ADVANCED DIGITAL MARKETING

A Project Submitted
In Partial Fulfillment of the Requirements for the Degree of
Bachelor of Business Administration
At

AMITY SCHOOL OF BUSINESS

AMITY UNIVERSITY UTTAR PRADESH

Submitted By:
Submitted To:
NAME OF THE STUDENTS:
SHAUM TREHAN Dr. Anshul Malik
SAKSHAM AGARWAL Amity School of Business
ADHYAN GUPTA
RONIT SINGH
VIKRAMADITYA PAL

1
PROJECT DESCRIPTION:
1. Choosing a company and taking about its digital presence. Also
giving a brief overview of the company.
2. Talking about various digital marketing strategies of the
company such as :
o Social media marketing
o SEO Strategies
o Email Marketing Strategies
3. Discussing the various campaigns the company is running in
their digital space.
4. Project learning and suggestions

2
ABOUT IFB APPILIANCES

IFB is originally known as Indian Fine Blanks Ltd. The company started
in 1974 in India in collaboration with Heinrich Schmid AG of
Switzerland. Its divisions are located in Kolkata and Bangalore.

The company was incorporated on 12th September 1974, in West Bengal.

The company was promoted by Bijon Nag, an engineer. The company’s
main objective is to manufacture fine blanking tools and components
used in a wide range of engineering industries. In 1989, IFB began
producing fully automatic washing machines and other state-of-the-art
appliances. IFB is a very reputed company because of its quality,
durability and technology. They positively impact people’s lives and the
environment.

Their expertise is a world classroom tool with its advanced pressed

technologies and machinery. Their home appliances are created with the
appropriate technology and innovations to assist families in receiving the
care they require.

3
SOCIAL MEDIA CAMPAIGN
Social media marketing is really important when it comes to gathering
the audience at large and no wonder a brand like IFB Industries uses it
to its full advantage.
IFB Industries can be found on four social media platforms namely
Facebook, Twitter, LinkedIn and Instagram. You can visit and check
their content on all the platforms. IFB industries pages on all social
media platforms are by the name IFB appliances.
The posts posted by IFB appliances on all platforms are the same
except LinkedIn where the posts are only related to hirings and job
opportunities at IFB Industries. The posts on other platforms are
related to the promotion of new launches of products and services,
environment & sustainability, industry-related tips and guidance,
health & hygiene, festivals wishes etc and more.
1. Instagram: ifb appliances profile on Instagram has a total of
24.1k+ followers.
2. LinkedIn: IFB Industries Ltd’s profile on LinkedIn has a total of
33k+ followers.
3. Facebook: IFB Appliances profile on Facebook has a total of
135,000+ followers.
4. Twitter: IFB Appliances profile on Twitter has a total of 5.5k+
followers.
As we can see from the above stats, the brand is most followed on
Facebook and they keep their followers hooked up more on Facebook
as they are super active there. The type of content that the brand
utilises is; informational, and promotional, and as well as they do
product launches too.

4
Hey, If you want your business to get success on social media
platforms or have a curiosity about how marketing works on these
channels, then you must check out the short-term SEM course offered
by IIDE in which you will get everything you are looking for to
know-how marketing works on social media.

SEO STRATEGIES
As SEO ranking suggests, the Number of organic keywords – below
500 is poor, above 1000 is characterised as good and 10,000+ is
characterised as stunning.
As we can see https://www.ifbindustries.com/ has just crossed the
boundary of 1,500 keywords that can be characterised as fair in SEO
terms.
This shows that the digital marketing of IFB Industries is gaining
quite a good number of insights, but they need to work more in this
area.
Also, the traffic per month is approximately 7,000k+ which is a good
statistic. Hence, IFB Industries is doing great in SEO, but still needs
improvements in its SEO strategies while working hard enough to
keep the brand soaring in the Google organic SERP results.
If you are someone who doesn’t want to miss any step in
implementing the right SEO for your new website, then you must
have a thorough go-through of our in-depth blog on Step-by-Step
Guide on SEO for New Websites in 2022 – IIDE where you will
explore a new website SEO checklist, all the SEO requirements for a
new website, how long does SEO takes to work for a new website,
and more.

