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Ice Cream in Vietnam

Euromonitor International
July 2022
ICE CREAM IN VIETNAM Passport i

LIST OF CONTENTS AND TABLES


KEY DATA FINDINGS.................................................................................................................. 1
2022 DEVELOPMENTS ............................................................................................................... 1
Product innovation remains the key growth driver for ice cream in Vietnam ............................. 1
Out-of-home consumption is expected to do well amidst easing restrictions ............................ 1
In-store promotion A strong theme in the marketing of ice cream and frozen desserts ............ 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Rising household penetration of freezers to boost demand for take-home ice cream .............. 2
High capital layout remains key barrier to entry for players despite wide distribution being vital
to success ................................................................................................................................. 3
Sensory experience will remain an important trend in innovation as players strive to catch the
attention of younger consumers ................................................................................................ 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Ice Cream by Category: Volume 2017-2022 .................................. 3
Table 2 Sales of Ice Cream by Category: Value 2017-2022 ..................................... 4
Table 3 Sales of Ice Cream by Category: % Volume Growth 2017-2022.................. 4
Table 4 Sales of Ice Cream by Category: % Value Growth 2017-2022..................... 5
Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022................... 5
Table 6 Sales of Impulse Ice Cream by Format: % Value 2017-2022 ....................... 6
Table 7 NBO Company Shares of Ice Cream: % Value 2018-2022 .......................... 6
Table 8 LBN Brand Shares of Ice Cream: % Value 2019-2022................................. 6
Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022 ............ 7
Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022 ................... 7
Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022 ....... 8
Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022 ............. 8
Table 13 Distribution of Ice Cream by Format: % Value 2017-2022 ........................... 8
Table 14 Forecast Sales of Ice Cream by Category: Volume 2022-2027 ................... 9
Table 15 Forecast Sales of Ice Cream by Category: Value 2022-2027 .................... 10
Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-
2027 ........................................................................................................... 10
Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2022-
2027 ........................................................................................................... 10

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ICE CREAM IN VIETNAM Passport 1

ICE CREAM IN VIETNAM


KEY DATA FINDINGS
▪ Retail value sales grow by 7% in current terms in 2022 to VND4.3 trillion
▪ Take-home ice cream is the best performing category in 2022, with retail value sales rising by
10% in current terms to VND1.3 trillion
▪ Kido Group is the leading player in 2022, with a retail value share of 44%
▪ Retail sales are set to rise at a current value CAGR of 10% (2022 constant value CAGR of
6%) over the forecast period to VND6.9 trillion

2022 DEVELOPMENTS

Product innovation remains the key growth driver for ice cream in
Vietnam
Following declines seen in total volume sales for ice cream over the last couple of years, the
category will start to make a recovery in 2022. The decline was driven by foodservice, with the
channel witnessing double-digit declines in both years of the pandemic. Although retail is
dominant in ice cream, the increase in popularity of take-home ice cream was not enough to
mitigate the drastic declines registered in foodservice. Nevertheless, innovation remained a
strong theme during the pandemic as the increased interest in take-home ice cream spurred the
category leaders to offer something new and enticing. One factor motivating consumers to
consume greater quantities of ice cream at home was the desire to pamper themselves and
relieve the stress that emerged from the COVID-19 crisis. Ice cream is widely seen as an
affordable indulgence and the ideal way to treat oneself, especially given the hot climate of the
country. Kido Group, the clear leader of the category (thanks to the popularity of its Celano and
Merino brands and its wide distribution network across the North and South of the country), was
prominent in this. For example, June 2020 saw the launch of New Celano with Pearl, whilst
2021 saw the launch of Merino’s green mango, salt and chili flavoured ice cream. Kido Group
also benefits from owning its own production factories, allowing it to shorten the amount of time
it takes to develop new products and thus perform better than its rivals in terms of keeping up
with consumer trends. Innovations from other players include Wall’s ice cream in bubble milk tea
flavour (2020), Walls ice cream in watermelon (2021), TH TOPKID’s chocolate and cheese
flavoured ice cream (2022) and TH TOPKID’s strawberry and banana flavoured ice cream (also
in 2022). Given that ice cream in Vietnam is primarily consumed for indulgence, fun and exciting
new flavours are a great way to catch consumers’ attention and are typically the top drivers for
purchase decisions in the category.

