UNIVERSITY OF SAINT ANTHONY

(DR. SANTIAGO G. ORTEGA MEMORIAL)

CITY OF IRIGA

This Business Plan entitled

“THE DAILY KNEADS”

Prepared and submitted by

ABASOLA, KEARA MAE E.

DE LIMA, EDELYN N.

NACARIO, JANNICA CAEAN B.

MONGE, VALERIE JEWEL I.

OCCIANO, MARIE FRANCE B.

Submitted to:

Ms. Rhea Agnez V. Ortega

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

APPROVAL SHEET

This Business Plan entitled The Daily Kneads prepared and submitted by:

ABASOLA, KEARA MAE E.

DE LIMA, EDELYN N.
NACARIO, JANNICA CAEAN B.
MONGE, VALERIE JEWEL I.
OCCIANO, MARIE FRANCE B.

In partial fulfillment of the requirements in

THC 5
1 Semester, 2023-2024
st

Ms. Meggan Rose O. Moran Mrs. Cherryl S.C. Ortega

Panelist 1 Panelist 2

Ms. Rhea Agnes V. Ortega

Panelist 3

Mr. Edwin P. Bernal, CPA, DBA, ME

Dean of College of Information and Business Administration

EXECUTIVE SUMMARY
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

According to the Philippine Statistics Authority's 2013 annual survey of Philippine

business and industry, bread, cakes, pastries, pies, and other perishable bakery products

accounted for the most manufacturing establishments in the formal sector of the Philippine

economy, with 6,618 or 26.3 percent. Changes in the baking industry have been seen in

recent years, along with changes in Filipino tastes, preferences, and lifestyles. Most bakeries

in our nation today utilize electric or gas ovens, which take less effort to run and maintain

than the traditional method of baking loaves of bread and pastries in a brick oven or

"Pugon." It has been simpler for bakeries to function effectively and ensure the quality of

each product they produce thanks to the use of equipment and technology.

As something of a matter of fact, we’d like to introduce you to The Daily Kneads with

the tagline “Take a bite and indulge your Daily Kneads'' which provides nutritional and

scrumptious snacks that will be sold at a reasonable price to ensure that customers are

happy not only with the product's flavor but also with its pricing. Ube-Cheese Pandesal and

Cookies were some of our offerings. So The Daily Kneads's Homemade-based baked goods'

major goal is to provide delectable goods that people will appreciate and will fill their

stomachs. We decided that Iriga City, Baao, Nabua, Balatan, Bula, and Bato, as well as

other areas in the Rinconada District, would be our target customers. The Daily Kneads

offers a variety of high-quality yet affordable baked products.

The Daily Kneads prioritizes safe transactions and offers delivery to ensure the

safety and health of the customers. Despite being new to the business industry, The Daily

Kneads is a very strong competitor for many due to its aesthetically pleasing design and

trendy products. It is managed by five hardworking people who are also living within the
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Rinconada area. Moreover, each member is taking a hands-on management role according

to their respective roles in the business.

Our product is provided via a variety of tactics that we have decided. The first tactic

we considered was a wide range of baked goods, where customers can see what they can

buy with our products by visiting our business page (The Daily Kneads), where we share our

baked goods. The next is the door-to-door modality of delivery, which specifies a shipping

method in which the goods are picked up at the shop’s door and delivered to the customer’s

door, with an additional delivery fee. The other is the meet-up delivery option, wherein the

company chooses the location where the consumer will be picked up and the order will be

delivered. Lastly, surprises for various celebrations such as birthdays, weddings, and other

special occasions where the customer specifies where, when, and at what time our products

will be delivered as a surprise to their family, relatives, loved ones, or friends, and of course,

we have special baked goods that we can bundle for them so that they can feel the

pleasantries of our company throughout most of the special occasion.

Food safety and quality could be jeopardized. The threat should be worrying about

keeping the food we offer at the appropriate high and low-pressure handling temperatures,

and our reputation is built on how wonderful our product is. Nonetheless, we pledge that

our company will make every effort to avoid misappropriation to ensure our customer’s

pleasure and satisfaction as well as to provide them with relevant goods.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

MANAGEMENT ASPECT

MANAGEMENT OF THE PROJECT

OUR MISSION

Our mission is to provide the best cookies possible while causing no extra harm, and

to utilize business to motivate others who want to establish a home-based business. The

Daily Kneads is dedicated to developing and promoting delicious, nutritious, high-quality

cookies while maintaining ethical business practices. We want to offer outstanding client

service and healthful food at cheap costs so that as many people as possible can afford

them.

OUR VISION

Our vision is to spread the flavor and image of The Daily Kneads to everyone and

become the most well-known and largest homestyle business in the Philippines by

enhancing service, affordability, excellence, customer satisfaction, and coordination. We aim

to provide bakers all around the world with inspiration and new ideas. To fulfill your sweet

taste, we take pride in providing only the freshest and best quality goods.

OUR OBJECTIVES

❖ To provide safe delivery of the products with the use of special delivery services.

❖ To bring an amazing and satisfactory service to our customers.

❖ To establish a healthy and productive workplace.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

NAME OF THE PROJECT

“THE DAILY KNEADS”

BUSINESS ORGANIZATION

The company will be run as a partnership. All decisions will be made by the

proponents, and all company actions will be overseen by them. Product distribution and

administration will be handled by the proponents as well.

