revenge - Stephen Leacock
An Astrologer’s Day - R.K.Narayan
The Four Brothers - Walter de la Mare
Unit – IV
Clause: Adverbial and Adjective Clause – Main and SubordinateClause – Conjunction:
Subordinate and Co-ordinate Conjunctions – Pronoun: its Kinds.
Unit – V
Transformation of Direct to Indirect Speech and Indirect to Direct Speech – Degrees of
Comparison.
Prescribed Texts:
1. Effective Communication to English Prose: An Anthology of Prose. Eds.S.Yusuf and
P.C.James Daniel. Bangalore: Harrow Publications.
3. Twelve Tales – T.G.Seshadiri, Anuradha Publications.

lOMoARcPSD|17212021
PART – III
CORE COURSE – III
Subject Code :23 – BUSINESS LAW L T PC

50 06
Objectives:
On successful completion of this course, the students will understand all about the laws,
policies and protocols in a business and out of that especially about the laws followed in aviation
business.
Unit – 1
Legal environment and business – Forms of business &Organisation – Indian contract –
performance of contract – Offer and Acceptance – Capacities of the parties to create contract –
Consideration.
Unit – 2
Sale of goods Act – Transfer of property from buyer and seller.Law of Agency – relation of
principal and agency – Personal liabilities of agents – Termination of agency.
Unit – 3
Indian Companies Act – Definition – Kinds – Incorporation of Companies – Memorandum
of association articles of Association and Articles of Association – Certificate of Incorporation –
Prospectus.
Unit – 4
Monopolies and Trade restrictive practices Act – Securities Exchange Board of India Act –
Custom and Central Excise Act – Central and States Sales Tax Act – Trade & Investment.
Unit – 5
Foreign Exchange Management Act – Patent Act. Intellectual Property Right – Consumer
Protection Act - Essentials of agreements – Void and voidable and illegal contract – Breach of
contract – Remedies.
TOTAL: 45 Periods
Outcomes:
➢ Contracts
➢ Companies Act
➢ Customs & Central Excise
Text Book:
1. Business Laws – Sujit Kumar Das, Pankaj Kumar Roy, Oxford University Press, 2017.
Reference Books:
1. Business Law – P.C. Tulsian, Bharat Tulsian, McGraw Hill Education, 2017.
2. Business Law – M.C. Kuchchal, VivekKuchchal, Vikas Publishing House, 2013.

lOMoARcPSD|17212021
PART – III
ALLIED COURSE – II
Subject Code 24 – MATHEMATICS FOR MANAGEMENT LT PC
60 05
Objectives:
On successful completion of this course, the students should have understood Set operations,
matrix and Mathematics of Finance Statistical tools and their applications
UNIT – 1
Sets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices,
Fundamental ideas about matrices and their operational rules – Matrix multiplication -Inversion of
square matrices of not more than 3rd order.
UNIT – 2
Mathematics of Finance and series simple and compound interest - Arithmetic progression -
Geometric progression (Simple problems only) - solving system of simultaneous liner equations.
UNIT – 3
Meaning and Definitions of Statistics - Scope and Limitations.Statistical enquiries - Scope of
the problem - Methods to be employed types of enquiries - Presentation of data by Diagrammatic and
Graphical Method.
UNIT – 4
Measures of Central tendency - Arithmetic Mean, Median, Mode, Geometric and Harmonic
mean – Mean and quartile deviations - Skewness and Kurtoses Lorenx curve, Simple Correlation -
Scatter diagram - Karl Pearson’s Coefficient of correlation – Rank correlation - Regression lines.
UNIT – 5
Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index
number - Unweight indices - Consumers price and cost of living indices - Formation of Frequency
Distribution
TOTAL: 45 Periods
Outcomes:
➢ Data Presentation by Diagrammatic & Graphical method
➢ Matrix & Arithmetic
➢ Geometric Progression
Text book:
1. Mathematics for Management – M. Ragavachari, McGraw Hill Edition, 2017.
Reference Books:
1. Business Mathematics - Navaneethan P., Asian Books, 2007.
2. Business Mathematics and Statistics – P.R. Vittal, Margham Publications, 2012.

lOMoARcPSD|17212021
PART – III
CORE COURSE – IV
Subject Code 25 – ORGANISATIONAL BEHAVIOUR L T PC
60 05
Objectives:
On successful completion of this course, the students should have understood Personality,
Perception, Motivation, Job-satisfaction, morale, Group dynamics, Leadership traits, Counselling and
guidance, etc.
UNIT – 1
Importance and scope of organisational psychology – Individual differences - Intelligence
tests - Measurement of intelligence - Personality tests - nature, types and uses
UNIT – 2
Perception - Factors affecting perception - Motivation - theories - financial and non-financial
motivation - techniques of motivation - Transactional Analysis - Brain storming.
UNIT – 3
Job satisfaction - meaning - factors – theories - Management of job satisfaction - Morale -
importance - Employee attitude and behaviour and their significance to employee productivity - job
enrichment - job enlargement.
UNIT – 4
Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Co-operation
competition - conflict - Types of Conflict – Resolution of conflict - Sociometry - Group norms - Role
- Status – supervision style - Training for supervisions.
UNIT – 5
Leadership - types - theories – Trait, Managerial Grid, Fiedler‘s contingency Organisational
culture, Organisational change - organisational effectiveness organisational development -
Counselling and guidance - Importance of counsellor.
TOTAL: 45 Periods
Outcomes:
➢ Leadership
➢ Organisation Development
➢ Counselling
Text Book:
1. Organizational Behaviour –Stephen P. Robbins, Timothy A. Judge, NeharikaVohra, Pearson
Education, 2016.
Reference Books:
1. OrganisationalBehaviour – Aswathappa. K , Himalaya Publication House,2015.
2. Management &OrganisationalBehaviour – Mullins, Pearson Education India, 2016.

lOMoARcPSD|17212021
26 - ENVIRONMENTAL STUDIES
UNIT - I Multidisciplinary nature of environmental studies

Objectives
By the end of this unit the students will be able to define and explain the importance of
environmental protection
• Definition, scope and importance.
• Need for public awareness.
UNIT – II Natural Resources

Objectives
By the end of this unit the students will be able to explain the Natural resources available in the
earth and issues associated in conserving them
• Renewable and non-renewable resources:
• Natural resources and associated problems.
a) Forest resources : Use and over-exploitation, deforestation, case studies. Timber extraction,
mining, dams and their effects on forest and tribal people.
b) Water resources : Use and over-utilization of surface and ground water, floods, drought,
conflicts over water, dams-benefits and problems.
c) Mineral resources : Use and exploitation, environmental effects of extracting and using
mineral resources, case studies.
d) Food resources : World food problems, changes caused by agriculture and overgrazing,
effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case
studies.
e) Energy resources : Growing energy needs, renewable and non renewable energy sources, use
of alternate energy sources. Case studies.
f) Land resources : Land as a resource, land degradation, man induced landslides, soil erosion
and desertification.
g) Role of an individual in conservation of natural resources.
h) Equitable use of resoureces for sustainable lifestyles.
UNIT – III Ecosystems

Objectives
By the end of this unit the students will be able to define ecosystem, explain the functions of
ecosystem, various aspects related to ecosystem
• Concept of an ecosystem.
• Structure and function of an ecosystem.
• Producers, consumers and decomposers.
• Energy flow in the ecosystem.
• Food chains, food webs and ecological pyramids.
• Introduction, types, characteristic features, structure and function of the following
ecosystem :-
• Forest ecosystem
• Grassland ecosystem
• Desert ecosystem
• Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

lOMoARcPSD|17212021
UNIT – IV Biodiversity and its conservation

Objectives
By the end of this unit the students will be able to understand and explain the biodiversity and its
conservation
• Introduction – Definition : genetic, species and ecosystem diversity.
• Biogeographical classification of India
• Value of biodiversity : consumptive use, productive use, social, ethical, aesthetic and option
values
• Biodiversity at global, National and local levels.
• India as a mega-diversity nation
• Hot-spots of biodiversity.
• Threats to biodiversity : habitat loss, poaching of wildlife, man-wildlife conflicts.
• Endangered and endemic species of India
• Conservation of biodiversity : In-situ and Ex-situ conservation of biodiversity.
UNIT – V Environmental Pollution