Out-of-home consumption is expected to do well amidst easing


restrictions
During the last couple of years, home consumption of ice cream increased substantially in
Vietnam as the strict approach taken to home seclusion and social distancing meant that there
were far more opportunities to eat ice cream and frozen desserts in the comfort and safety of
home. At the same time, restrictions placed on the ability of Vietnamese people to spend time
outside of the home reduced opportunities for impulse purchases of ice cream for on-the-go
consumption. This put pressure on demand for impulse ice cream during the year, with both

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ICE CREAM IN VIETNAM Passport 2

single portion dairy ice cream and single portion water ice cream struggling to keep up with the
strong growth recorded in take-home ice cream. Although official quarantine restrictions were
eased during 2021, many consumers remained reluctant to spend much time outside of the
home due to fears of contagion for much of the year, with take-home ice cream the big winner
among all categories of ice cream and frozen desserts during the year.
In 2022, purchasing behaviour will start to normalise as consumers are less afraid of
contracting the virus, thanks to the successful vaccine roll out, and thus no longer fearful of
spending lots of time outside the house. In addition, prime travel locations and theme parks are
now open to both local and international travellers. Given that these are popular locations to
consume ice cream on-the-go, this will aid the sales growth of impulse and single portion ice
cream types as well as sales via the foodservice channel. Players in these categories are
expected to invest more in marketing and distribution to boost sales after being negatively
impacted by COVID-19 for two years. In contrast, take-home ice cream will see a marked
deceleration in growth as demand for this category starts to stall.

In-store promotion A strong theme in the marketing of ice cream and


frozen desserts
Investment towards in-store promotional activities will remain a common theme in ice cream
and frozen desserts during 2022 as the category’s leading players seek to engage with
consumers at the point of purchase. With demand for take-home ice cream set to continuing
growing, albeit slower than last year, numerous brands are striving to influence purchase
decisions in a category with notoriously low levels of consumer loyalty. In fact, Vietnamese
people are generally open to new flavours and new brands of ice cream and within this context,
in-store promotion is seen as a sound investment. Moreover, low consumer loyalty means that
brands can drive trial purchases and recruit new consumers via in-store promotion. It should be
noted that the requirement for ice cream to be stored in a freezer or frozen display cabinet
means that there are some limits to the extent that ice cream and frozen desserts can be sold in
traditional grocery retailers in Vietnam. Thus, ice cream brands are beginning to understand the
value of offering traditional grocery retailers the use of branded freezers or frozen display
cabinets to expand distribution and spread awareness of their brand name and logo.

PROSPECTS AND OPPORTUNITIES

Rising household penetration of freezers to boost demand for take-


home ice cream
The forecast period is set to see rising demand for ice cream in Vietnam. One of the main
factors supporting this is growing interest in take-home ice cream thanks to the rising household
penetration of refrigeration appliances. Recent years have seen a surge in purchases of
freezers amongst middle-class urban Vietnamese consumers and the opportunity to store ice
cream at home is likely to support a strong increase in demand for take-home ice cream.
Although Vietnam’s economy took a hit towards the end of the review period, the country has
seen phenomenal economic growth and development in recent years, and this is expected to
return once the impact of the COVID-19 pandemic has further receded. This will further increase
the penetration of refrigeration appliances in the country and thus the audience for take-home
ice cream.
Impulse ice cream is also predicted good growth prospects, with accelerating retail volume
growth rates anticipated from 2023 onwards. Sales of impulse ice cream will improve as
consumers start to spend more time outside the home again and as tourists increasingly return

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to the country. Such factors are vital to the success of this category. However, it is single portion
dairy ice cream that is expected to benefit most from this. Consumers will continue to choose ice
cream based on its flavour and dairy ice cream is much richer in taste than water ice cream. As
such, the former will record increasingly robust retail volume growth rates whilst single portion
water ice cream will see declining sales for most of the forecast period.

