Happy

Deliveries Case
Study
Question 1:
Compare monthly 2021
sales to 2022 and
determine has ‘Happy
Deliveries’ sales grown.
Question 2:
Looking to the loyalty
card holders, what is
the age distribution of
those customers
 Question 4:
Is there a relationship
Question 3: between the amount of
Is there a relationship a payment, the age of a
between the amount person and whether or
spend by a loyalty card not they used discount
holder and their age? codes (HINT:
scatterplot with 3
layers )
Question 5:
Compare the sales for
2022 across all regions
Question 6:
Christmas is coming and
Happy Deliveries want to
reward their high spending
customers. Who are the top
10 highest spending
customers in 2022? Find
their ID, name and email
address for the marketing
department to contact them
with a reward.
Question 7:
In order to keep up with
the anticipated increase in
sales over Christmas,
Happy Deliveries want to
find what are the top 3
restaurants, so they can
allocate their resources
more efficiently. What are
the top 3 restaurants in
terms of sales for 2022?
Question 8:
The marketing department
wants to reach out to non-
returning loyalty card customers
from 2021 in hopes they can
lower their customer churn rate.
Find all the customers who are
considered non-returning
including their id, name and
email. (HINT: Non-returning
means they have only made only
one purchase)
Question 9:
The sales team want
to find out if the
discount code
‘BLACKFRIDAY22’ was
as successful as last
years
‘BLACKFRIDAY21’. Find
the total amount of
sales from both
discount codes.
Question 10:
What were the locations
with the lowest cumulative
sales for 2022? Should the
marketing department
tailor their marketing
efforts more towards this
location (Perhaps other
factors are responsible for
example low population)