Tariq 20201-27391

Fiza Ali
Submitted To: Sir Fazal Anwar Khalidi
Assignment: PEST-C & Porter’s 5 Forces Analysis of Robin Hood

PEST- C ANALYSIS:

Political:

Opportunities Threats
 Remote possibility of
 Sheriff is growing stronger.
removing sheriff.
 Sheriff could infiltrate robin’s
 Infiltrating sheriff’s men
band.
with spies.
 Crackdown by government if revolt
 Political unrest will
breaks out.
encourage people to join
 Barons could go back on amnesty.
robin hood.
 Crackdown by government is
 Barons are offering future
conspiracy is revealed.
amnesty on joining
conspiracy.

Economical:

Opportunities
 Forest can be utilized for agriculture
and other activities.
 Taxing the rich will encourage them
to go through forest.
 Exploring other forests to
replicate business model.
 Townspeople can provide
information on rich travelers.
 Charge people for using forest’s
resources.
Threats
 Band size is exceeding food
capacity of forest.
 Fixed tax for all travelers will
alienate the poor.
 Bandits in forest.
 Greater visibility if band expands to
other forests.
 Rich travelers avoiding forest.
 Social:

Opportunities Threats
 Robin hood is revered outlaw liked
 Government Crackdown.
by people.
 Increased pressure on Robin Hood
 Townspeople are important allies of
to provide resources for band.
Robin hood and willing to join band.

Technological:

Opportunities Threats
 Alliance with weapon makers to make  Sheriff has better arms.
weaponry.

Competitive

Opportunities Threats
 Bandits may exist in forests.
 Monopolistic Competition.
 Similar outlaw groups may emerge.
 Alliance with other like- minded
groups.

PORTER’S FIVE FORCES:

INDUSTRY: OUTLAW

PORTER’S 5 INDUSTRY
STRENGT
FORCES PROFITABILITY/ATTRACTIVENESS
H OF
(ROBINHOOD)
FORCE
COMPETITIVE INTENSITY
LOW HIGH
NEW ENTRANTS
LOW HIGH
SUBSTITUTES MEDIUM MEDIUM
BARGAINING POWER OF
LOW HIGH
SUPPLIERS
BARGAINING POWER OF
LOW HIGH
BUYERS
 OVERALL INDUSTRY
PROFITABILITY = HIGH
The overall profitability of industry is high so we should invest in this industry.

PORTER’S FIVE FORCES MODEL:

Substitutes:
Robbers

Bp of Suppliers: Bp of Buers:
 Rich Travelers Intensity of
Rivalry  Members
 Farmers  Poors
 Weapon Makers

New Entrants