Water Bottle (500 ml)

Attributes Present Product New Product

Bottle Color Transparent Transparent

Blue with name, logo, ingredients, and Green packaging with same
Packaging other relevant information information
Cap Color Blue Green
Design Round cylindrical Cuboid/Rectangular
Price 50 50
Length 14" 14"
Circumference 5" 5"
Material Plastic Plastic
 Pouch of Tea (Tapal Danedar 950 gm)
Attributes Present Product New Product

Color Red Red

Packaging Purple patch on top of pouch Green patch on top of pouch
Design Plain design with no zip lock Zip lock in pouch for convenience
Price 1600 1630 (assumed)
Material Plastic foil Plastic foil
Grip no grip handle grip
 Juice Box
Attributes Present Product

Length 5"
width 3.5"
straw Plastic straw
design full fruit
price Rs. 60
material plastic

Consumer Analysis
Demographic Social

Income Social class

Gender Benefits sought
Age Reference Group

List of 9 factors
S.No Factors
1 Gender
2 Age
3 Benefits Sought
4 Innovation
5 Motivation
6 Consciousness
7 Income
8 Social Class
9 Reference Group
 New Product

5"
3.5"
Paper straw
slice fruits
Rs. 65
plastic

is
Psychographic

Innovation
Motivation
Consciousness
 Cheque
Attributes Present Product
Time Duration 10 Mins
Book Pages 25
Submission Personally
Atm Submission No
design Written with Sign
price Mostly Free
material Paper
 New Product
5 Mins
35
Finger Print
Yes
Written with new QR Technology
1000
New Scanable Paper
 Attributes Present Product New Product

Base Flat shoe base Flat shoe base

Heel Non-interchangable Interchangable Heel
Customization No customization Customization possible
Multiple designs possible
Design One design because of interchangable
heels
Price 2500 3000
DemographSocial Psychological
S.No Questions Strongly
Agree

1 Wearing heels, as opposed to flats, gives me more confidence

2 Wearing heels enhances my outfits

3 I wear heels on a daily basis for work and other purposes

4 I wear heels occasionally

5 Wearing heels for long hours is painful for me

I like to carry a pair of flats / comfortable shoes with me if I have to

6 wear heels for long hours
The concept of interchangeable shoes from flats to heels is appealing
7 to me.
I would find it convenient to switch between flats and heels without
9 changing my shoes.
The ability to switch between flats and heels would add versatility to
10 my wardrobe.
I am willing to invest in interchangeable shoes that offer both flats
11 and heels options.

12 The comfort level of the interchangeable shoes is important to me.

The variety of interchangeable heel options is crucial in my decision
13 to purchase the shoes.
The price affordability of the interchangeable shoes is a determining
14 factor for me.
The durability and quality of the shoes are essential considerations
15 for me.
The design and aesthetics of the interchangeable shoes are important
16 to me.
I would appreciate positive reviews or recommendations from others
17 before purchasing the interchangeable shoes.
 The brand reputation of the company offering the interchangeable
18 shoes influences my decision to purchase.
The ease and seamlessness of transforming the shoes from flats to
19 heels are crucial to me.
The customer support and assistance provided by the company are
20 important factors in my purchasing decision.
I would recommend the concept of interchangeable shoes from flats
21 to heels to others.
Agree Neutral Disagree Strongly
Disagree