5
MARKETING CAMPAIGNS IN THE
DIGITAL SPACE
(1) Introducing IFB LAUNDRIMAGIC™, India’s first 3-in-1 laundry
machine – Wash Dry Refresh
In 2021, IFB industries subsidiary IFB appliances conducted a TVC
advertising campaign that showcased the launch of IFB
LAUNDRIMAGIC™, India’s first 3-in-1 laundry machine – Wash
Dry Refresh. With the introduction of this all-in-one laundry machine,
customers are now able to experience an uncompromised laundry
experience.
The TVC video published on youtube has immense views of more
than 2.4 Million reasons the strategies used to promote the video
include captivating video creation, choosing keywords wisely, using
of right hashtags in the description, and eye-catching thumbnails etc.
and many more. This TVC campaign aired by IFB industries got
successful by utilizing these strategies.
(2)
IFB Point: Discover something new every time

6
During Covid and after the end of the first lockdown. When
everything was beginning again, IFB industries launched an ad
campaign on Youtube which highlighted the promotion of IFB Point
where customers can discover something new every time from home
appliances to kitchen solutions. In the video, you will see a lady
describing her experience at the IFB point and the trust she has in
executives at IFB.
Through the advertisement, IFB industries want to indicate that IFB
point is the place where you will find all precautions in place and
world-class home appliances and products. And IFB point is
something you can call your friendly neighbourhood store.
The TVC ad campaign got a viewer base of more than 881k+ and this
means the campaign was successful.
(3)
Presenting! All new IFB FastCool –The Zero Compromise AC

7
The 3rd most popular ad campaign by IFB is IFBs’ all-new –
FastCool –The Zero Compromise AC. The video highlights the
unveiling of the all-new AC along with descriptions of its top-class
features.
The ad campaign on Youtube got views of more than 560k+
considering it successful and all credit goes to the marketing team
who placed the right Youtube marketing strategies before publishing
the video.
In the marketing campaigns by IFB industries, we have mentioned the
top 3 videos by the brand that immensely got popular on Youtube.
You can find more ad campaigns published by the company on their
Youtube channel.

8
CONCLUSIONS
In conclusion, IFB Appliances appears to be actively using digital
marketing and social media to engage with their audience, promote
their products, and launch successful campaigns. They have a strong
reputation for product quality and are taking steps to enhance their
online presence through SEO efforts. Continued focus on these
strategies can help them maintain and expand their market presence in
the competitive appliance industry.
IFB Appliances maintains a presence on multiple social media
platforms, including Facebook, Twitter, LinkedIn, and Instagram.
They use these platforms for various purposes, including product
promotion, environmental and sustainability initiatives, industry-
related content, and festival greetings.
IFB Appliances has successfully launched digital marketing
campaigns to promote their products and services. Examples include
the introduction of the IFB LAUNDRIMAGIC™ 3-in-1 laundry
machine, the promotion of IFB Point, and the launch of the IFB
FastCool AC.
IFB Industries' website seems to be making progress in terms of SEO,
with over 1,500 keywords. However, there is room for improvement
to further enhance their visibility in organic search results.

9
SUGGESTIONS
Certainly, here are some digital marketing suggestions for IFB
Appliances to enhance their online presence and reach a wider
audience:
1. Enhance SEO Efforts:
 Continue to improve your website's SEO to rank higher in

organic search results. Focus on optimizing product pages,

creating high-quality content, and building high-authority
backlinks.
2. Content Marketing:
 Invest in a robust content marketing strategy. Create

informative and engaging blog posts, videos, and

infographics related to home appliances, maintenance
tips, and industry trends. This will help position IFB as an
authority in the field.
3. Email Marketing:
 Continue to use email marketing to keep customers
informed about new products, promotions, and
maintenance tips. Segment your email list to send
personalized content to different customer groups.

4. Online Advertising:
 Consider running targeted online advertising campaigns

on platforms like Google Ads and social media channels to

reach potential customers.
5. Influencer Collaborations:
 Partner with social media influencers or home appliance

experts to review and endorse IFB products. This can help

reach a broader audience and build credibility.

10
11