Objectives
By the end of this unit the students will be able to identify the causes, effects and control measures
of pollution and will also explain the nuances of disaster management
a) Causes, effects and control measures of :-
• Air pollution
• Water pollution
• Soil pollution
• Marine pollution
• Noise pollution
• Thermal pollution
• Nuclear hazards
b) Solid waste Management : Causes, effects and control measures of urban and
industrial wastes.
c) Role of an individual in prevention of pollution.
d) Diaster management
• Disasters due to natural calamities such as flood, earthquake, rain, cyclone and
landslides.
• Manmade disasters – crisis due to fires, accidents, strikes.
• Loss of property and life.
Reference Book:
1. Text book of Environmental studies for Undergraduate courses – Dr. ErachBharucha.

lOMoARcPSD|17212021
SEMESTER III
31- LANGUAGE PRACTICAL - ENGLISH - III
II YEAR – III SEMESTER

COMMUNICATIVE SKILLS
Unit – I
Communication:
Communication – Definition - Types of Communication – Kinds of Verbal and Non-Verbal
Communication – Barriers to Communication – Ways of Challenging the Barriers of
Communication.
Unit – II
Recap of Grammar:
Phrasal Verbs and Prepositional Phrases - Relative Clauses - Conditional Clauses -
Infinitives and Gerunds - Framing Questions - Question Tags – Homonyms and
Homophones - Active and Passive Voice - Transformation: Simple - Compound - Complex.
Unit - III
Most Common Mistakes in English Usage:
Unnecessary Words: Unnecessary Prepositions - Unnecessary Articles - Use of the
Infinitive - Misplaced Words: Wrong Position of Adverbs - Miscellaneous Examples -
Confused Words: Prepositions Often Confused - Verbs Often Confused - Adverbs Often
Confused - Adjectives Often Confused - Nouns Often Confused - Confusion of Number -
Confusion of Parts of Speech.
Unit – IV
Listening and Speaking Skills:
Sounds: Vowels and Consonants – Stress: Primary and Secondary – Intonation: Falling and
Rising.
Unit – V
Reading and Writing:
Importance of Reading – Loud Reading – Silent Reading – Skimming – Scanning – SQ3R
(Survey, Question, Read, Recite and Recall) – Mechanics of Handwriting – Characteristics
of Good Handwriting.
Prescribed Texts:
1. Fitikides. T. J. Common Mistakes in English. Edinburg Gate, England: Pearson Education
Limited, 1936.Print.
3. Kelly, Gerald. Teach Pronunciation. Ed. Jermy Harmer. Edinburg Gate, England: Pearson
Education Limited, 2000.Print.
4. Watkins, Peter. Learning to Teach English. New Delhi. Viva Books Pvt.Ltd., 2007. Print.

lOMoARcPSD|17212021
PART – II
CORE COURSE – V
Subject Code 32 – AVIATION INDUSTRY L T PC
500 3
Objectives:
On successful completion of this course, the students should have understood -Evolution of
Aviation Industry and its growth World Aviation Bodies and their functions - Airport Services and
Crisis Management
UNIT – 1
The Evolution of Aviation - Growth Drivers - Issues and Challenges - Global Aviation
Industry- Aviation Industry in India - An Overview - Aircraft Types and Structures - Aircraft
Manufacturers
UNIT – 2
Airports - Civil , Military - Training - Domestic/International - Passenger/Cargo Terminals -
World Airlines - World's Major Airports – IATA / ICAO - National Aviation Authorities & Role of
State and Central Governments - Airports Authority of India
UNIT – 3
Layout of an Airport & Ground Handling - Airport & Aircraft Security - Managerial
Operations - Airline Catering & Various Bodies Handling of Unaccompanied minors and Disabled
Passengers-Handling of Stretcher Passengers and Human Remains-Handling of CIP,VIP & VVIP
UNIT – 4
Airport Services - Standard Operations - Ramp Services & Airside Safety - Freight
Warehouse Management Airline Terminal Management-Flight Information Counter/Reservation and
Ticketing-Check In/Issue of Boarding pass-Customs and Immigration formalities-Co-ordination-
Security Clearance-Baggage
UNIT – 5
Various Crisis at Airport - SOP for Bomb Threat - Mitigating Hijack Crisis Situation -
Response to Acts of Unlawful Interference: Developing Plans – Investigation Methods & Procedures
– Troubleshooting the issues – Handling Situational Awareness.
TOTAL: 45 Periods
Outcomes:
➢ History of Aviation
➢ World Airlines, Airports &Organisations
➢ Crisis Management at airports
Text Book:
1. Flight: The Complete History of Aviation – Reg Grant, DK publisher, 2017.
Reference Books:
1. Aisle Be Demand – Rishi Piparaiya, Jaico Publishing House, 2013.
2. Airport Planning and Management – Seth Young, Alexander T. Wells, McGraw Hill
Education, 2011.

lOMoARcPSD|17212021
PART – III
CORE COURSE – VI
Subject Code 33 – AVIATION ANCILLARY SERVICE LTPC
5003
Objectives:
On successful completion of this course, the students should have understood Types of
Ground Handling and their responsibilities. Infrastructural requirements related to security.
Miscellaneous services related to Airport Management
UNIT – 1
Role and Responsibilities of Ground Handlers - Ground Handling: Self Handling vs.
Outsourcing - Ground Handling: Case Studies at India and Abroad - IATA Ground Handling Council
UNIT – 2
Passenger Handling: Departure Concourse - Passenger Handling: Transit and Arrivals -
Passengers’ Baggage Handling - Specialized Handling of Passengers: VVIPs, VIPs, Physically
Challenged
UNIT – 3
Cargo Services at Export Shed - Cargo Services at Import Shed- Cargo Services at Transit
Shed - Cargo Aircraft Handling, Air Cargo -Concept- Cargo Handling-Booking of Perishable Cargo
and Live Animals - Industry Relation - Airway Bill.
UNIT – 4
Catering: Preparation, Escort and Security, Inter-terminus Transfers - Medical Services,
Accommodation and Hospitality, Information Dissemination. - Airport Operations - Airport
Management
UNIT – 5
Planning and Design Considerations for Security at Airports - Annex 17: SARPs (Standard
and Recommended Practices) - Access Control and Alarm Monitoring Mechanisms, Security
Screening Infrastructure and Procedures.
TOTAL: 45 Periods
Outcomes:
➢ Ground Handling Services
➢ Passenger Services
➢ Infrastructural Requirement related to Aviation Security
Text Book:
1. Air Passenger Demand Forecasting for Airports – Riza Onur Yazici, LAP Lambert
Academic Publishing, 2011.
Reference Books:
1. Evaluation of Level of Service at Airport Passenger Terminals – Anderson Correia, LAP
Lambert Academic Publishing, 2009.
2. Effect of Service Quality on Air Passenger’s Overall Satisfaction, LAP Lambert Academic
Publishing, 2011.

lOMoARcPSD|17212021
PART – III
CORE COURSE – VII
Subject Code 34 – AIRLINE AND AIRPORT ORGANISATION L T PC
4003
Objectives:
On successful completion of this course, the students should have understood Terminals,
Airport Operators and their functions Duties and responsibilities of ground handling agencies.
Documentation related to Airport Management
UNIT – 1
History of Aviation- Development of Air transportation in India-Major players in Airline
Industry-SWOT analysis in Airline Industry-Market potential of Indian Airline Industry—Current
challenges in Airline Industry-Completion in Airline Industry-IATA & ICAO
UNIT – 2
RAMP SERVICES: GROUND HANDLING AGENCIES AND DOCUMENTS- Aircraft
Handling -Catering Planning, Aircraft Fleet and its Maintenance - Ground Handling Agreements -
Scheduling and Approvals - Crew Management and Documentation
UNIT – 3
Airport operator - Passengers’ Terminal Management: Domestic - Passengers’ Terminal
Management: International - Cargo Terminal: Domestic and International - Airside Management:
Ground and Flight safety
UNIT – 4
International tour and travel management - Tour Operators - Travel Agents and their role -
The Hotel Industry - Tourist Attractions: Global and Indian - Handling of Unaccompanied minors
and Disabled Passengers-Handling of Stretcher Passengers
UNIT – 5
Airport operations - Airport planning-Operational area and Terminal planning, design, and
operation-Airport - operations-Airport functions-Organization structure of Airline and Airports
sectors-Airport - authorities-Global and Indian scenario of Airport management – DGCA –AAI
TOTAL: 45 Periods
Outcomes:
➢ Ground Handling Agencies & Documents
➢ Organisations Involvement
➢ Handling Agreements & Contracts
Text Books:
1. Airline & Airport Operations – Edissa Uwayo, Notion Press, 2016.
Reference Books:
1. Networks in Aviation: Strategies & Structures – Philipp Goedeking, Springer Publications,
2014.
2. Airline Organization in the 1980s: An Industry Report on Strategies and Structures for
Coping with Change – James J. Lynch, Palgrave Macmillan, 1984.

