Professional Documents
Culture Documents
1 . CUSTOMER SEGMENTATION:
Customer segmentation is the process of dividing
customers into groups based on common characteristics
so companies can market to each group effectively and
appropriately
• Industry
• Number of employer
• Products previously purchased from the company
• Location
DEMOGRAPHIC INFORMATION
PHYCHOGRAPHIC PROFILE:
Business dictionary define the team this way :
Analysis of consumer lifestyle to creates a detailed
customer profile market researches conduct
psychographic research by asking consumers to agree.
To agree or disagree with activities , interest and opinions
statement.
SOCIO-ECONOMIC PROFILE:
The purpose of this socio economic profile is to describe
the demographics, jobs and income , housing and
commuting patterns and poverty and schools with in the
partnership for wasted watersheds projects area . The
data and analysis presented there will provide a context
on a gasoline to assess where the PCW is relationship to
its vision .
ADVERTISING AND PROMOTION PLAINS
Advertising is a form of communication that attempts to
influence the behaviour of a defined target audience . Any
message developed and placed with the ultimate intention
of persuding a group to take a specific action . Earn be
considered an add.
DISTRIBUTION PLAIN
Distribution mean to spread the product throughout the
market place . Such that the large number of people can buy
it.
Distribution involves doing following things:
• A good transport system to take the good into different
geographical areas.
• A good tracking system so that the right good reach at
the right time in the right quantity.
• A good packing which takes the wear and team of
transport.
• Tracking the places where the product can be place
such that there is a maximum opportunity to buy it .
• It also involves the system to take back goods from the
trade.