DESCRIPTION OF THE MEMBERS

Marie France B. Occiano (General Manager)

➢ The person in charge of allocating the money, formulating policies, supervising the

company's daily processes and operations, and keeping track of the employees.

Responsible for the business's day-to-day operations, including recruiting and hiring,

development, and performance management.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Jannica Caean B. Nacario (Financial Staff)

➢ The Daily Kneads goals are managed by the sales staff, as are the company's plans

and finances. The person in charge of the money and the business's budget.

Financial staff is in charge of ensuring that the organization's bookkeeping is for

budgeting and tax purposes. It is also responsible for preparing cost analysis reports

for other departments.

Edelyn N. De Lima (Production Staff)

➢ The person in charge of the product's planning, design, and organization. The

marketing staff is in charge of the brand's promotion; she oversees the Daily Kneads'

social media advertising and keeps consumers up to speed on what's new with the

product. Also responsible for operating and maintaining machinery, as well as

checking that manufacturing requirements are maintained, as well as preparing the

products for delivery.

Valerie I. Monge & Keara Mae E. Abasola (Purchasing Staff)

➢ The person in charge of maintaining updated records of purchased products, delivery

information, and invoices. The person who creates the canvas and acquires the

materials required to create the result. Also, in charge of reviewing the quality of

purchased products and coordinating with production staff to ensure proper storage.
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

ORGANIZATIONAL CHART

PERSONNEL PLAN

DUTIES AND RESPONSIBILITIES

● Monitoring the standard and quality of ingredients

● Opening the bakery every morning

● Preparing the ovens and equipment

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

● Measuring and weighing wet and dry ingredients

● Using mixers to blend the ingredients

● Following procedures for dough rising and resting

● Kneading and shaping the dough

● Baking items in ovens or grills and setting timers

● Crafting and creating new and exciting baked goods

● Packaging and arranging baked goods for shop opening

● Ordering more supplies.

COMPANY POLICY AND PROTOCOLS

1. Obtain the necessary permits and licenses: This includes acquiring a business permit

from the local government unit, a sanitary permit from the local health department,

and clearances from the Bureau of Internal Revenue (BIR) and the Department of

Trade and Industry (DTI).

2. Follow food safety and hygiene standards: Maintain cleanliness and sanitation in the

bakery premises, implement proper storage, handling, and preparation of ingredients,

and ensure that employees follow proper hygiene practices.

3. Adhere to labeling requirements: Properly label bakery products with accurate

information, including the product name, ingredients, nutritional information, allergen

warnings, and the bakery's contact information.

4. Ensure proper waste management: Dispose of waste and food scraps in a sanitary

and environmentally friendly manner, following local waste management regulations.

5. Comply with zoning and building regulations: Ensure that the bakery premises

comply with zoning laws and building codes, including fire safety regulations and

accessibility requirements.
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

6. Maintain proper record-keeping: Keep accurate records of sales, expenses, and

other financial transactions for tax and regulatory purposes.

7. Follow pricing and weighing regulations: Price products following fair trade practices

and ensure that weighing scales are accurate and properly calibrated.

8. Adhere to labor laws: Comply with labor laws and regulations, including minimum

wage requirements, working hours, employee benefits, and occupational health and

safety standards.

9. Obtain necessary certifications for specialized products: If you plan to offer

specialized products, such as organic or gluten-free baked goods, ensure that you

obtain the necessary certifications and meet the specific requirements for those

products.

10. Stay updated with industry regulations: Keep abreast of any changes or updates in

regulations and standards related to the bakery industry, and ensure that your

business remains compliant with the latest requirements.

HEALTH AND SAFETY PROTOCOLS

● Observe proper hygiene.

● Wash hands properly.

● Uniforms, aprons (or clothes) should be cleaned at the beginning of a work shift.

● Always use proper PPE while baking.

● Wear a hair restraint (hat or hair net).

● Avoid touching the nose, mouth, hair, and skin during food preparation.

● Avoid wearing jewelry while handling and preparing food.

● Wear disposable gloves if there is a wound on the hand. Change both gloves and

wound strips regularly.

● Be careful in the hot surface area.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

● Observe cleanliness.

● Cease work and report to the manager while ill.

COMPENSATION PLAN

Salary Per day Per month Per year

General Manager Php 600.00 Php 15,600.00 Php 187,200.00

Financial Staff Php 550.00 Php 14,300.00 Php 171,600.00

Production Staff Php 550.00 Php 14,300.00 Php 171,600.00

Purchasing Staff Php 500.00 Php 13,000.00 Php 156,000.00

Employee Php 410.00 Php 10,660.00 Php 127,920.00

Total Salaries Php 2,610.00 Php 67, 860.00 Php 814,320.00

The table above shows the compensation planning for each of the personnel that are

running the business.

RECRUITMENT PROGRAM

RECRUITMENT PROCESS

1. Identify staffing needs: Determine the specific positions that need to be filled in the

bakery.

2. Job Advertisement: Create a job description for your position and advertise it

through various channels such as online job portals, social media platforms, local job

boards, or by posting flyers in your bakery or nearby locations.

3. Application Review: Review received applications and resumes to shortlist candidates

who meet basic qualifications and requirements.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

4. Interview: Conduct interviews with selected candidates to further evaluate

qualifications, skills, and fit with bakery culture.

5. Competency Assessment: Depending on the position, a hands-on competency

assessment may be conducted to assess a candidate's competency in baking, pastry

preparation, or other related tasks.