lOMoARcPSD|17212021
PART – III
ALLIED COURSE – III
Subject Code 35 - ECONOMICS FOR EXECUTIVES LTPC
50 0 4
Objectives:
To enable the students to learn principles and concepts of Business Economics Objectives:
On successful completion of this course, the students should have understood The Objectives of
business firms Factors of production and BEP Analysis Types of competitions and price
administration Government measures to control monopoly
UNIT – 1
Objectives of business firms - Profit Maximization - Social responsibilities - Demand analysis
- Law of Demand - Elasticity of demand - Risk Theory - Uncertainty theory.
UNIT – 2
Production function - Factors of production - Laws of diminishing returns and Law of variable
proportions - Economics of Scale – Cost and Revenue Curves - Break - even- point analysis
UNIT – 3
Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly -
Price discrimination - Pricing under Monopolistic competition – Oligopoly
UNIT – 4
Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's
Liquidity preference theory – Theories of Profit - Dynamic theory of Profit.
UNIT – 5
Government and Business - Performance of public enterprises in India - Price policy in public
utilities, Government measures to control Monopoly in India – Competition Act 2002.
TOTAL: 45 Periods
Outcomes:
➢ Law’s of Demand
➢ Market Structure & Prices
➢ Price Policy in Public Utilities
Text Books:
1. Economic & Commercial Laws [CS Executive] – TejpalSheth, Taxmann Publications, 2017.
Reference Books:
1. Economic & Commercial Laws [CS Executive] – SangeetKedia, Pooja Law Publishing, 2017.
2. Environmental Policy and Market Structure (Economics, Eneregy& Environment), Carlo
Carraro, Y. Katsoulacos, A. Xepapadeas, Springer publication, 2010.
PART – IV
lOMoARcPSD|17212021
SKILL BASED COURSE – I

Subject Code 36 - PERSONALITY DEVELOPMENT L T PC
4003
Objectives:
The Objectives of this subject is to bring about the personality development with regard to
the different behavioral development
UNIT – 1
Listening - Observation – Communication- Stages of listening process- Barriers of listening-
observation- Positive outlook- Communication- Barriers of communication- Communication Skill
UNIT – 2
Empathy - Emotional Intelligence- Emotional Competencies- Measurement of the Emotional
Competencies- Personal Goal Setting - Basic methods to improve creativity - 10 blocks that affects
creativity
UNIT – 3
Management Skills – Leadership – Motivation - The Top 10 Leadership Qualities- Types of
leadership styles- Seven Rules of Motivation-Time Management- Importance of time- What are our
time wasters
UNIT – 4
Interview Skills- 10 Rules of Interviewing - 5 Steps to Effective Preparation- *Illegal
Questions- 7 Steps to Success at the Interview- 3 Steps to Effective Follow-up- Thank-You Letters -
Cabin Crew - Job Interview - Goal Orientation- Success Tips – Creativity.
UNIT – 5
Landing the Job- Attires and professionalism - Grooming and Personal Appearance - Soft
Skills- Grooming- Group Discussion- Interview Training & Mock Interviews- Resumes and
applications - Training and Certification. Presentation and Seminars-Project
TOTAL: 45 Periods
Outcomes:
➢ Leadership
➢ Motivation
➢ Interview Skills
Text Books:
1. Personality Development for Students – Dr. Vijay Agrawal, Benten Books, 2014.
Reference Books:
1. Personality Development – Swami Vivekananda, Advaita Ashram, 2009.
2. Personality Development and Soft Skills – BarunMitra, Oxford University Press, 2016.
PART – IV
SKILL BASED COURSE – II
lOMoARcPSD|17212021
Subject Code 37 – YOGA FOR HUMAN EXCELLENCE LTPC

40 0 3
Objective: On successful completion of this course to bring awareness about the importance of
Yoga, and especially about the benefits of Yoga for better living
UNIT I History of Yoga

The origin of yoga-definition, meaning, need and scope of yoga-aims and objectives of yoga-
misconceptions of yoga-messages from Bhagavatgita, bible, Kuran, 28 euerste-patanjalis’ yoga sutra,
thirumoolarthirumanthiram.
UNIT II Types of Yoga

Paths of yoga-karma yoga-bhakti yoga-jnana yoga-raja yoga-hatha yogapatanjalis eight limbs of yoga
(yama, niyama, asana, pranayama, pratyahara, dharana, dhyana, 28 euerst).
UNIT III Application of Yoga in Physical Education

Principles of yogic practices-application of yoga in physical Educationimportance of yoga in physical
education & sports – differences between Yogasanas and physical exercises methods of teaching
yogic and techniques.
UNIT IV Yogic Exercises

Preparatory movements – exercise, the suryanamaska r-asanas-classification of asanaspranayama-
types of pranayama-mudras-bandhas-kriyas: precautions, methods and uses.
UNIT V Meditation
Meditation – concept of meditation benefits –different schools of meditation: Brahma Kumaris-sir
Aurobindo, Vedathiri Maharishi, Vallalar, Vipasana and Tamil Siddha meditation, transcendental
meditation.
TOTAL: 45 Periods
Outcomes:
➢ Understand the ethics of Yoga and Yogic exercises
➢ Knowledge on conversion of yoga in physical education
➢ Knowledge on Meditation
➢ Understand about the importance of Yoga, and the benefits of Yoga for better living.
Text Books:
1. Dr. Nagendra HR. The art and sciences of Pranayama (Vivekananda Kendra YogePrakashana,
Bangalore)
2. Dr.B.Natarajan: Thirumantiram (a Tamil scriptural classic) (Sri Ramakrishna math, Madras)
3. Swami Sivananda practice of Karma Yoga (the divine life society, Shivananda Nagar, P.O, U.P.
Himalayas. India)
Reference Books:
1. George Euerstein: the yoga tradition (it history, literature, philosophy and practice)
2. Swamysatyanandasaraswathi: asana, Pranayama, Mudra, Bandha (India: yoga publications trust,
Munger, Bihar)

lOMoARcPSD|17212021
LANGUAGE PRACTICAL - ENGLISH - IV
II YEAR – IV SEMESTER
Subject Code: 41 EMPLOYABILITY SKILLS
Unit – I
Skills for Employability:
Telephone Etiquettes – Describing People and Place – Expressing our Opinions – Time
Management –Interview Skills: Kinds of Interview and its Techniques – Head to Foot
Appearance: Preparation, Punctuality, Sincerity, Honesty, Boldness and Confidence –
Common Interview Questions.
Unit – II
Business Correspondence:
Letter Writing: Formal and Informal – Resume Writing – Filling Applications: Bank
Challan and Job Application.
Unit – III
Report Writing:
Different Types of Greetings - Drafting Telegrams / e-mails – Preparing Portfolios and its
Various Types -Developing Topic Sentences into Paragraphs - Expansion of an Outline -
Note-making & Note-taking - Report Writing - Reading Comprehension – Summarising –
Writing Review for Two Books.
Unit – IV
Composition:
Composition: Oral and Written – Kinds of Composition: Controlled, Guided and Free
Composition – Developing Creative Competency.
Unit – V
Non-Verbal Communication:
Non-Verbal Communication – Personal Appearance – Gesture – Posture – Body Language
– Visual Aids: Charts, Diagrams & Tables – Audio & Video Aids for Communication.
Prescribed Texts:
1. Raisher. Business Communication.
2. Krishnamohan&Meera Banerjee. Developing Communication Skills.
3. Anderson & Others. Assignment and Thesis Writing.
4. Employability Skills. Chennai: National Media Institute.

lOMoARcPSD|17212021
PART – III
CORE COURSE – VIII
Subject Code 42 – PRINCIPLES OF AIRLINE AND AIRPORT MANAGEMENT
L T PC
400 3
Objectives:
To enable the students to learn the development and growth of Aviation Industry in the world,
which shall be the right foundation for a prospective career in Airlines and Airport Management for
the Students
UNIT – 1
Introduction - History of Aviation- Development of Air transportation in India- Major players
in Airline Industry-Market potential of Indian Airline Industry – Current challenges in Airline
Industry-Competition in Airline Industry
UNIT – 2
ICAO & IATA, ICAO - International Civil Aviation Organisation- International body
comprising Governments of various Countries - Origin – Aims of ICAO, Functions of ICAO -Role
of ICAO in International Air Transportation – Aims & Functions of IATA
UNIT – 3
Airport management-Airport planning- Operational area and Terminal planning, design, and
operation- Airport operations-Airport functions- Organization structure of Airports sectors-Airport
Authorities- Global and Indian scenario of Airport management – DGCA.
UNIT – 4
Organization structure of airline sectors – airline terminal management information
counter/reservation and ticketing. Check in / issue of boarding pass – customs and immigration
formalities. co-ordination security clearance –baggage – handling – handling of special passengers.
UNIT – 5
International trends-Emerging Indian scenario- Private Participation International
Developments - PPP: Public Private Participation in Indian Airport - Environmental regulations-
Regulatory issues - Airport fees, rates, and charges
TOTAL: 45 Periods
Outcomes:
➢ History of Aviation
➢ Functions of IATA, ICAO & DGCA
➢ Airport Planning, Operations & Management
Text Book:
1. The International Air Transport Association – Richard Y, Chuang, Springer Publications,
1972.
Reference Books:
2. Airport Management - Richard N. Steele, C.Daniel Prather, Aviation Supplies & Academics
Inc, 2015.
Airport Business Law –Ruwantissa Abeyratn, AuthorHouse, 2009.

