Drafting a Utility Model

Document
QUEENIE ANN L. CURAYAG, PH.D.
Kinds of UM
Process
◦ Discloses the steps involved in the processing of the product

Composition
◦ Discloses the percentage of the different components/ingredients of the product
Parts of the UM document
Title
Abstract
Specification
◦ Technical field
◦ Background of the Utility Model
◦ Summary of the Utility Model
◦ Detailed description
◦ Claims
Title
Process or Method
Title
Process or Method
Title
Composition

COMPOSITION of BANANA PEEL COOKIES

Abstract
Process
Abstract
Composition
Specification
Technical Field (Process)
Specification
Technical Field (Composition)
Specification
Background of the Utility Model
◦ More or less the same with the significance of the study
◦ Introduce the topic
◦ Identify the problem
◦ Propose solution to the problem

◦ Compare with existing related UMs or prior arts

Specification
Background of the
Utility Model
Specification
Background of the Utility Model
Specification
Background of the Utility Model
 Specification
Background of the Utility Model

Previous work on spiny yam Dioscorea esculenta PH22017000280 (Celada)

disclosed the process of producing flour from sun dried spiny yam and without
employing pre-drying treatments. Such may encourage the occurrence of enzymatic
and non-enzymatic reactions which could lead to browning or discoloration of products.
5 These reactions are undesirable due to its negative effects on the appearance,
development of off-flavors and losses in nutritional quality of food systems. Losses of
compounds with antioxidant properties can also occur during processing.
Specification
Summary of the Utility Model
◦ Write the summary of the utility model
◦ Introduction/significance of the study
◦ Results
◦ Benefits
 DETAILED DESCRIPTION:

Purple sweet potato flour is a powdered purple ingredient for baked and other
products and is produced by grinding dried steamed purple sweet potato locally known

Specification 5 as “Kamote”.

The formulation of the present utility model consist of this ingredient.

Detailed Description
Ingredient Quantities(grams) Percentage
Composition (%)
Purple sweet potato 3000 100%

The process of producing purple sweet potato flour comprises the following
10 steps:
Select and segregate quality sweet potato (no damage, 2-3 inches in diameter).
Wash and clean the sweet potato with potable water to remove adhering soil and
extraneous materials. Peel off the skin of the sweet potato. Slice the sweet potato into
chips. Steam the sliced sweet potato chips at predetermined time. Oven-drying the
15 steamed sweet potato chips at predetermined heat temperature until a desired
moisture content is attained. Grind the dried sweet potato chips until fine and powdery.
Sieve the ground sweet potato chips to separate the fine from the coarse particles and
pack the resulting flour in polyethylene bags.
Specification
Claim
◦ Maximum of five (5) claims
◦ No additional payment
How to do a prior art search yourself
You may check the link below for some information on how to do prior art search or you may
check other sites

https://henry.law/blog/how-to-do-prior-art-search-yourself/
Patent Search Websites
Google Patents
Intellectual Property of the Philippines (IPOPhil)
Intellectual Property of the Philippines (IPOPhil)
World Intellectual Property Organization (WIPO)
Espacenet
Pitching a Brilliant Idea
How to pitch a brilliant idea

“Coming up with creative ideas is

easy; selling them to strangers is
hard.”
How to pitch a brilliant idea
Persons involved in the pitching process:
Pitcher
One selling the idea

Catchers
One buying the idea
How to pitch a brilliant idea
Persons involved in the pitching process:
Catchers
have no formal, verifiable, or objective
measures for assessing that elusive trait,
creativity
apply a set of subjective and often inaccurate
criteria very early in the encounter
respond well if they are made to feel that they
are participating in an idea’s development
How to pitch a brilliant idea
Your audience is going to put you into a
box and they are going to do it really fast

Research suggests that humans can

categorize others in less than 150
milliseconds. Within 30 minutes, they’ve
made lasting judgments about your
character.
How to pitch a brilliant idea

Only 1% of ideas make it beyond

the initial pitch
Steps in creating a pitch
Create and refine the idea
Most of the time it’s not worth pitching an idea until you’re able to answer some of the basic pragmatic
questions about it, such as:
 What problem does this solve?
 What evidence is there that the problem is real, and important enough to solve (or in the corporate world, solve
profitably?) What are the toughest logistical challenges implied by the idea?
 How will (or would) you solve them?
 Do you have a prototype, sample or demonstration of an implementation of the idea (aka proof of concept)?
 Why are you the right person to solve it?
 Why should this problem be solved now?
 Why should our organization solve this problem?
Steps in creating a pitch
What is the scope of the idea
Guide on how to asses the scope of an idea, from narrow to grand
Tiny tweak to something already in existence
New feature or enhancement to existing product / website / company
A major new area of an existing product / website / company
An entirely new, but small and simple, project
An entirely new, but large and possibly complex, project
An organizational, directional, or philosophical, change to an existing organization
A new organization
Steps in creating a pitch
Who has the power to green light the idea
Guide, ordered from fantastic to depressing
You have the power.
A peer in your organization has the power.
Your boss has the power.
Someone above you in the organization.
Someone you know in another organization.
Someone you don’t know and don’t have easy access to.
You have no idea.
Steps in creating a pitch
Start with their perspective
How do they think about the world?
What kinds of things are they probably interested in?
What is their typical day like?
How many unsolicited pitches do they receive a day?
Consider how the person you’re trying to pitch views the world, and keep it in mind while developing
your pitch.
The better your pitch fits into their needs, perspectives, and desires, the greater your odds of being
successful (or even being listened to).
Steps in creating a pitch
The structure of the pitch
3 levels of depth to pitching your idea:
 5 seconds
 Known as the elevator pitch
 Say something intelligent and interesting in a short sentence
30 seconds
 Provide the next level of detail down, adding in just enough interesting detail that the listener can get a clearer picture of your idea,
 Gain a deeper and more nuanced understanding of what you’re proposing.
5 minutes

Pitching as a team
Steps in creating a pitch
Test the pitch
Find smart people you know to give you feedback
Ask them to pretend they are whoever it is you plan to pitch to
Go through your pitch, respond to their questions
Develop a list of questions you expect to be asked during the pitch, and be prepared to answer them
Steps in creating a pitch
Deliver
Be calm, be direct, state your case, and then listen
The more often you do it, the more comfortable it will become
Understand your audience
Believe in what you are pitching
Steps in creating a pitch
What to do when the pitch fails
Always leave failed pitches with an understanding of what went wrong
Get as much learning out of completed pitches as you can
Consider compromising on how much power is needed to make your idea happen, or how to split your
idea into smaller ideas.
Focus on the first small piece of your larger idea, and revisit the rest after you’ve had some initial
success.
Steps in creating a pitch
Do it yourself
Business can be started on small business loans or second mortgages
There is always a way to do it if you are sufficiently compelled by your ideas to take on risks, and make
use of your own (unpaid) time.

“Don’t ever allow yourself to believe that there is only one way to make ideas real.”
Value Proposition Canvas
Value Proposition Canvas
Pitch Deck Template
 Title slide
 Possible Industry Partner
 Problem
 Solution
 Team members
Title Page
Problem
Solution
References
Berkun, S. 2005. How to Pitch an Idea. Available at https://scottberkun.com/essays/38-how-to-
pitch-an-idea/

Elsbach, K.D. 2003. How to Pitch a Brilliant Idea. Harvard Business Review. Available at
https://hbr.org/2003/09/how-to-pitch-a-brilliant-idea
Thank you!!!