High capital layout remains key barrier to entry for players despite wide
distribution being vital to success
In addition to refrigerators becoming a more common sight in Vietnamese homes, they are
also becoming more prevalent in traditional grocery retailers, with this is set to prove crucial for
boosting sales of both impulse ice cream and take-home ice cream. Consumers prefer to buy
ice cream from nearby shops, rather than travelling to a further away supermarket or
hypermarket as the ice cream will melt on the journey home. However, smaller local venues do
not typically have the resources to implement their own frozen storage and display facilities, so
major players are expected to invest to provide these and support retailer with electricity costs to
ensure their products can be sold in these locations. The cost for the logistics and distribution
system is high, making this large investment somewhat risky but also necessary to successfully
compete in the category. This means that the major players in the category with a larger pool of
resources are likely to stretch their lead as new products can be quickly duplicated by
competitors, but the distribution is a more complex and expensive challenge. Therefore, brands
that have advantages in distribution are anticipated to see long-term advantages in ice cream
sales.

Sensory experience will remain an important trend in innovation as


players strive to catch the attention of younger consumers
In the forecast period, ice cream will continue to be a product consumed for indulgence, rather
than for health or other benefits. As such, being able to offer new sensory and flavour
experiences is expected to become an important aspect of the operations of the leading players.
Innovation has been a common theme in the category for some time as low levels of consumer
loyalty mean that there are opportunities for brands to attract new consumers through new and
exciting product concepts and flavours. This has become increasingly crucial as the younger
generations of Vietnamese people are far more focused on pampering themselves than
previous generations, something which in the past was often seen as unseemly and a sign of
weak character. Thus, the younger generation have become the target audience of ice cream
players. The result is likely to be a widening of the variety of products available in the category,
with consumers likely to respond positively to a wider range of options. This is likely to create a
virtuous cycle that promises to underpin positive sales growth in the category throughout the
forecast period.

CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2017-2022

million litres
2017 2018 2019 2020 2021 2022

Plant-based Ice Cream - - - - - -


Ice Cream 35.0 37.1 39.0 40.4 41.3 42.5
Frozen Yoghurt - - - - - -

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Impulse Ice Cream 26.7 28.0 29.1 29.9 30.2 31.1


- Single Portion Dairy 17.9 19.5 21.3 22.6 23.7 25.0
Ice Cream
- Single Portion Water 8.8 8.5 7.8 7.3 6.5 6.0
Ice Cream
Unpackaged Ice Cream - - - - - -
Take-Home Ice Cream 8.4 9.1 9.8 10.5 11.1 11.4
- Take-Home Dairy Ice 8.4 9.1 9.8 10.5 11.1 11.4
Cream
-- Bulk Dairy Ice Cream 7.0 7.6 8.2 8.8 9.3 9.5
-- Ice Cream Desserts - - - - - -
-- Multi-Pack Dairy Ice 1.4 1.5 1.6 1.8 1.9 1.9
Cream
- Take-Home Water Ice - - - - - -
Cream
-- Bulk Water Ice Cream - - - - - -
-- Multi-Pack Water Ice - - - - - -
Cream
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Ice Cream by Category: Value 2017-2022

VND billion
2017 2018 2019 2020 2021 2022

Plant-based Ice Cream - - - - - -


Ice Cream 2,910.6 3,218.2 3,562.7 3,799.1 3,981.8 4,269.0
Frozen Yoghurt - - - - - -
Impulse Ice Cream 2,157.2 2,352.5 2,568.3 2,709.1 2,804.7 2,970.9
- Single Portion Dairy 1,684.3 1,903.2 2,164.0 2,337.1 2,477.3 2,663.1
Ice Cream
- Single Portion Water 472.9 449.3 404.4 372.0 327.4 307.7
Ice Cream
Unpackaged Ice Cream - - - - - -
Take-Home Ice Cream 753.4 865.7 994.3 1,090.0 1,177.1 1,298.2
- Take-Home Dairy Ice 753.4 865.7 994.3 1,090.0 1,177.1 1,298.2
Cream
-- Bulk Dairy Ice Cream 525.3 598.8 687.4 749.3 809.2 886.1
-- Ice Cream Desserts - - - - - -
-- Multi-Pack Dairy Ice 228.1 266.9 306.9 340.7 367.9 412.1
Cream
- Take-Home Water Ice - - - - - -
Cream
-- Bulk Water Ice Cream - - - - - -
-- Multi-Pack Water Ice - - - - - -
Cream
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Ice Cream by Category: % Volume Growth 2017-2022

