WHAT IS SPACE MARKETING?

Space marketing is a specific type of marketing strategy used to promote products or services
in the space industry.

It encompasses tactics such as advertising, public relations, social media campaigns, and
more.

Space marketing aims to reach as many potential customers as possible and create awareness
about your company or brand in the space market.

THE BENEFITS OF SPACE MARKETING

Space marketing gives you an edge over your competitors by providing a comprehensive
understanding of the industry, its trends, and its customers.

It also allows you to create targeted messages tailored to your target audience's specific needs
and provides an effective way to reach potential customers who may need to become more
familiar with your product or service.

CREATING A WINNING STRATEGY

When planning a space marketing strategy, it is important to consider the following elements:
audience segmentation, messaging, and media channels.

Audience segmentation involves identifying key customer segments and tailoring messages
specifically for them.

Messaging should be clear and concise while conveying a message that resonates with the
intended audience.

Lastly, selecting the right media channels can help ensure your message reaches as many
people as possible.

For example, using social media platforms such as Twitter or Facebook can be beneficial in
reaching potential customers who may not be aware of your business otherwise.

ANALYZE & MONITOR RESULTS

It’s important to understand how successful (or unsuccessful) your efforts were after
executing your plan.

Analysing results allows you to gain insight into what works and what doesn’t so that you can
adjust accordingly for future campaigns.

Monitoring results also provide valuable information about customer behaviour, which can
help inform future decisions about budgeting, messaging, and more.
KNOW YOUR AUDIENCE

The first step in any successful marketing campaign is to know your audience.

When it comes to space marketing, this means understanding who you are trying to reach and
what they are looking for.

This could include customers, investors, partners, or other stakeholders in the industry.

Understanding their needs and interests will help inform your strategy and ensure that your
message resonates with them.

CREATE CONTENT THAT BUILDS BRAND AWARENESS

The next step is to create content that showcases your brand’s unique abilities and offerings.

This could be done through blog posts, videos, podcasts, info graphics, or other types of
content that helps build awareness about your business within the space industry.

Make sure you are using relevant keywords so that people can easily find your content when
searching for information related to the space industry.

Also, consider partnering with influencers or publications in order to increase exposure for
your brand and gain access to a larger audience.

FOCUS ON SOCIAL MEDIA PLATFORMS

Social media platforms such as Instagram and Twitter are invaluable tools for connecting
with people in the space industry.

You can use these platforms to share updates on new products or services, post photos of
events or conferences you attend, highlight customer stories, or share news articles related to
the industry.

Be sure to engage with others on these platforms by responding to comments and questions in
a timely manner and actively participating in conversations related to your brand or industry
topics of interest.

It’s also important to create content specifically tailored for each platform so that you are
maximizing its potential for connecting with potential customers or partners in the space
industry.
THE BIG TAKEAWAY

THE BIG TAKEAWAY: Space Marketing can be an effective way of having your business
stand out from the competition within the space industry.

By knowing your audience, creating content that builds brand awareness, and focusing on
social media platforms like Instagram and Twitter, you can start connecting with potential
customers or partners who may not have otherwise been aware of your business’s offerings
before now!

WHAT IS MARKET SPACE?

Market space is a relatively new concept in marketing which is a virtual market place. It is an
electronic information exchange environment in which the constraints of physical boundaries
are eliminated. A market space is an integration of several market places through technology.
This is the reason it is also called an electronic market space.

CHARACTERISTICS OF MARKET SPACE:

• Transactions happen through internet or online media
• Content: There is information about the products available, not products themselves
• Context: Instead of a face-to-face transaction, it is through electronic medium
• Infrastructure: Actual stores and showrooms are replaced by computers and internet

MARKET SPACE VS MARKET PLACE:

A market space differs from a market place in the fact that it is bi-directional unlike market
place which is uni-directional. Here, not only sellers can list their products, but buyers can
also list their needs. When there is a similarity between the needs of the buyer and the
product offered by the seller, a transaction takes place. Examples of such market spaces are
ebay.com, quicker.com.

ADVANTAGES OF MARKET SPACE:

• Lesser cost because transportation costs and stocking costs are reduced
• Convenience to the consumers. They need not travel around to research or purchase
• It is present everywhere, so the problem of unavailability or inaccessibility doesn’t arise
• No rent for stores like market place

Space marketing includes ideas, products, and services that encompass the space
industry:

· IDEAS include things like putting a man/woman on the Moon, going to Mars, or mining an
asteroid.
· THE PRODUCTS include things like 3D printing a human heart in lower earth orbit or,
everyone’s favourite, freeze-dried ice cream.

· SERVICES that need promoting include providing rocket payload services to launch a
satellite or the communication services that is offered by that satellite once it gets to orbit.

SIX THINGS YOU SHOULD KNOW IF YOU ARE IN THE MARKETING SPACE
INTRODUCTION:

Marketing is the final process to get the final response and get immediate, but many of
them understand something far, in this, you can able understand the basic concepts and
definitions of marketing. The different point of definition and thinking is expressed. This
article contains such topics like marketing, Branding, Trends in marketing, Global
economics, Traditional marketing, Digital marketing, direct response marketing and
integrated framework. In this article, you know the basic of marketing and their facts.

WHAT IS MARKETING?

“Marketing is a social and managerial process by which individuals and groups obtain what
they need and want through creating and exchanging products and value with other”-by
Philip Kotler (Father of Morden marketing).

The laws of marketing are in two types they are Marketing before and Marketing after.

MARKETING BEFORE:

Discovering the demand and market fits for every product, this type of marketing will begin
before the product is discovered. For this type of marketing FOUNDER and CEO is the
marketing manager for their products, because they know where their product has demand
and accurate market fit.

