RICOSHINE HOME APPLIANCES

INDUCTION STOVE

ARYAN JAIN , 645

BBA 1-D
TAGLINE AND LOGO

Redefining Appliances ……
COMPANY OVERVIEW
MISSION
At Ricoshine,we look to improve quality of lives by making innovative appliances
accessible to everyone .

VISION
To become a household name in coming future that brings quality products at
affordable rates .
REASON FOR SELECTION
. Home appliance market in india is roughly about 73.55
billion dollars in india thus , there is a huge opportunity.
. There are not very big brands that provide home
appliances at very affordable prices .
. There is also a need for a brand that focuses not only on
the traditional appliances but also the new needs such as
coffee machines , air purifiers , air fryers etc.
COMPETITORS
PRODUCT - INDUCTION STOVE
FEATURES
UNIQUE SELLING PROPOSITION
MARKETING STRATEGY
1. Promoting brand on social media
2. Tying up with social media influencers
3. Exciting offers
4. Running ad campaigns on amazon
5. redeemable coupons
6. Loyalty programs
TARGETED CUSTOMERS
Induction stove is a product that targets a large
amout of segments. From females to males , a
student to working professional , young to old
anyone can buy it as per thir needs.
CHANNELS OF DISTRIBUTION
Sales will be through e-commerce platforms
like amazon etc . Through wholesale and retail
electronic shops and by social media pages
CONCLUSION
In conclusion, starting from induction stove
and then expanding into other appliances we
have a large business plan that has all the daily
need products that are easy to sell .
THANKYOU
-RICOSHINE APPLIANCES