% volume growth
2021/22 2017-22 CAGR 2017/22 Total

Plant-based Ice Cream - - -


Ice Cream 2.8 3.9 21.3

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Frozen Yoghurt - - -
Impulse Ice Cream 2.8 3.1 16.5
- Single Portion Dairy Ice Cream 5.5 6.9 39.9
- Single Portion Water Ice Cream -7.0 -7.2 -31.3
Unpackaged Ice Cream - - -
Take-Home Ice Cream 2.8 6.4 36.7
- Take-Home Dairy Ice Cream 2.8 6.4 36.7
-- Bulk Dairy Ice Cream 2.5 6.3 35.9
-- Ice Cream Desserts - - -
-- Multi-Pack Dairy Ice Cream 4.0 7.1 40.8
- Take-Home Water Ice Cream - - -
-- Bulk Water Ice Cream - - -
-- Multi-Pack Water Ice Cream - - -
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Ice Cream by Category: % Value Growth 2017-2022

% current value growth


2021/22 2017-22 CAGR 2017/22 Total

Plant-based Ice Cream - - -


Ice Cream 7.2 8.0 46.7
Frozen Yoghurt - - -
Impulse Ice Cream 5.9 6.6 37.7
- Single Portion Dairy Ice Cream 7.5 9.6 58.1
- Single Portion Water Ice Cream -6.0 -8.2 -34.9
Unpackaged Ice Cream - - -
Take-Home Ice Cream 10.3 11.5 72.3
- Take-Home Dairy Ice Cream 10.3 11.5 72.3
-- Bulk Dairy Ice Cream 9.5 11.0 68.7
-- Ice Cream Desserts - - -
-- Multi-Pack Dairy Ice Cream 12.0 12.6 80.7
- Take-Home Water Ice Cream - - -
-- Bulk Water Ice Cream - - -
-- Multi-Pack Water Ice Cream - - -
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Sales of Ice Cream by Leading Flavours: Rankings 2017-2022

ranking
2017 2018 2019 2020 2021 2022

Vanilla 2 2 1 1 1 1
Chocolate 1 1 2 2 2 2
Strawberry 3 3 3 3 3 3
Coconut 5 5 4 4 4 4
Banana 7 7 7 6 5 5
Green Tea 4 4 5 8 7 6
Mango 6 6 8 5 6 7
Durian 9 9 6 7 8 8
Raisin 8 8 9 9 9 9
Lemon 10 10 10 10 10 10
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 6 Sales of Impulse Ice Cream by Format: % Value 2017-2022

% retail value rsp


2017 2018 2019 2020 2021 2022

Cones 13.7 14.0 14.5 15.0 16.0 17.0


Sticks 43.6 43.4 43.2 43.0 44.0 45.0
Others 42.7 42.6 42.3 42.0 40.0 38.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 NBO Company Shares of Ice Cream: % Value 2018-2022

% retail value rsp


Company 2018 2019 2020 2021 2022

Kido Group 41.6 42.5 43.1 43.7 43.6


Unilever Vietnam 10.5 10.8 11.3 11.7 12.1
International Co Ltd
Vietnam Dairy Products 9.7 9.9 10.2 10.4 10.5
JSC (Vinamilk)
Fanny Vietnam Co Ltd 5.0 4.9 4.9 4.8 4.7
Trang Tien Service & 4.5 4.4 4.3 4.2 4.1
Trading Co Ltd
Nestlé Vietnam Co Ltd 3.1 3.3 3.3 3.3 3.3
Phan Nam Monterosa 1.9 2.0 2.0 1.9 1.9
Trading JSC
Thuy Ta JSC 1.2 1.1 0.9 0.8 0.7
Kinh Do Corp - - - - -
Others 22.5 21.2 20.1 19.1 19.1
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 LBN Brand Shares of Ice Cream: % Value 2019-2022