lOMoARcPSD|17212021
PART– III
CORE COURSE – IX
Subject Code 43 – AIR TRAVEL MANAGEMENT L T PC
40 0 3
Objectives:
On successful completion of this course, the students should have understood the nature and
types of business organizations Principles & functions of Management Process of decision making
UNIT – 1
Air Transportation Industry - Land Transportation Industry -Sea Transportation Industry -
Multi-modal Transportation - Marketing and Marketing mix – Application of Marketing Principles
to Airline management-Airline Business and its Customers – Market segmentation -PESTE Analysis
UNIT – 2
Passport – VISA’s - Airlines Ticket or Authorization - Health Documents - Michel Porter’s
Five Factors and their Application to Airline – Cost leadership –Focus strategies- Airline Business
and Market Strategies – Common Mistake-Concept of Product and Relation to Airline – Fleet and
schedules Related Product Features-Customer Service and Controlling Product Quality-Air Freight
Product
UNIT – 3
Referring the TIM - Passport Requirements: Different Nations - VISA Requirements:
Different Nations - Tax, Currency, Customs, Immigration requirements - Referring the OAG -
Aircraft Types and Codes - World Terminals -Calculation of Flying time, Ground Time and Elapsed
Time.
UNIT – 4
Introduction – Growth of air transport, Airport organization and associations, Classification
of airports airfield components, Air traffic Zones and approach areas. Context of Airport system
planning – Development of Airport Planning process – Ultimate consumers – Airline decision – Other
Airport operations
UNIT – 5
Building Block in Airline Pricing Policy-Uniform and Differential Pricing- The Structure of
Air Freight Policy- Distribution Channel Strategies-Travel Agency Distribution System- Selling &
Distribution Channel in Air Freight Market- Brand Building Strategies in Airline Industry-
Relationship Marketing and Components of Marketing Strategies.
TOTAL: 45 Periods
Outcomes:
➢ Transportation Industry
➢ Customer Service and Controlling
➢ System Planning
Text Books:
1. Airline Operations & Management - Gerald N. Cook, Bruce Billig, Routledge, 2017.
Reference Books:
1. Airline Industry: The Official Guide to Airline Management – Elnora Singleton – Routledge,
2015.
2. Travel & Tourism Management – Barkat A.M.A, Prentice Hall India Learning Pvt Ltd, 2015.

lOMoARcPSD|17212021
PART – III
CORE COURSE – X
Subject Code 44 – LOGISTICS & AIR CARGO MANAGEMENT LT PC
400 3
Objectives:
The Objectives of this module is to provide the participants with a good knowledge on
logistics and air cargo management and how these topics can be related with the organization and
their business needs.
UNIT – 1
Concept of Logistics – Introduction – Components, Advantage & Growth-Logistics in Global
Organization – Marketing and Logistics Channel – Environmental and Marketing Issue – Inventory
Management – Purpose, Type, Objectives and Cost- Model of Inventory Management – MRP, DRP
& JIT
UNIT – 2
Transport System Model and Warehousing – Deregulation and Government Rule – Transport
Security – Product Packaging and Pricing – Role of Warehouse –Alternative Warehousing – Trend
in Material Handling – Inbound Logistics and Purchasing
UNIT – 3
Global Environment & Strategy – Global Supply Chain – International Documentation-
Strategy Formulation & Implementation – Quality Concept & TQM – Improving Logistics
Performance
UNIT – 4
Air Cargo Concepts – Introduction – Operations and Industry Regulations – Service Function,
Organization and Liability – SLI, Types of cargo-Handling of Perishable, Valuable Cargo and Special
Cargo – Air cargo Tariff, Rates & Charges – Valuation charges and Disbursement.
UNIT – 5
Handling Facilities – Airport Cargo Activity & Cargo Zone – Aircraft Handling with Cargo
– Cargo Terminals and Facilities – Emerging trend in Cargo & Cargo Carriers - Airway Bill,
Function, Purpose and Validation
TOTAL: 45 Periods
Outcomes:
➢ Logistics Concepts
➢ Global Supply Chain
➢ Cargo Documents Handling
Text Book:
1. Aviation Logistics: The Dynamic Partnership of Air Freight & Supply Chain – Michael Sales,
Kogan page Publisher, 2016.
Reference Books:
1. Air Cargo Management – Yoon Seok Chang, CRC Press, 2018.
2. Air Cargo Management: Air Freight & The Global Supply Chain, 2016

lOMoARcPSD|17212021
PART – IV
SKILL BASED COURSE–III
Subject Code 45 – CUSTOMER RELATIONSHIP MANAGEMENT
LTPC
400 3
Objectives:
On successful completion of the course the students should have Understood Relationship
Marketing Learnt Sales Force Automation Learnt Database Marketing
UNIT – 1
Overview of Relationship marketing – Basis of building relationship – Types of relationship
marketing – customer life cycle
UNIT – 2
CRM – Overview and evolution of the concept – CRM and Relationship marketing – CRM
strategy – importance of customer divisibility in CRM
UNIT – 3
Sales Force Automation – contact management – concept – Enterprise Marketing
Management – core beliefs – CRM in India.
UNIT – 4
Value Chain – concept – Integration Business Management – Benchmarks and Metrics –
culture change – alignment with customer eco system – Vendor selection.
UNIT – 5
Database Marketing – Prospect database – Data warehouse and Data Mining – analysis of
customer relationship technologies – Best practices in marketing Technology.
TOTAL: 45 Periods
Outcomes:
➢ CRM strategy
➢ Integration Business Management
➢ CRM in India
Text Book:
1. Customer Relationship Management: Concepts & Cases – Rai. A. K, Prentice Hall India
Learning Pvt Ltd, 2012.
Reference Books:
1. Customer Relationship Management - G. Shainesh, Jagdish N. Sheth, Laxmi Publications,
2016.
2. Customer Relationship Management: Concepts & Technologies – Francis Buttle, Stan
Maklan, Routledge – 2015.

lOMoARcPSD|17212021
PART – IV
SKILL BASED COURSE–IV
Subject Code 46 – TRAVEL AGENCY OPERATIONS LTPC
3003
Objectives:
On successful completion of this course, the students should have understood the nature of
Travel Agent Business and their Operational structure in order to facilitate the passengers.
UNIT – 1
Travel agent -Formation- Role and Responsibilities - Travel Agents Body in India – TAAI -
Travel Agent and the Airline- Commercial Aviation-Air Taxi Operations-Private Operation- Airport
Handling Functions of IATA-ICAO - Aims and Objectives. IATA Geography and Global indicators
UNIT – 2
Tour Operators Role and Responsibilities - Planning Tours and Preparation of Tour Brochures
- Operating Conditions for Tour packages and Legal position in case of non-compliance and other
reasons - Pricing of Tour packages
UNIT – 3
Airline Operational Management- Domestic- International Departure Formalities,- Security
Check- In. Hand Baggage Screening -Personal Frisking- Boarding the Plane, Ground
Announcements- Handling of Delayed Flight
UNIT – 4
Tourism Management-Domestic and International Tourism-Discover India-Government
Regulations on Tourism Management- Exploring new Destinations-Foreign Currency Earner-
Disruptive Flights-Ramp Handling & Ramp Safety- Procedure - Airline Tickets Airlines Terminal
Management
UNIT – 5
Aviation Industries terminologies – OAG – Pooling of baggage and Allowances - Weight and
piece concept - Legal liability for Passengers and Baggage - Checked and Unchecked International
travel documentation - Passports – Visas- Health documentation.
TOTAL: 45 Periods
Outcomes:
➢ Travel Agent Responsibilities
➢ Itinerary Compilation
➢ Tourism Management
Text Book:
1. Travel Agency Operations – A.P. Rastogi, Aman Publications, 2007.
Reference Books:
1. Business of Travel Agency & Tour Operations Management – A.K. Bhatia, Sterling
Publishers Pvt Ltd, 2012.
2. Travel Agency & Tour Operation: Concepts & Principles – JagmohanNegi,
KanishkaPublishiners Distributors, 2008.