6. Reference Check: Contact references provided by candidates to verify work

experience, skills, and accomplishments.

7. Final Selection: Final selection of candidates best suited to the Bakery's needs based

on interviews, competency assessments, and reference checks.

8. Offers and Onboarding: Make offers to selected candidates, including details about

the position, salary, benefits, and other relevant information.

JOB QUALIFICATION

● Finish high school or equivalent.

● Consider attending a culinary or technical school.

● Gain experience as an apprentice or baker's assistant.

● Consider earning a certification.

● Commit to improving as a baker.

● Leadership skills.

● Knowledge of manufacturing production and processes.

JOB REQUIREMENT

● The applicant must be at least 18 years old and above.

● Understanding of food safety practices.

● Excellent management skills.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

● The ability to accept criticism and work well under pressure.

● Knowledge of food production methods.

● The ability to use your initiative.

● The ability to work well with others.

● Math knowledge.

● The ability to work well with your hands.

TRAINING PROGRAM

The Daily Kneads offers a variety of training programs for all knowledge and

experience levels. Through this, we have an effective, convenient, and affordable way to

enhance workforce training and development, especially for our employees. The major

employee training that the business implements is mentoring or coaching, where the

employee will be supervised by a mentor who has a specific area of expertise and shares

their knowledge and experience to help a trainee progress in their career.

BENEFITS

According to an Aflac study, over 60% of employees claimed that benefits are

extremely important to their employer loyalty. Additionally, benefits can help employees

outside the workplace, providing them with the support and resources they need to lead

fulfilling lives. To ensure an effective and healthy workforce within the business setup, The

Daily Kneads as a small-built business, organized a list of benefits specifically for its

employees including:
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

● Ensure a Healthy Workforce

Benefits can help in promoting the health and well-being of employees. For

example, offering health insurance and wellness programs can help

employees access necessary medical care and maintain a healthy lifestyle.

This can reduce absenteeism and improve productivity.

● Attract the Most Talented Employees

Employee benefits are one of the most important considerations when

candidates research a new employer. A comprehensive benefits package can

help the business stand out from other competitor businesses and attract the

best candidates.

● Boost Employee Productivity

Productivity suffers when employees are unsatisfied. For example, offering

flexible work arrangements or paid time off can help employees manage their

work-life balance, leading to increased engagement and productivity.

● Minimize Employee Turnover

Employee benefits can play a huge role in reducing employee turnover. A

well-considered and holistic benefits package can help employees feel valued

and appreciated, leading to increased job satisfaction and a lower likelihood

of leaving the organization.

● Enjoy Better Morale

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Benefits can foster a positive work environment which will improve morale.

For example, offering perks such as flexible work timings or a casual dress

code can help create a more relaxed and enjoyable work environment.

● Helping the Employees Outside the Workplace

Benefits can also extend beyond the workplace and support employees in

their personal lives. For example, offering financial planning services or

tuition reimbursement can help employees achieve their personal and

professional goals.

● Job Satisfaction

A comprehensive benefits package can help employees feel valued and

appreciated, increasing job satisfaction and engagement. This can ultimately

improve performance, lower turnover, and establish a more positive and

productive work environment.

FACILITIES

The Daily Kneads is a counter-service bakery type of bakery, wherein it is usually smaller

than the other bakeries. It doesn’t have an area for customers to sit down, and instead

baked goods are only served for takeaway. Therefore, the facilities including the tools and

materials needed here are limited yet complete for use in terms of the baking area.
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

STATUS OF TIMETABLE

Daily Operation (Monday-

Friday)
Time Activities

6:30- 7:30
AM Cleaning and setting up
Morning the things needed in the
kitchen.

7:30 – 8:00 Preparation for

AM today’s menu

8:30 –
Business Hours
12:00 PM

NO NOON BREAK

12:00 –
Afternoon 5:00 PM Business Hours

Evening 5:00-8:00
PM Business Hours

8:00-8:30
PM Cleaning up and closing
of bakery

LEGAL ASPECTS

The business will be in partnership. It will require a business permit from the

municipality. The owners are considering their Department of Trade and Industry (DTI)

certificate of registration as evidence that their companies are already legal to operate. The

proponents plan to register the proposed business as a BMBE with the city administration

(Barangay Micro Business Enterprise). BMBE (Barangay Micro Business Enterprise) is an act
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

to encourage the formation of Barangay Micro Business Enterprises by providing incentives

and advantages to those who do so and to accomplish other objectives.

Type of business Fees Transportati Incidental Total

permits on Expenses Expenses

Barangay Certificate Php. 200.00 Php. 200.00

Business Permit from the Php. 1,005.00 Php. 50.00 Php. 30.00 Php. 1,085.00
LGU

DTI Certificate Php. 500.00 Php. 50.00 Php. 30.00 Php. 580.00

BIR Certificate Php. 500.00 Php. 50.00 Php. 30.00 Php. 580.00

BMBE Certificate Php. 1,000.00 Php. 30.00 Php. 1,030.00

Php. 3,475.00

MARKETING ASPECT

MARKET STUDY

The business relates to a food company that specializes in home-based goods. There

is a strong desire to indulge in eating delectable foods, and a pastry shop can satisfy that

need. The Daily Kneads aims to match the expectations of it’s target market, which consists

of children, teens, and adults with a sweet tooth, and promises to satisfy their cravings at a

reasonable price. According to an article by Romsanne R. Ortiguero (2018), Filipinos love

bread in particular. Similar to rice, these baked dishes are usually eaten for breakfast or as a

snack and are a mainstay on the local dining table. From the beloved pandesal, Filipinos

have come to enjoy a wide range of bread, from savory to the typical sweet varieties that

satiate their sweet tooth demands.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

