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COMMUNICATION

FOR BUSINESS
ANCHOR: NIÑO REY PEPITO
MEMBERS:
ALBERT EDAÑO
JOHN MARK DENIEGA
RANIEL SASING
JAMES CLIFFORD MENDOZA
KIN KIM BARANGAN
NIEL JOHN DUMDUM
A. DEFNITION AND RELEVANCE
- Business communication is the process of sharing information
between people within the workplace and outside a company.

- its main purpose is to improve organizational practices, eliminate


silos, keep employees informed and reduce errors. Effective
business communication is essential for the success and growth of
every organization. Unlike everyday communications, business
communication is always goal-oriented.
B. EXTERNAL INTERNAL
FACTORS VS. FACTORS
-External factors include forces outside of - Internal factors are factors within the business
the organization that impacts the business. itself, impacting how well it can do business.
These are specific to the business and vary
The six main external factors can be
based on each business. Internal factors include
remembered using the PESTEL acronym,
values, mission/objectives, organizational
which stands for political, economic, structure, culture and management style,
sociocultural, technology, environment, Human Resources, labor unions, and physical
and legal factors. and technological resources
C .BENEFITS OF SWOT ANALYSIS
A SWOT analysis helps you assess internal factors that might affect your
business.

SWOT Analysis identifies your organization's Strengths, Weaknesses,


Opportunities, and Threats. It directs you to capitalize on your strengths,
address your weaknesses, seize fresh opportunities, and limit risks.

SWOT analysis provides an organization a clear view of its strengths, allowing


it to build on them and meet business objectives

Highlights weaknesses and provides analysts a chance to reverse them

SWOT analysis allows a company to create matching and converting


strategies
D. HOW TO MAKE SWOT ANALYSIS

1.Gather your team 2.Set up your quadrants— 3.Organize the


on a whiteboard or information collected
together ideally bring
projector (perhaps using
candy our template). The four into a neat and tidy
quadrants of SWOT document.
analysis

5. Organize a
4. Send out to second meeting
the team with to come up with
action items and
notes.
owners.
E. MATRIX (SWOT ANALYSIS OF MC DONALD)
STRENGTHS OPPORTUNITIES

*EARLY MARKET MOVERS *INTRODUCTION OF HEALTHIER FOOD OPTIONS


*BRAND RECOGNITION *TECHNOLOGICAL ADVANCEMENTS
*COSTUMER SERVICE *DIVERSIFICATION OF PRODUCT OFFERINGS
*MENU DIVERSTY *GLOBAL EXPANSION
*STRONG BUSINESS MODEL *INNOVATION AND EXPASION INTO NEW CHANNELS

WEAKNESS THREATS
*OVERDEPENDENCE ON THE FRANCISE
BUSINESS MODEL *STIFF COMPETITION
*LACK OF INNOVATION *CHANGING CONSUMER PREFERENCES
*COST CONTROL *ECONOMIC DOWNTURN
*HEALTH CONCERNS *FREQUENT NEGATIVE PUBLICITY
*EMPLOYEE DISSATIFACTION *LEGAL AND REGULATORY ISSUES
FIRMING
CREATE
PERSONAL
SWOT
ANALYSIS
BUSINESS PLAN PRESENTATION
THANK
YOU
VERY
MUCH!

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