% retail value rsp


Brand (GBO) Company (NBO) 2019 2020 2021 2022

Merino Kido Group 24.6 24.5 24.5 24.2


Celano Kido Group 16.9 17.6 18.1 18.3
Vinamilk Vietnam Dairy Products 9.9 10.2 10.4 10.5
JSC (Vinamilk)
Cornetto (Unilever Unilever Vietnam 7.0 7.2 7.4 7.6
Group) International Co Ltd
Fanny Fanny Vietnam Co Ltd 4.9 4.9 4.8 4.7
Trang Tien Trang Tien Service & 4.4 4.3 4.2 4.1
Trading Co Ltd
Paddle Pop Unilever Vietnam 2.3 2.3 2.3 2.3
(Unilever Group) International Co Ltd
Wall's (Unilever Unilever Vietnam 1.6 1.8 2.0 2.1
Group) International Co Ltd
Monterosa Phan Nam Monterosa 2.0 2.0 1.9 1.9

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Trading JSC
Wel Yo Kido Group 1.0 1.1 1.1 1.1
Thuy Ta Thuy Ta JSC 1.1 0.9 0.8 0.7
Celano Kinh Do Corp - - - -
Merino Kinh Do Corp - - - -
Others Others 24.5 23.4 22.4 22.4
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9 NBO Company Shares of Impulse Ice Cream: % Value 2018-2022

% retail value rsp


Company 2018 2019 2020 2021 2022

Kido Group 40.3 42.0 43.0 44.0 44.3


Vietnam Dairy Products 7.7 7.8 8.0 8.1 8.1
JSC (Vinamilk)
Unilever Vietnam 7.2 7.4 7.6 7.8 7.9
International Co Ltd
Trang Tien Service & 6.2 6.0 6.0 6.0 5.9
Trading Co Ltd
Fanny Vietnam Co Ltd 5.5 5.6 5.6 5.6 5.5
Nestlé Vietnam Co Ltd 4.2 4.6 4.6 4.7 4.8
Phan Nam Monterosa 1.9 2.0 2.0 2.0 1.9
Trading JSC
Thuy Ta JSC 1.3 1.1 1.0 0.9 0.8
Kinh Do Corp - - - - -
Others 25.7 23.5 22.2 21.1 20.9
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 10 LBN Brand Shares of Impulse Ice Cream: % Value 2019-2022

% retail value rsp


Brand (GBO) Company (NBO) 2019 2020 2021 2022

Merino Kido Group 24.0 23.9 24.0 23.8


Celano Kido Group 16.6 17.6 18.4 18.9
Vinamilk Vietnam Dairy Products 7.8 8.0 8.1 8.1
JSC (Vinamilk)
Trang Tien Trang Tien Service & 6.0 6.0 6.0 5.9
Trading Co Ltd
Fanny Fanny Vietnam Co Ltd 5.6 5.6 5.6 5.5
Cornetto (Unilever Unilever Vietnam 4.2 4.4 4.5 4.6
Group) International Co Ltd
Paddle Pop Unilever Vietnam 3.2 3.3 3.3 3.3
(Unilever Group) International Co Ltd
Monterosa Phan Nam Monterosa 2.0 2.0 2.0 1.9
Trading JSC
Wel Yo Kido Group 1.4 1.5 1.6 1.6
Thuy Ta Thuy Ta JSC 1.1 1.0 0.9 0.8
Celano Kinh Do Corp - - - -
Merino Kinh Do Corp - - - -
Others Others 28.1 26.9 25.8 25.6
Total Total 100.0 100.0 100.0 100.0

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Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 11 NBO Company Shares of Take-home Ice Cream: % Value 2018-2022