In addition, in a 2013 Annual Survey of Philippine Business and Industry published in

2016, the Philippine Statistics Authority reported that 6,618 establishments, or 26.3% of the

total 25,149 manufacturing establishments in the formal sector of the economy, were

engaged in the production of bread, cakes, pastries, pies, and other "perishable" bakery

products. The demand for bread and other baked items is growing as more and more

people eat out. Bread, cakes, pastries, and other baked foods are favorites among the

Filipino people. This love of baked goods gave rise to chances for business development,

innovation, and exploration of the seemingly limitless possibilities in baking for

entrepreneurs.

INDUSTRY

The Daily Kneads belongs to the food industry, thus, producing edible, affordable,

and mouth-watering products to serve to customers. The Daily Kneads offers trendy but

delicious baked goods like Ube-Cheese Pandesal and Cookies. The products offered by The

Daily Kneads are the toothsome and satisfying versions of the baked goods that are popular

among customers and consumers by modifying their ingredients, changing them from the

usual taste and appearance of the product, giving a twist for improvement which will catch

not just the eyes but especially the mouth of the customers.

TARGET MARKET

The target market would be the residents in the Rinconada area, but the majority

are the people under the age of 17-30 who enjoy gathering a lot with their friends because,

for instance, baked goods are for celebrations too. All residents in the Rinconada are the

target customers including children who love sweet desserts. The Daily Kneads proudly

offers these products with a price that will surely fit their budget and the health benefits
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

that the business baked goods have for having a low-fat content, and for bringing a smile to

their faces because of the sweet taste, sweet aroma, and amazing texture that The Daily

Kneads baked goods can offer.

SWOT ANALYSIS

Strengths

The Administration is knowledgeable, kind customer service, and has a creative

method of preparing baked goods. With a minimum selling price of only 100.00 to 150.00

per box, this product is affordable to people of all income levels. It is less expensive than

other pastry stores because the product has a variety of ingredients and is therefore worth

the price. The Daily Kneads consider it as one of the business’s strengths because it is so

simple to produce. The proponents have created a Facebook page to make it simpler for

consumers to contact the owners and acquire the goods.

Weaknesses

Proponents were only just beginning to use the internet to promote their products,

and client engagement has been limited due to the business's inexperience. One of our

perceived weaknesses is that our products are outsold by numerous competitors. The Daily

Kneads' weakness is that the business is a stranger to the market with no renowned name.

The shop has no control over opportunities or threats.

Opportunities

If the business is successful, there is the prospect of franchising. The business might

potentially become a supplier to these stores, such as cake shops and coffee shops, selling

the product to their stores. The proponents will certainly provide new flavors and recipes to
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

draw additional clients. Because the business goods are inexpensive, Daily Kneads will be

able to accomplish its target quickly.

Threats

Food businesses are among the most profitable – pastry shops in particular face

numerous threats, such as the growth of local cake shops and bakeries daily. It will also be

a threat to the business if someone sells baked goods that are both cheaper and more

delicious than ours. Business inflation or an increase in the cost of essential supplies may

also make it difficult for proponents to budget their financial capabilities.

COMPETITORS’ PROFILE AND ANALYSIS

The Daily Kneads' competitors are other pastry shops or bakeries such as Bela Bella

Bakery & Cafe, Bread Corner, Artiaga Bakeshop, and other pastry businesses in Rinconada

Area.

COMPETITORS STRENGTHS

1. Huge Amount of Customers

- Other establishments have more customers than the business has, especially

since the Daily Kneads are new to the existing food business. The

competitors currently have a large number of consumers since they are well-

known, but we ensure that we establish a technique to like or attract more

customers and that they thoroughly enjoy our products, particularly the

excellent taste, and that they will return to where the business, which is The

Daily Kneads, is located.

2. Highly skilled labor or employee

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

- Other food businesses are long in service, and they will never be long in

service if they do not have a skilled employee; a skilled employee can

produce a large amount of product in a short period. Our company is just

getting started, so we are just starting to learn the baking industry, our

competitors have an advantage because they have experience and their

bakers have baking skills.

3. Have Brand Reputation

- A strong brand reputation can give competitors an edge in the market. They

have a strong brand reputation that fosters consumer loyalty and boosts trust

in your company and goods, which eventually boosts their sales and improves

their bottom line.

COMPETITORS WEAKNESSES

1. Lack of unique and special goods

- A unique product will help a business stand out, but it’s not enough to make a

product successful. In the business world, there is a lot of competition. The more

common your products are in an area, the smaller your chances are of

succeeding. Coming up with unique ideas is essential to stand out from the

crowd. If a business fails to do this, they will easily have their customers taken

away by larger, well-known companies.

2. Lack of selling strategies

- Sales strategy enables you to prioritize and engage with potential customers. It

also walks you down the path of developing different selling models to reach

each potential customer. If you lack selling strategies, you can lose your money
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

or capital in the business. One should know the features and benefits of your

product or service.