For example: While Steve jobs introduce a phone they market as “Button less phone with
finger touch” this idea he had before the product is being manufactured. After the
manufactured the product he made the same marketing strategy to succeed in their business.

“The aim of marketing is to know and understand the customer so well and the product
or service fits him and sells itself, the aim of marketing is to make selling superfluous”

- Peter Drucker

MARKETING AFTER:

When the product is founded, created and ready to face market but in that time they
outsource some agencies or providing others to marketing salespeople to sell their product or
push their product.

This product is not created by demand what faced in past experiences by the people,
otherwise, it creates by research to make profits in their market. It creates the product and
uses outsource to push the product in their particular markets.
 For example, Eureka Forbes - Here they discovered the products with many speciality
specifications but they need heavy marketing after their product launch. Their marketing
strategy is direct marketing, is to meet customers directly and explain the advantages of their
products, make customers buy that Eureka Forbes.

IS BRANDING REQUIRED?

Branding is known as adding personalities and creating perceptions to our target customers.
That personality required some traits and positive and negative things to cover.

Of course, it required for every product or persons also?

It gives some easy way to understand a particular product or persons also,

HOW TO BUILD A STRONG BRAND?

In this digital era being a No.1 is also one of the things to build a brand. The effectiveness of
branding in such brands like Colgate and Xerox are the forgotten their name of toothpaste
and photocopy. While taking this Colgate and Xerox as an example for branding these two
products are being No.1 in their particular criteria. It’s very easy to remember for every
human.

Proving extreme value or also to become a number one in their specific field to build a brand.
Because people do not remember more than No.1. For example, who went to the moon first?
They don’t even remember the second one because that not need they think. So that being No
1 has a heavy chance to become a strong brand.

EFFECTIVE COMMUNICATION IS STILL IMPORTANT FOR MARKETING?

The eligibility for conduct marketing is Communication skills, the Core skill for marketing is
communication, whatever your thoughts or idea can come in that if had ability to
communicate it completely and understand easily then you are a good communicator.

“When you communicate your thoughts 100% then you are a good marketer and the medium
is secondary”

For example every successful politician are good communicators and they transferred their
values through all their peoples, they marketed their values to make all their peoples to vote
for them, and many of them are successful and many of them failed too.

IS MARKETING DEPENDING UPON ECONOMICS?

The term MARKETING in never depend upon economics, But the job marketing is
depending on Global economics.

By understanding global economics, we can understand their trends for current situations or
sometimes we can predict our future trends also.

Mostly over stock market investors better in global economies, why because is
When some changes happen in globally, for example, if the president of America will come
to change or like that, is that president has a negative perception about our country then our
market investors make our BSE and NSE in red.

TRADITIONAL VS DIGITAL MARKETING?

WHAT IS TRADITIONAL MARKETING?

Marketing which conducts in offline mode without the help of internet is called Traditional
marketing. Traditional Marketing includes TV ads, prints ads, direct sales and Referral (Word
of mouth).

Whatever trends and transformations come in this digital era, there is still powerful impact
for traditional marketing, In India, we had 762 million viewers recorded per week, then make
the calculation for a month and also for a year.

In all our mind-set we are thinking that this a digital era all Traditional works are gone, but
the begins for Traditional to Digital is started but it is in the process only not completely
transformed and the Traditional was impacted very much and gives profitability.

WHAT IS DIGITAL MARKETING?

Digital Marketing is conducting marketing in the online mode with the help of internet and
digital technologies such as Computer, Mobile phones and Online platforms.

The main drawback for marketing is measurability, but in Digital Marketing we could
measure our sales and increase customer loyalty through online sales.

ADVANTAGES OF INTEGRATED MARKETING?

MORE NOTEWORTHY BRAND VISIBILITY – Getting likely clients to see your image
is typically one of the initial phases in most showcasing efforts – and all things considered.
You can't start to shape a relationship with a likely client until the person in question
observes your business. Search promoting and pay-per-click (PPC) publicizing are incredible
approaches to raise deceivability among shoppers. These coordinated advertising
arrangements can feature key messages and possessed resources, making it simpler for you to
fabricate compatibility with shoppers.

EXPANDED MEDIA COVERAGE – Time and once more, information-driven PR has

demonstrated to be perhaps the most ideal ways for brands to step into the spotlight.
Columnists and editors are continually on the chase for new stories. Furnishing them with
opportune news that is upheld by strong proof makes certain to support the number of
distributions your image shows up in.

THOUGHT LEADERSHIP WITHIN YOUR INDUSTRY – Marketing apparatuses like

internet based life have made it simpler than any time in recent memory to set up your image
as an idea head. From Twitter to Facebook, offering knowledge of important patterns and
themes by means of web-based life can rapidly situate your business inconvenient
discussions. Even better, web-based life can likewise be utilized to associate with influencers
on an individual premise. Right now get to makes an open door for proceeded with
commitment later on.

CLEAR AND CONSISTENT MESSAGING – At the core of each multi-faceted

advertising program is a strong system and clear informing rules. All things considered, who
knows where a purchaser may experience your image. An office that works with you to build
up an arrangement of assault for each channel just as a story that you can be glad for will
chop down the measure of time it takes for likely clients to get comfortable with your image.

IMPROVED SEARCH RESULTS – What does you’re intended interest group see when
they scan for your image? In case you don't know, it may be an ideal opportunity to step up
your pursuit of showcasing endeavours. Joining forces with an office that is knowledgeable in
SEO can help put your image before more shoppers than any other time in recent memory.
From your organization blog to late media positions, putting resources into SEO is a powerful
method to push notices of your image to the head of the inquiry rankings.

CONCLUSION:

From this article you can observe many terms from the marketing, learning these concepts
is definitely gives a better way of your marketing and this will prove that you will know the
basic concepts in this digital era and thanks for readings and happy learning.