Give free first set of pads

◦Sales Representative:
§To educate customers about cost saving of CMI pads and potential dangers of
asbestos
§Creating brand name
•Important in promoting the diffusion of the product in marketplace
—Word of mouth: Key influencers to endorse the product
§Pile hammer manufacturers
•To influence recommendations
§Professor Stephen McCormack would have a significant impact
•Department to study pile driving and was a respected authority
—Advertisement [Magazine/Newspaper/TV ads]
§Effective advertisement in business magazines to target undecided market
§Publish test results in magazine & Newspaper