3. Lack of Social Interaction

- Our competitors have an actual bakery store where customers can purchase their

baked goods. The customer cannot contact them online or via text to reserve

baked goods, and they cannot deliver baked goods to the customer's home since

the customer will go to their store to pick up their purchased baked goods.

4. Wastage

- The competitors have actual bakery stores where they need to produce a lot of

baked goods every day with different types of baked goods so consumers can

choose whatever they want if they have a left baked goods that customers did

not buy they just put them in a trash or take them home by the employee

because they will never use it for tomorrow to be offered. It means that it could

have an impact on their monthly profit.

COMPETITIVE STRATEGY

The Daily Kneads will charge a fair fee for its product. The shop will charge a

minimum price of 100 to 150 PHP for each box. The client pricing is sensitive because, as

indicated before, they are not only regular cookies and pandesal, but also have additional

certain flavors to them. Other companies' pricing may be cheaper or higher than ours, but

we can assure our customers that our price is appropriate for the product that will be

created by our company. The proposed firm aims to provide consumers with high-quality,

low-cost sweets as well as an additional source of income and good or excellent customer

service.
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

After three years of operation, the proponents want to increase the production of The Daily

Kneads. With positive evaluations and comments from the product, the predicted growth in

demand for the next few years is expected.

MARKETING STRATEGIES

PRODUCT STRATEGY

The proposed business’ competitors are baked products that are sold

individually or per packaging and their baked products are too expensive for some

people or cheaper for others but for only small amounts of pieces. Daily Kneads will

have a different version of the regular baked products. The ingredients used to make

the said product were like regular baked goods with additional toppings and flavors

formulated by the proponents. The Daily Kneads has a variety of baked products

including Ube-Cheese Pandesal and Cookies. The Daily Kneads offers scrumptious,

mouth-watering baked goods at an inexpensive price to quench your cravings. Daily

Kneads will be sold for a reasonable price, but the proponents ensure the aroma and

sweetness of the Daily Kneads in every bite. This product makes a promise to cookie

and bread lovers: anyone who buys The Daily Kneads will adore the new flavor of

their favorite baked goods. The product's proponents also predicted that many

ordinary people would love it. It can be served either cold or heated. The Daily

Kneads will be served fresh in a box with a ribbon wrapped around it and a thank

you tag on top, costing a minimum price of Php 100.00 - Php 150.00 containing

pieces of delicious baked goods depending on the individual’s chosen number of

pieces in one order.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

PRICING STRATEGY

The Daily Kneads is expected to be offered for a minimum price of Php

100.00 to Php 150.00. The Daily Kneads have the quality and benefits that

encourage people to buy more because of their delightful and incredible taste. Given

the state of the local economy, the upper and middle classes will be content to

purchase a chosen number of pieces at a low price from a well box. Aside from its

good quality, it offers a wide range of options.

AMOUNT PRICE

EACH Php 28.00

4 Pieces Php 100.00

6 Pieces Php 150.00

8 Pieces Php 200.00

12 Pieces Php 300.00

The proponents will sell the product at the starting price of Php. 100.00 per box. In

the first year of operation, the proponents plan to increase the price of The Daily Kneads

depending on its demand in the following years.

DISTRIBUTION STRATEGY

The distribution route will be direct-to-consumer where the producer sells its

product directly to the consumers. There's also a personal connection that the owner

makes with each customer, utilizing a nice demeanor and a friendly expression to

keep customers coming back for more. This will assist the producer in determining

the kind of customer they have, making it simpler to acquire their habits.
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

PROMOTIONAL MIX STRATEGY

The Daily Kneads plans to use the following promotional elements:

● Sales Promotion. The business will offer several discounts for events such as

Valentine's, Christmas, New Year's, and the Daily Kneads Anniversary to

increase sales, encourage customer loyalty, or generate brand awareness.

● Personal Selling. The proponents will have face-to-face encounters with their

clients, which will assist them in convincing them to purchase the goods.

● Advertising. The Daily Kneads uses advertising by using online platforms by

putting up e-posters and content ads to promote the goods and services to

the target client and other consumers.

DIGITAL MARKETING STRATEGY

The Daily Kneads decided to use social media marketing like Facebook pages

and Instagram to advertise our food products. In this case, we can easily attract the

attention of our consumers or customers because most of us usually use social

media accounts.

Social Media - it is easy for consumers to receive information on or inquire

about your package design, pricing, and promotions before you go to market.

Facebook Page/Instagram - where artists, public figures, businesses,

brands, organizations, and nonprofits can connect with their fans or

customers.

CONTRIBUTION TO THE PHILIPPINE ECONOMY

Baking has grown over the last century in the Philippines, from a relatively small

industry to a large, popular industry that makes a substantial economic contribution to the
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

country. Due to the increased demand for bakery products from the population in the

Philippines, the baking industry has grown, leading to it providing greater employment

opportunities both in the bakeries and in central management. It also promotes sustainable

development methods while providing tasty, reasonably priced, and high-quality bread and

pastries. Being a year-round business, it offers its rural workers respectable and productive

jobs, gives them enough money to help them out of poverty, sources its primary ingredients

locally, promotes economic growth, and donates pastries to the community to alleviate

hunger and achieve food security.

TECHNICAL ASPECT

PRODUCTS AND SERVICES

In The Daily Kneads, there are a wide variety of products and services that can be offered

to our customers. Here are some common examples of what the Daily Kneads offers, the

Ube-Cheese Pandesal which can be baked and sold in the bakery, and the Cookie. A variety

of cookies, including chocolate chip, oatmeal, sugar cookies, and macarons, can be baked

and sold in the Daily Kneads bakery.

