You are on page 1of 2

Clean the world, founded by Shawn Seipler, is a non-profit organization with the aim to recycle and reuse

tons of discarded soap and other toiletries from the hospitable industry. The company aimed to divert
the excessive waste from the landfills to recycling it to be beneficial for the under privileged. The
company was a result of the observation Mr. Siepler made on many of his business travels. After
extensive research, he drilled down to a conclusion that the under-privileged community is in a dire need
for hygiene and realized recycled and reused soap and other toiletries from the hospital industry is how
he can provide just that and make the planet a better place.

Since then, he started collecting soaps from the hotels and established his main base in his garage in
Orlando, Florida. It began as a small-scale production operation (about 500 bars per day) until news
coverage from CNN blew their operational scale exponentially. As a result, the company has managed to
partner up many more hotel chains. Taking advantage of his plight and his experience in marketing and
sales, Seipler scaled his operations internationally, partnering with global hotel chains and suppliers of
hotel room toiletries and United Parcel Services, for logistics. Later in 2011, the company augmented a
financial arm and metamorphosized themselves into a hybrid form of both non-profit and profit
organization.

In 2016, CTW earned its Certified B Corporation status from B Labs, validating the organizations'
commitment to social and environmental performances, transparency, and accountability externally.

In 2015, CTW launched a second product called Hygiene Kit Program for corporate partners generating
new revenue, expanded partnerships, and diverted more waste.

In 2017, Sandie Beauchamp was hired to lead new product development and technology. Her series of
achievements began with Fresh Start Wash and Wellness for Las Vegas Sands Corporation, followed by
doubling of hotel partners from 4000 to 8000 with the assistance of a state-of-the-art automated online
customer portal that replaced the need to hire additional data entry workers.

Then Covid struck! The organization found conspicuous changes throughout the phases. The majority of
the employees were furloughed, finances were stretching thin, the donation of soap from the hotels fell
short. The surplus of stored soap in the warehouse could only make up to 1 to 2 million soap bars.

With revenue falling, a financial lifeline was offered to the CTW by the Las Vegas Sands. They offered a
contract to assemble 20,000 hygiene kits for low-income families in Las Vegas. Within the time limit of 1
week, the kits needed to be assembled in Orlando and delivered to Vegas. However, no matter how
many methods were adapted, all ended up as failure.

Until she decided to send the kits to the homes of the employees and asked the help of their families
and friends for an increase in output. She then scaled the at-home outsourcing work by drafting the
assistance of friends, neighbors and local country club members through social media posts. This slowly
gained attention over time and ended up going viral. With the help of newfound popularity, she was able
to reach the target of 20,000 kits within 24 hours.

As the crisis passed, she was able to generate enough amount to hire back her furloughed employees,
make more kits, and adapt the same crisis-strategy and scale it (after much deliberation over cost
estimation) as it was proved(by her team) to be much beneficial. She later devised an idea to come up
with a new product that volunteers could build in the safety of their homes.

You might also like