OBJECTIVES OF BROADCASTING IN INDIA

The A.M. broadcast, however, has selected certain important areas to broadcast for, may well be called the
objectives of broadcasting. They are as under:
1. Information
To give information about something is to convey about it. Information may be from any realm of life
ranging from science to art, from beneath the earth to unlimited depths of skies, from religion to
humanities, from tangibles to intangibles. Radio tries to bring to listeners every possible information that
they must know about.
2. Education
To educate people is a process of teaching and training; to improve knowledge and develop skill. Radio,
being a mass medium does manage to present educationoriented programmes in its transmission.
3. Entertainment
People wish to get entertained as well. So radio, broadcasts entertainment programmes comprising music,
drama, disk-jockey, and comedy programmes.
4. Promotion of culture
India is a land of different regions and varied cultures. These cultures represent their respective people
and add rainbow colours to the vast canvass of India. All India Radio is doing its best to promote and
preserve this picture of heterogeneous cultures by producing programmes strongly portraying the beauty of
different lands .
5. National Unity
A nation is always comprised of many races and people possessing various thought, beliefs and opinions. So
is with India. All Indian making one India are free to have their own beliefs, political
associations and opinions, but they are not strong unless they are united. The prime objective of any
country's media must be to frame its matter and content in such a manner that the national unity may be
achieved and strengthened. So is doing All India radio, efficiently and effectively indeed.

Yet another important objective of radio broadcast is the coverage of news since on radio news bulletins go
on air almost round the clock. News gathering and writing for radio is more different and difficult process
than doing the both tasks for other media like newspaper and TV. Radio puts news on air after every four
or five hours in the bulletins of different durations from five minute
WHAT IS NEWS?
The term NEWS is so vast in application, so dynamic in use and so complicated in understanding that to
define it as a term precisely is rather a difficult task. However, the efforts have constantly been offered by
renowned practical journalists, media scholars and dictionaries to reach at a crisp yet comprehensive
definition of the term. The universality of the term does not allow a single definition to convey the meaning
covering all the aspects coming under the umbrella of the "NEWS". Defining the word some of the experts
went as under:
An account of an event.
A fact that interests people.
A presentation of a report on current event.
Anything that people want to know about.
An Accurate and timely intelligence of Happenings, Discoveries, Opinions, Inventions and matters
of any sort that affect or interest the listener.
Comprising of all current activities of general human interest and the best news is that in which the
most listeners or readers take interest.
Anything that enough people want to know about is news, provided it does not violate the canons
(principals) of good taste and the laws of libel. (Laws of libel will be touched upon in detail in
coming lectures).
Anything that is timely that interest a number of listeners, and the best news is that which has the
greatest interest for the greatest number of people.
A presentation of a report on current events in a newspaper or on radio or on television.
Some of the famous dictionaries define the term NEWS as under:
CONCISE OXFORD DICTIONARY
"Tidings, new or interesting information, fresh events reported."
OXFORD ADVANCED LEARNER'S DICTIONARY
"New information about something that has happened recently"