lOMoARcPSD|17212021
PART – IV
SKILL BASED COURSE–V
Subject Code 47 – RETAIL MANAGEMENT LTPC
40 0 3
Objectives:
On successful completion of this course, the students should have understood the Retail
Management concepts.
Unit – 1
Retailing: Meaning, Nature, Classification – Importance – Factors Influencing Retailing –
Functions of Retailing – Retail as a career – Trends in Retailing - U.S. retailers and foreign markets
– Foreign retailers and U.S. markets - Electronic Data Interchange, Database Management, Data
warehousing
Unit – 2
Developing and applying Retail Strategy: Strategic Retail Planning Process – Retail
Organization – Classification of Retail Units – Corporate chains, Departmental Stores, Discount
Stores, Super Markets, and Warehouse Clubs.
Unit – 3
Setting up Retail organization: Size and space allocation, location strategy, factors affecting
the location of Retail – Objectives of Good store Design. Types of Layouts – Visual Merchandising
Techniques – Controlling Costs and Reducing Inventories Loss – Exteriors, Interiors.
Unit – 4
Retail in India: Evolution and Size of retail in India – Drivers of retail change in India –
Environment and Legislation for Retailing – Foreign Direct Investment in retail – Challenges to retail
developments in India –
Unit – 5
Global retail markets: Strategic planning process for global retailing – Challenges facing
global retailers – Challenges and Threats in global retailing – Factors affecting the success of a global
retailing strategy
TOTAL: 45 Periods
Outcomes:
➢ Trends in Retailing
➢ Retail in India
➢ Global Retail Markets
Text Book:
1. Relationship Marketing – S. Shajahan, McGraw Hill, 2006.
Reference Books:
1. Retail Management – A strategic Approach - Barry Berman and Joel R Evans, Pearson
Education, 2010.
2. Retailing Management –SwapanaPradhan, Tata McGraw Hill Education, 2006.

lOMoARcPSD|17212021
PART – IV
COURSE – II
Subject Code 48 - VALUE EDUCATION – PRACTICAL LTPC
3003
Objectives: To create awareness to values among learners and help them and adopt them in their
lives.
Unit I Value Education

Definition – Need for value Education – How important human values are – humanism and
humanistic movement in the world and in India – Literature on the teaching of values under various
religions like Hinduism, Buddhism, Christianity, Jainism,Islam, etc. Agencies for teaching value
education in India – National Resource Centre for Value Education – NCERT– IITs and IGNOU.
Unit II Vedic Period

Influence of Buddhism and Jainism – Hindu Dynasties – Islam Invasion – Moghul invasion – British
Rule – culture clash – Bhakti cult – social Reformers – Gandhi – Swami Vivekananda – Tagore –
their role in value education.
Unit III Value Crisis – After Independence

Independence – democracy – Equality – fundamental duties – Fall of standards in all fields – Social,
Economic, Political, Religious and Environmental – corruption in society. Politics without principle
– Commerce without ethics – Education without Character – Science without humanism – Wealth
without work – Pleasure without conscience – Prayer without sacrifice – steps taken by the
Governments – Central and State – to remove disparities on the basis of class, creed, gender.
Unit IV Value Educationon College Campus

Transition from school to college – problems – Control – free atmosphere – freedom mistaken for
license – need for value education – ways of inculcating it – Teaching of etiquettes – Extra-Curricular
activities – N.S.S., N.C.C., Club activities – Relevance of Dr.A.P.J. AbdualKalam’s efforts to teach
values – Mother Teresa.
Unit V Project Work

1.Collecting details about value education from newspapers, journals and magazines.
2.Writing poems, skits, stories centering around value-erosion in society.
3.Presenting personal experience in teaching values.
4.Suggesting solutions to value – based problems on the campus.
TOTAL: 45 Periods
Outcomes:
• An awareness to values among learners
• Knowledge on ethics of value education and usefulness to adopt them in their lives.
Text Books:
lOMoARcPSD|17212021
1. Satchidananda. M.K. (1991), “Ethics, Education, Indian unity and culture” – Delhi, Ajantha
publications.
2. Saraswathi. T.S. (ed) 1999. Culture”, Socialisation and Human Development: Theory,
Research and Application in India” – New Delhi Sage publications.
3. Venkataiah. N (ed) 1998, “Value Education” New Delhi Ph. Publishing Corporation.
Reference Books:
1. Chakraborti, Mohit (1997) “Value Education: Changing Perspectives” New Delhi: Kanishka
Publications.
2. “Value Education – Need of the hour” Talk delivered in the HTED Seminar – Govt. of
Maharashtra, Mumbai on 1-11-2001 by N.Vittal, Central Vigilance Commissioner.
3. “Swami Vivekananda’s Rousing call to Hindu Nation”: EknathRanade (1991) Centenary
Publication
4. Radhakrishnan, S. “Religion and culture” (1968), Orient Paperbacks, New Delhi.
Mini Project – Airport On Job Training

Mini Project on Airline Operations: Industrial Visit to Domestic Airport

lOMoARcPSD|17212021
SEMESTER – V
PART - III
CORE COURSE –XI
Subject Code 51 – AIRCRAFT MAINTENANCE & CREW MANAGEMENT
L T P C 50 04
Objectives:
On successful completion of this course, the students should have understood the Evolution
and Impact of Crew Resource Management Need of CRM and training benchmarks. Scope for
improvement in CRM
UNIT – 1
Maintenance: Role of the Engineer & Mechanic – Two Types of Maintenance- Reliability
Redesign – Failure Rate Patterns – Establishing a Maintenance Program. Development of
Maintenance Programs: Introduction – Maintenance steering Group (MSG) approach – Process &
Tasks – Oriented Maintenance – Maintenance Program Documents
UNIT – 2
Production Planning and Control: Introduction – Forecasting – Production Planning &
Control – Feedback for Planning – Organization of PP & C. Technical Publications: Introduction –
Functions of Technical Publications – Airline Libraries – Control of Publications – Document
Distribution. Technical Training: Computer Support: Airline uses of Computers
UNIT – 3
CRM: Evolution and Basics - Flight Control Crew Management - Maintenance Resource
Management- Impact of CRM in Aviation Safety CRM Training Evolution and CRM Desired Skills
- Performance Standards for Instructors in CRM - CRM Standards and Training - CRIMs (CRM
Instructors) and CRIMEs (CRM Instructor Examiners) - Maintenance Intervals defined
UNIT – 4
Data on Incidents / Accidents: Human Performance Analysis -Evaluation of Flight Crew
CRM Skills - Communication: A Relevant factor in Aviation Safety - Line Operations Safety Audit
(LOSA) and CRM: Relationship, Computer Program Modules – Selecting a computer System
UNIT – 5
Individual Performance: Relevant Factors - Automation and Upgradation of Skills - CRM:
Training Methods and Standardization - Competency Profile for Instructors of CRM - Maintenance
Crew Skill Requirements – Morning Meeting. Hanger Maintenance (On –Aircraft) – Introduction –
Organization of Hanger Maintenance
TOTAL: 45 Periods
Outcomes:
➢ Maintenance Program Documents
➢ Impact of CRM in Aviation Safety
➢ Flight Control Crew Management
Text Book:
1. Fundamentals of Aircraft Maintenance Management – HagumaTimothee, Notion Press-2016.
Reference Books:
2. Crew Resources Management - Andrew Gaffney, F. Andrew Gaffney, Stephen W.
Harden, Rhea Seddon, HCPro, 2005.
3. Crew Resources Management: Paul LeSage, Jeff T. Dyar, Bruce Evans, Jones and Bartlett
Publishers, 2009.

