ICE CASE STUDY

CLEAN THE WORLD : PRODUCT INNOVATION DURING A CRISIS

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Shawn Seipler started Clean the World, a non-profit company dedicated to

recycling and reusing tons of abandoned soap and other amenities from the
hospitality sector. The company's goal was to take surplus rubbish from landfills
and recycle it for the benefit of the underprivileged. Mr. Siepler's observation on
many of his business trips led to the formation of the company. After conducting
thorough study, he came to the conclusion that the underprivileged population is
in desperate need of hygiene and discovered that recycled and reused soap and
other products from the healthcare business are the only way he can supply that
while also making the earth a better place.

Since then, he has been collecting soaps from hotels and has set a shop in his
garage in Orlando, Florida. It began as a small-scale production business (about
500 bars per day) until CNN news coverage dramatically increased its operating
scale. As a result, the firm has partnered with many additional hotel brands.
Seipler expanded his company globally, working with major hotel networks and
providers of hotel room amenities, as well as United Parcel Services, to take use
of his skills and experience in marketing and sales. Later that year, the
corporation added a financial arm and transformed itself into a mix of a non-
profit and a commercial organization.

CTW received Certified B Corporation certification from B Labs in 2016,

verifying the organization's commitment to social and environmental
performance, openness, and external responsibility.

CTW created a second product for business partners in 2015 called the Hygiene
Kit Program, which generated additional income, extended collaborations, and
diverted more trash.

Sandie Beauchamp was hired in 2017 to oversee new product development and
technology. Her list of accomplishments began with Fresh Start Wash and
 ICE CASE STUDY

CLEAN THE WORLD : PRODUCT INNOVATION DURING A CRISIS

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Wellness for Las Vegas Sands Corporation, which was followed by expanding
the number of hotel partners from 4000 to 8000 with the use of a cutting-edge
automated online customer interface that eliminated the need to engage extra
data entry staff.

Covid then attacked! Throughout the phases, the organization noticed noticeable
changes. The bulk of the staff were furloughed, resources were stretched thin,
and the hotel donations of soap fell short. The excess soap in the warehouse
could only produce 1 to 2 million soap bars.

With income declining, Las Vegas Sands provided the CTW a financial lifeline.
They proposed a contract to construct 20,000 hygiene kits for low-income Las
Vegas households. The kits needed to be constructed in Orlando and shipped to
Vegas within a week. However, no matter how many approaches were tried,
they all failed.

Until she decided to deliver the kits to the employees' homes and enlist the
support of their family and friends to improve productivity. She then expanded
her at-home outsourcing employment by soliciting help from friends, neighbors,
and local country club members via social media posts. This gradually gathered
notice and eventually became viral. She was able to fulfill her goal of 20,000
kits in 24 hours because to her increased fame.

since the crisis passed, she was able to create enough funds to rehire her
furloughed staff, produce more kits, and expand the same crisis-strategy (after
much debate over cost projection) since it was proven (by her team) to be very
effective. She later came up with the notion of creating a new product that
volunteers could make in the comfort of their own homes.
 ICE CASE STUDY

CLEAN THE WORLD : PRODUCT INNOVATION DURING A CRISIS

MD.NAZEER
231193
SECTION-B

In the instance of "Clean the World," the principal resource recycled is hotel
soap. When visitors check out, many hotels discard half used soap bars,
resulting to unnecessary waste. Clean the World gathers used soap, sanitizes and
processes it, and then distributes it to underserved regions.

Plastic bottles are a good example of a resource that is frequently discarded.

Plastic bottles are frequently used and discarded, leading to pollution in the
environment. Plastic bottle recycling and upcycling can help minimize trash.
Here are some ideas for recycling/upcycling plastic bottles:
Recycling:
1. Set up a collecting mechanism to collect old plastic bottles.
2. Sorting: To promote appropriate recycling, separate bottles by type (PET,
HDPE, etc.).
3. Send the sorted bottles to a recycling center to be cleaned, melted, and
recycled into new plastic items.
Upcycling:
1. Vertical Gardens: Cut plastic bottles in half, fill with soil, and use as plant
pots. Arrange the bottles vertically to make a space-saving and visually
appealing garden.

2. DIY Crafts: Repurpose plastic bottles to make flower pots, bird feeders,
and even ornamental objects. Not only does this save waste, but it also
allows for creative repurposing.

3. Fill clean, dry plastic bottles with non-biodegradable debris such as

wrappers and plastics to make Ecobricks. These ecobricks may be
utilized in construction projects, giving a more environmentally friendly
alternative to standard bricks.
 ICE CASE STUDY

CLEAN THE WORLD : PRODUCT INNOVATION DURING A CRISIS

MD.NAZEER
231193
SECTION-B

Finally, the instance of "Clean the World" and the consideration of new
recyclable materials highlight the significance of inventive and conscientious
waste management measures. Individuals, corporations, and organizations
have the ability to make major contributions toward a more sustainable and
socially responsible future as awareness rises and new solutions arise.