SWOT สาหZาย

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!"#$%&'() this
SWOT
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Strengths

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2 64($?!2F"$JLT*F"$'F^2'F45&+
3 Local knowledge and enthusiasm.
4 Clean waters, minimal pollution.
5 Variety of support mechanisms - WIC, WIE, HIE, DTI, EU.

Weaknesses
1 -B*3/*T*F"$<*!%:64!:H
2 Higher cost to harvest/process weed than in other countries.
3 Probably less direct/indirect subsidies than other European countries harvesting brown algae.
4 Lack of experience in non-alginate markets.
5 Heavy dependence on one sales outlet - Kelco.
6 Lack of seaweed infrastructure including R & D, cf France.
7 Some scepticism regarding seaweed products in agricultural sector.
8 Supply of seaweed (wet and processed) exceeds demand in many markets - alginates, fertilisers, animal feed,
cosmetics.

Opportunities
1. D"+U45(/\*!%+*T#U%*1&6$,2($?3"*!"#$%"&3?'7
2.
1 Integrated approach to marine resource management including seaweed - obtain funding to this end from EU,
exploit objective 1 status and LEADER programme.
2 Obtain DTI funding for R & D eg for processing innovation - SPUR and SMART schemes.
3 Utilise more seaweed properties in processing.
4 Reduce dependence on one market. Integrate harvesting/processing activities to cover different products/
markets.
5 Exploit high value (if low volume) markets - i.e. specialist/health foods, cosmetics.
6 Innovative marketing - eg promote clean, natural Western Isles environment.
7 Exploit market trends - eg interest in health foods, move towards organic fertilisers.
8 Integrate marketing of seaweed products with other marine produce, especially in food sector.

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2 F"$<8T2
3 Transport (ferry) strike or increased fares.
4 Response of established competitors to attempts to penetrate new markets - eg undercutting on price, ensuring

lack of access to best distribution channels, etc.

5 Increases in subsidies in other countries harvesting brown algae.

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