% retail value rsp


Company 2018 2019 2020 2021 2022

Kido Group 45.2 43.8 43.4 43.0 42.1


Unilever Vietnam 19.3 19.7 20.4 21.0 21.6
International Co Ltd
Vietnam Dairy Products 15.2 15.3 15.7 16.1 16.1
JSC (Vinamilk)
Fanny Vietnam Co Ltd 3.5 3.3 3.2 3.1 2.9
Phan Nam Monterosa 2.0 1.9 1.9 1.9 1.8
Trading JSC
Thuy Ta JSC 1.0 0.9 0.8 0.7 0.5
Kinh Do Corp - - - - -
Others 13.9 15.1 14.6 14.3 15.0
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 12 LBN Brand Shares of Take-home Ice Cream: % Value 2019-2022

% retail value rsp


Brand (GBO) Company (NBO) 2019 2020 2021 2022

Merino Kido Group 26.1 25.9 25.7 25.1


Celano Kido Group 17.6 17.5 17.3 17.0
Vinamilk Vietnam Dairy Products 15.3 15.7 16.1 16.1
JSC (Vinamilk)
Cornetto (Unilever Unilever Vietnam 14.1 14.3 14.3 14.5
Group) International Co Ltd
Wall's (Unilever Unilever Vietnam 5.6 6.1 6.7 7.1
Group) International Co Ltd
Fanny Fanny Vietnam Co Ltd 3.3 3.2 3.1 2.9
Monterosa Phan Nam Monterosa 1.9 1.9 1.9 1.8
Trading JSC
Thuy Ta Thuy Ta JSC 0.9 0.8 0.7 0.5
Celano Kinh Do Corp - - - -
Merino Kinh Do Corp - - - -
Others Others 15.1 14.6 14.3 15.0
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 13 Distribution of Ice Cream by Format: % Value 2017-2022

% retail value rsp


2017 2018 2019 2020 2021 2022

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0


- Retail Offline 100.0 100.0 99.9 99.8 99.8 99.8
-- Grocery Retailers 100.0 100.0 99.9 99.8 99.8 99.8
--- Convenience Retail 1.5 1.6 1.8 2.0 2.5 3.1

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---- Convenience Stores 1.5 1.6 1.8 2.0 2.5 3.1


---- Forecourt Retailers - - - - - -
--- Supermarkets 8.1 8.2 8.8 10.1 11.0 11.7
--- Hypermarkets 3.8 3.9 4.1 4.6 5.5 6.2
--- Discounters - - - - - -
--- Warehouse Clubs - - - - - -
--- Food/drink/tobacco - - - - - -
specialists
--- Small Local Grocers 86.7 86.3 85.2 83.1 80.8 78.7
-- Non-Grocery Retailers - - - - - -
--- General Merchandise - - - - - -
Stores
--- Apparel and - - - - - -
Footwear Specialists
--- Appliances and - - - - - -
Electronics Specialists
--- Home Products - - - - - -
Specialists
--- Health and Beauty - - - - - -
Specialist Retailers
--- Leisure and - - - - - -
Personal Goods
Specialists
--- Other Non-Grocery - - - - - -
Retailers
-- Vending - - - - - -
-- Direct Selling - - - - - -
- Retail E-Commerce - 0.0 0.1 0.2 0.2 0.2
Total 100.0 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 14 Forecast Sales of Ice Cream by Category: Volume 2022-2027

million litres
2022 2023 2024 2025 2026 2027

Plant-based Ice Cream - - - - - -


Ice Cream 42.5 44.6 46.8 49.4 52.3 55.6
Frozen Yoghurt - - - - - -
Impulse Ice Cream 31.1 32.4 34.0 35.9 38.1 40.7
- Single Portion Dairy 25.0 26.5 28.3 30.2 32.5 35.1
Ice Cream
- Single Portion Water 6.0 5.9 5.7 5.6 5.6 5.6
Ice Cream
Unpackaged Ice Cream - - - - - -
Take-Home Ice Cream 11.4 12.1 12.8 13.5 14.2 14.9
- Take-Home Dairy Ice 11.4 12.1 12.8 13.5 14.2 14.9
Cream
-- Bulk Dairy Ice Cream 9.5 10.1 10.6 11.1 11.7 12.2
-- Ice Cream Desserts - - - - - -
-- Multi-Pack Dairy Ice 1.9 2.1 2.2 2.4 2.5 2.7
Cream
- Take-Home Water Ice - - - - - -
Cream
-- Bulk Water Ice Cream - - - - - -
-- Multi-Pack Water Ice - - - - - -
Cream