lOMoARcPSD|17212021
PART - III
CORE COURSE –XII
Subject Code 52 – AIRLINE MARKETING AND AVIATION SAFETY MANAGEMENT
L TPC 50 0 4
Objectives:
On successful completion of this course, the students should have understood Safety Culture
in Airlines Nature of Accidents and Managing Human Errors
UNIT – 1
Maintenance: Marketing Strategy: PESTE analysis : political factors – economic factors –
social factors – technological factors – environmental factors – introduction of Airline Business and
Marketing Strategies – Porters Five Forces and their application to the Airline Industry – strategic
families – differentiation airlines – the future – focus strategies – Airline Business and marketing
strategies – common mistakes
UNIT – 2
Promotion Marketing-Fundamentals of relationship marketing – components of a relationship
marketing strategy – frequent flyer programmers –the anatomy of a sale – sales planning – marketing
communication techniques – airline advertising – selling in the air freight market – glossary of
aviation terms and marketing terms
UNIT – 3
Introduction –Sources of financial benefits –Labour cost reduction –Cost reduction in
sourcing – marking financial benefits come true- Airline views or financial benefits –Traffic increase-
revenue enhancement- Cost reduction-Profit improvement. The problem of local rationales.
UNIT – 4
MAJOR ACCIDENT ANALYSIS & MANAGING HUMAN ERRORS Identifying root
causes of Human Errors - Human Reliability Assessment - Safety cultures in Airlines - Threat and
Error Management (TEM) - Mid-Air Collisions - Runway Incursions - Weather Factors - Human
Factors and Mechanical Failures
UNIT – 5
NATURE OF ACCIDENTS, MAJOR ISSUES : A CONTEMPORARY ASSESMENT
Causes of Accidents - Major Aviation Disasters: Case Studies - Statistics of Aviation Disasters -
Investigation, Analysis and Reporting Psychological Aspects and Training - Bird Strike: Airport
Operators’ responsibilities - Airside Discipline - Maintenance of Airport and Aircraft
Outcomes: TOTAL: 45 Periods
➢ Airline Business& Marketing Strategies
➢ Safety Cultures in Airlines
➢ Human Factors and Mechanical Failures.
Text Books:
1. Aviation Risk & Safety Management - Roland Müller , Andreas Wittmer , Christopher Drax,
Spinger Publication, 2016.
Reference Books:
1. Airline Service Marketing – Pentagon Press, 2009.
2. Airline Marketing & Management – Stephen Shaw,Routledge, 2011.

lOMoARcPSD|17212021
PART – III
CORE COURSE – XIII
Subject Code 53 – AIR TRAFFIC CONTROL LTPC
50 0 4
Objectives:
To enable the Students to learn the absolute necessity of Air Traffic Control without which
there will be no safety to life and property of Airline Passengers and Air Traffic Control is a must for
smooth and orderly movements of Air Traffic around the world.
UNIT – 1
Basic Concept - Objectives of ATS – Parts of ATC Service – Scope and Provision of ATC‘s
– VFR & IFR Operations – Classification of ATS Air Spaces – Various kinds of separation
Meteorological Support - providing ATS – Division of Responsibility of Control
UNIT – 2
Air Traffic Services - Area Control Service, Assignment of Raising levels minimum Flight
Altitude - ATS routes & + Significant Points – RNAV and RNP – Vertical, Lateral and Longitudinal
Separations based on Time / Distance -ATC clearance – Flight plans- Position report
UNIT – 3
Flight Information Alerting Services, Coordination, Emergency Procedure and Rule of the
Air - Radar Service, Basic Radar Terminology, Identification Procedures using Primary/ Secondary
radar- Performance Checks – Use of Radar in Area and Approach Control Service.
UNIT – 4
Aerodrome Data, Physical Characteristics and Obstacles Restriction Aerodrome Data: Basic
Terminology – Aerodrome Reference Code - Aerodrome Reference Point – Aerodrome Reference
Temperature Instrument Runway, Physical Characteristic; Length of Runway.
UNIT – 5
Visual and for Navigation, Visual Aids for Denoting Obstacles Emergency and other Services
– Visual aids for Navigation; Wind Direction Indicator – Landing Direction Indicator Location and
Characteristics of Signal Area – Marking General Requirements – Various Markings.
TOTAL: 45 Periods
Outcomes:
➢ Roles & Responsibilities of ATC
➢ ATS services
➢ Communication & Navigation Standard
Text Book:
1. Fundamentals of Air Traffic Control – Michael S. Nolan, Cengage Learning, 2012.
Reference Books:
1. Understanding Air Traffic Control –DieudonneNdayizera, Notion Press, 2016.
2. Air Traffic Control: Human Performance Factors – Anne R. Isaac, Bert Ruitenberg,
Routledge, 1999.
PART – III
lOMoARcPSD|17212021
CORE COURSE – XIV

Subject Code 54 – AIR TRANSPORT IN TOURISM L T PC
50 04
Objectives:
On successful completion of this course, the students should have understood Perception of
Tourism Worldwide Hospitality and Tourism Industry using the Air Transportation sector.
UNIT – 1
Travels and tourism - Principles – Scope and Operations - Perception of Travel worldwide -
Perception of Tourism worldwide - India a tourist destination - Indian States, Capitals, Public
holidays, Banks - Important Festivals and Tourist attractions.
UNIT – 2
World Tourism - Important Countries/ Capitals / Currencies / Exchange - World Tourism
Attractions - Indian Tourism – Types – Transportation Commercial Aviation-Air Taxi Operations-
Private Operation- Airport Handling Functions of IATA-ICAO - Aims and Objectives.
UNIT – 3
Hotels and Star Ratings, Resorts , Boarding and Lodging houses - Rating Systems and
Classifications - Hotel Products , Facilities, Services, Room types, Bedding Types, Meal Plans –
Cancellations.
UNIT – 4
Relationship of Air Transport in Tourism – Itinerary Preparation - Currency Fluctuations and
Commission Policies IATA Approved Travel Agency Appointment and Control -Customer Service-
Service Provider- Training and Development of Travel agent-GDS
UNIT – 5
Activities of People Travelling – Festival and Seasons – Destination Management Companies
– Supplier Relationships – FIT & Group tour planning – Group travel – Mass Tourism – Adventure
- Medical Tourism.
TOTAL: 45 Periods
Outcomes:
➢ Relationship of Organisation in Air Transportation
➢ Indian Tourism
➢ Basic requirements for Travel & Tourism Operations
Text Book:
1. Tourism: Principles & Practices – Sampad Kumar Swain, Jitendra Mohan Mishra, Oxford
University Press, 2011.
Reference Books:
1. Tourism Education: Principles, Theories & Practices –ShashiPrabha Sharma, Kanishka
Publishers, 2006.
2. Aviation and Tourism: Implications for Leisure Travel - Anne Graham, Andreas
Papatheodorou , Peter Forsyth, Routledge, 2016
PART – III
lOMoARcPSD|17212021
MAJOR ELECTIVE –I
Subject Code 55 – SERVICE MARKETING / PUBLIC RELATIONS IN AVIATION
L T P C 50 04
Objectives:
On successful completion of this course, the students should have understood Role,
Importance and Challenges of PR in Aviation Industry Role of PR in Aviation Crisis Management
Strategy and PR Planning
UNIT – 1
Services Marketing – Meaning – Nature of Services – Types and Importance – Relationship
Marketing – Mission, Strategy, Elements of Design, Marketing Plan Market Segmentation –
Marketing Mix Decisions: - Unique Features of Developing, Pricing, Promoting and Distributing
Services.
UNIT – 2
Marketing of Hospitality: - Perspective of Tourism, Hotel and Travel Services – Airlines,
Railway, Passenger and Goods Transport – Leisure Services. Positioning and Differentiations
Strategies, Quality of Service Industries -Achievement and Maintenance, Customer Support Service.
UNIT – 3
Public Relations: An essential in Aviation - Issues in PR: Airport Operators, Air Operators,
Security Requisites of a Good PR professional – Challenges: Accessibility, Integrity of Information
and Neutrality Handling the media - Types and Role of Media Handling - Do’s and Don’ts in Media
Handling - Preparation for Elective Media Handling - Electronic Media
UNIT – 4
Public Relations and Crisis Management at Airports - Crisis at an Airport - Preparing for a
Crisis - Managing the Crisis - PR: The Role during Crisis- Four Steps Public Relations Process,
Defining PR Problems, Planning And Programming, Taking Action And Communicating.
UNIT – 5
Strategies for successful PR personnel - Successful PR of an Organization: Strategy -
Alternatives and Choices in Communication - PR Planning and Prioritization, Evaluating the
Program, Elements of Public Relations, Human Relations, Empathy, Persuasion, Dialogue,
Objectives of Public Relations
TOTAL: 45 Periods
Outcomes:
➢ Nature of Services
➢ Marketing Strategies & Decisions
➢ Public Relations
Text Book:
1. Services Marketing: Integrating customer Focus Across the Firm –Zeihthaml, McGraw Hill
Education, 2017.
Reference Books:
1. Public Relationship Management – Mahor N.K, Pearl Books, 2012.
2. Profitable Customer Relationships – Ceo Speak, Vision Books, 2009.
PART – III
SKILL BASED COURSE– VI
lOMoARcPSD|17212021
Subject Code 56 – CONSUMER BEHAVIOR LTPC