In addition to products, bakeries may also offer services such as custom cookie orders,

wholesale supply to cafes or restaurants, and baking classes or workshops for customers to

learn baking techniques. It's important for a bakery to regularly update and diversify its

product offerings based on customer preferences and market trends. Providing high-quality

and freshly baked goods is key to attracting and retaining customers.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

“NEW NORMAL” PROCEDURE

In the current "new normal" era, bakeries, like many other businesses, have

implemented certain procedures to prioritize the health and safety of both customers and

staff. Here are some common procedures you may find in a bakery:

1. Enhanced Sanitization: Bakeries have increased their cleaning and sanitization

practices. High-touch surfaces, such as countertops, display cases, and equipment,

are regularly cleaned and disinfected. Hand sanitizing stations are often available for

customers and staff.

2. Face Coverings: Staff members are typically required to wear face masks or

coverings to protect themselves and customers. Customers may also be encouraged

or required to wear masks while inside the bakery.

3. Contactless Ordering and Payment: Many bakeries have implemented contactless

ordering and payment options to minimize physical contact. This can include online

ordering, mobile apps, or contactless payment methods like tap-to-pay or mobile

wallets.

4. Grab-and-Go or Pre-Packaged Items: To reduce handling and potential

contamination, some bakeries have shifted to offering pre-packaged or grab-and-go

items. This allows customers to quickly select their desired baked goods without

prolonged contact with the products.

5. Employee Health Monitoring: Bakeries often implement health monitoring procedures

for staff, including temperature checks and regular health screenings. Employees

showing any symptoms of illness are typically required to stay home.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

These procedures may vary depending on local regulations and guidelines. It's to

understand their specific protocols and any additional measures that are in place.

Remember, these procedures are in place to prioritize the health and safety of everyone

involved. By following these guidelines, we can all contribute to creating a safer

environment during these challenging times.

BUSINESS SCHEDULE

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Employee 8:00 AM to 8:00 AM to 8:00 AM to 8:00 AM to 8:00 AM to 8:00 AM to
No.1 5:00 PM 5:00 PM 5:00 PM 5:00 PM 5:00 PM 5:00 PM DAY OFF
Employee 8:00 AM to 8:00 AM to 8:00 AM to 8:00 AM to 8:00 AM to 8:00 AM to
No.2 5:00 PM 5:00 PM 5:00 PM 5:00 PM 5:00 PM DAY OFF 5:00 PM
SHOP LOCATION

The proposed business will be put up in Zone 6 Springfield Subdivision, City of Iriga,

4431 Camarines Sur. The proponents will also be the workers. The abundance of ingredients

and other materials available in the city will not be an issue and with appropriate financial

support from the group and the assistance of each member's parents, obtaining ingredients

will be quite simple.

SHOP FLOOR LAYOUT

The table below shows the floor plan:

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

SUPPLIES, EQUIPMENT, FURNITURE, AND FIXTURES DETAILS

The proposed business will require an oven, refrigerator, bowls, strainer, parchment paper,

measuring spoon, measuring cups, and spatula as the base of the cooking process. An

exhaust fan and fire extinguisher will also be needed for the safety of both employees and

the business, such as avoiding heat stroke and suffocation due to heat as well as in case of

fire hazards. Safety 24 accessories are also necessarily needed like gloves, face masks,

plastic gloves, mouth shields, and aprons.

PRODUCTION EQUIPMENT

The following equipment will be needed for the production of The Daily Kneads:

1) Bowls

2) Parchment Paper

3) Strainer

4) Measuring Spoon
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

5) Measuring Cups

6) Refrigerator

7) Spatula

8) Oven

9) Exhaust Fan

10) Fire Extinguisher

Product Quantity Unit Price Unit Cost

Bowls 5 Php 80.00 Php 400.00

Parchment Paper 3 Php 144.00 Php 432.00

Strainer 2 Php 28.00 Php 56.00

Measuring Spoon 2 Php 250.00 Php 500.00

Measuring Cups 2 Php 37.00 Php 74.00

Refrigerator 1 Php 10,348.00 Php 10, 348.00

Spatula 2 Php 76.00 Php 152.00

Oven 2 Php 3,370.00 Php 6,740.00

Exhaust Fan 1 Php 1,100.00 Php 1,100.00

Fire Extinguisher 2 Php 2,499.00 Php 4,998.00

TOTAL Php 17,932.00 Php 24,800.00

FURNITURE AND FIXTURES

The following materials will be needed for building The Daily Kneads:

1) Table

2) Chair

3) Kitchen Cabinet
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

4) Sink

5) Light

6) Aircon

7) Cake Display

Product Quantity Unit Price Unit Cost

Table 1 Php 881.02 Php 881.02

Chair 4 Php 500.00 Php 2,000.00

Kitchen Cabinet 2 Php 38,596.00 Php 77,192.00

Sink 1 Php 3,999.00 Php 3,999.00

Light 4 Php 309.00 Php 1,236.00

Aircon 1 Php 32,000.00 Php 32,000.00

Cake Display 2 Php 31,900.00 Php 63,800.00

TOTAL PHP 108, 665.02 PHP 182, 668.02

HOUSEKEEPING SUPPLIES

1) Hairnet

2) Apron

3) Gloves

4) Face masks

5) Trash bag

6) Mouth SHields

7) Broom

8) Floor Mat

9) Sponge
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

10) Detergent

11) Mop

12) Hand Soap

13) Hand Towels

Product Quantity Unit Price Unit Cost

Hairnet 1 Php 25.00 Php 25.00

Apron 1 Php 102.00 Php 102.00

Gloves 1 Php 50.00 Php 50.00

Face Masks 1 Php 25.00 Php 25.00

Trash Bag 1 Php 200.00 Php 200.00

Mouth Shields 2 Php 102.00 Php 204.00

Broom 1 Php 200.00 Php 200.00

Floor Mat 1 Php 250.00 Php 250.00

Sponge 2 Php 104.00 Php 208.00

Detergent 1 Php 139.00 Php 139.00

Mop 1 Php 990.00 Php 990.00

Hand Soap 1 Php 74.00 Php 74.00

Hand Towels 3 Php 65.00 Php 195.00

TOTAL PHP 2,326.00 PHP 2,662.00

DIRECT RAW MATERIALS (COOKIE)

The following materials will be needed for making The Daily Kneads Cookie:

1) White Sugar

2) Brown Sugar

3) Egg
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

4) Cake Flour

5) Baking Powder

6) Baking Soda

7) Vanilla Extract

8) Salt

9) Chocolate Chips

10) Mini Oreo

11) Marshmallows

Product Quantity Unit Price Unit Cost

White Sugar 2 packs Php 25.00 Php 50.00

Brown Sugar 2 packs Php 23.00 Php 46.00

Egg 3 pieces Php 10.00 Php 30.00

Cake Flour 1 pack Php 57.00 Php 57.00

Baking Powder 1 pack Php 23.00 Php 23.00

Baking Soda 1 pack Php 45.00 Php 45.00

Vanilla Extract 1 small bottle Php 43.00 Php 43.00

Salt 1 pack Php 10.00 Php 10.00

Chocolate Chips 1 pack Php 45.00 Php 45.00

Mini Oreo 1 pack Php 45.00 Php 45.00

Marshmallows 1 pack Php 50.00 Php 50.00

TOTAL PHP 376.00 PHP 444.00

DIRECT RAW MATERIAL (UBE-CHEESE PANDESAL)

The following materials will be needed for making The Daily Kneads Ube-Cheese Pandesal:
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

1) Fresh Milk

2) Egg

3) Ube Halaya

4) Flour

5) Yeast

6) Brown Sugar

7) Salt

8) Butter

9) Cheese

10) Bread crumbs

Product Quantity Unit Price Unit Cost

Fresh Milk 1 bottle Php 77.00 Php 77.00

Egg 2 piece Php 10.00 Php 20.00

Ube Halaya 1 kg Php 160.00 Php 160.00

Flour 2 pack Php 51.00 Php 102.00

Yeast 1 pack Php 10.00 Php 10.00

Brown Sugar 1 pack Php 23.00 Php 23.00

Salt 1 pack Php 44.00 Php 44.00

Butter 1 pack Php 47.00 Php 47.00

Cheese 2 pack Php 60.00 Php 120.00

Bread Crumbs 1 pack Php 120.00 Php 120.00

TOTAL PHP 602.00 PHP 783.00

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

UNIFORM

THE DAILY KNEADS CORPORATE UNIFORM

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

UTILITIES

Each business needs a considerable amount of electricity to run different tools,

gadgets, equipment, and machines these days. The manufacturing unit of a company needs

the most amount of electricity in this regard. Running water is a must for most businesses.

From a health and safety perspective, it is important to have access to water for first aid

and basic hygiene. Without them, no business, company, or office can run or operate.

Utility Cost Per Month Cost Per Year

Water Php 240.00 Php 2,880.00

Electricity Php 1,500.00 Php 18,000.00

TOTAL Php 1,740.00 Php 20,880

WASTE DISPOSAL

Proper waste disposal is important in any bakery to maintain cleanliness, and

hygiene, and to comply with environmental regulations. Here are our common practices for

waste disposal in our bakery.

● Segregation: Start by segregating different types of waste. Separate organic waste

(such as food scraps, leftover dough, and expired ingredients) from non-organic

waste (such as packaging materials, plastics, and paper).

● Recycling: Identify recyclable materials like cardboard boxes, paper, and plastic

containers. Set up separate bins or designated areas to collect these recyclables.

Make sure to rinse and clean containers before recycling them.

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

● Reduce Packaging Waste: Minimize packaging waste by using eco-friendly and

sustainable packaging materials. Consider using biodegradable or compostable

packaging options to reduce environmental impact.

● Educate Staff: Train your bakery staff on proper waste disposal practices. Make sure

they understand the importance of segregating waste and following the established

waste management procedures.

By implementing these waste disposal practices, our bakery The Daily Kneads can

promote sustainability, reduce environmental impact, and maintain a clean and hygienic

bakery environment.

FINANCIAL ASPECT

SOURCES OF FINANCING

In this section our business as partnerships will contribute individually according to

our savings and source of income. The general manager has a total cost of 66,000 pesos

per share or 30% share of the firm, the financial staff and production staff have the same

44,000 pesos per share or 20 % share of the firm, and lastly, both purchasing staff have the

same 33,000 pesos share or 15 % share of the firm. Therefore The Daily Kneads

incorporation has a total of 220,000 pesos of its capital to start up the Bakery. This will

serve us to have a good partnership as we collaborate to give and serve the population of

the Rinconada Area.