© Euromonitor International
ICE CREAM IN VIETNAM Passport 10

Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 15 Forecast Sales of Ice Cream by Category: Value 2022-2027

VND billion
2022 2023 2024 2025 2026 2027

Plant-based Ice Cream - - - - - -


Ice Cream 4,269.0 4,472.1 4,714.1 5,000.6 5,339.1 5,739.3
Frozen Yoghurt - - - - - -
Impulse Ice Cream 2,970.9 3,088.6 3,244.7 3,443.8 3,692.0 3,997.7
- Single Portion Dairy 2,663.1 2,796.3 2,964.1 3,171.5 3,425.3 3,733.5
Ice Cream
- Single Portion Water 307.7 292.3 280.7 272.2 266.8 264.1
Ice Cream
Unpackaged Ice Cream - - - - - -
Take-Home Ice Cream 1,298.2 1,383.5 1,469.4 1,556.8 1,647.0 1,741.7
- Take-Home Dairy Ice 1,298.2 1,383.5 1,469.4 1,556.8 1,647.0 1,741.7
Cream
-- Bulk Dairy Ice Cream 886.1 939.3 991.9 1,045.0 1,099.8 1,157.0
-- Ice Cream Desserts - - - - - -
-- Multi-Pack Dairy Ice 412.1 444.2 477.5 511.9 547.2 584.7
Cream
- Take-Home Water Ice - - - - - -
Cream
-- Bulk Water Ice Cream - - - - - -
-- Multi-Pack Water Ice - - - - - -
Cream
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 16 Forecast Sales of Ice Cream by Category: % Volume Growth 2022-2027

% volume growth
2022/23 2022-27 CAGR 2022/27 Total

Plant-based Ice Cream - - -


Ice Cream 4.9 5.5 30.9
Frozen Yoghurt - - -
Impulse Ice Cream 4.5 5.6 31.1
- Single Portion Dairy Ice Cream 6.0 7.0 40.2
- Single Portion Water Ice Cream -1.9 -1.4 -6.8
Unpackaged Ice Cream - - -
Take-Home Ice Cream 6.1 5.4 30.4
- Take-Home Dairy Ice Cream 6.1 5.4 30.4
-- Bulk Dairy Ice Cream 5.8 5.1 28.5
-- Ice Cream Desserts - - -
-- Multi-Pack Dairy Ice Cream 7.4 6.9 39.6
- Take-Home Water Ice Cream - - -
-- Bulk Water Ice Cream - - -
-- Multi-Pack Water Ice Cream - - -
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 17 Forecast Sales of Ice Cream by Category: % Value Growth 2022-2027

© Euromonitor International
ICE CREAM IN VIETNAM Passport 11

% constant value growth


2022/2023 2022-27 CAGR 2022/27 Total

Plant-based Ice Cream - - -


Ice Cream 4.8 6.1 34.4
Frozen Yoghurt - - -
Impulse Ice Cream 4.0 6.1 34.6
- Single Portion Dairy Ice Cream 5.0 7.0 40.2
- Single Portion Water Ice Cream -5.0 -3.0 -14.2
Unpackaged Ice Cream - - -
Take-Home Ice Cream 6.6 6.1 34.2
- Take-Home Dairy Ice Cream 6.6 6.1 34.2
-- Bulk Dairy Ice Cream 6.0 5.5 30.6
-- Ice Cream Desserts - - -
-- Multi-Pack Dairy Ice Cream 7.8 7.2 41.9
- Take-Home Water Ice Cream - - -
-- Bulk Water Ice Cream - - -
-- Multi-Pack Water Ice Cream - - -
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International

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