Comsats University Islamabad,

Sahiwal Campus

Submitted By: Muhammad Muzzamil

Roll Number: FA21-BBA-019

Submitted to: Mam Azha Aslam

Subject: Management Information Systems

Date: 14th October 2023

Q:1 How do information technologies contribute to the business
success of Sew What Inc.? Give several examples from the case
regarding the business value of information technology that
demonstrate this conclusion.
Information technologies have played a pivotal role in driving the remarkable
success of Sew What Inc. Megan, the founder and CEO, harnessed the power of
technology to expand her business in a variety of ways.
Initially, creating a website was a significant step forward for Sew What Inc. This
online presence enabled Megan to reach beyond her local client base, extending
her reach to a broader audience. As a result, she saw an increase in customer
engagement and orders.
Recognizing the potential for further growth, Megan made the strategic decision to
refresh her website a year later. This update allowed her to scale her business to a
global level, reaching customers from all around the world. With an optimized
website, Sew What Inc. became accessible to a wider customer base, opening up
new opportunities for international clients.
One of the key elements in Megan's website strategy was the incorporation of
custom features that set her business apart. The inclusion of features like
translators, fabric calculators, and valuable information enhanced the user
experience and solidified Megan's commitment to providing stellar customer
service. This approach positioned her company as a leader in the entertainment
industry, where attention to detail and client-centric services are crucial.
Megan's commitment to using quality computer hardware and specialized
manufacturing and accounting software was pivotal in maintaining business
accuracy and efficiency. This technology allowed her to manage projects with
precision, ensuring they were completed on time and within budget, which is
critical in the highly competitive entertainment industry.
Furthermore, Megan's forward-thinking approach included plans to incorporate a
scanning process using her prize winnings. This innovative approach would enable
better tracking of the manufacturing and production processes, ultimately leading
to improved efficiency and reduced waste costs. This not only showcases her
commitment to innovation but also highlights her dedication to making her
business environmentally sustainable.
Q2: If you were a management consultant to Sew What? Inc., what
would you advise Megan Duckett to do at this point to be even more
successful in her business? What role would information technology
play in your proposals? Provide several specific recommendations.

As a management consultant of Sew What Inc I would advise following things to

Megan Duckett to be even more successful: At first, I would suggest her to
increase her marketing workforce. Marketing is one of the vital aspects of today's
business organization. Marketing around the globe needs very well managed
information and communication system which is possible only through effective
use of information technology. Customers' feedback always plays a major role for
business. So as for the more customer-oriented approach, they could start blogging.

This can help to learn more about people's reaction and make the business more
costumers friendly. Social networking sites are very popular these days. So, it
would be profitable for the business if they start promoting it through social
networking sites like Facebook, Orkut, twitter etc. I would suggest her to use
information technology in every aspect from production to sales so that it would be
easy to keep the record and control. It would also make the whole process more
systematic and cost effective.

Q3: How could the use of information technology help a small

business you know be more successful? Provide several examples to
support your answer.

I think travel agency is an example which can benefit a lot from the use of
information technology. Travel agency is one of the organizations whose success is
totally based on the way it manages information. Here are some examples about how
and where travel agency can use information technology to be more successful:
Developing informative and attractive website, travel agency can attract customers.
Descriptive information about their service and facilities makes them more credible.
Developing slides and movies of interesting places, culture, and people. They can
influence tourists to go for new destinations. Through systematic record
management software, they can make things happen in time without delays.
Ticketing, Hotel reservation etc. can be managed properly through this so that
tourists will never have problem about delays and inconvenience. Travel agencies
can store the information regarding their costumers so that they can know about their
costumers and contact them to create further business opportunities.