Capital Contributions

MARIE FRANCE OCCIANO 66,000

GENERAL MANAGER

JANNICA NACARIO 44,000

FINANCIAL MANAGER

EDELYN DE LIMA 44,000

 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

PRODUCTION MANAGER

VALERIE MONGE 33,000

PURCHASING MANAGER

KEARA ABASOLA 33,000

PURCHASING MANAGER

PRE-OPERATING EXPENSES

Year 1 Year 2 Year 3

Total licenses, permits, and registration
expenses 3,475 3,475 3,475
Consultancy Fees 0 0 0
Trial production runs 504 0 0
Installation of utilities 0 0 0
TOTAL PRE-OPERATING EXPENSES 3,979 3,475 3,475

TOTAL PROJECT COST

Year 1 Year 2 Year 3

Total Pre-Operating Expenses 3,979 3,475 3,475
Fixed Investment 16,737.02 16,737.02 16,737.02
Working Capital 215,000 0 0
TOTAL PROJECT COST 235,716 20,212 20,212

The proponents believe that they will be able to raise personal money to start the business.

PROFIT AND LOSS STATEMENT

Year 1 Year 2 Year 3

Total Sales 1,398,000 1,560,000 1,980,000
Less: Cost of Goods Sold 298,731.60 382,851.05 469,150.35
Gross Profit from Sales 1,000,268.40 1,177,148.95 1,510,849.65
Less: Selling Expenses 218,880.00 236,160.00 244,800.00
Less: Administrative Expenses 7,837.20 7,333.20 7,333.20
Total 773,551.20 933,655.75 1,258,716.45
CASH FLOW STATEMENT
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Pre-operating Year 1 Year 2 Year 3

Cash Inflows
Equity 22,716.02 0.00 20,212.02 20,212.02
Cash Sales 0 1299000 1560000 1980000
TOTAL CASH INFLOWS 22,716.02 1299000 1,580,212.02 2,000,212.02
Cash Outflows
Pre-operating expenses 3979 3475 3475 3475
Fixed investment 16737.02 0 16737.02 16737.02
Materials purchases 0 799,703.95 1,017,811.80 1,305,917.30
Owner's Salary 0 144,000 192,000 240,000
Production overhead minus
depreciation and indirect
materials 0 1,064 1,208 1,352
Selling and administrative
expenses minus depreciation
amortization of pre-operating
expenses 0 218,880 236,160 244,800
TOTAL CASH OUTFLOWS 20,716.02 1,167,122.95 1,450,654.80 1,795,544.30
NET CASH FLOW 20,716.02 131,877.05 129,557.22 204,667.72
Add: Beginning cash balance 0 2,000 133,877.05 263,434.27
ENDING CASH BALANCE 2000 133,877.05 263,434.27 468,101.99

Most profitable corporations go bankrupt due to deficiencies in cash flow. Therefore, the

proponents’ main concern will be to have enough cash on hand to fulfill their payment

commitments, and to be prepared for unforeseen cash needs.

BALANCE SHEET

Pre-operating Year 1 Year 2 Year 3

ASSETS
Cash 2000 133877.05 263434.27 468101.99
Raw Materials Inventory 0 919.15 977.15 988.15
Finished Goods Inventory 0 3274.8 5249.25 7,042.80
TOTAL CURRENT ASSETS 2000 138071 269660.67 476132.94
Property, Plant, and Equipment 18670.02 18670.02 18670.02 18670.02
 UNIVERSITY OF SAINT ANTHONY
(DR. SANTIAGO G. ORTEGA MEMORIAL)
CITY OF IRIGA

Less Accumulated Depreciation 0 3853.2 3853.2 3853.2

NET PROPERTY, PLANT, AND
EQUIPMENT 18,670.02 18,670.02 18,670.02 18,670.02
Pre-operating expenses 3979 7454 6950 6950
Less Accumulated Depreciation 0 3853.2 3853.2 3853.2
NET PRE-OPERATING EXPENSES 3979 3600.8 3096.8 3096.8
TOTAL ASSETS 5797 141671.8 272,757.47 479229.74
LIABILITIES AND OWNER'S EQUITY
Owner's Equity 22716.02 22716.02 42928.04 63,140.06
TOTAL LIABILITIES AND
OWNER'S EQUITY 22,716.02 796,267.22 1.750,134.99 3,029,063.46

STATEMENT OF PARTNERS EQUITY

Marie France Jannica Total Partnership

Capital Balances Php 75,000 Php 75,000 Php 125,000

(January, 2023)

Add: Net Income 0 Php 25,000 Php 25,000

Investments Php 6,000 Php 6,000 Php 12,000

Less: Withdrawals Php 21,000 Php 11,000 Php 32,000

Capital Balances Php 60,000.00 Php 70,000.00 Php 130,000.00

(December, 2023)

The Daily Kneads RATIO Equity to assets 0.16 0.16 0.13 Gross profit to sales 0.77

0.75 0.76 Net operating income to sales 0.60 0.60 0.64 Net operating income to assets 5.46

3.42 2.63 Net operating income to equity 34.05 21.75 19.94 The statements show the

following: According to the analysis, the proposed business intends to take things gently.

Because it is a newcomer to the business world, it does not want to remove it’s competitors

right away. Instead, the company will be based on market behavior.