5004
Objectives:
To enable the students to learn the basics of consumer behavior Objectives: On successful
completion of the course the students should have: Understood consumer motivation and perception
Learnt consumer learning and attitude Learnt consumer decision making
UNIT – 1
Consumer Behaviour — definition - scope of consumer behavior — Discipline of consumer
behaviour — Customer Value Satisfaction — Retention — Marketing ethics.
UNIT – 2
Consumer research — Paradigms — The process of consumer research - consumer motivation
— dynamics — types — measurement of motives — consumer perception
UNIT – 3
Consumer Learning — Behavioral learning theories —Measures of consumer learning —
Consumer attitude — formation — Strategies for attitude change
UNIT – 4
Social class Consumer Behaviour — Life style Profiles of consumer classes — Cross Cultural
Customers Behaviour Strategies.
UNIT – 5
Consumer Decision Making — Opinion Leadership — Dynamics — Types of consumer
decision making — A Model of Consumer Decision Making
TOTAL: 45 Periods
Outcomes:
➢ Customer Value & Satisfaction
➢ Strategies for Attitude Change
➢ Consumer Decision Making
Text Book:
1. Consumer Behavior – David Loudon, Albert Della Bitta, McGraw Hill Education, 2017.
Reference Books:
2. Consumer Behavior – Leon G. Schiffman, Pearson Education, 2010.
3. Consumer Behavior: Building Marketing
Strategy, Hawkins (Author), Motherbaugh (Author), Mookerjee (Author), McGraw Hill
Education, 2017.
SEMESTER VI
PART – III
lOMoARcPSD|17212021
CORE COURSE – XV
Subject Code 61 – AIR TRANSPORTATION SAFETY AND SECURITY
L TPC 30 0 3
Objectives:
To enable the Students to learn about the importance of Safety and Security in Air
Transportation, the study of which is of vital importance to Aviation Students, where they will be
learning about the techniques and methodologies used in protecting passengers, crew, baggage, cargo,
mail, ground personnel, aircraft and property of Airports.
UNIT – 1
Importance of Air Transportation Safety and Security-Airport- Airways. - Protecting Public
Transportation - Screening- Personnel‘s and Baggage‘s – Metal Detectors-X ray Inspections, Passive
and Active Millimeters-Trace- Detection Techniques.
UNIT – 2
Terrorism – Introduction- Causes of Terrorism - Rival claim of pales tine- Palestine Liberation
Organization - Nuclear Terrorism BBM/BBA - Aviation Management 2010-11 & onwards- CPOP
Page 31 of 39 -Aircraft as Missiles - 9/11 Terrorist Act and its Consequences.
UNIT – 3
Hijacking– Security measures- Airport Security Programmed and Steps taken to Contend with
Hijacking- Cockpit doors- Sky Marshal Programme - Public Law about Hijacking - Air
Transportation Security Act of 2001 - Crimes against Humanity.
UNIT – 4
Legislations and Regulations - ICAO/ECAC - Transportation security administration –
International aviation safety assessment program. - Legislation after 9 Sep 2001- Biological
&Chemical Warfare - Steps to Combat Terrorism – The Tokyo Convention & Act
UNIT – 5
Technological Improvements on Aviation Safety and Security -Introduction- Microwave
Holographic Imaging -Body or Fire Security Scanner -New Generation of video Security Systems -
Biosimmer – Biometric Systems - The way on Drug and Explosives.
TOTAL: 45 Periods
Outcomes:
➢ Protecting Public Transportation
➢ Air Transportation Security Act
➢ Aviation Safety Assessment Program
Text Book:
1. Air Transport Safety – FedgaNetjasov, Chelsie Phillips, Nova Science Publishers, 2014.
Reference Books:
1. Air Transport Safety & Security Management – Richard Lack, CrcPr I Lic, 2006.
2. Aviation & Aviation Security: Terrorism and Safety Concern – Kathleen M. Sweet, Prentice
Hall, 2003.
PART – III
CORE COURSE – XVI
lOMoARcPSD|17212021
Subject Code 62 – AIR REGULATIONS L T PC

30 0 3
Objectives:
To enable the Students to learn the legal background of this Aviation World and all the Rules
and Regulations connected with Air Transportation including the International Regulations as well
as all the relevant State Acts passed in this respect.
UNIT – 1
Indian Civil Aviation - Civil Aviation Regulations Authority - DGCA-Introduction to
Directorate General of Civil Aviation- DGCA functions-DGCA Organization-DGCA as Regulatory
Authority – Liabilities and Limitations of DGCA – National Legislation
UNIT – 2
Aircraft Rules - Aircraft Act 1934 - The Aircraft Rules 1937 - The Airports Authority of India
Act 1994 (55 of 1994) - The Carriage by Air Act, 1972 (69 of 1972) - The Tokyo Convention Act,
1975 (20 of 1975) - The Anti-hijacking Act, 1982 (65 of 1975) - The suppression of unlawful acts
against safety of Civil Aviation Act, 1982 (66 of 1982)
UNIT – 3
The Air corporations Act, 1953 (27 of 1953) - The Air Corporations (Transfer of Undertakings
and Repeal) Ordinance, 1994(4 of 1994) - The Air Corporations (Transfer of Undertakings and
Repeal) Act, 1994 (13 of 1994) - The International Airports Authority of India act, 1971 (43 of 1971)
- The National Airports Authority of India, 1985 (64 of 1985)
UNIT – 4
Civil Aviation Requirements (CAR) - Section 1-General - Section 2-Airworthiness - Section
3-Air Transport - Section 4-Aerodrome standards and Air Traffic Services - Section 5-Air Safety -
Section 6-Design standards and type certification - Section7-Flight crew standards, training and
licensing - Section 8-Aircraft operations
UNIT – 5
International Conventions: - The Chicago conventions, 1944 - The International Air Services
Transit Agreement, 1944 - The International Air Transport Agreement, 1944 - The Warsaw
Conventions, 1920 - The Geneva Convention, 1948 - The Rome Convention, 1952 - The Tokyo
Convention, 1963
TOTAL: 45 Periods
Outcomes:
➢ Air Transportation Act
➢ Civil Aviation Requirements (CAR)
➢ International Conventions
Text Book:
1. Aviation and the Law – Laurence E. Gesell, Coast Aire Publications, 2005.
Reference Books:
1. Routledge Handbook of Public Aviation Law - Paul Stephen Dempsey , Ram S Jakhu ,
Routledge, 2016
2. Civil Aviation Requirements, Part I & II, DGCA, 2010
PART – III
CORE COURSE – XVII
lOMoARcPSD|17212021
Subject Code 63 – AIRLINE AND AIRPORT MARKETING MANAGEMENT

L TPC 30 0 3
Objectives:
To enable the Students to learn the Marketing Management of Airline companies and Airport
Organizations as these are the two interlinked Business Organizations which involve thousands of
crores of Investments and knowing the nuances of Marketing in these specialized fields only will
groom the Students as BEST Managers of Airlines and Airport in future.
UNIT – 1
Market for Air Transportation - Marketing and Marketing mix – Application of Marketing
Principles to Airline Management - Airline Business and its Customers – Market segmentation-
PESTE Analysis - Marketing Communication Technique-Airline Advertising - Air Freight Market-
Future of Airline Market .
UNIT – 2
Air Travel -Marketing Strategy & Product Analysis - Michel Porter‘s Five Factors and their
Application to Airline – Cost leadership –Focus strategies - Airline Business and Market Strategies
– Common Mistake-Concept of Product and Relation to Airline – Fleet and schedules Related
Product Features.
UNIT – 3
Airlines-Revenue Management and Distribution and Promotion - Building Block in Airline
Pricing Policy-Uniform and Differential Pricing the Structure of Air Freight Policy - Distribution
Channel Strategies-Travel Agency Distribution System - Selling & Distribution Channel in Air
Freight Market.
UNIT – 4
The Role and Scope of Activity of the Airport Enterprise – The Economic Impact on
Countries and Regions - Main Governance Patterns in the Airport Business - The International path
of Evolution in the Airport Business- Air Transport Value chain-– Airport Enterprises- Rise of
Airport Marketing for the Aviation related Business – Airport‘s Market Positioning.
UNIT – 5
Airport Marketing Planning -Evolution of Traditional Airport – Evolutionary patterns for
Airport Enterprises – Commercial Airport Philosophy – Non- Aviation Business- Tourist&
Conference Services – Logistic Services and Property Management – Consulting Services – BAA
and the Non – Aviation Business
TOTAL: 45 Periods
Outcomes:
➢ Air Travel Marketing Strategy
➢ Travel Agency Distribution System
➢ Frequent Flyer Program
Text Books:
1. Airline: A Strategic Management Simulation – Jerald R. Smith, Peggy A. Golden, Pearson,
1994.
Reference Books:
1. Airport Marketing – David Jarach, Routledge, 2005.
2. Airport Marketing – Nigel Halpern, Anne Graham, Routledge, 2013.
PART – III
lOMoARcPSD|17212021
CORE COURSE – XVIII

Subject Code 64 – AIRCRAFT MAINTENANCE MANAGEMENT LTPC
30 0 3
Objectives:
To enable the Students to learn the importance of Aircraft Maintenance without which
Aircraft Movements will be disturbed terribly and the safety of Aircraft Operations cannot ensured
unless the proper Maintenance is taken care as per the schedule.
UNIT – 1
Goals and Objectives of Maintenance -Types of Maintenance – Reliability, Redesign. -
Establishing Maintenance Program me- Introduction of Maintenance Steering Group - Process and
Task Oriented Maintenance - Maintenance Intervals Defined.
UNIT – 2
Documentation for Maintenance types of Documentation- Regulatory Documents - Airlines
Generated Documents - ATA Document Standards- Maintenance and Engineering Organization
UNIT – 3
Production Planning and Control -Forecasting- Production Planning &Control -Feedback for
Planning - Organization of PPC - Technical Publications- Functions of Technical Publication -
Technical Training – Training for Aviation Maintenance
UNIT – 4
Maintenance Control Centre – Responsibilities- Line Maintenance Operations - Maintenance
Crew Skill Requirement - Hamper Maintenance Activities - Maintenance Overall Shops (off aircraft)
UNIT – 5
Quality Assurance and Quality Control - Requirement for Quality Assurance - Quality audit-
ISO 9000 Quality standard - Reliability- Types of Reliability - Maintenance Safety – Safety Rules-
Accident & Injury Reporting
TOTAL: 45 Periods
Outcomes:
➢ Documentation for Maintenance
➢ Planning & Control
➢ Maintenance Quality Standard
TextBook:
1. Aircraft Maintenance Management – Harry A Kinnison, Tariq Siddiqui, McGraw Hill
Education, 2013.
Reference Books:
1. Aircraft Engineering Principles - Lloyd Dingle BA (Open); BEng (Hons); CEng;
MRAeS , Mike Tooley BA; Advanced Technological and Higher National Certificates
Kingston University , A Butterworth-Heinemann Publication, 2004.
2. Fundamentals of Aircraft Maintenance Management – HagumaTimothee, Notion Press, 2016.
PART –III
CORE COURSE – XIX

lOMoARcPSD|17212021
Subject Code 65 - AVIATION RESOURCE MANAGEMENT LTPC

30 0 3
Objectives:
The Objectives of this module is to provide the participants with a good knowledge on
Aviation resource Management.
UNIT – 1
The role of crew resources management – The trouble with culture – Creating and
implementing human factors in safety culture – human assessment – CRM training in general aviation
UNIT – 2
Safety issues in capital – cabin crew communication – service, teamwork and flight safety –
flight attendants job performances and job satisfaction.
UNIT – 3
Fatigue management in aviation – Fatigue in air activity – Stress management – the
physiological factor - crew concepts in the air ambulance services.
UNIT – 4
Job requirements of Airline Pilots – Pilot selection process – Personality test for traffic
controllers – training of pilots and crew members – the link between human factors and organizational
learning.
UNIT – 5
Structure of aviation operational information, management of aviation operational
information – User innovation in Aviation operational information – Future of Aviation operational
information.
TOTAL: 45 Periods
Outcomes:
➢ Human Factors in Safety Culture
➢ Pilot Selection Process
➢ Fundamentals of CRM
Text Book:
1. Management in the Airline Industry: Human Resource Management and Pilots (Routledge
Research in Employment Relations) – Geraint Harvey, Routledge, 2007.
Reference Books:
1. Crew Resource Management: A Guide for Professional Pilots - Rexford Penn Craig V.
Randall , CreateSpace Independent Publishing Platform, 2013
2. Crew Resource Management – Rexford Penn, The Rexford Penn Group, 2010.
PART –IV
SKILL BASED COURSE – VII

lOMoARcPSD|17212021
Subject Code 66 – MAJOR PROJECT L T P C

150 06
Objectives:
To develop the ability to solve a specific problem right from its identification and literature
review till the successful solution of the same. To train the students in preparing project reports and
to face reviews and viva voce examination.
The students in a group of 1 to 2 works on a topic approved by the head of the department
under the guidance of a faculty member and prepares a comprehensive project report after completing
the work to the satisfaction of the supervisor. The Students have to do the Project by visiting the
industry which should be relevant to the course, like Airport, Travel Agency, Air Cargo, Airport
Authority, etc...
The progress of the project is evaluated based on a minimum of three reviews. The review
committee may be constituted by the Head of the Department. A project report is required at the end
of the SEMESTER. The project work is evaluated based on oral presentation and the project report
jointly by external and internal examiners constituted by the Head of the Department.
TOTAL: 100 PERIODS

Outcomes:
On Completion of the project work students will be in a position to take up any challenging
practical problems and find solution by formulating proper methodology.

Bba Airline and Airport MGT 2019 Onwards Final

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BBA- Airline and Airport Mgt 2019 onwards Final

Bba (finanance) (Alagappa University)

Studocu is not sponsored or endorsed by any college or university

B.B.A (Airline and Airport Management)

DIRECTORATE OF COLLABORATIVE PROGRAMMES

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GENERAL INSTRUCTIONS AND REGULATIONS

BBA Airline and Airport Management(Semester Pattern) is conducted by Alagappa University,

A pass in the Higher Secondary Examination (HSC) or an examination accepted as equivalent

2. For the Degree:

Admission is based on the marks in the qualifying examination.

4. Duration of the course:

5. Standard of Passing and Award of Division:

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6. Continuous internal Assessment:

9. Question Paper pattern:

Maximum: 75 Marks Duration: 3Hours

10. Fee structure

11. Other Regulations:

1. Part – I (Tamil/Hindi/French) 25 75 100 2 200

2. Part – II (English) 25 75 100 4 400

Part -III Courses:

3. Core course 25 75 100 19 1900

4. Allied Course 25 75 100 3 300

5. Elective Course 25 75 100 0 0

a) Major/Non-Major Elective 25 75 100 1 100

b) Skill Based courses 25 75 100 7 700

c) Environmental Studies (2ndSem) 25 75 100 1 100

d)Value Education (4thSem) 25 75 100 1 100

BBA – Airline and Airport Management

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Subject Int. Ext.

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11 T- LANGUAGE PRACTICAL -TAMIL – I

ம ொழிவிளக்கம்- ம ொழிக்குடும்பங்கள் - உலகச்மெம்ம ொழிகள்,

ஆரைகுறிக்கும்மபயர்கள் - ஒற்ரறஆரை - இைட்ரைஆரை - ஆரைவரககள்

அணிவரககள், கிண்கிணி- கழல்- வரளயல்- ஆண்கள்அணிவது - மபண்கள்அணிவது -

இரெக்கரல - ஓவியக்கரல - நைனக்கரல - ெிற்பக்கரல – கட்ைைக்கரலவபொன்றரவ

அறிவியல் - வொனியல் - மபொருளொதொைம் - வொணிபம் - ருத்துவம்- வ லொண்ர - வெொதிைம் -

பார்வவநூல்கள் (பொர்ரவநூல்களில்வினொக்கள்அர தல்கூைொது)

1. ெங்கத்த ிழர்வொழ்வியல், மு.ெண்முகம்பிள்ரள, உலகத்த ிழொைொய்ெிநிறுவனம்,

2. த ிழர்பண்பொடு, முரனவர்மு.ெந்தொனம், அருளொனந்தர்கல்லூரி, துரை - 1998

3. கொலந்வதொறும்த ிழர்கரலகள் - முரனவர்பொக்கியவ ரி

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Prescribed Text : ALORS I

Units 1-5 :1–5

Available at : Goyal Publishers Pvt Ltd

Question Paper Pattern : Semester I

Maximum Marks : 75 Times: 3 Hrs

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2. Novel : Nirmala (Brief) by Premchand

3. Grammar Vyakaran Pradeep

UNITISED SYLLABUS - I SEMESTER

Unit I a) BadaGhar Ki Bati

Unit III a) Number

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12 - LANGUAGE PRACTICAL ENGLISH - II

PROSE AND COMMUNICATION SKILLS

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